Social Media Campaign as a Tool for Patient Education of Disease Prevention and Health Promotion

2022 ◽  
pp. 183-208
Author(s):  
María José Cabada García ◽  
Sofía I. Quezada Ramírez ◽  
Guillermo A. Negrete Gómez ◽  
Eduardo Villarreal Serrano ◽  
Diana Laura Colín García ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Promotion ◽  
Disease Prevention ◽  
Traditional Approach ◽  
Public Awareness ◽  
Awareness Campaigns ◽  
Public Health Information ◽  
Prevention And Health Promotion ◽  
And Behavior

Public awareness campaigns have played a crucial role in improving the health of communities, as they directly affect people's perception and behavior towards a specific topic, especially on disease prevention and health promotion. This can be seen in campaigns focused on, for example, infectious disease prevention such as HIV, tuberculosis, dengue, and more recently, COVID-19. Formerly, awareness campaigns took a very traditional approach using printed promotional materials, in-person conferences, and television and radio commercials as their primary way of reaching their target audience. This chapter describes an alternative method for reaching new audiences, in a society where social media has taken over as the public's main source of information and entertainment. These platforms can be used to extend important public health information to connect with and educate the public. The authors believe that this approach may increase the public's response towards emerging public health concerns as well as aid the digitalization of medicine through the evolution of telemedicine.

The European Schools of Public Health: From theory to practice - two sides of a broken coin

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
V Bjegovic-Mikanovic
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Promotion ◽  
Disease Prevention ◽  
European Region ◽  
Schools Of Public Health ◽  
Healthy Nutrition ◽  
Prevention And Health Promotion ◽  
Use Of Social Media ◽  
Two Sides

Abstract Introduction Disease prevention and health promotion are closely related through the lifestyle concept and should be part of the postgraduate curriculum of every School of Public Health (SPH) in the European Region and beyond, especially concerning the modifiable behaviors of physical activity and healthy nutrition. Methods The Association of Schools of Public Health in the European Region (ASPHER) executed 2 surveys on the activities of its members between 2011 and 2015/16. A group of 48 SPH responded in both surveys. The performance of graduates was measured by a Likert scale of 1-5, applied to the 10 Essential Public Health Operations (EPHOs). Furthermore, we determined the delay in full implementation for the target year 2030. The target to offer both modules in 2030 has been set at 100% of all SPHs. Results For disease prevention as for health promotion, the 2nd Survey in 2015/16 shows slightly less positive results offering these two modules (72.9 vs. 77.1 and 81.3 v. 87.5%) as compared to the 1st Survey in 2011. The only exception is the use of social media which - as a method of teaching and training - increased for disease prevention from 20.8 to 37.5% of all SPH and for health promotion from 22.9 to 39.6%. Referring to the set target of 100% for running these two modules, considerable delays between 4 and 13.5 years accumulate for the target year 2030. Conclusions Except for the use of social media, progress towards 2030 is slow or even negative. Serious efforts have to be made by ASPHER to reverse this lack of progress.

Disease Prevention and Health Promotion

2018 ◽  
Author(s):  
Peter D Hurd ◽  
Justinne Guyton ◽  
Ardis Hanson
Keyword(s):  
Public Health ◽  
Health Promotion ◽  
Disease Prevention ◽  
Infectious Diseases ◽  
Sexual Behaviors ◽  
Consumer Health ◽  
Prevention And Health Promotion ◽  
Lack Of Exercise ◽  
Long Term Impact

Changing human behavior is challenging; however, having a long-term impact on the improved health of a population is a compelling reason for an increased public health commitment by individuals in pharmacy. Any of the activities that individuals and populations pursue have a direct effect on their health, from drinking clean water to breathing fresh air. Health behaviors mitigate or exacerbate chronic diseases, such as heart disease, cancer, diabetes, and stroke, and human behaviors can affect the resurgence of infectious diseases (and the emergence of new infectious diseases). Other behavioral factors, such as tobacco use, poor diet, lack of exercise, alcohol consumption, at-risk sexual behaviors, and avoidable injuries, contribute prominently to increased morbidity and mortality. This chapter addresses basic public health principles of disease prevention and health promotion, looking at consumer health education, health literacy, social media, and program design and evaluation.

scholarly journals 17.E. Workshop: Returning disease prevention and health promotion back to the table: from the 1980ies to the 2050ies

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
◽  
Keyword(s):  
Public Health ◽  
Health Promotion ◽  
Disease Prevention ◽  
Infectious Diseases ◽  
One Health ◽  
Classical Concept ◽  
Healthy Environment ◽  
Prevention And Health Promotion ◽  
The Individual ◽  
And Training

