Brand Trust Determinants and Customer Switching Resistance

2017 ◽  
Vol 8 (4) ◽  
pp. 12-31
Author(s):  
Ali Ahmed Abdelkader ◽  
Hossam Al- Din Fathy Mohamed
Keyword(s):  
Mobile Phone ◽  
Significant Relationship ◽  
Word Of Mouth ◽  
Brand Image ◽  
Brand Personality ◽  
Brand Trust ◽  
Brand Reputation ◽  
Customer Switching ◽  
Stratified Sample ◽  
Research Findings

Customer switching resistance (CSR) is the highest level of loyalty because it means that a customer will be loyal and be sustained even if disruptions occur. This research aims to determine and analyze the determinants of brand trust and its relationship with customer switching resistance. To accomplish these objectives, a random stratified sample of 376 customers was selected from population of mobile phone companies in Egypt. The research findings emphasized that there is a significant relationship between brand reputation, brand personality, word of mouth, and brand image (as a whole and each one of them separately) and brand trust. The findings also reveal that there is a significant relationship between brand reputation, brand personality, word of mouth, and brand image (as a whole and each one of them separately), brand trust and customer switching resistance. These results assure the importance of the brand trust and its determinants to promote customer switching resistance at mobile phone companies in Egypt.

Brand Trust Determinants and Customer Switching Resistance

2020 ◽  
pp. 499-520
Author(s):  
Ali Ahmed Abdelkader ◽  
Hossam Al- Din Fathy Mohamed
Keyword(s):  
Mobile Phone ◽  
Significant Relationship ◽  
Word Of Mouth ◽  
Brand Image ◽  
Brand Personality ◽  
Brand Trust ◽  
Brand Reputation ◽  
Customer Switching ◽  
Stratified Sample ◽  
Research Findings

Customer switching resistance (CSR) is the highest level of loyalty because it means that a customer will be loyal and be sustained even if disruptions occur. This research aims to determine and analyze the determinants of brand trust and its relationship with customer switching resistance. To accomplish these objectives, a random stratified sample of 376 customers was selected from population of mobile phone companies in Egypt. The research findings emphasized that there is a significant relationship between brand reputation, brand personality, word of mouth, and brand image (as a whole and each one of them separately) and brand trust. The findings also reveal that there is a significant relationship between brand reputation, brand personality, word of mouth, and brand image (as a whole and each one of them separately), brand trust and customer switching resistance. These results assure the importance of the brand trust and its determinants to promote customer switching resistance at mobile phone companies in Egypt.

scholarly journals Analysis of Operational Delay and Additional Investment Costs, As An Investment Consideration

2020 ◽  
Vol 3 (02) ◽  
pp. 168-182
Author(s):  
Dina Yunanda ◽  
Christiono Utomo ◽  
Maranatha Wijayaningtyas
Keyword(s):  
Design Methodology ◽  
Word Of Mouth ◽  
Brand Image ◽  
The Other ◽  
Brand Trust ◽  
Cross Sectional ◽  
Toll Road ◽  
Road Project ◽  
Practical Implications

Purpose: This paper aims to Analysis of Operational Delay and Additional Investment Costs, As an Investment Consideration: Case in Malang Pandaan Toll Road. Design/methodology/approach: The method used is statistic-descriptive and the design used is cross sectional. Findings: 2 hypotheses are while the other is accepted. Research limitations/implications: Variables considered in this study are electronic word of mouth, brand image, brand trust, and interest in saving. The scope of work of the Pandaan Malang Toll Road project has a length of 38 + 488 km, passing through two regions in Figure 1. Practical implications: Results show that from the 2 hypotheses proposed. Originality/value: This paper is original. Paper type: This paper can be categorized as a case study.

scholarly journals PENGARUH WORD OF MOUTH, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK INSTINCT FOOTWEAR (STUDI PADA KONSUMEN INSTINCT FOOTWEAR KOTA SAMARINDA)

2021 ◽  
Vol 9 (2) ◽  
pp. 138
Author(s):  
Yan Khanafi
Keyword(s):  
Word Of Mouth ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decision ◽  
Brand Trust ◽  
Independent Variables ◽  
Sense Of Security ◽  
Regression Techniques ◽  
Positive Word Of Mouth

This study aims to see the influence of Word of Mouth, Brand Image, and Brand Trust on the Purchase Decision of Instinct Footwear Products in Samarinda City. Word of Mouth (X1), Brand Image (X2), and Brand Trust (X3) are used as independent variables while Purchase Decision (Y) is the dependent variable. Primary data obtained by interviewing 130 respondents using a questionnaire. Secondary data obtained by making field observations. Data analysis used multiple linear regression techniques with the help of statistical software SPSS version 22. The results showed that the independent variables consisting of Word of Mouth, Brand Image, and Brand Trust (simultaneously) significantly influence Purchase Decisions and (partially) each of the two independent variables Brand Image and Brand Trust affect the Purchasing Decision. Meanwhile, Word of Mouth (partially) has no significant positive effect on Purchasing Decisions. Instinct Footwear can continue to develop a brand image that has been well attached to local scale brand products, a good brand image will generate a positive word of mouth, then increase and increase brand trust from consumers by continuously improving product quality and providing positive value. will create a sense of security and trust in the company or product being marketed. These three roles are very important simultaneously to achieve competitive advantage in business.

