Designing Sustainable Social Media Health Communication Campaigns for Promoting Rare Diseases

2021 ◽  
pp. 95-126
Author(s):  
Isabell Koinig ◽  
Sandra Diehl
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Rare Diseases ◽  
Future Research ◽  
Health Campaigns ◽  
Present Contribution ◽  
The Third ◽  
Health Goal ◽  
Development Agenda ◽  
Message Strategies

The third goal of the United Nations Sustainable Development Agenda aims to ensure individual's wellbeing and a long and healthy life. As such, health is perceived as an essential part of sustainable development. While progress has been made over the past decades, far too little attention has been paid to misdiagnosed and rare diseases. In the context of promoting “health for all”, communication is of uttermost importance. By means of a content analysis for selected rare disease campaigns, the present contribution seeks to highlight the way the UN's health goal is communicated as part of health campaigns for rare diseases. Amongst others, this chapter sets out to understand how the goal is communicated, which aspects are stressed, and whether there are differences in message strategies across different platforms relative to rare diseases. Ultimately, the potential of social media for communicating rare diseases is carved out. Research limitations and directions for future research are also addressed.

Designing Sustainable Social Media Health Communication Campaigns for Promoting Rare Diseases

2020 ◽  
pp. 113-153
Author(s):  
Isabell Koinig ◽  
Sandra Diehl
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Rare Diseases ◽  
Future Research ◽  
Health Campaigns ◽  
Present Contribution ◽  
The Third ◽  
Health Goal ◽  
Development Agenda ◽  
Message Strategies

The third goal of the United Nations Sustainable Development Agenda aims to ensure individual's wellbeing and a long and healthy life. As such, health is perceived as an essential part of sustainable development. While progress has been made over the past decades, far too little attention has been paid to misdiagnosed and rare diseases. In the context of promoting “health for all”, communication is of uttermost importance. By means of a content analysis for selected rare disease campaigns, the present contribution seeks to highlight the way the UN's health goal is communicated as part of health campaigns for rare diseases. Amongst others, this chapter sets out to understand how the goal is communicated, which aspects are stressed, and whether there are differences in message strategies across different platforms relative to rare diseases. Ultimately, the potential of social media for communicating rare diseases is carved out. Research limitations and directions for future research are also addressed.

POSITIONING ISLAMIC GIFT ECONOMY FOR SUSTAINABLE DEVELOPMENT AT THE LOCAL LEVEL

2018 ◽  
Vol 6 (2) ◽  
pp. 111-120 ◽  
Author(s):  
Anidah Robani ◽  
Kamal Salih
Keyword(s):  
Sustainable Development ◽  
Common Good ◽  
Local Community ◽  
Local Level ◽  
Policy Implications ◽  
Future Research ◽  
Capitalist Development ◽  
The Sustainable Development ◽  
Gift Economy ◽  
Development Agenda

Purpose: The general objective of this study is to explore the potential of Islamic Gift Economy in relation to sustainable development at the local level. This paper is therefore, highlights conceptually some preliminary insights on how the Sustainable Development (SD) and the Islamic Economy can be incorporated into a broader sustainability framework involving the three pillars of economic, social and environmental (ESE) sustainability. Methodology: This paper is abouta preliminary conceptual exploration into the meaning, and potential of Islamic Gift Economy in enhancing sustainable development at the local level. Main findings: The central argument of this article revolves around the idea that Islamic Gift Economy with its focus on social justice (‘adl), balance (mizan), and common good (maslahaha’mmah)can be an alternative economic paradigm and development model in this post-capitalist development agenda. Application of the study: This study may be beneficial to policy makers from national to local/community level on how to enhance local/village economy through Islamic Gift Economy. Novelty/Originality of the study: This paper intends to propose an integral framework on the relationship between IGE and sustainable development at the local level. Theoretical and policy implications, and opportunities for future research were also highlighted.

Financing the Sustainable Development Agenda Goals

2020 ◽  
pp. 57-71
Author(s):  
Bernardo Ivo-Cruz ◽  
Sónia Ribeiro
Keyword(s):  
Sustainable Development ◽  
Private Sector ◽  
Risk Mitigation ◽  
Banking System ◽  
Business Environment ◽  
International Community ◽  
Future Research ◽  
The Sustainable Development ◽  
Development Agenda

The 2030 Agenda is comprehensive, universal, and ambitious. To reach its goals, the world needs to invest US$5 to 7 trillion/year. To finance it, the private sector must be involved. This chapter considers the motivations of business and corporations to incorporate the SDG in their investment agenda and the role DFIs can play in providing financing to their projects. It acknowledges that the private sector is a key element for long-term sustainable development and highlights the difficulties of DFI in assessing impact in risk analysis and therefore financing private investments for sustainable development. Finally, it finds that the international community and developing countries need to work together to improve the business environment on those countries, and concludes that the international community and the banking system do not know how to assess the role and impact of business and corporations projects in the agenda, and that the risk mitigation policy does not consider the nature of DFIs. Looking into the future, the authors present future research topics needed on this subject.

