Social Media as a Driver of Innovative Service Delivery in Academic Libraries

2022 ◽  
pp. 192-200
Author(s):  
Nathaniel Agbo Oche
Keyword(s):  
Social Media ◽  
Service Delivery ◽  
Academic Libraries ◽  
Academic Library ◽  
Information Services ◽  
Library Services ◽  
Digital Environment ◽  
Use Of Social Media ◽  
Effective Service ◽  
Staff Skills

As technology continues to impact the delivery of library and information services, traditional academic library systems have continued to experience changes. Social media are changing and becoming more sophisticated, and librarians need to adopt them for innovative services to their users. Library staff skills and library services have to shift from book-eccentric to user-eccentric. As the academic library continues to redefine its role in the digital environment, it needs to leverage its strengths and create responsive and convenient services. The chapter discusses how social media can be adopted and utilized for delivering innovative services and the various innovative ways social media can be utilized in effective service delivery, the challenges associated with social media and innovative service delivery, and the strategies to enhance the use of social media for innovative service delivery in academic libraries. The chapter serves as guide to students and practitioners on the various ways to use social media for effective service delivery in academic libraries.

Marketing academic library information services using social media

2019 ◽  
Vol 40 (3/4) ◽  
pp. 228-239 ◽  
Author(s):  
Suha AlAwadhi ◽  
Sultan M. Al-Daihani
Keyword(s):  
Social Media ◽  
Academic Libraries ◽  
Academic Library ◽  
Information Resources ◽  
Management Support ◽  
Online Questionnaire ◽  
Content Type ◽  
Library Resources ◽  
Social Media Platforms ◽  
Use Of Social Media

PurposeThe purpose of this paper is to examine the use of social media in the marketing of academic library resources and services in Kuwait and identifies the factors related to the use of social media applications in marketing academic libraries.Design/methodology/approachA quantitative data-collection approach using a paper and online questionnaire has been employed to elicit the opinions of librarians working in academic libraries in Kuwait in both private and public institutions. In total, 89 valid questionnaires have been analyzed using descriptive (frequencies, percentages, means and standard deviations) and inferential statistics (factor analysis, correlations, experimental analysis and regression).FindingsThe study shows that the academic librarians have a positive perception toward the use of social media. The identified factors relating to the use of social media for marketing library information resources and services are the usefulness of social media tools in raising awareness and in providing needs analysis and satisfaction assessments. However, management support for the use of social media for library marketing is poor.Practical implicationsThis study provides insights into the factors related to the use of modern social media platforms to promote information resources and services at academic libraries to provide outreach services to current and potential users.Originality/valueThis research contributes to the field of information studies as it highlights the importance of using social media platforms in marketing academic library information resources and services. Library administrators could use the results to develop social media marketing plans to effectively promote their library resources.

scholarly journals Social Media Use in Libraries and Information Services in Nigerian Tertiary Institutions

2020 ◽  
pp. 18-26
Author(s):  
C. A. Danbaki ◽  
G. S. Mohammed ◽  
D. S. M. Gado ◽  
P. U. Ikegwuiro
Keyword(s):  
Social Media ◽  
End Users ◽  
Information Services ◽  
Information Resources ◽  
Library Science ◽  
Library Services ◽  
Tertiary Institution ◽  
Tertiary Institutions ◽  
Media Usage ◽  
Use Of Social Media

