Use of Social Media in Marketing Library and Information Services in Nigeria Libraries

2015 ◽  
pp. 155-174
Author(s):  
Stella C. Nduka
Keyword(s):  
Social Media ◽  
21St Century ◽  
Information Services ◽  
Library Services ◽  
Social Media Tools ◽  
New Challenges ◽  
Use Of Social Media

This chapter aims to examine the use of social media in marketing library and information services in Nigeria libraries. The growing use of social media such as Facebook, Twitter, MySpace, YouTube by users in the 21st century is providing new challenges for libraries and librarians in Nigeria to keep up to with the growing needs of their users. The main purpose of this chapter is to examine the use of social media in the marketing of various library services and products. This chapter also attempts to describe the role of social media in library services and the various opportunities of using social media tools in marketing library products and services. In addition, the challenges faced by libraries in Nigeria in the use of social media are highlighted and possible recommendations are made.

Use of Social Media in Marketing Library and Information Services in Nigeria Libraries

2018 ◽  
pp. 675-696
Author(s):  
Stella C. Nduka
Keyword(s):  
Social Media ◽  
21St Century ◽  
Information Services ◽  
Library Services ◽  
Social Media Tools ◽  
New Challenges ◽  
Use Of Social Media

This chapter aims to examine the use of social media in marketing library and information services in Nigeria libraries. The growing use of social media such as Facebook, Twitter, MySpace, YouTube by users in the 21st century is providing new challenges for libraries and librarians in Nigeria to keep up to with the growing needs of their users. The main purpose of this chapter is to examine the use of social media in the marketing of various library services and products. This chapter also attempts to describe the role of social media in library services and the various opportunities of using social media tools in marketing library products and services. In addition, the challenges faced by libraries in Nigeria in the use of social media are highlighted and possible recommendations are made.

scholarly journals Social Media Use in Libraries and Information Services in Nigerian Tertiary Institutions

2020 ◽  
pp. 18-26
Author(s):  
C. A. Danbaki ◽  
G. S. Mohammed ◽  
D. S. M. Gado ◽  
P. U. Ikegwuiro
Keyword(s):  
Social Media ◽  
End Users ◽  
Information Services ◽  
Information Resources ◽  
Library Science ◽  
Library Services ◽  
Tertiary Institution ◽  
Tertiary Institutions ◽  
Media Usage ◽  
Use Of Social Media

The study was carried out to review the use of social media in Nigeria libraries and information services. The review dealt extensively with the dynamics social media brought into library services in Nigerian tertiary institutions. The technological advancement of the 21st century brought by advent of social media has great impacts on library and information services in Nigeria just like any other place across the globe. There is need for the professionals in library science or services to change their service delivery to end users along the line of social media usage with emergence of social sites such as Facebook, Myspace, Flickr, YouTube, Library Thing, Ning in which information can be easily sourced from by users Libraries in Nigeria are therefore facing challenges regarding the ability to provide proactive and more value added services to meet the ever changing needs of the end users. The reviewed article therefore made an attempt to examine the present scenario in library services delivery in Nigeria tertiary institution with these new and emerging social media technologies as well as looking at challenges facing Nigerian tertiary institution libraries in the use of these social media and to identify possible solutions to these challenges. The study concluded that to some extent social media utilization  has been introduced by librarians in tertiary institutions libraries in Nigeria and that usage of social media by librarians in promoting library and information resources and services cannot be overemphasized. The study also discovered that lack or inadequate finance, poor power supply, lack of training of library staff on social media usage and limited bandwidth in the institution as the major challenges facing the usage of social media in Nigerian tertiary institution libraries. The study therefore, recommends that adequate finance should be promptly provided by the parent institutions to the libraries to enhances the use of social media to promote library and information resources and services in Nigerian tertiary institution libraries.

Exploring the Use of Social Media as Tools for Information Sharing Among Undergraduates of University of Ilorin

2020 ◽  
pp. 297-306
Author(s):  
Abdulmumin Isah ◽  
Olubunmi Ruth Ogundele
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Information Sharing ◽  
Undergraduate Students ◽  
21St Century ◽  
Academic Field ◽  
Face To Face ◽  
Geographical Boundary ◽  
Social Media Tools ◽  
Use Of Social Media

The emergence of social media in the 21st century has revolutionized social interaction among individuals and groups beyond physical and geographical boundary. Social media tools such as Facebook, Whatsapp, Twitter, MySpace, Skype, Messengers, etc. have affected our traditional face-to-face interaction. It has facilitated extensive communication and sharing of knowledge in the society in general and schools in particular. In the academic field, social media serves as a powerful tool for communication. This chapter, therefore, explores the use of social media for sharing information among undergraduate students.