Abstract Disease prevention is part of medical thinking since the time of Hippocrates in the 5th century B.C. However, as a scientific concept, it developed only since the middle of the 19th century through the work of Louis Pasteur and Robert Koch developing and working along with the new germ theory of infectious diseases. Chronic diseases, cardiovascular ones in particular, came into focus only after WW II culminating in the work of Geoffrey Rose and his publication on Sick individuals and sick populations, published 1985. At that time, the new concept of health promotion entered the stage culminating in the Ottawa Charter for Health Promotion, 1986. The classical concepts embrace two basic interrelated modern risk behaviors, sedentary lifestyle and, typically, associated, intake of high caloric food and alcoholic beverages. All of them contribute to obesity diabetes mellitus, elevated blood pressure and cholesterol, often accompanied by smoking as a key risk factor for lung cancer and vascular damage. The individual consequences in terms of reduced quality of life and death due to non-communicable as well as uncontrolled infectious diseases - exemplified by HIV and recently the COVID epidemic - can be considerable and the socioeconomic costs constitute a heavy burden for the population. Whereas research in the field of prevention tries to identify risk factors which may with a certain probability lead to disease, in the field of health promotion efforts are made to find out how to change risky lifestyles, at the individual as well as the community level. Thus, disease prevention and health promotion are two sides of the same coin and should be an essential subject matter for all bachelor or master programs in public health. In this workshop, we shall focus on four questions: 1) What information do we have on modules for disease prevention and targeted health promotion in European Schools of Public Health? 2) What do we know and what should it be? 3) What can we learn from experience in Europe's disadvantaged neighbourhood? 4) How can disease prevention and health promotion contribute to the well-being of humanity in the second half of our century? The last question reaches out beyond the classical concept as a new dimension entered our discourse in the last years which may become the future priority: A healthy environment as a precondition of everything else, in essence in a global dimension: Air, Water, Soil, and Plants, Animals, Humans. Is this - One Health - in the making: A strategy? Leadership? Teaching and training? Solutions do not lay anymore at the individual or community level but require a collective global effort to save our Noah's Ark. Key messages The classical concept of disease prevention and health promotion has lost ground as regards teaching and training at European Schools of Public Health. To strengthen it life-style change is critical. Lifestyle change remains a crucial challenge for prevention and calls for targeted health promotion. The future demands to reach out to the dimension of a healthy environment, the ONE HEALTH concept.

scholarly journals Appeals to Autonomy and Obedience: Continuity and Change in Governing Technologies in Danish and Swedish Health Promotion

2011 ◽  
Vol 55 (1) ◽  
pp. 27-40 ◽  
Author(s):  
Signild Vallgårda
Keyword(s):  
Public Health ◽  
Health Promotion ◽  
Disease Prevention ◽  
Fundamental Change ◽  
Continuity And Change ◽  
New Public Health ◽  
Health Authorities ◽  
New Public ◽  
Prevention And Health Promotion ◽  
Apparent Evidence

The increasingly used concept new public health indicates that a fundamental change has occurred in the goals and methods of disease prevention and health promotion. The change is often said to imply less expert-driven governing of citizens. In this article, governing technologies in the field of public health in Denmark and Sweden are analysed to investigate whether substantial changes have taken place in the governing efforts. In the endeavours unfolded in relation to health examinations for children and pregnant women during the last eighty years, no apparent evidence exists of a significant change in governing technologies. Regulatory, expert-driven and empowering technologies have been used during the whole period; additionally, appeals to autonomy, responsibility and obedience as well as to trust in authorities co-exist throughout the period. The fundamental change is the huge increase in the health authorities’ governing ambitions.

scholarly journals Employing Media Messaging Strategies to Respond to COVID-19 Misinformation

2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Rachel Field ◽  
Gul Saeed ◽  
Mariana Villada Rivera ◽  
Sabrina Campanella ◽  
Lauren Tailor
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Awareness ◽  
Primary Source ◽  
World Health ◽  
Wide Audience ◽  
University Of Toronto ◽  
Public Health Information ◽  
Media Messaging ◽  
Health Organization

Introduction: The COVID-19 pandemic has revealed critical gaps in the public’s knowledge of infectious diseases. Experts, including the World Health Organization, acknowledge that an “infodemic” of misinformation is spreading at the same time as the pandemic. Furthermore, 13% of Canadians age 50 and younger reported using social media as their primary source of information about COVID-19. Thus, in January 2020, the Infectious Disease Working Group (IDWG) was formed by a group of students at the Dalla Lana School of Public Health, University of Toronto. The IDWG’s Media Messaging Team (MMT) uses Knowledge Translation (KT) strategies to increase access to evidence-based information related to public health and COVID-19. Specifically, MMT uses virtual platforms, including Twitter and Instagram (@infectious_info), to disseminate information to a wide audience. Objectives: The MMT aims to produce content to dispel pervasive and harmful myths about COVID-19, raise public awareness, and advocate for health equity. Methods: The team creates 2-4 pieces of original content per week on topics such as Ontario Government legislation updates, myth-busting series, and “Wednesday Series” (summaries of novel research findings). The IDWG employs an equity lens to ensure that the content takes into account the experiences and needs of diverse groups, and that graphics are representative of a diverse audience. Health communication strategies are used to promote audience engagement through compelling and bold content design. Results: The Instagram account has over 4,400 followers, with some posts surpassing 50,000 views. Qualitative feedback from social media followers indicates that this project is addressing an emerging gap in knowledge resulting from unclear messaging from official bodies, the spread of mis/disinformation, and disparities in health literacy levels. Conclusions: The findings can inform the development and implementation of KT strategies to reach a wide audience and increase the uptake of public health information.

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