THE INFLUENCE FACTORS OF ELECTRONIC WORD OF MOUTH BEHAVIOUR IN FACULTY OF NURSING GARUT CLASS PADJADJARAN UNIVERSITY

Higher education in increasing competition needs to provide excellent quality services for students to college. Students satisfaction will be encouraged to disseminate their campus information through electronic word of mouth (eWOM). EWOM is a form of consumer willingness to voluntarily provide recommendations for others to buy or use products from companies through the internet. This research was conducted to analyze the quality of service, promotion, brand image and motivation towards eWOM. The research was quantitative research using a descriptive approach. The data were analyzed using SEM Lisrel (Structural Equation Modeling). This study was conducted of student from Faculty of Nursing Garut class who actively carry out lecture with total sample of 309. The findings of this research showed that there was a significant relationship between service quality on brand image, there is a meaningful relationship between the promotion of brand image, there is no significant relationship between service quality on eWOM, brand image has a significant to eWOM and motivation has a significant relationship to eWOM.

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How Brand Equity Can Saves Its Company? A Study of One of the Largest E-Commerce in Indonesia

Journal of Economics and Business ◽

10.31014/aior.1992.04.03.380 ◽

2021 ◽

Vol 4 (3) ◽

Author(s):

Siti Kulsum ◽

◽

Dwi Sunu Kanto ◽

Noverdi Bross

Keyword(s):

Service Quality ◽

Product Quality ◽

Structural Equation ◽

Quantitative Research ◽

Brand Image ◽

Partial Least Square ◽

Online Marketing ◽

Least Square ◽

Equation Modeling ◽

The Relationship

Marketing management is an activity that is planned and organized including the distribution of goods, pricing and monitoring of policies that have been made which aim to gain a place in the market so that the objectives of marketing can be achieved. Online marketing media in the digital era seems to be the prima donna of solving solutions, therefore business actor’s flock to take advantage of online marketing media as a driving force for the wheels of their business. The type of research used in this study was quantitative research. In this study, data processing and analysis used the Partial Least Square (PLS) approach. PLS is a component-based or variant-based Structural Equation Modeling (SEM) equation model. The data analysis in this research is the Outer Model Analysis, Inner Model, and Hypothesis Testing. This research results that the price has an effect on Brand Image. Product Quality has an effect on Brand Image. Service Quality affects Brand Image. Price affects Promotion. Product Quality affects Promotion. Quality of Service affects Promotion. Promotion affects Brand Image. Promotion moderates the relationship between Price and Brand Image. Promotion moderates the relationship between Product Quality and Brand Image. Promotion can moderate the relationship between service quality and brand image.

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Demam Korea: Minat Beli Terhadap Produk Kecantikan Korea (K-Beauty)

Jurnal Ilmu Manajemen ◽

10.26740/jim.v9n4.p1516-1528 ◽

2021 ◽

Vol 9 (4) ◽

pp. 1516-1528

Author(s):

Jenia Hanindita Rahmawati ◽

Muhamad Ahsan

Keyword(s):

Structural Equation ◽

Word Of Mouth ◽

Brand Image ◽

Country Of Origin ◽

Equation Modeling ◽

Index Number ◽

Electronic Word Of Mouth ◽

Insignificant Effect ◽

Celebrity Endorser ◽

Beauty Products

This research aims to examine the effect of brand image, celebrity endorser, country of origin and electronic word of mouth on buying interest in Korean beauty products (K-Beauty). The method used is quantitative associative. The sampling technique used is accidental sampling as many as 108 respondents. Data was collected by distributing online questionnaires via google form. The collected data was analyzed using Structural Equation Modeling (SEM) which consists of two stages, namely the measurement model and the structural model with IBM SPSS AMOS software version 20 and index number analysis as descriptive analysis. The results of the analysis show that brand image has a positive and significant effect on buying interest in Korean beauty products (K-Beauty), celebrity endorser has a positive and insignificant effect on buying interest in Korean beauty products (K-Beauty), while country of origin and electronic word of mouth have a negative and insignificant effect on buying interest in Korean beauty products (K-Beauty).

