Portals in Consumer Search Behavior and Product Customization

2009 ◽  
pp. 1673-1677
Author(s):  
Ian Michael
Keyword(s):  
Search Behavior ◽  
Consumer Search ◽  
Web Content ◽  
Portal Site ◽  
One Stop ◽  
America Online ◽  
Product Customization ◽  
Time Warner ◽  
E Mail

A portal is defined as an entrance point to online content. The portal concept has evolved across a number of markets and applications. Customer portals focus on individual customer and offer a one-stop Internet access. By providing a number of services, such as searches, shopping, e-mail, and games, portals allow individuals to avoid browsing the Web but to in-fact rely and stay at one Web site like a one-stop shop. Accordingly, portals drive eyeballs, and hence create and drive advertising revenue and alliances. The concept of a single public port to given content on the Internet is used as a means of pulling in a large number of users. As an example, America Online (AOL) acts as a portal site to general Web content. It is a specialized portal created by AOL and also has content from partners such as Time Warner (Kleindl, 2003). This article reviews the role of portals in consumer search behavior and certain aspects in marketing.

Portals in Consumer Search Behavior and Product Customization

2011 ◽  
pp. 811-813
Author(s):  
Ian Michael
Keyword(s):  
Consumer Search ◽  
Web Content ◽  
Portal Site ◽  
One Stop ◽  
America Online ◽  
Product Customization ◽  
Time Warner ◽  
E Mail ◽  
The Web

A portal is defined as an entrance point to online content. The portal concept has evolved across a number of markets and applications. Customer portals focus on individual customer and offer a one-stop Internet access. By providing a number of services, such as searches, shopping, e-mail, and games, portals allow individuals to avoid browsing the Web but to in-fact rely and stay at one Web site like a one-stop shop. Accordingly, portals drive eyeballs, and hence create and drive advertising revenue and alliances. The concept of a single public port to given content on the Internet is used as a means of pulling in a large number of users. As an example, America Online (AOL) acts as a portal site to general Web content. It is a specialized portal created by AOL and also has content from partners such as Time Warner (Kleindl, 2003). This article reviews the role of portals in

scholarly journals Discounts and consumer search behavior: The role of framing

2013 ◽  
Vol 39 ◽  
pp. 215-224 ◽  
Author(s):  
Ralph-C. Bayer ◽  
Changxia Ke
Keyword(s):  
Search Behavior ◽  
Consumer Search

Communication Technology and Social Media: Opportunities and Implications for Healthcare Systems

2012 ◽  
Vol 17 (3) ◽  
Author(s):  
Betsy Weaver ◽  
Bill Lindsay ◽  
Betsy Gitelman
Keyword(s):  
Social Media ◽  
Communication Technology ◽  
Technology Implementation ◽  
Text Messaging ◽  
Current Evidence ◽  
Positive Outcomes ◽  
Social Media Text ◽  
E Mail ◽  
Improve Patient

Electronic patient education and communications, such as email, text messaging, and social media, are on the rise in healthcare today. This article explores potential uses of technology to seek solutions in healthcare for such challenges as modifying behaviors related to chronic conditions, improving efficiency, and decreasing costs. A brief discussion highlights the role of technologies in healthcare informatics and considers two theoretical bases for technology implementation. Discussion focuses more extensively on the ability and advantages of electronic communication technology, such as e-mail, social media, text messaging, and electronic health records, to enhance patient-provider e-communications in nursing today. Effectiveness of e-communication in healthcare is explored, including recent and emerging applications designed to improve patient–provider connections and review of current evidence supporting positive outcomes. The conclusion addresses the vision of nurses’ place in the vanguard of these developments.

Oralizations in e-mail consultations: A study of general practitioners’ use of non-verbal cues in written doctor–patient communication

2021 ◽  
Vol 13 (2) ◽  
pp. 195-211
Author(s):  
Maja Nordtug ◽  
Jane Ege Møller ◽  
Signe Schlichting Matthiesen ◽  
Matilde Nisbeth Brøgger
Keyword(s):  
General Practitioners ◽  
Facial Expressions ◽  
Eye Contact ◽  
Spatial Arrangement ◽  
Patient Communication ◽  
Verbal Cues ◽  
Spelling Errors ◽  
Doctor Patient Communication ◽  
E Mail

It is well-known that non-verbal cues are essential in doctor–patient communication. As doctor–patient communication is turning increasingly digital and written, it becomes relevant to explore the role of non-verbal cues in such communication genres. One more recent genre is the doctor–patient e-mail consultation. Research has found that while patients like e-mail consultations, they also miss facial expressions, eye contact, etc. In this study, we explored the different ways in which Danish GPs use non-verbal cues in e-mail consultations. We analysed 633 e-mail consultations written by 22 GPs. We applied the concept of oralization, which includes the use of emoticons and non-standard use of grammar and spatial arrangement. We found that the dominant types of oralizations were non-corrected spelling errors and lack of attention to capitalization. Overall, GPs used a limited number of other non-verbal cues. We discuss how these findings relate to norms of formality and professional context.

scholarly journals A Study on Customer Satisfaction across Information Search Behavior Typology

2008 ◽  
Vol 10 (1) ◽  
pp. 25
Author(s):  
Wahyuningsih Wahyuningsih ◽  
Johnny Tanamal
Keyword(s):  
Customer Satisfaction ◽  
Information Search ◽  
Search Behavior ◽  
Consumer Search ◽  
Future Research ◽  
Research Directions ◽  
Level Of Satisfaction ◽  
Future Research Directions ◽  
Information Search Behavior ◽  
Search For Information

This study investigates customer satisfaction based on a typology of consumer search behavior. The findings demonstrate that the type of consumer as defined by whether and how they search for information (passive, rational-active, and relational-dependent) has different level of satisfaction. Rational-active and relational-dependent consumers are found to be the dominant consumer types who actively search for information before purchasing a product and thus perceive a higher level of satisfaction than do passive consumers. The identification of satisfaction within each type of consumer provides a reason for customers to repurchase the same product, or recommend it to other people. As a result, companies will be able to achieve an increase in profitability. Recommendations for companies and future research directions are presented.

scholarly journals The voice of dwellers – developing a place brand by listening to its residents

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ulla Hakala
Keyword(s):  
Decision Making ◽  
Conceptual Development ◽  
Place Branding ◽  
Research Area ◽  
Content Type ◽  
Case Examples ◽  
Face To Face ◽  
Decision Making Processes ◽  
E Mail

Purpose Listening to the customers has long been a key phrase and success element in product branding. This paper aims to highlight the importance of listening to residents during the branding of a place. The study explores ways of listening to residents to ensure they are heard and also discusses the challenges and benefits related to place branding flowing from having residents participate in decision-making processes. Design/methodology/approach Listening to residents and offering opportunities to participate requires place branders to fully attend to, comprehend and respond to residents’ comments, requests, ideas and feedback. This study reports on how two Nordic cities – Turku and Helsinki – listen to their residents. The data used comprise face-to-face interviews, telephone and e-mail conversations and documentary material. Findings Residents should not be considered as one homogeneous target; participation options and channels should be adapted to the demographics and geographic issues of the different regions and resident groups. Research limitations/implications The role of residents and the importance of listening are crucial features in the emerging concept of inclusive place branding (Kavaratzis et al., 2017); its future conceptual development could benefit from the case examples at hand. Practical implications City authorities should listen to residents and provide them with opportunities to actively contribute to decision-making. Other cities could learn from the examples introduced in the paper. Originality/value This paper documents two Nordic examples of cities putting into practice a policy of listening to the residents, a previously neglected research area.

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