Blockchain and the Future of Digital Marketing

2021 ◽  
pp. 250-275
Author(s):  
Hameed Khan ◽  
Kamal Kumar Kushwah
Keyword(s):  
Significant Role ◽  
New Technology ◽  
Digital Marketing ◽  
Blockchain Technology ◽  
Data Control ◽  
The Future ◽  
The Way

Blockchain is a unique new technology affecting the way facts are stored and shared electronically. Blockchain in digital advertising reflects clarity, security, and access to waft revenue and streamflow. It can promote digital advertising to consumers, which is profitable in spending big money on digital advertising campaigns. As per new technology, consumers can share and improve their statistics simultaneously with advertisers and advertisers. Blockchain technology can be considered to restore data control to statistical owners focused on digital advertising. Today's society has grown into a very digital one where local technology plays a significant role in everyone's lives. Moreover, society is advancing rapidly at an alarming rate with innovation in every corner and other business made online. The authors of the concept chose to find out how blockchain works could affect significant facts in digital advertising. The idea is to select challenging issues and beneficial opportunities when applying blockchain to digital marketing content.

The Blockchain Technology

2017 ◽  
Vol 1 (2) ◽  
pp. 1-11 ◽  
Author(s):  
Ahmed Ben Ayed ◽  
Mohamed Amine Belhajji
Keyword(s):  
The Internet ◽  
Business Practices ◽  
Blockchain Technology ◽  
Digital Services ◽  
Public Resource ◽  
The Future ◽  
Novel Concept ◽  
The Way

This article describes how Blockchain is a technology that has a great potential to change the way business is done in the future, exactly like the internet did in the early nineties. Blockchain offers new opportunities to develop new types of digital services to overcome business problems, and improve business practices by making transaction information a public resource. While research on the topic is still emerging, it has mostly focused on crypto-currencies instead of taking advantage of this novel concept to create new advanced services. This article discusses blockchain and the technology behind it, some of its possible applications, as well as threats targeting the new poorly understood technology.

Contributions of the Digital Marketing Cycle and Political Marketers for the Construction of MIL Cities

2021 ◽  
pp. 96-109
Author(s):  
L. Maia
Keyword(s):  
Political Communication ◽  
Digital Marketing ◽  
Political Marketing ◽  
Election Campaigns ◽  
The Future ◽  
The Way

This study deals with the way the Digital Marketing Cycle of Felipe Chibás Ortiz and its use by communication and political marketing pro­ fessionals in Brazil in election campaigns and maintaining candidate mandates can contribute to the construction of MIL cities. In addition to a brief theoretical survey, a research was carried out, carried out in De­ cember 2020 with 47 political marketing and political communication professionals from different states of Brazil, a survey of information about their preferred tools and strategies to be used in election cam­ paigns and in maintaining their candidates’ mandates. This survey will be used in the future for a broader analysis of how we can modify the way of working marketing in a more strategic way, technological and, above all, ethics, in addition to combating disinformation according to what is proposed in MIL cities

The Blockchain Technology

2020 ◽  
pp. 1770-1781
Author(s):  
Ahmed Ben Ayed ◽  
Mohamed Amine Belhajji
Keyword(s):  
The Internet ◽  
Business Practices ◽  
Blockchain Technology ◽  
Digital Services ◽  
Public Resource ◽  
The Future ◽  
Novel Concept ◽  
The Way

This article describes how Blockchain is a technology that has a great potential to change the way business is done in the future, exactly like the internet did in the early nineties. Blockchain offers new opportunities to develop new types of digital services to overcome business problems, and improve business practices by making transaction information a public resource. While research on the topic is still emerging, it has mostly focused on crypto-currencies instead of taking advantage of this novel concept to create new advanced services. This article discusses blockchain and the technology behind it, some of its possible applications, as well as threats targeting the new poorly understood technology.

