A Better Understanding of Big Data and Marketing Analytics

2021 ◽  
pp. 1-15
Author(s):  
Francisco J. S. Lacárcel ◽  
Leticia Polanco-Diges ◽  
Felipe Debasa
Keyword(s):  
Data Mining ◽  
Big Data ◽  
Literature Review ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Research Area ◽  
Marketing Analytics ◽  
Key Concepts ◽  
Business Sectors ◽  
Practical Implications

Data mining and analysis is consolidating as a crucial practice in economic, educational, social, and business sectors. In this context, this study aims to identify and categorize the main strategies, metrics, and concepts that are derived from big data analytics (BDA) and marketing analytics (MA). This study follows a systematic literature review (SLR) of important scientific contributions made so far in this research area. The authors have identified through this study 13 key concepts related to big data analytics and 13 related to marketing analytics, which are classified and categorized according to their application in technologies or actions in digital marketing. The chapter concludes with a discussion between theoretical and practical implications on the results for future researchers.

Trends and Opportunities in Health Analytics as a Service and Implications for Use in Low Resource Settings: A Literature Review Abstract (Preprint)

2019 ◽  
Author(s):  
Meghana Bastwadkar ◽  
Carolyn McGregor ◽  
S Balaji
Keyword(s):  
Data Mining ◽  
Cloud Computing ◽  
Big Data ◽  
Intensive Care ◽  
Literature Review ◽  
Health Monitoring ◽  
Data Analytics ◽  
Neonatal Intensive Care ◽  
Big Data Analytics ◽  
Healthcare Facilities

BACKGROUND This paper presents a systematic literature review of existing remote health monitoring systems with special reference to neonatal intensive care (NICU). Articles on NICU clinical decision support systems (CDSSs) which used cloud computing and big data analytics were surveyed. OBJECTIVE The aim of this study is to review technologies used to provide NICU CDSS. The literature review highlights the gaps within frameworks providing HAaaS paradigm for big data analytics METHODS Literature searches were performed in Google Scholar, IEEE Digital Library, JMIR Medical Informatics, JMIR Human Factors and JMIR mHealth and only English articles published on and after 2015 were included. The overall search strategy was to retrieve articles that included terms that were related to “health analytics” and “as a service” or “internet of things” / ”IoT” and “neonatal intensive care unit” / ”NICU”. Title and abstracts were reviewed to assess relevance. RESULTS In total, 17 full papers met all criteria and were selected for full review. Results showed that in most cases bedside medical devices like pulse oximeters have been used as the sensor device. Results revealed a great diversity in data acquisition techniques used however in most cases the same physiological data (heart rate, respiratory rate, blood pressure, blood oxygen saturation) was acquired. Results obtained have shown that in most cases data analytics involved data mining classification techniques, fuzzy logic-NICU decision support systems (DSS) etc where as big data analytics involving Artemis cloud data analysis have used CRISP-TDM and STDM temporal data mining technique to support clinical research studies. In most scenarios both real-time and retrospective analytics have been performed. Results reveal that most of the research study has been performed within small and medium sized urban hospitals so there is wide scope for research within rural and remote hospitals with NICU set ups. Results have shown creating a HAaaS approach where data acquisition and data analytics are not tightly coupled remains an open research area. Reviewed articles have described architecture and base technologies for neonatal health monitoring with an IoT approach. CONCLUSIONS The current work supports implementation of the expanded Artemis cloud as a commercial offering to healthcare facilities in Canada and worldwide to provide cloud computing services to critical care. However, no work till date has been completed for low resource setting environment within healthcare facilities in India which results in scope for research. It is observed that all the big data analytics frameworks which have been reviewed in this study have tight coupling of components within the framework, so there is a need for a framework with functional decoupling of components.

