Branding Through Online Social Networks

2022 ◽  
pp. 15-26
Author(s):  
Sana Arshad ◽  
Asmat-Nizam Abdul-Talib ◽  
Fahad Manzoor

The hurdles to entering a foreign market have been dismantled by greater internet connectivity. As a result, there is virtually endless potential to expand a company abroad. In growing abroad, it's crucial to keep the brand at the forefront of the approach. When enterprises enter foreign markets, they confront several problems such as a lack of market intelligence, buyer expectations, severe rivalry from global brands, and a lack of trending awareness. Most exporters focus on the short product-focused and sales-driven methods, such as producing that which is simple to create, finding a contract, fulfilling the request, and closing sales. This method just forces an exporter into a pricing competition in a globalized world, leaving the limited possibility to continuous production, product innovation, and credibility. Every company that wishes to export should aim towards market-driven, long-term, and sustainable exporting.

Author(s):  
Steven R. Powell

Companies can benefit from diversifying internationally. This paper analyzes the internationalization efforts of six major European wireless telecommunications service providers: Telefonica, Deutsche Telekom, France Telecom, Vodafone, Telenor and TeliaSonera. Although all six companies have invested heavily in foreign markets, their internationalization paths have not been the same, resulting in foreign market portfolios with different characteristics. Utilizing a proportionate customer weighting scheme based on the number of subscribers controlled by a company in each market, the paper examines how the companies compared in 2007 versus 2002 in their extent and scope of internationalization and in the attractiveness of their foreign market portfolios with respect to some key growth, profitability, and risk market characteristics.


Author(s):  
Steven R. Powell

Companies can benefit from diversifying internationally. This article analyzes the internationalization efforts of six major European wireless telecommunications service providers: Telefonica, Deutsche Telekom, France Telecom, Vodafone, Telenor and TeliaSonera. Although all six companies have invested heavily in foreign markets, their internationalization paths have not been the same, resulting in foreign market portfolios with different characteristics. Utilizing a proportionate customer weighting scheme based on the number of subscribers controlled by a company in each market, the article examines how the companies compared in 2007 versus 2002 in their extent and scope of internationalization and in the attractiveness of their foreign market portfolios with respect to some key growth, profitability, and risk market characteristics.


2020 ◽  
pp. 21-24
Author(s):  
Anna KUDAR ◽  
Kseniia KOVTUNENKO

Introduction. The basis for foreign economic activity of the enterprise - is the possibility of obtaining economic benefits, based on the benefits of the international division of labor and business relations. Nowadays, the production and sale of a particular product or service has more advantages when it is done for sale in another country than in the middle of the country. The purpose of this paper is to study the aspects of personnel management of a production enterprise in terms of adaptation of foreign economic activity, namely the training of employees of the enterprise. Result. In modern market conditions, the most important tool to ensure the stability of the enterprise and increase its competitiveness not only in the domestic market but also in the foreign market - is the professional development of staff in accordance with current and future requirements of the external and internal environment. It is very important for a company that is just beginning to enter international markets to have highly qualified employees. Personnel management is a complex and integral component of business management. Difficult because people are different in nature from other resources and require special approaches and management methods. The main thing in personnel management is that a person (employee) is a source of income. Conclusion. In the conditions of globalization, there is a need of the enterprise to enter the international markets and to work in the conditions of foreign economic activity. This allows the company to make more profit, gain access to the latest technologies, purchase cheaper and unique resources for production in foreign markets, and so on. The personnel management system at the production enterprise must be flexible, able to change the content, methods and organizational forms in accordance with the needs of the enterprise and the situation in terms of foreign economic activity.


Author(s):  
Steven R. Powell

Companies can benefit from diversifying internationally. This article analyzes the internationalization efforts of six major European wireless telecommunications service providers: Telefonica, Deutsche Telekom, France Telecom, Vodafone, Telenor and TeliaSonera. Although all six companies have invested heavily in foreign markets, their internationalization paths have not been the same, resulting in foreign market portfolios with different characteristics. Utilizing a proportionate customer weighting scheme based on the number of subscribers controlled by a company in each market, the article examines how the companies compared in 2007 versus 2002 in their extent and scope of internationalization and in the attractiveness of their foreign market portfolios with respect to some key growth, profitability, and risk market characteristics.


Author(s):  
Светлана Балакирева ◽  
Svetlana Balakireva

The paper features the phenomenon of business presentation as an indispensable tool that can allow foreign trade companies to enter the foreign market. Each stage of this technological process requires a business presentation for every format of interaction with a potential foreign partner. A well-made presentation of a company, product, service, or project facilitates the search and retention of a prospective partner. It is a go-to tool used on various interaction platforms, e.g. fairs, exhibitions, business missions, conferences, business meetings, negotiations, etc. The paper defines the basic types of business presentations: company presentation, product/service, business project presentation, and commercial offer presentation. The article presents the key aspects of preparing for an effective business presentation aimed at foreign companies. When preparing a presentation for a business event, one has to plan in advance how the main elements will constitute the presentation as a whole. The "presentation field" consists of the space (external and internal environment) and the "main actors" involved in the presentation of goods or services. The prospect of further cooperation with foreign companies depends on how the Russian company analyses the ability to attract potential partners, prepares for the event, and selects the format of presentation.


