Risk-Resilient Supply Chain Using Blockchain Technology

Recently, blockchain technology has been recognized for other industries than finance, proving it's potential other than cryptocurrencies and bitcoin. Supply chain is one of the exponentially growing industries which needs to undergo through changes in order to survive in tomorrow's economy. There are many risks involved in current supply chains that can be potentially eliminated with the implementation of blockchain. This chapter analyses the various aspects of blockchain technology and how other technologies can be integrated with it to deliver exceptional solutions. Various risks present in the current system are discussed along with how those risks can be handled using blockchain, contributing towards building a risk resilient supply chain.

Motivating Antecedents and Consequences of Blockchain Technology in the Insurance Industry

Quantum leaps in technology affect all phases of business models over numerous industries and are the fundamental characteristic of any technological revolution. Emerging technologies provide new avenues for industries to increase their competitive advantage and enhance the economic progression. The aim of this study is to advance a theoretical model on motivating antecedents and consequences of blockchain technology in insurance industry based on the evidence from past literature. This chapter is approached from the theoretical viewpoint, so it meticulously assesses and examines the prior literature to debate on the role of blockchain technology in the insurance industry. The outcome of the present study is dispassionate and corresponding to the conclusions of the prior literature. Blockchain helps in achieving innovation, augmenting transparency, refining data standards, and advancing an integrated approach for quality service. Thus, the espousal of blockchain in insurance is developing very quickly, and it has become the default platform for the complete insurance industry.

AIC Algorithm for Online Purchasing Intention

In recent years, the internet market in Vietnam has developed strongly, leading to many forms of electronic business being born and with rapid growth. Online shopping is seen as the solution to cost-effective, fast, and convenient shopping. This chapter was based on concepts and theoretical grounds related to behavior intention to accept and apply new technology to form the proposed research model. It consists of three independent factors—(1) utility perception, (2) trust, (3) social influence—and one dependent factor, online purchasing intention. This study reveals the optimal choice by the AIC algorithm.

Role of Cryptocurrency in Digital Marketing

This chapter explores the role of cryptocurrency in digital marketing. Throughout the most recent years, cryptocurrency has developed, both in worth and ubiquity. Indeed, numerous industry leaders trust that cryptocurrency can change money and promote it until the end of time. In any case, as computerized cash, bitcoin turns out to be more ordinary ; cryptocurrency may introduce a few issues for advertisers hoping to gather shopper information. The cryptocurrency market is an appropriate environment dependent on the distributed network innovation. Decentralization is a distinguishing characteristic of this framework, and it is an impression of how there is no national bank or another case that authorizes power over the organization. The exchanges are led and checked to employ an appropriated blockchain system that relies upon clients' assets called diggers.

Investigation on Industry Applications of Blockchain Technology

Blockchain (BC) is a collective, indisputable ledger that makes easy the course of action of recording dealings and footpath possessions in an industry system. On the other hand, BC is significant in business that sprints on information. A BC network can follow instructions, expenditure, financial records, manufacture, and many more. Yet, the difficulties of BC in industry like mindfulness and getting, association, culture, cost and proficiency, regulation and administration, and security and protection must be properly dealt with to gain the advantages fully. Hence, the objectives of this chapter are to investigate various applications of industries that involve BC technology, the challenges, evolution of BC in industry applications, and its need, types of BC, and networks for industries and comparison. Further, the chapter discusses how to manage the hyperconnected supply chain in terms of industrial applications in terms of scalability, integrity, and legacy.

Role of Cryptocurrency in Digital Marketing

Today, the world has become a digital platform where technology has become an important part of day-to-day life. The world is growing at a rapid pace where there is a new innovation every other day. As days are passing, every aspect of life has become online. Companies have also identified the scope and opportunity of digital marketing. This chapter discusses how cryptocurrency is a challenge for digital marketing. This study is an exploratory study that involves secondary data collection. The objective of the research is to identify the influence of cryptocurrency on digital marketing. The findings of the study suggest that digital marketing is a data-driven marketing technique, and cryptocurrency is a payment mode that hides data; thus, the popularity of cryptocurrency as a mode of payment is a challenge for digital marketing.

Analytical Impact of Technology on the COVID-19 Pandemic

COVID-19 has totally changed the way that we live, and it also changed the way we work. It changed the way all the businesses run. Many of the businesses today either shut down due to lack of technological performance or the others moved towards the online mode to sustain the market. During the time of this pandemic, the businesses had no choice other than to shift to online mode. Some of the businesses operate offline, and it was not possible for them to shift online in a very short time due to lack of technology, lack of knowledge, etc. They faced much difficulty to operate their business smoothly. So, the impact of technology during the COVID-19 pandemic played a very important role throughout the world. When this pandemic was at its peak, technology became a lifeline of the human beings. This chapter shows the trend of digital technology during the COVID-19 pandemic and some innovations during this pandemic.

Blockchain and the Future of Digital Marketing

Blockchain is a unique new technology affecting the way facts are stored and shared electronically. Blockchain in digital advertising reflects clarity, security, and access to waft revenue and streamflow. It can promote digital advertising to consumers, which is profitable in spending big money on digital advertising campaigns. As per new technology, consumers can share and improve their statistics simultaneously with advertisers and advertisers. Blockchain technology can be considered to restore data control to statistical owners focused on digital advertising. Today's society has grown into a very digital one where local technology plays a significant role in everyone's lives. Moreover, society is advancing rapidly at an alarming rate with innovation in every corner and other business made online. The authors of the concept chose to find out how blockchain works could affect significant facts in digital advertising. The idea is to select challenging issues and beneficial opportunities when applying blockchain to digital marketing content.

The Integration of the Blockchain Technology Into Wine Tourism

The aim of this study is to offer some suggestions to both the tourism industry and the practitioners in terms of making wine tourism and wine supply chain more transparent and traceable. From this point of view, in the current study, in which the blockchain technology in wine supply chain is examined, first the technology of block chain has comprehensively been assessed, and later the operational principles of blockchain technology are discussed. Afterwards, the blockchain technology was attempted to be integrated into wine tourism and wine supply chain. Hence, a new model was proposed. In this respect, the outputs that can be obtained via the use of blockchain technology in wine tourism and wine supply chain are revealed in this study.

Adoption of Blockchain Technology

In today's world, society has become totally digitalized where technology is playing a very important role in everyone's life. Blockchain is a method that is useful in recording information and makes its difficult to change, hack, or fraud system. A blockchain is fundamentally a digital ledger of volume of transactions that is distributed across the overall network of IT system on the blockchain. This technology acts as a reliable layer in the evolution of e-commerce. Walmart has been working with IBM on a food safety blockchain solution to add transparency to the decentralized food supply ecosystem by digitizing the food supply chain process. This chapter will cover the concept and origin/emergence of blockchain technology and implications of blockchain technology in supply chain (Walmart), the significance and role of blockchain technology for the users and the stakeholders, the implications for the users, challenges faced by Walmart during the adoption of blockchain technology, and the approachability of Walmart to IBM for the implication of blockchain to their organization.