Virtual Currencies as Commodities

2018 ◽  
Author(s):  
Lamia Chourou
Keyword(s):  
Global Economy ◽  
New Technology ◽  
Legal Framework ◽  
Network Computing ◽  
The Future ◽  
Fundamental Transformation ◽  
The Way

The rapid advancement in encryption and network computing gave birth to new tools and products that have influenced the local and global economy alike. One recent and notable example is the emergence of virtual currencies, also known as cryptocurrencies or digital currencies. Virtual currencies, such as Bitcoin, introduced a fundamental transformation that affected the way goods, services, and assets are exchanged. As a result of their distributed ledgers based on blockchains, cryptocurrencies not only offer some unique advantages to the economy, investors, and consumers, but also pose considerable risks to users and challenges for regulators when fitting the new technology into the old legal framework. This chapter offers a nontechnical discussion of several aspects and features of virtual currencies and a glimpse at what the future may hold for these decentralized currencies.

scholarly journals USE AND OPTIMISATION OF PAID CROWDSOURCING FOR THE COLLECTION OF GEODATA

2016 ◽  
Vol XLI-B4 ◽  
pp. 253-257
Author(s):  
V. Walter ◽  
D. Laupheimer ◽  
D. Fritsch
Keyword(s):  
Quality Control ◽  
Business Model ◽  
New Technology ◽  
The Internet ◽  
Huge Number ◽  
The Future ◽  
New Business ◽  
Definition Of ◽  
The Way

Crowdsourcing is a new technology and a new business model that will change the way in which we work in many fields in the future. Employers divide and source out their work to a huge number of anonymous workers on the Internet. The division and outsourcing is not a trivial process but requires the definition of complete new workflows – from the definition of subtasks, to the execution and quality control. A popular crowdsourcing project in the field of collection of geodata is OpenStreetMap, which is based on the work of unpaid volunteers. Crowdsourcing projects that are based on the work of unpaid volunteers need an active community, whose members are convinced about the importance of the project and who have fun to collaborate. This can only be realized for some tasks. In the field of geodata collection many other tasks exist, which can in principle be solved with crowdsourcing, but where it is difficult to find a sufficient large number of volunteers. Other incentives must be provided in these cases, which can be monetary payments.

Blockchain Technology and Its Brunt on Digital Marketing

2021 ◽  
pp. 1-15
Author(s):  
Dhanabalan Thangam ◽  
Anil B Malali ◽  
S.Gopalakrishnan Subramaniyan ◽  
Sudha Mariappan ◽  
Sumathy Mohan ◽  
...  
Keyword(s):  
New Technology ◽  
Digital Marketing ◽  
The Internet ◽  
Customer Base ◽  
Blockchain Technology ◽  
Marketing Process ◽  
Information And Communication ◽  
Online Business ◽  
Smartphone Technology ◽  
Business To Consumer

The proliferation of information and communication technology and online business platforms joined together with smartphone technology and thereby changed the business-to-consumer business landscape, restructured organizations, and refurbished the process of value creation. Thus, it facilitates the businesspeople to reach a wider customer base by the customized customer targets; in so doing, it increases customers' trust and loyalty towards a brand. The internet-enabled technologies help the businesspeople to develop new digital markets and to make new demands for their products and services. Thus, the internet-enabled technologies are contributing a lot to the market engagement and customer target. Inline, a new technology called blockchain has transformed the digital marketing process completely and helps to do the business effectively with accurate and up-to-date data. With this backdrop, this chapter is designed to demonstrate how blockchain technology acts as a cutting edge technology in the consumer-centric pattern.

scholarly journals Digitalisation and Sustainable Work: obstacles and pathways

2021 ◽  
Vol 6 (2) ◽  
pp. 187-197
Author(s):  
Jan Jan Johansson ◽  
Lena Abrahamsson
Keyword(s):  
New Technology ◽  
Paid Work ◽  
Human Beings ◽  
The Future ◽  
Future Work ◽  
The Way

Work is a central part of our lives in many aspects. Half of our awake time is for most of us performed as paid work. At work, we create the values we need to live the life we desire. At work, we are socialized and shaped into the human beings we are. We are all concerned about how our work will be in the future; will we be able to handle the new technology or will we be replaced by a robot? Do we see the new technology as The wolf is coming or God's gift to mankind? This is an existential question and the future work is shaped here and now. This means that we need to get a picture of what is happening so we can act, but we also need a vision of where we want to go. Our mission as a researcher is to find the pathways to the Sustainable work, but in order to to find the way, we sometimes have to take on the role of the wolf and ask the uncomfortable questions.