Author(s):  
Antonio Navarro-García ◽  
Marta Peris-Ortiz ◽  
Ramón Barrera-Barrera ◽  
Ángel Francisco Villarejo-Ramos

This research aims to respond to a research gap in the literature concerning the role of market intelligence in export activity. In particular, we examine the effects of market intelligence on the interrelationships between market distances (domestic vs. foreign) perceived by export managers, strategic marketing mix decisions (standardisation vs. adaptation) and export performance (growth in foreign sales and satisfaction). The results of an empirical study using data from a sample of 212 Spanish exporters reveal that: (a) strategic decisions aimed at adapting the marketing mix to foreign markets have a positive effect on export performance, (b) market distances associated with economic, legal, social, and cultural differences between Spain and overseas markets encourage conservative decision making, embodied in a standardised international marketing mix (similar to that used in Spain), (c) however, when export managers have relevant foreign market information and analyses, market intelligence processes reduce perceived market distances and encourage more proactive strategic behaviour (adaptation of the marketing mix), resulting in improved export performance. Keywords: Market Intelligence, Perceived Market Distances, Marketing Mix Adaptation, Export Performance.


2017 ◽  
Vol 53 (4) ◽  
pp. 77-92
Author(s):  
Kun Yang ◽  
John D. Buschman

AbstractThis paper discusses the firm-level determinants of international hotels’ foreign markets entry choices, contrasting acquisition with management and franchise contracts, based on a resource-dependency perspective and appropriability theory. It points out that brand equity, relatedness of products and market segmentation, partner-specific knowledge of hotels, international experience, and the duration of proprietary knowledge impact hotels’ decisions on how to enter a foreign market. In addition, the paper suggests the existence of entry choices sequence favorable to acquisition probability after the end of management contract when the franchisors’ or management companies’ proprietary knowledge attenuates. Contract activity is likely to be renewed after the acquisition, once the management company has established a new form or a higher level of proprietary knowledge.


2015 ◽  
Vol 6 (3) ◽  
pp. 35-46
Author(s):  
Tamas Koplyay ◽  
Brian Mitchell ◽  
Sorin Cohn ◽  
Maria Fekete ◽  
Abdelkader Jazouli

Abstract That supply chain management and logistics are a determining factor for the long term success of a company was well documented by Forrester over a half century ago [1], with the importance of the statement only growing through the intervening years.Whether consciously factored into the operating mode or not, logistics and distribution channel management plays a critical role in the life, and death, of a firm. From the rudimentary beginnings of the start-up company to the hectic world of the growth company and onto the relatively secure existence in mature markets, the value chain consisting of logistics and distribution channel linkages follows the firm, until it solidifies into immutable form of the mature value chain and begins to exert an inexorable pressure on the survival of the entire chain, and conversely the chain imposes its will on the members. The emergence of mature industry value chains is often driven by the need to monopolistically control logistics and distribution channels which provides a competitive advantage but also introduces a serious exposure to pending shock loadings of the chain.


2021 ◽  
Author(s):  
Pawan Agrawal ◽  
Sharifa Yousif ◽  
Ahmed Shokry ◽  
Talha Saqib ◽  
Osama Keshtta ◽  
...  

Abstract In a giant offshore UAE carbonate oil field, challenges related to advanced maturity, presence of a huge gas-cap and reservoir heterogeneities have impacted production performance. More than 30% of oil producers are closed due to gas front advance and this percentage is increasing with time. The viability of future developments is highly impacted by lower completion design and ways to limit gas breakthrough. Autonomous inflow-control devices (AICD's) are seen as a viable lower completion method to mitigate gas production while allowing oil production, but their effect on pressure drawdown must be carefully accounted for, in a context of particularly high export pressure. A first AICD completion was tested in 2020, after a careful selection amongst high-GOR wells and a diagnosis of underlying gas production mechanisms. The selected pilot is an open-hole horizontal drain closed due to high GOR. Its production profile was investigated through a baseline production log. Several AICD designs were simulated using a nodal analysis model to account for the export pressure. Reservoir simulation was used to evaluate the long-term performance of short-listed scenarios. The integrated process involved all disciplines, from geology, reservoir engineering, petrophysics, to petroleum and completion engineering. In the finally selected design, only the high-permeability heel part of the horizontal drain was covered by AICDs, whereas the rest was completed with pre-perforated liner intervals, separated with swell packers. It was considered that a balance between gas isolation and pressure draw-down reduction had to be found to ensure production viability for such pilot evaluation. Subsequent to the re-completion, the well could be produced at low GOR, and a second production log confirmed the effectiveness of AICDs in isolating free gas production, while enhancing healthy oil production from the deeper part of the drain. Continuous production monitoring, and other flow profile surveys, will complete the evaluation of AICD effectiveness and its adaptability to evolving pressure and fluid distribution within the reservoir. Several lessons will be learnt from this first AICD pilot, particularly related to the criticality of fully integrated subsurface understanding, evaluation, and completion design studies. The use of AICD technology appears promising for retrofit solutions in high-GOR inactive strings, prolonging well life and increasing reserves. Regarding newly drilled wells, dedicated efforts are underway to associate this technology with enhanced reservoir evaluation methods, allowing to directly design the lower completion based on diagnosed reservoir heterogeneities. Reduced export pressure and artificial lift will feature in future field development phases, and offer the flexibility to extend the use of AICD's. The current technology evaluation phases are however crucial in the definition of such technology deployments and the confirmation of their long-term viability.


Author(s):  
E. A. Aleksandrova ◽  
T. S. Boiko

The article analyzes the problems of small and medium-sized business of Khabarovsk Krai, in particular, the problems associated with the process of entering the foreign markets. It is concluded that the key problems of small and medium-sized business of Khabarovsk Krai are the issues of logistics and innovative development. These are the strategic and systemic problems


Sign in / Sign up

Export Citation Format

Share Document