The study was carried out to review the use of social media in Nigeria libraries and information services. The review dealt extensively with the dynamics social media brought into library services in Nigerian tertiary institutions. The technological advancement of the 21st century brought by advent of social media has great impacts on library and information services in Nigeria just like any other place across the globe. There is need for the professionals in library science or services to change their service delivery to end users along the line of social media usage with emergence of social sites such as Facebook, Myspace, Flickr, YouTube, Library Thing, Ning in which information can be easily sourced from by users Libraries in Nigeria are therefore facing challenges regarding the ability to provide proactive and more value added services to meet the ever changing needs of the end users. The reviewed article therefore made an attempt to examine the present scenario in library services delivery in Nigeria tertiary institution with these new and emerging social media technologies as well as looking at challenges facing Nigerian tertiary institution libraries in the use of these social media and to identify possible solutions to these challenges. The study concluded that to some extent social media utilization  has been introduced by librarians in tertiary institutions libraries in Nigeria and that usage of social media by librarians in promoting library and information resources and services cannot be overemphasized. The study also discovered that lack or inadequate finance, poor power supply, lack of training of library staff on social media usage and limited bandwidth in the institution as the major challenges facing the usage of social media in Nigerian tertiary institution libraries. The study therefore, recommends that adequate finance should be promptly provided by the parent institutions to the libraries to enhances the use of social media to promote library and information resources and services in Nigerian tertiary institution libraries.

Use of Social Media in Marketing Library and Information Services in Nigeria Libraries

2018 ◽  
pp. 675-696
Author(s):  
Stella C. Nduka
Keyword(s):  
Social Media ◽  
21St Century ◽  
Information Services ◽  
Library Services ◽  
Social Media Tools ◽  
New Challenges ◽  
Use Of Social Media

This chapter aims to examine the use of social media in marketing library and information services in Nigeria libraries. The growing use of social media such as Facebook, Twitter, MySpace, YouTube by users in the 21st century is providing new challenges for libraries and librarians in Nigeria to keep up to with the growing needs of their users. The main purpose of this chapter is to examine the use of social media in the marketing of various library services and products. This chapter also attempts to describe the role of social media in library services and the various opportunities of using social media tools in marketing library products and services. In addition, the challenges faced by libraries in Nigeria in the use of social media are highlighted and possible recommendations are made.

Use of Social Media in Marketing Library and Information Services in Nigeria Libraries

2015 ◽  
pp. 155-174
Author(s):  
Stella C. Nduka
Keyword(s):  
Social Media ◽  
21St Century ◽  
Information Services ◽  
Library Services ◽  
Social Media Tools ◽  
New Challenges ◽  
Use Of Social Media

This chapter aims to examine the use of social media in marketing library and information services in Nigeria libraries. The growing use of social media such as Facebook, Twitter, MySpace, YouTube by users in the 21st century is providing new challenges for libraries and librarians in Nigeria to keep up to with the growing needs of their users. The main purpose of this chapter is to examine the use of social media in the marketing of various library services and products. This chapter also attempts to describe the role of social media in library services and the various opportunities of using social media tools in marketing library products and services. In addition, the challenges faced by libraries in Nigeria in the use of social media are highlighted and possible recommendations are made.

Resource Sharing

2020 ◽  
pp. 70-92
Author(s):  
Adeyinka Tella ◽  
Femi Quardri ◽  
Sunday Segun Bamidele ◽  
Olubukola Oluyemisi Ajiboye
Keyword(s):  
Service Delivery ◽  
Academic Libraries ◽  
Resource Sharing ◽  
Information Dissemination ◽  
Academic Library ◽  
Digital Age ◽  
Information Resources ◽  
Global Information ◽  
Effective Dissemination ◽  
Effective Service

The chapter examined resource sharing as vehicle for effective library information dissemination and services in the digital age. In relation to this purpose, studies have shown that the global information explosion, the cut in library budgetary allocations, the rising costs and complexities of information resources, as well as the need to provide the user community with optimal access to needed information make resource sharing initiatives indispensable particularly among academic libraries for effective information dissemination and service delivery in the digital age. However, certain questions remain unanswered in the literature regarding resource sharing. They include: How can libraries engage in effective dissemination of information to the clientele through resource sharing? How can resource sharing result to effective service delivery in academic library? Is there a reflection of resource sharing in Nigeria? What is the nature of resource sharing in this digital age? What does the future hold regarding resource sharing in academic libraries and what are the issues/challenges associated with resource sharing by academic libraries in the digital age? It is expected that this chapter will provide answers to all these pertinent questions.

