scholarly journals A Path Analysis of Online Group Buying - Insights from Taiwan

2022 ◽  
Vol 4 (1) ◽  
pp. 0-0
Keyword(s):  
Path Analysis ◽  
Web Sites ◽  
Structural Equation ◽  
Survey Study ◽  
Equation Modeling ◽  
Special Technique ◽  
Quantity Discounts ◽  
Group Buying ◽  
Online Group

Online group buying has emerged as a new bargaining power for many shoppers and become more so as a result of increasingly growing popularity of social networking and community-based web sites. Aside from significant quantity discounts, these buying groups can also potentially influence the manufacturers and retailers on policies, product characteristics, and services. We propose an Online Group Buying Decision Framework to model the overall process of online group buying. We use a major group buying community web site in Taiwan, ihergo.com, to test our framework and conduct follow-up analysis. Based on the proposed framework, we design a survey study in an attempt to gain more insights on group buying communities, their activities, and culture within these communities. We then perform a path analysis, a special technique of structural equation modeling (SEM), to study the relationship among the factors used in the survey. Our findings provide useful advice for online group buying sites to attract customers and increase sales.

Does altruism matter on online group buying? Perspectives from egotistic and altruistic motivation

2015 ◽  
Vol 28 (3) ◽  
pp. 677-698 ◽  
Author(s):  
Wen-Lung Shiau ◽  
Patrick Y.K. Chau
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Survey Method ◽  
Psychological Processes ◽  
Content Type ◽  
Group Buying ◽  
Altruistic Motivation ◽  
Positive Effects ◽  
Online Group

Purpose – The purpose of this paper is to identify whether altruistic motivation is a significant factor in online group buying and to examine the effects of altruistic and egotistic motivation on online group buying intention through the psychological processes of trust and satisfaction. Design/methodology/approach – A field study on Ihergo (www.ihergo.com/) was chosen because it is the largest online group buying marketplace in Taiwan. An online survey method was used to collect data. Returned questionnaires numbered 302 responses with 20 incomplete data, resulting in 282 valid responses for data analysis. Collected data were analyzed using structural equation modeling. Findings – The findings of the study shows that altruism is relevant to online group buying, and trust and satisfaction have significantly positive effects on online group buying intention. The results emphasize that altruism, reciprocity, and reputation of motivations are significantly positive predictors of trust. Altruism and reciprocity have significantly positive effects on satisfaction, whereas reputation does not. Research limitations/implications – Altruism, reciprocity, and reputation represent three key elements of online group buying behavior. Integration of the altruism, reciprocity, and reputation results in a better explanation on online group buying intention through the psychological process, trust, and satisfaction. This study extends the value of online group buying and sheds light on the potential effects of altruistic and egotistic motivation on online group buying intention. Practical implications – Online group buying is more complex than individual online shopping and is not easy to fulfill customer requirements. To satisfy online group buying, e-vendors might provide altruistic activities, enhance reciprocal services and products, develop better reputation mechanisms, and present an easier approach to encourage online group buying on the web site. Originality/value – To the best of the knowledge, this is first paper to examine the effects of altruism on online group buying. The contribution of this study draws attention to the altruistic value of electronic commerce, by theorizing and validating the effects of altruistic and egotistic motivation on online group buying intention through psychological processes (trust and satisfaction).

Understanding the Influence of Online Flow Elements on Hedonic and Utilitarian Online Shopping Experiences: A Case of Online Group Buying

2014 ◽  
Vol 28 (2) ◽  
pp. 287-306 ◽  
Author(s):  
Weng Marc Lim
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Modeling ◽  
Systematic Sampling ◽  
Future Research ◽  
Group Buying ◽  
Online Consumer Behavior ◽  
Shopping Experience ◽  
Online Group

ABSTRACT This study aims to understand the relationship between online flow elements and hedonic and utilitarian online shopping experiences and the influence of these experiences on consumer behavioral intentions. The study, which uses online group buying as a research context, is premised on the marketing perspective of online consumer behavior and the information systems perspective of human-computer interactions with online interfaces. Data were obtained through a mall-intercept systematic sampling distribution of questionnaires, and analyzed using structural equation modeling. The results indicate that online flow elements (arousal, challenge, time distortion, control, interactivity, and skill) are positively related to online shopping experiences (hedonic and utilitarian), which in turn are positively related to online group buying (or purchase) intention. All relationships were significant except that between telepresence and hedonic online shopping experience and that between importance and utilitarian online shopping experience. The implications of the findings and future research directions are discussed.

scholarly journals Factors affecting satisfaction and loyalty to online group buying