Financing For Development - Revisiting the Monterrey Consensus

Policy Papers ◽  
2015 ◽  
Vol 2015 (31) ◽  
Author(s):  
Keyword(s):  
Sustainable Development ◽  
Developing Countries ◽  
International Development ◽  
Addis Ababa ◽  
International Consensus ◽  
Environmentally Sustainable ◽  
The Third ◽  
Development Agenda

2015 is set to be a pivotal year for the international development agenda, with agreements to be reached on the objectives and policies for promoting development that is economically, socially, and environmentally sustainable through 2030. The first stage in completing the debate on these issues is the Third UN Conference on Financing for Development (FfD), to be held in Addis Ababa during July 13–16, 2015, which aims to build an international consensus on the actions needed to ensure that sufficient financing is available for developing countries in pursuing sustainable development.

The Politics of Energy and Sustainable Development in Sub-Saharan Africa

2019 ◽  
pp. 729-752
Author(s):  
Laurence L. Delina
Keyword(s):  
Sustainable Development ◽  
Energy Systems ◽  
Sub Saharan Africa ◽  
Future Research ◽  
Energy Access ◽  
The Sustainable Development ◽  
United Nations General ◽  
Development Agenda ◽  
Development Goals ◽  
Sub Saharan

The global sustainable development agenda, the Sustainable Development Goals (SDGs), places energy systems—technologies to improve energy access, increase renewable energy generation, and tap energy efficiency—at its core to deliver what the United Nations General Assembly envisaged to be sustainable development for “people, prosperity and planet.” But a fourth “p”—for politics—needs to be enmeshed in this framework. This chapter maps the extant literature on the connections between the politics of energy systems and sustainable development in sub-Saharan Africa, a region where most of the world’s energy poor live. A focus on the politics of energy and sustainable development for people, prosperity, and planet remains a rich, yet understudied, frontier for future research. This chapter suggests an inclusive, interdisciplinary, and influential research agenda.

Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

2017 ◽  
Vol 5 (1) ◽  
pp. 70-82
Author(s):  
Soumi Paul ◽  
Paola Peretti ◽  
Saroj Kumar Datta
Keyword(s):  
Social Media ◽  
New Product Development ◽  
Value Creation ◽  
Large Scale ◽  
Customer Orientation ◽  
Customer Relationships ◽  
Future Research ◽  
Management Competencies ◽  
Business Decisions ◽  
Prime Concern

Building customer relationships and customer equity is the prime concern in today’s business decisions. The emergence of internet, especially social media like Facebook and Twitter, changed traditional marketing thought to a great extent. The importance of customer orientation is reflected in the axiom, “The customer is the king”. A good number of organizations are engaging customers in their new product development activities via social media platforms. Co-creation, a new perspective in which customers are active co-creators of the products they buy and use, is currently challenging the traditional paradigm. The concept of co-creation involving the customer’s knowledge, creativity and judgment to generate value is considered not only an upcoming trend that introduces new products or services but also fitting their need and increasing value for money. Knowledge and innovation are inseparable. Knowledge management competencies and capacities are essential to any organization that aspires to be distinguished and innovative. The present work is an attempt to identify the change in value creation procedure along with one area of business, where co-creation can return significant dividends. It is on extending the brand or brand category through brand extension or line extension. This article, through an in depth literature review analysis, identifies the changes in every perspective of this paradigm shift and it presents a conceptual model of company-customer-brand-based co-creation activity via social media. The main objective is offering an agenda for future research of this emerging trend and ensuring the way to move from theory to practice. The paper acts as a proposal; it allows the organization to go for this change in a large scale and obtain early feedback on the idea presented. 

Conceptual Foundations of Environmental Marketing and Environmental Product

2020 ◽  
Vol 26 (6) ◽  
pp. 665-671
Author(s):  
D. V. Bagnyuk ◽  
A. V. Lebedev
Keyword(s):  
Sustainable Development ◽  
Methodological Approach ◽  
Russian Language ◽  
Future Research ◽  
Environmental Friendliness ◽  
Environmental Marketing ◽  
Qualitative Empirical Research ◽  
Green Approach ◽  
Market Practices ◽  
Conceptual Foundations