Social Media as a Driver of Innovative Service Delivery in Academic Libraries

2022 ◽  
pp. 192-200
Author(s):  
Nathaniel Agbo Oche
Keyword(s):  
Social Media ◽  
Service Delivery ◽  
Academic Libraries ◽  
Academic Library ◽  
Information Services ◽  
Library Services ◽  
Digital Environment ◽  
Use Of Social Media ◽  
Effective Service ◽  
Staff Skills

As technology continues to impact the delivery of library and information services, traditional academic library systems have continued to experience changes. Social media are changing and becoming more sophisticated, and librarians need to adopt them for innovative services to their users. Library staff skills and library services have to shift from book-eccentric to user-eccentric. As the academic library continues to redefine its role in the digital environment, it needs to leverage its strengths and create responsive and convenient services. The chapter discusses how social media can be adopted and utilized for delivering innovative services and the various innovative ways social media can be utilized in effective service delivery, the challenges associated with social media and innovative service delivery, and the strategies to enhance the use of social media for innovative service delivery in academic libraries. The chapter serves as guide to students and practitioners on the various ways to use social media for effective service delivery in academic libraries.

Perceptions and acceptance of librarians towards using Facebook and Twitter to promote library services in Oyo State, Nigeria

2015 ◽  
Vol 33 (5) ◽  
pp. 870-882 ◽  
Author(s):  
Omobolanle Serifat Fasola
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Survey Design ◽  
Library Services ◽  
Positive Perception ◽  
Library Service ◽  
Content Type ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Practical Implications

Purpose – The purpose of this paper is to report on research that examined librarians’ perception and acceptance of use of Facebook and Twitter in promoting library services in Oyo state, Nigeria. Design/methodology/approach – The survey design and interview were used to collect data from librarians in Oyo state. The questionnaire contained questions that are pertinent to the issues being investigated. The 81 responses (81 per cent) received were processed, analysed and results presented. Findings – The paper reveals that majority of the libraries in Oyo state, Nigeria, have Facebook profiles, though minority have Twitter accounts. Librarians in Oyo state, Nigeria, have high perception and acceptance of using Facebook and Twitter to promote library services. Findings also reveal that librarians in academic and special libraries in Oyo state, Nigeria, are more highly receptive to use of Facebook and Twitter to promote library services. Findings revealed further that younger librarians showed more positive perception and higher acceptance. Research limitations/implications – While the research was limited to librarians in Oyo state, Nigeria, it has applications to librarians and libraries all over Nigeria. Practical implications – This research provides information on the perceptions and acceptance of social media tools (Facebook and Twitter) in promoting library services. The findings may help provide information to library heads on adopting new and popular technologies to bring the library closer to the user and attract more users and on why it is not being used where they are provided. Originality/value – At the time of completing this study, research had mainly been on librarians’ use of social media for personal issues not on librarians’ perception and acceptance of using it to promote library services. This research also focuses on libraries in Oyo state having a presence on Facebook and Twitter to promote library service and direct and prompt communication with their users.

scholarly journals SOCIAL MEDIA AS TEACHING/LEARNING TOOLS IN NIGERIAN TERTIARY INSTITUTIONS

2021 ◽  
Vol 9 (7) ◽  
pp. 372-386
Author(s):  
John Eteng Imoke ◽  
Celestine Unoh Nkanu ◽  
Bisong Anthony Etta
Keyword(s):  
Social Media ◽  
Inclusive Education ◽  
21St Century ◽  
Survey Design ◽  
Learning Tools ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Teaching Learning ◽  
Sampling Procedures

This study verified students’ perceptions on whether utilisation of the social media tools for teaching/learning can possibly contribute towards driving 21st century inclusive education efforts in Nigerian universities. A descriptive survey design was adopted for the study. Study’s population was made up of all 392 students of Educational Technology unit of the Department of Curriculum and Teaching in the Faculty of Education in the University of Calabar. Sample was drawn through purposive sampling procedures with a sample of 68 respondents drawn for the study. A 15-item questionnaire tagged “Learners’ Perceptions of social media as Teaching/Learning Tools and Contributions to 21st century Inclusive Education Efforts’ Questionnaire” (LPSMTLTCIEEQ) was utilized to collect data. Using Cronbach Alpha, the reliability estimate of the instrument was 0.82. Data analysis was achieved using frequencies and percentages. The findings revealed that students had favourable perceptions concerning utilisation of the social media tools for teaching/learning as a vital contributor towards driving 21st century inclusive education efforts. Recommendations included that; lecturers should incorporate use of social media tools for teaching-learning processes.