2020 ◽  
Vol 27 (3) ◽  
pp. 211-228
Author(s):  
Jorge Mazza Garcia ◽  
Otávio Bandeira De Lamônica Freire ◽  
Eduardo Biagi Almeida Santos ◽  
Josmar Andrade
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Content Type ◽  
Group Buying ◽  
General Satisfaction ◽  
Online Group

PurposeIn 2008, a phenomenon emerged in online retail that attracted the attention of many people, creating a new virtual model of commerce. This phenomenon was called online group buying and arrived in Brazil in 2010. The purpose of this study was to identify the factors that affect satisfaction and loyalty to group buying sites.Design/methodology/approachThrough structural equation modeling, the relationships between the attractiveness of discount rates, service quality, popularity, online brand image, antecedent word of mouth (WOM), creativity and trust in relation to consumer general satisfaction, declared loyalty, repurchase intention and positive WOM were observed. A total of 727 valid questionnaires were collected from online group buyers to test the 11 hypotheses proposed in this study.FindingsThe main contribution of this study was that it identified the strong influence of service quality, popularity and online brand image on consumer general satisfaction, and the influence of service quality, trust and general satisfaction on repurchase intention. It also identified the influence of trust, creativity and general satisfaction on declared loyalty, and finally, the influence of trust and general satisfaction on positive WOM.Research limitations/implicationsBecause of the extensive and robust model, other statistical interactions among the constructs were gauged. It is possible that new structures and paths for alternative models can be proposed in the future with the inclusion of new relationships not analyzed in the present study. Furthermore, future studies should consider testing the generated model in other countries, as the particular features of collective purchasing in Brazil should be taken into account.Practical implicationsIn addition to being concerned with the attractiveness of discounts, marketing managers of group buying sites should concentrate their efforts on strengthening perceived quality, image, trust and the creativity of the site to ensure customer loyalty.Social implicationsThe online group buying business model that was established in Brazil differs significantly from the American and European models. As many online group buying studies have been conducted in these markets, Brazilian consumers will enjoy substantial gains in the quality of the service provided by collective purchasing sites through the development of actions that focus on improving the factors that affect these consumers.Originality/valueThe originality of this study lies in the development of a single model that tests a set of factors gauged separately in other studies related to online purchase behavior in a broader perspective.

Factors Affecting the Use and Consequences of Management Accounting Practices in A Transitional Economy: The Case of Vietnam

2016 ◽  
pp. 54-73 ◽  
Author(s):  
Anh Doan Ngoc Phi
Keyword(s):  
Significant Influence ◽  
Quantitative Data ◽  
Structural Equation ◽  
Qualitative Data ◽  
Management Accounting ◽  
Transitional Economy ◽  
Equation Modeling ◽  
Enterprise Performance ◽  
Factors Affecting

This study seeks to help fill an important gap in the literature by investigating factors that have facilitated the use of management accounting practices (MAPs) in Vietnam - a transitional economy. Data were collected from 220 medium-to-large enterprises. Follow-up interviews were conducted with 20 accounting heads/vice heads to obtain further information and clarification. The quantitative data collected was analyzed using both descriptive and inferential statistics (including t-tests and structural equation modeling), while the qualitative data was used to shed further light on the various relationships described by the quantitative analysis. This paper reveals that both decentralization and competition have a positive, significant influence on the use of new MAPs except for the old ones. Consequently, the use of MAPs has a positive, significant influence on enterprise performance.

The consumers’ commitment and materialism on Islamic banking: the role of religiosity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Junaidi Junaidi ◽  
Ready Wicaksono ◽  
Hamka Hamka
Keyword(s):  
Structural Equation ◽  
Survey Study ◽  
Equation Modeling ◽  
Islamic Banking ◽  
Islamic Banks ◽  
Content Type ◽  
Positive Effects ◽  
Islamic Bank ◽  
Muslim People ◽  
The Impact

Purpose This paper aims to investigate whether and how religiosity (e.g. extrinsic and intrinsic) influences the mediator variables (consumers’ commitment and materialism) in the Islamic bank consumers context. It also examines how the mediators should be influence consumers’ preferences. Design/methodology/approach In total, 658 Muslim people and Islamic bank consumers were recruited for a survey study and structural equation modeling was used to test the research hypotheses. Findings The empirical results indicate that religiosity (e.g. extrinsic and intrinsic) has significant and positive effects on consumers’ commitment and materialism, whereas intrinsic religiosity has no significant effect on consumers’ commitment which subsequently influences consumers’ preference. Furthermore, mediator variables (e.g. consumers’ commitment and consumers’ materialism) have partial mediators between religiosity and consumers’ preferences. Research limitations/implications The current study was limited to Indonesian Muslim people; there is a future need to study consumers’ attitudes and engagement in religious products and services (e.g. Islamic brands). It is can help practitioners, regulators and researchers to observe the dynamic behavior to elaborate on the impact of religion and Islamic products on consumers’ preference. Practical implications The bank managers and regulators should enhance the information of products and services Islamic banks and the difference principle between conventional banks. Moreover, enlighten the consumers about the principle operation of Islamic banks from the perspective of marketing and religiosity. Originality/value This study contributes to consumers’ behavior literature and, specifically, for the decision-making process through developing and testing a model of religious determinants toward Islamic bank products, as well as offers new insights into the determinants of religion and consumers’ decision process toward Islamic banking.