Social Media, Crowdsourcing, and Marketing

2021 ◽  
pp. 64-73
Author(s):  
Shivani Inder
Keyword(s):  
Social Media ◽  
Organizational Learning ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Speed Of Light ◽  
The Future ◽  
And Performance ◽  
The Way

Social media has emerged as a new playing ground for digital marketing. Supporting the resource view of the organization, crowdsourcing is a strong platform for social media marketing. Crowdsourcing on social media for marketing is strengthening companies in terms of saving marketing expenditure; promoting at speed of light; and enhancing the organizational learning, collaboration, and performance. The chapter tries to focus on the relevance of social media, crowdsourcing, and marketing, which help the company to improve, innovate, and cultivate on the crowdsourced wisdom. The future of social media, crowdsourcing, and marketing depends on how companies change the way they perceive stakeholders, business, and processes.

scholarly journals USE AND OPTIMISATION OF PAID CROWDSOURCING FOR THE COLLECTION OF GEODATA

2016 ◽  
Vol XLI-B4 ◽  
pp. 253-257 ◽  
Author(s):  
V. Walter ◽  
D. Laupheimer ◽  
D. Fritsch
Keyword(s):  
Quality Control ◽  
Business Model ◽  
New Technology ◽  
The Internet ◽  
Huge Number ◽  
The Future ◽  
New Business ◽  
Definition Of ◽  
The Way

Crowdsourcing is a new technology and a new business model that will change the way in which we work in many fields in the future. Employers divide and source out their work to a huge number of anonymous workers on the Internet. The division and outsourcing is not a trivial process but requires the definition of complete new workflows – from the definition of subtasks, to the execution and quality control. A popular crowdsourcing project in the field of collection of geodata is OpenStreetMap, which is based on the work of unpaid volunteers. Crowdsourcing projects that are based on the work of unpaid volunteers need an active community, whose members are convinced about the importance of the project and who have fun to collaborate. This can only be realized for some tasks. In the field of geodata collection many other tasks exist, which can in principle be solved with crowdsourcing, but where it is difficult to find a sufficient large number of volunteers. Other incentives must be provided in these cases, which can be monetary payments.

scholarly journals Social Construction of Blockchain on Social Media: Framing Public Discourses on Twitter

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Peter Chow-White ◽  
Ahmed Al-Rawi ◽  
Alberto Lusoli ◽  
Vu Thuy Anh Phan
Keyword(s):  
Social Construction ◽  
New Technology ◽  
Media Framing ◽  
Global Market ◽  
Positive Development ◽  
Mixed Method Research ◽  
Social Construction Of Technology ◽  
Blockchain Technology ◽  
Twitter Users ◽  
The Way

Blockchain has become a hot topic in technology, finance, regulation, and the wider society in recent years. Along the way, various users and interests have shaped the technology materially and discursively. This paper investigates the debate taking place on Twitter surrounding blockchain technology to understand the nature and development of its online public discourses. We collected and analyzed a Twitter dataset containing a total of 267,512 tweets that reference blockchain by 105,734 unique users. We conducted a mixed method research study involving qualitative and quantitative approaches. The results indicate that the majority of the retweeted posts are educational and promotional in nature, while the lowest numbers of frames are critical or skeptical of the new technology. The most active users seem to be largely involved in promoting the technology including some that are human created bots. The paper employs the theory of Social Construction of Technology (SCOT) that emphasizes the way our actions and discourses shape technology. We argue that a number of active Twitter users, for a variety of motives including financial ones, are shaping the discourse about blockchain by mostly framing it as a positive development in the global market, allegedly creating a revolution in the financial sector. More importantly, the social construction of technology on Twitter does not seem to be exclusively organic, for it includes bots and online spammers who mostly tweet promotional blockchain hashtags.

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