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The Role of Mediation Electronic Word of Mouth (E-WoM) in Relationship Quality of Services and Tourism Products Against Visiting Decisions

Journal of Economics Research and Social Sciences ◽

10.18196/jerss.v5i1.10948 ◽

2021 ◽

Vol 5 (1) ◽

pp. 64-76

Author(s):

Asep Rahmat Taryadi ◽

Muchammad Agung Miftahuddin

Keyword(s):

Service Quality ◽

Structural Equation ◽

Word Of Mouth ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Electronic Word Of Mouth ◽

Mediating Role ◽

The Relationship

The purpose of this study was to analyze the mediating role of electronic word of mouth in the relationship between tourism products and service quality on the decision to visit tourists to Pangandaran Beach. This research is explanatory research, and the data collection is done by distributing questionnaires. The sample in this study amounted to 95 visitors to Pangandaran beach, who were selected using the purposive sampling method. Based on the analysis using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, the results indicate that service quality and tourism products have a significant positive effect on visiting decisions. However, electronic word of mouth does not mediate the relationship between service quality and tourism products on tourists visiting decisions.

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Peran persepsi terhadap electronic service quality dan electronic word-of mouth (e-wom) terhadap intensi pembelian ulang melalui e-commerce

Jurnal Ilmiah Psikologi Terapan ◽

10.22219/jipt.v9i2.12933 ◽

2021 ◽

Vol 9 (2) ◽

pp. 164-171

Author(s):

Dian Febriany Putri ◽

Sumaryono Sumaryono

Keyword(s):

Service Quality ◽

Purchase Intention ◽

Structural Equation ◽

Word Of Mouth ◽

Sampling Technique ◽

Equation Modeling ◽

Electronic Word Of Mouth ◽

Electronic Service ◽

Consumer Intentions ◽

Age Range

Expanding the process of buying and selling goods or business transactions from offline to online becomes a challenge for its users. The intensity of purchasing goods by consumers through e-commerce is influenced by various factors, one of which is the perception of electronic service quality and electronic word-of-mouth (e-wom). The purpose of this study is to find out the role of perceptions of electronic service quality and electronic word-of-mouth (e-WOM) toward re-purchase intention through e-commerce. Respondents in this research were individuals with an age range of 18-35 years and the total of respondents were 232 people. The sampling technique used purposive sampling. Data was collected using the re purchase intention, perception of electronic service quality, and e-WOM scales. Methods of data analysis using Structural Equation Modeling (SEM). The results of the study explain that one’s perception of electronic service quality and information circulating through e-WOM each have a role in influencing or strengthening consumer intentions to repurchase products through e-commerce.

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ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) PADA BRAND IMAGE DAN PURCHASE INTENTION TERHADAP PRODUK SEPATU NIKE (STUDI PADA KONSUMEN DI KOTA BANDUNG)

Jurnal Mitra Manajemen ◽

10.52160/ejmm.v4i6.392 ◽

2020 ◽

Vol 4 (6) ◽

pp. 900-914

Author(s):

Rizki Firdaus ◽

Osa Omar Sharif

Keyword(s):

Structural Equation Modeling ◽

Purchase Intention ◽

Structural Equation ◽

Word Of Mouth ◽

Brand Image ◽

Equation Modeling ◽

Electronic Word Of Mouth ◽

Purposive Sampling

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh Electronic Word of Mouth terhadap Brand Image dan Purchase Intention sepatu Nike di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan dengan pengumpulan data melalui kuesioner. Jumlah sampel sebanyak 519 responden dengan teknik pengambilan sampel purposive sampling dari populasi responden di Kota Bandung yang pernah membeli produk sepatu Nike serta teknik analisis data menggunakan Structural Equation Modeling (SEM) menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa ketiga variabel mendapatkan tanggapan yang baik dari responden, Hasil penelitian menunjukkan bahwa ketiga variabel mendapatkan tanggapan yang baik dari responden yang ada di Kota Bandung. Electronic Word of Mouth berpengaruh positif signifikan terhadap Brand Image dan tidak berpengaruh secara langsung terhadap Purchase Intention, Brand Image berpengaruh positif signfikan terhadap Purchase Intention serta Brand Image memediasi pengaruh antara Electronic Word of Mouth terhadap Purchase Intention sepatu Nike di Kota Bandung.