scholarly journals Pengaruh Brand Awareness dan Brand Image serta Word Of Mouth terhadap Brand Trust dan Pembentukan Brand Loyalty pada Pelanggan Cbezt Friedchiken Kecamatan Genteng Banyuwangi

2018 ◽  
Vol 1 (2) ◽  
pp. 269-282
Author(s):  
Asri Oktiani ◽  
Rozy Khadafi
Keyword(s):  
Brand Loyalty ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Analysis Tool ◽  
Brand Trust ◽  
Independent Variables ◽  
Research Analysis

Cbezt friedchiken implements marketing strategies that match the products produced with the goal of growing brand loyalty so that longterm is expected to add loyal customers as well as revenue. This study aims to determine the effect of brand awareness, brand image and world of mouth to brand trust and brand loyalty to Cbezt fried Chiken customers. sub district Genteng Banyuwangi. The research method used is explanatory research, analysis tool used path analysis with sample 50 respondents. The results of the analysis obtained the answer that the independent variables that have the strongest influence on brand loyalty variables through variable intervening brand trust is variable word of mouth. Keywords: brand awareness, brand image, word of mounth, brand trust, brand loyalty

scholarly journals THE INFLUENCE FACTORS OF ELECTRONIC WORD OF MOUTH BEHAVIOUR IN FACULTY OF NURSING GARUT CLASS PADJADJARAN UNIVERSITY

2021 ◽  
Vol 23 (2) ◽  
pp. 167
Author(s):  
Novita Kamaruddin ◽  
Megawati Simanjuntak ◽  
Lilik Noor Yuliati
Keyword(s):  
Service Quality ◽  
Significant Relationship ◽  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Influence Factors ◽  
Total Sample ◽  
Equation Modeling ◽  
Electronic Word Of Mouth

Higher education in increasing competition needs to provide excellent quality services for students to college. Students satisfaction will be encouraged to disseminate their campus information through electronic word of mouth (eWOM). EWOM is a form of consumer willingness to voluntarily provide recommendations for others to buy or use products from companies through the internet. This research was conducted to analyze the quality of service, promotion, brand image and motivation towards eWOM. The research was quantitative research using a descriptive approach. The data were analyzed using SEM Lisrel (Structural Equation Modeling). This study was conducted of student  from Faculty of Nursing Garut class who actively carry out lecture with total sample of 309. The findings of this research showed that there was a significant relationship between service quality on brand image, there is a meaningful relationship between the promotion of brand image, there is no significant relationship between service quality on eWOM, brand image has a significant to eWOM and motivation has a significant relationship to eWOM.

THE ANTECEDENTS OF ONLINE BRAND TRUST: MALAYSIAN EVIDENCE

2010 ◽  
Vol 11 (2) ◽  
pp. 210-226 ◽  
Author(s):  
Syed Shah Alam ◽  
Norjaya Mohd. Yasin
Keyword(s):  
Perceived Risk ◽  
Positive Relationship ◽  
Word Of Mouth ◽  
Quality Information ◽  
Brand Trust ◽  
Brand Reputation ◽  
Online Experience ◽  
Consumer's Perception

This study empirically investigated the factors that influence consumer's perception of online brand trust in Malaysia. Six hypotheses were developed to test hypothesizing relationships among: security/privacy, perceived risk, word‐of‐mouth, quality information, good online experience, brand reputation with online brand trust. A survey of 209 respondents was used in this study to test hypothesized relationships. Survey findings indicate that security/privacy, perceived risk, word‐of‐mouth, quality information and brand reputation appear to have a significant and positive relationship with online brand trust (R2=0.537). Interestingly good online experience was not found to be significantly influential. The results are compared with earlier findings and implications for further research are discussed. Santrauka Straipsnyje empiriškai tiriami veiksniai, kurie daro itakapirkejo suvokimui apie pasitikejima internetines prekes ženklu Malaizijoje. Buvo iškeltos šešios hipotezes hipotetiniam ryšiui nustatyti tarp: saugu‐mo ir privatumo, suvokiamos rizikos, kokybes informacijos, geros internetines patirties, prekes ženklo reputacijos bei pasitikejimo internetines prekes ženklu. Hipotetiniam ryšiui patikrinti buvo apklausti 209 respondentai. Rezultatai parode, kad tarp saugumo ir privatumo, suvokiamos rizikos, kokybes informacijos ir prekes ženklo reputacijos kriterijubei pasitikejimo internetines prekes ženklu yra reikš‐mingas teigiamas ryšys (R2 = 537). Tačiau buvo nustatyta, kad gera internetine patirtis neturi dideles reikšmes. Rezultatai palyginti su anksčiau atliktais tyrimais bei aptarti tolesniutyrimupasiūlymai.

Sign in / Sign up

Export Citation Format

Share Document