scholarly journals Library and Social Integration

2020 ◽  
pp. 14-20
Author(s):  
C. A. Danbaki ◽  
D. S. M. Gado ◽  
G. S. Mohammed ◽  
D. Agbenu ◽  
P. U. Ikegwuiro
Keyword(s):  
Social Media ◽  
Social Integration ◽  
Public Libraries ◽  
Library Services ◽  
Privacy Concern ◽  
Media Technology ◽  
Almost Everywhere ◽  
The Face ◽  
Social Media Tools ◽  
Use Of Social Media

This study was designed to examine the role of social media as a tool in the library for social integration. Social integration is the process during which newcomers or minorities are incorporated into the social structure of the host society. Social integration, together with economic integration and identity integration are three main dimensions of newcomers' experiences in the society that is receiving them. Social Media’s presence is almost everywhere and the vision of the library within the last few years has been that library services should go to users not necessarily that users should come physically to the library. Social Media is expected to be a veritable tool in achieving this purpose. The study revealed that; privacy concern, low levels of technology penetration, network problem, lack of awareness, lack of funds etc. as the major challenge librarians encounter in the use of social media for promoting library and information services and enhancing social integration. It also concluded thatthe integration of the society via social media technology into library services is more than a management strategy; it is a tool that can be deployed to transform library services and bring cutting edge services to users in the face of dwindling budgets. And the finally this paper recommends that Libraries should design their services in such a way that they will fully employ the sharing capacity of social media tools towards provision and dissemination of their services to users, as this capacity is still currently underutilized and that Libraries should formulate a viable Social Media Policy to guide the full integration of social media tools to the provision of library services in public libraries so as to facilitate social integration.

Librarianship in the Era of Social Media

2022 ◽  
pp. 133-142
Author(s):  
Jeremiah Emeka Ugwulebo ◽  
Omorodion Okuonghae ◽  
Stanislaus Ezeonye
Keyword(s):  
Social Media ◽  
21St Century ◽  
Information Needs ◽  
Information Science ◽  
Library And Information Science ◽  
Library Services ◽  
Symbiotic Relationship ◽  
Science Domain

The chapter presents the symbiotic relationship between library services and social media and its possible implications for the 21st century librarian. The 21st century librarian has witnessed huge changes in the field of library and information science. These changes in the library and information science domain have altered the forms of information and the nature of services but the basic role of the libraries – to cater for the information needs and demands of the users remains. As the popularity of social media is growing exponentially, librarians cannot stand aloof but ensure they exploit the benefits attached to using social media in libraries. With social media, libraries can attract their users and provide improved services while keeping them abreast on latest developments in the libraries. The chapter discussed how social media can be exploited for the benefit of the library clients. The chapter concluded by providing suggestions that will benefit the librarians and libraries to ensure improved symbiotic relationship between library services and social media.

The Role of Social Media Competencies in Effective Teaching and Teacher Performance

2015 ◽  
Vol 6 (4) ◽  
pp. 1-12 ◽  
Author(s):  
Irameet Kaur ◽  
Charu Shri ◽  
K. M. Mital
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Core Competencies ◽  
Statistical Technique ◽  
Superior Performance ◽  
Equation Modelling ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

The “Digital India” is leading to mass harnessing of the power of social media in every industry including the academic fraternity. The vast reach of social media is now being captured by academicians worldwide and educators are actively adopting various social media tools for personal and professional use. However, with the multitude of available approaches and pedagogical ways, it becomes a challenge to select the most appropriate one for teaching related activities. The papers attempts to identify and analyse the social media competencies and their effect on the knowledge, skill and attitude to produce superior performance by teachers. The statistical technique of Structural Equation Modelling has been applied to develop a model. It was inferred that social media competencies have a significant impact on the core competencies of teachers to achieve superior performance. The results suggest that the use of social media should be encouraged and appropriate strategies should be devised for its usage to make learning more interesting and informative.

scholarly journals Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

2021 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman
Keyword(s):  
Social Media ◽  
Media Use ◽  
State Of The Art ◽  
Relevant Literature ◽  
Comprehensive Analysis ◽  
Social Media Use ◽  
Weight Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

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