Making Social Media More Social

2019 ◽  
pp. 1-16
Author(s):  
Elia Trucks
Keyword(s):  
Social Media ◽  
Academic Libraries ◽  
Online Community ◽  
Academic Library ◽  
The State ◽  
Successful Method ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Responsive Communication

This chapter explores how academic libraries have used social media for broadcasting information, responsive communication, and engagement. Many libraries focus on the marketing aspect of social media, since it is a successful method of promoting events, services, and resources. However, exclusively using social media as a marketing tool ignores the best part of social media: the connections it fosters between people. The online community is just an extension of the in-person community that the academic library serves. This chapter examines the state of the literature on libraries' use of social media through the lens of increasing engagement and connections with the community as the key to successful social media.

scholarly journals Use of Social Media Platforms in Promoting the Academic Library Services of City College of Angeles among Students

2020 ◽  
Vol 10 (6) ◽  
pp. 482-487
Author(s):  
Hazelle Ann Yalung ◽  
Diana L. Tuliao ◽  
Princess Rona M. Gabriel ◽  
Solomon Ayodele Oluyinka ◽  
Mark Gil Superio ◽  
...  
Keyword(s):  
Social Media ◽  
Academic Library ◽  
Library Services ◽  
City College ◽  
Social Media Platforms ◽  
Use Of Social Media

Resource Sharing

2021 ◽  
pp. 1481-1503
Author(s):  
Adeyinka Tella ◽  
Femi Quardri ◽  
Sunday Segun Bamidele ◽  
Olubukola Oluyemisi Ajiboye
Keyword(s):  
Service Delivery ◽  
Academic Libraries ◽  
Resource Sharing ◽  
Information Dissemination ◽  
Academic Library ◽  
Digital Age ◽  
Information Resources ◽  
Global Information ◽  
Effective Dissemination ◽  
Effective Service

The chapter examined resource sharing as vehicle for effective library information dissemination and services in the digital age. In relation to this purpose, studies have shown that the global information explosion, the cut in library budgetary allocations, the rising costs and complexities of information resources, as well as the need to provide the user community with optimal access to needed information make resource sharing initiatives indispensable particularly among academic libraries for effective information dissemination and service delivery in the digital age. However, certain questions remain unanswered in the literature regarding resource sharing. They include: How can libraries engage in effective dissemination of information to the clientele through resource sharing? How can resource sharing result to effective service delivery in academic library? Is there a reflection of resource sharing in Nigeria? What is the nature of resource sharing in this digital age? What does the future hold regarding resource sharing in academic libraries and what are the issues/challenges associated with resource sharing by academic libraries in the digital age? It is expected that this chapter will provide answers to all these pertinent questions.

scholarly journals Social Media Use By Ontario University Libraries: Challenges and Ethical Considerations

2013 ◽  
Author(s):  
Gary Collins ◽  
Anabel Quan-Haase
Keyword(s):  
Social Media ◽  
Academic Libraries ◽  
Information Technologies ◽  
Media Use ◽  
Library Services ◽  
University Libraries ◽  
Ethical Considerations ◽  
Médias Sociaux ◽  
Use Of Social Media ◽  
Medias Sociaux

The application of social media by academic libraries is re-shaping traditional ideas of library services. The use of social media in Ontario’s university libraries demonstrates the divergent modes by which information technologies are utilized, as well as the challenges facing libraries in both adopting and using these tools.L’application des médias sociaux par les bibliothèques universitaires transforme les idées traditionnelles des services en bibliothèque. L’utilisation des médias sociaux dans les bibliothèques universitaires de l’Ontario démontre des modes divergents d’utilisation des technologies de l’information, ainsi que les défis auxquels font faces les bibliothécaires en termes d’adoption et d’utilisation de ces outils.

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