The presented study examines the concepts of “environmental marketing” and “environmental product”. The study attempts to conceptualize these terms in Russian language with allowance for the concept of sustainable development and the principles of the circular economy.Aim. The study aims to develop the conceptual foundations of environmental marketing and its derivative — environmental product, laying the groundwork for future research in specifying the concepts of “environmental marketing” and “environmental product”.Tasks. The authors examine the current state of environmental marketing and environmental product in Russia in terms of legislation and market practices; analyze the evolution of these concepts in foreign and Russian publications; systematize experience in this field; provide an original conceptualization of these terms; operationalize their key characteristics and features.Methods. This study is based on qualitative empirical research using such methods as content analysis, synthesis, formalization, and systematization. The theoretical and methodological approach of the study is based on the works of foreign and Russian scientists in the field of environmental marketing, the “green” approach to the promotion of goods, and sustainable enterprise development.Results. A research gap in the conceptualization of “environmental marketing” and “environmental product” in Russian language is identified. The authors provide an original interpretation of these concepts with allowance for the principles of sustainable development and “green” promotion.Conclusions. This study serves to elaborate on the scientific meaning of the concept of “environmental friendliness” applicable in marketing, changing the trend of the increasing number of products that fall under the definition of greenwashing. The published materials can be useful for environmental consultants, marketers, and representatives of legislative authorities in certifying products according to environmental standards.

The Long Road to Sustainability

2018 ◽  
Author(s):  
Alexander Gillespie
Keyword(s):  
Sustainable Development ◽  
Environmental Problem ◽  
Social Sustainability ◽  
Good News ◽  
Correct Selection ◽  
The Third ◽  
Positive Indicators ◽  
Laws And Policies ◽  
Developed World ◽  
Selection Of

This book examines the idea of sustainable development, made up of economic, social, and environmental parts over the period of human history. This work suggests humanity has been unsustainable in all three areas for most of its history, although in the last few hundred years the scale of unsustainability has increased, while, simultaneously, answers have started to emerge. This conclusion can be seen in two parts, namely the economic and social sides of sustainable development and then the environmental ones. This work suggests that, with the correct selection of tools, solid and positive foundations for the economic and social sides of sustainable development is possible as the world globalizes. This is not, however, a foregone conclusion. Despite a number of recent positive indicators in this area, there are still very large unanswered questions with existing mechanisms and other gaps in the international architecture which, if not fixed, could quickly make problems of economic and social sustainability worse, not better. With the third leg of sustainable development, that for the environment, the optimism is not as strong. The good news is that science, laws, and policies have evolved and expanded to the level that, in theory, there is no environmental problem which cannot be solved. In many areas, especially in the developed world, success is already easy to measure. Where it is not easy to measure, and pessimism creeps in, is in the developing world, which is now inheriting a scale and mixture of environmental difficulties which are simply unprecedented.

Investments by Emerging-Market Multinationals in Other Emerging Markets

2018 ◽  
pp. 630-656
Author(s):  
Jing Li ◽  
Daniel Shapiro
Keyword(s):  
Sustainable Development ◽  
Corporate Governance ◽  
Emerging Economies ◽  
Multinational Enterprises ◽  
Emerging Market ◽  
Institutional Development ◽  
Spillover Effects ◽  
Investment Strategy ◽  
Future Research ◽  
Foreign Direct Investments

This chapter reviews the literature on foreign direct investments among emerging economies (E-E FDI), focusing on the motivations behind E-E FDI, country-specific advantages and firm-specific advantages associated with emerging-economy multinational enterprises (EMNEs), and spillover effects of E-E FDI on host-country economic and institutional development. We identify the following topics as posing important questions for future research: EMNEs’ ability to leverage home-government resources and diplomatic connections to promote investment in other emerging economies; nonmarket strategies of EMNEs in emerging economies; ownership and corporate governance affecting investment strategy and performance of EMNEs; E-E FDI contributions to sustainable development in host countries. Future studies should also consider potential heterogeneity among EMNEs by integrating insights from institutional theory, network theory, political science, corporate governance, corporate social responsibility, and sustainable-development research.

Twitter Users’ Displays of Affect in the Global Warming Debate

2021 ◽  
pp. 004728162110078
Author(s):  
Shanna Cameron ◽  
Alexandra Russell ◽  
Luke Brake ◽  
Katherine Fredlund ◽  
Angela Morris
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Global Warming ◽  
Content Analysis ◽  
Technical Communication ◽  
Research Team ◽  
Future Research ◽  
Climate Change Research ◽  
Quantitative Content ◽  
Twitter Users

This article engages with recent discussions in the field of technical communication that call for climate change research that moves beyond the believer/denier dichotomy. For this study, our research team coded 900 tweets about climate change and global warming for different emotions in order to understand how Twitter users rely on affect rhetorically. Our findings use quantitative content analysis to challenge current assumptions about writing and affect on social media, and our results indicate a number of arenas for future research on affect, global warming, and rhetoric.

Sign in / Sign up

Export Citation Format

Share Document