A systematic literature review of data science, data analytics and machine learning applied to healthcare engineering systems

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Roberto Salazar-Reyna ◽  
Fernando Gonzalez-Aleu ◽  
Edgar M.A. Granda-Gutierrez ◽  
Jenny Diaz-Ramirez ◽  
Jose Arturo Garza-Reyes ◽  
...  
Keyword(s):  
Machine Learning ◽  
Data Mining ◽  
Big Data ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Data Analytics ◽  
Research Area ◽  
Engineering Systems ◽  
Content Type ◽  
Healthcare Engineering

PurposeThe objective of this paper is to assess and synthesize the published literature related to the application of data analytics, big data, data mining and machine learning to healthcare engineering systems.Design/methodology/approachA systematic literature review (SLR) was conducted to obtain the most relevant papers related to the research study from three different platforms: EBSCOhost, ProQuest and Scopus. The literature was assessed and synthesized, conducting analysis associated with the publications, authors and content.FindingsFrom the SLR, 576 publications were identified and analyzed. The research area seems to show the characteristics of a growing field with new research areas evolving and applications being explored. In addition, the main authors and collaboration groups publishing in this research area were identified throughout a social network analysis. This could lead new and current authors to identify researchers with common interests on the field.Research limitations/implicationsThe use of the SLR methodology does not guarantee that all relevant publications related to the research are covered and analyzed. However, the authors' previous knowledge and the nature of the publications were used to select different platforms.Originality/valueTo the best of the authors' knowledge, this paper represents the most comprehensive literature-based study on the fields of data analytics, big data, data mining and machine learning applied to healthcare engineering systems.

Dave Snowden on KM and big data/analytics: interview with David J. Pauleen

2017 ◽  
Vol 21 (1) ◽  
pp. 12-17 ◽  
Author(s):  
David J. Pauleen
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Theory And Practice ◽  
Content Type ◽  
Face To Face ◽  
The Relationship ◽  
A Company ◽  
Practical Implications ◽  
Scientific Officer

Purpose Dave Snowden has been an important voice in knowledge management over the years. As the founder and chief scientific officer of Cognitive Edge, a company focused on the development of the theory and practice of social complexity, he offers informative views on the relationship between big data/analytics and KM. Design/methodology/approach A face-to-face interview was held with Dave Snowden in May 2015 in Auckland, New Zealand. Findings According to Snowden, analytics in the form of algorithms are imperfect and can only to a small extent capture the reasoning and analytical capabilities of people. For this reason, while big data/analytics can be useful, they are limited and must be used in conjunction with human knowledge and reasoning. Practical implications Snowden offers his views on big data/analytics and how they can be used effectively in real world situations in combination with human reasoning and input, for example in fields from resource management to individual health care. Originality/value Snowden is an innovative thinker. He combines knowledge and experience from many fields and offers original views and understanding of big data/analytics, knowledge and management.

Strategic issues of big data analytics applications for managing health-care sector: a systematic literature review and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rajesh Kumar Singh ◽  
Saurabh Agrawal ◽  
Abhishek Sahu ◽  
Yigit Kazancoglu
Keyword(s):  
Health Care ◽  
Big Data ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Health Care Sector ◽  
Future Research ◽  
Research Gaps ◽  
Content Type

PurposeThe proposed article is aimed at exploring the opportunities, challenges and possible outcomes of incorporating big data analytics (BDA) into health-care sector. The purpose of this study is to find the research gaps in the literature and to investigate the scope of incorporating new strategies in the health-care sector for increasing the efficiency of the system.Design/methodology/approachFora state-of-the-art literature review, a systematic literature review has been carried out to find out research gaps in the field of healthcare using big data (BD) applications. A detailed research methodology including material collection, descriptive analysis and categorization is utilized to carry out the literature review.FindingsBD analysis is rapidly being adopted in health-care sector for utilizing precious information available in terms of BD. However, it puts forth certain challenges that need to be focused upon. The article identifies and explains the challenges thoroughly.Research limitations/implicationsThe proposed study will provide useful guidance to the health-care sector professionals for managing health-care system. It will help academicians and physicians for evaluating, improving and benchmarking the health-care strategies through BDA in the health-care sector. One of the limitations of the study is that it is based on literature review and more in-depth studies may be carried out for the generalization of results.Originality/valueThere are certain effective tools available in the market today that are currently being used by both small and large businesses and corporations. One of them is BD, which may be very useful for health-care sector. A comprehensive literature review is carried out for research papers published between 1974 and 2021.

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