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Building brand relationship for restaurants

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-08-2017-0516 ◽

2019 ◽

Vol 31 (3) ◽

pp. 1469-1487 ◽

Cited By ~ 10

Author(s):

Ezgi Erkmen ◽

Murat Hancer

Keyword(s):

Service Quality ◽

Significant Role ◽

Structural Equation ◽

Quantitative Research ◽

Brand Image ◽

Equation Modeling ◽

Brand Preference ◽

Content Type ◽

Brand Relationship

PurposeThe purpose of this study is to examine the role of other customers in explaining customers’ relation with a brand. A conceptual model, which incorporates other customers along with atmospherics, food quality and service quality, is proposed to better understand how customers form their brand preference for fine dining restaurants.Design/methodology/approachA quantitative research methodology, using structural equation modeling, was adopted to understand the role of other customers along with other restaurant attributes. Data were collected from the customers of fine dining restaurants resulting in 324 usable surveys.FindingsThe findings supported the sequential link for: restaurant experience attributes – brand relationship and brand preference. While all restaurant attributes except other customers explain the satisfaction of customers, only service quality and other customers played a significant role in forming the brand image in the minds of restaurant guests. Overall, this study acknowledged the importance of both other customers and employees in fine dining restaurants’ branding.Research limitations/implicationsThe results suggest that customers in servicescape have a significant role in creating a successful brand image for restaurants. Moreover, service quality is also key to achieve a unique image, thereby suggesting that employees could be a source of differentiation and competitive advantage by managing their brand related behaviors.Originality/valueThis research was one of the first to study the role of other customers in restaurant service experience along with other attributes to assess customers’ brand relation and brand preference for fine dining restaurants.

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PERAN KUALITAS LAYANAN DALAM MEMBANGUN KEPUASAN DAN KOMUNIKASI DARI MULUT KE MULUT PASIEN RAWAT JALAN RSD. DR. SOEBANDI JEMBER

BISMA ◽

10.19184/bisma.v12i2.7889 ◽

2018 ◽

Vol 12 (2) ◽

pp. 191

Author(s):

Dini Optimasi ◽

Bambang Irawan ◽

Imam Suroso

Keyword(s):

Structural Equation Modeling ◽

Service Quality ◽

Structural Equation ◽

Quantitative Research ◽

Sampling Method ◽

Word Of Mouth ◽

Regional Hospital ◽

Equation Modeling ◽

Purposive Sampling ◽

Word Of Mouth Communication

The purpose of this research is to analyze the effect of service quality on satisfaction and word-of-mouth communication, and the effect of satisfaction on word-of-mouth communication on the outpatients of the Regional Hospital of dr. Soebandi Jember. This is a quantitative research with an explanatory approach. The population is all outpatients of the Regional Hospital dr. Soebandi Jember. Applying purposive sampling method, the sample consists of 180 respondents. Data were analyzed by Structural Equation Modeling (SEM) method. The results show that service quality has no significant effect on satisfaction, service quality has no significant effect on word-of-mouth communication, and satisfaction has a significant effect on word-of-mouth communication. Keywords: Service Quality, Satisfaction, Word-of-Mouth Communication

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Pengaruh Electronic Word of Mouth (EWOM) Terhadap Brand Image, Trust dan Keputusan Berkunjung ke Kampung Tridi Malang

Jurnal Master Pariwisata (JUMPA) ◽

10.24843/jumpa.2021.v08.i01.p17 ◽

2021 ◽

pp. 332

Author(s):

Monica Yohana Putri Wiryokusumo ◽

Agung Suryawan Wiranatha ◽

I Gusti Ayu Oka Suryawardani

Keyword(s):