Exploring Mediators of the Link Between Childhood Sexual Abuse and Attempted or Completed Rape in a Mixed Gender College Sample

Partner Abuse ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 1-20
Author(s):  
Vanessa Tirone ◽  
Terasa Lillis ◽  
Jennifer Katz ◽  
Todd Moore
Keyword(s):  
Sexual Abuse ◽  
Childhood Sexual Abuse ◽  
Structural Equation ◽  
Attachment Anxiety ◽  
Self Report ◽  
Survey Study ◽  
Equation Modeling ◽  
Cross Sectional Survey ◽  
Sexual Revictimization ◽  
Mixed Gender

Research is needed to better understand risk for sexual revictimization following childhood sexual abuse (CSA). Using single and multigroup structural equation modeling (SEM) techniques, we examined (a) whether the relation between CSA and attempted or completed rape was mediated by attachment insecurity (either anxiety or avoidance) and sexual motives and (b) whether these models differed significantly by gender. Sexually active college students (920; 59% women, 84% White, 96% heterosexual) were recruited for an Internet-based self-report cross-sectional survey study. About half (49%) of individuals who experienced CSA also experienced victimization since age 14. Thirty-five percent of women and 18% of men reported rape or attempted rape since age 14. In Model 1 attachment anxiety only partially mediated revictimization for women. In Model 2 attachment avoidance did not mediate revictimization. In both models avoidance motives for sex partially mediated revictimization for women and men but this effect was stronger for men. These findings underscore the importance of conducting sexual revictimization research in mixed-gender samples. Our results suggest that rates of men's victimization may be higher than previously assumed, and evaluating gender differences with modeling techniques may help identify variables (i.e., attachment anxiety) that explain the greater prevalence of sexual assault in adulthood among women.

A Survey Study into Participation in Goal Setting, Fairness, and Goal Commitment: Effects of Including Multiple Types of Fairness

2018 ◽  
Vol 30 (2) ◽  
pp. 207-240 ◽  
Author(s):  
Bianca A. C. Groen
Keyword(s):  
Goal Setting ◽  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Goal Commitment ◽  
Data Availability ◽  
Survey Study ◽  
Equation Modeling ◽  
Multiple Control ◽  
Research Survey

ABSTRACT Building on goal setting and social exchange theory, this study extends prior research about how employee participation in setting annual performance and development goals is related to goal commitment via increased perceptions of fairness, through including other (correlated) types of fairness than typically studied in management accounting research. Survey data are collected from 135 employees and analyzed using structural equation modeling. The results demonstrate participation is directly positively related to goal commitment as well as indirectly via distributive and informational fairness. In addition, the statistical relation between procedural fairness and goal commitment is suppressed: it ranges from significantly positive to significantly negative dependent on what other variables are included in the analyses. As a second contribution, the suppressor phenomenon and its implications are extensively discussed. Suppression mainly occurs when there is much overlap in the independent variables, for instance when multiple control practices are examined simultaneously as systems or packages. JEL Classifications: C18; C20; C30; L84; M12; M41; M52; M54. Data Availability: Data are available via the author until at least five years after publication.

Using WarpPLS in e-Collaboration Studies

2011 ◽  
Vol 7 (3) ◽  
pp. 1-13 ◽  
Author(s):  
Ned Kock
Keyword(s):  
Latent Variables ◽  
Structural Equation ◽  
Descriptive Statistics ◽  
Equation Modeling ◽  
Mediating Effects ◽  
Analysis Algorithm ◽  
Modeling Analysis ◽  
Nonlinear Structural Equation ◽  
The Right

This is a follow-up on two previous articles on WarpPLS and e-collaboration. The first discussed the five main steps through which a variance-based nonlinear structural equation modeling analysis could be conducted with the software WarpPLS (Kock, 2010b). The second covered specific features related to grouped descriptive statistics, viewing and changing analysis algorithm and resampling settings, and viewing and saving various results (Kock, 2011). This and the previous articles use data from the same e-collaboration study as a basis for the discussion of important WarpPLS features. Unlike the previous articles, the focus here is on a brief discussion of more advanced issues, such as: testing the significance of mediating effects, including control variables in an analysis, using second order latent variables, choosing the right warping algorithm, and using bootstrapping and jackknifing in combination.

Sign in / Sign up

Export Citation Format

Share Document