Social Media ◽

Structural Equation ◽

Word Of Mouth ◽

Brand Image ◽

Equation Modeling ◽

Electronic Word Of Mouth ◽

Tourist Destinations ◽

Modeling Analysis ◽

Data Collection Instrument ◽

Student Version

Electronic word of mouth (EWOM) is quite effective in increasing the decision to visit tourist destinations. Indirectly, electronic word of mouth has an important role in forming a brand image, so there is a need for a good brand image to increase trust so that tourist visits can increase. The purpose of this research are to (1) to analyze the effect of the Electronic Word of Mouth on brand image, trust and the decision to visit in Kampung Tridi Malang, (2) to analyze the influence of brand image on the decision to visit in Kampung Tridi Malang, and (3) to analyze the effect of trust on decisions. visited Kampung Tridi Malang. This study uses SEM (Structural Equation Modeling) analysis using the SmartPLS 3.0 student version software. The data collection instrument used a questionnaire with 100 respondents. The distribution of questionnaires was carried out by purposive sampling to domestic tourists. The results of this research indicate that 1) electronic word of mouth has a significant effect on brand image, (2) electronic word of mouth has a significant effect on trust, (3) electronic word of mouth has a significant effect on visiting decisions, (4) brand image has a significant effect on trust. decision to visit and (5) trust has a significant effect on the decision to visit 6) electronic word of mouth has a significant effect on the decision to visit through brand image 7) electronic word of mouth has a significant effect on the decision to visit through trust. The influence of EWOM on the decision to visit is quite strong so that it can be considered for the managers of Kampung Tridi Malang to further develop marketing using social media. Keywords: Electronic Word of Mouth, Brand Image, Trust, Visit Decision, Kampung Tridi Malang

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The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop

Jurnal Manajemen ◽

10.24912/jm.v23i1.444 ◽

2019 ◽

Vol 23 (1) ◽

pp. 53

Author(s):

Sri Vandayuli Riorini, Christina Catur Widayati

Keyword(s):

Customer Satisfaction ◽

Structural Equation ◽

Word Of Mouth ◽

Brand Image ◽

Equation Modeling ◽

Electronic Word Of Mouth ◽

Online Store ◽

Processing Data ◽

Online Stores

Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer satisfaction, electronic word of mouth toward the brand image of online store, and to analyze the indirect effect of electronic customer satisfaction toward the brand image of online store through electronic word of mouth. Data were collected from 200 online store consumers and analyzed by Structural Equation Modeling method. From the results of processing data to test the proposed hypothesis, it is known that to improve the brand image of online stores, the online store manager should focus on how to boost the number of consumers who will provide reviews about online stores or push electronic word of mouth.

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Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India

Journal of theoretical and applied electronic commerce research ◽

10.3390/jtaer16040057 ◽

2021 ◽

Vol 16 (4) ◽

pp. 1008-1024

Author(s):

Mohd Shuaib Siddiqui ◽

Urooj Ahmad Siddiqui ◽

Mohammed Arshad Khan ◽

Ibrahim Ghazi Alkandi ◽

Anoop Krishna Saxena ◽

...

Keyword(s):

Social Networking ◽

Social Networking Sites ◽

Structural Equation ◽

Word Of Mouth ◽

Brand Image ◽

Purchase Intentions ◽

Equation Modeling ◽

Electronic Word Of Mouth ◽

Factors Affecting ◽

Online Purchase

The aim of this study is to identify the factors affecting the credibility of electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical model providing both theoretical understandings and practical implications. The proposed framework explicates the consumer’s use of SNSs as a tool for information sharing and its effect on brand image and online purchase intentions. The consumer survey was done through a structured questionnaire developed in accordance with the literature. Data was collected from 256 respondents, using both offline and online modes from 4 different cities of India. Structural Equation Modeling was employed to estimate the proposed model and determine the antecedents of consumer eWOM credibility and in turn its effect on brand image leading to consumer purchase intentions. The results show SNS activities play a significant role in creating eWOM credibility, which leads to shaping the brand image and purchase intentions. The findings would help companies to create a positive brand image to enhance their purchase intentions through eWOM aroused via SNSs.

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