Brand Equity Effects on Bidding Strategies in an Online Environment

2014 ◽  
Vol 10 (2) ◽  
pp. 1-22 ◽  
Author(s):  
Carl S. Bozman ◽  
Matthew Q. McPherson ◽  
Daniel Friesner ◽  
Ching-I Teng
Keyword(s):  
Brand Equity ◽  
Information Resources ◽  
Online Auction ◽  
Online Environment ◽  
Internet Auction ◽  
Bidding Behavior ◽  
Bidding Strategies ◽  
Related Information ◽  
Equity Effects

Internet auction bidders seldom have all the information resources upon which they have learned to comfortably rely. This raises the possibility that internet auction participants depend more on brand related knowledge and employ bidding strategies consistent with heightened valuations of brand related information. This study empirically examines how differences in brand equity affect consumer online auction behavior on eBay. Branded products with objective values (certified coins) are examined for differences in bidding behavior across auctions. The results indicate auction participants employ incremental bidding strategies for preferred brands that have higher prices except when those brands were for coins of the highest quality. Auctions that had sellers who were not power sellers or which did not take Paypal are more prone to attract late or last minute bidders.

Nibbling, Sniping, and the Role of Uncertainty in Second-Price, Hard-Close Internet Auctions

2009 ◽  
pp. 1526-1539 ◽  
Author(s):  
Daniel Friesner ◽  
Carl S. Bozman ◽  
Matthew Q. McPherson
Keyword(s):  
Web Sites ◽  
Effective Means ◽  
Online Auction ◽  
Buyer Behavior ◽  
Internet Auctions ◽  
Bidding Strategies ◽  
Goods And Services ◽  
Reservation Prices ◽  
Auction Format

Internet auctions have gained widespread appeal as an efficient and effective means of buying and selling goods and services. This study examines buyer behavior on eBay, one of the most wellknown Internet auction Web sites. eBay’s auction format is similar to that of a second-price, hardclose auction, which gives a rational participant an incentive to submit a bid that is equal to his or her maximum willingness to pay. But while traditional second-price, hard-close auctions assume that participants have reliable information about their own and other bidders’ reservation prices, eBay participants usually do not. This raises the possibility that eBay participants may adapt their bidding strategies and not actually bid their reservation prices because of increased uncertainty. In this article, we empirically examine the bidding patterns of online auction participants and compare our findings to the behavior of bidders in more conventional auction settings.

Information-seeking behaviour of undergraduate students: A developing country perspective

IFLA Journal ◽  
2019 ◽  
Vol 45 (2) ◽  
pp. 140-156 ◽  
Author(s):  
Ahmadul Islam Howlader ◽  
Md Anwarul Islam
Keyword(s):  
Developing Countries ◽  
Undergraduate Students ◽  
Information Seeking ◽  
Response Rate ◽  
Information Resources ◽  
Library Services ◽  
Related Information ◽  
Information Seeking Behaviour ◽  
Library Resources ◽  
Information Skills

The purpose of this study is to investigate the information-seeking behaviour of the undergraduate students at Dhaka University, Bangladesh. Questionnaires were distributed to the students and data were collected over a period of 60 days between November and December 2017. Of the 450 questionnaires distributed, 339 were returned where the response rate was 75.33%. It was found that most undergraduates needed academic and job-related information. To meet those needs, they often went to the library to study and to prepare for competitive job exams. For doing academic work, they were heavily dependent on the class lectures and they were only slightly satisfied with the library services they get. This study brought out the findings that undergraduates’ information skills were poor and they were not aware of the library resources. The outcome of this research would help to develop information resources and services for the undergraduates in developing countries.

scholarly journals Accessing Legal Information in Turkey

2010 ◽  
Vol 38 (2) ◽  
pp. 165-176 ◽  
Author(s):  
Pervin Dedeler Bezirci
Keyword(s):  
Rapid Growth ◽  
Information Sources ◽  
Great Majority ◽  
Information Resources ◽  
Law Students ◽  
Legal Information ◽  
Related Information

Currently, in the field of law as well as in other fields, societal developments, global interaction, and the increasing importance of technology in acquiring information resources have led to a rapid growth in the number of information sources. Furthermore, this growth has resulted in greater access to various sources. The great majority of the users of law-related information are legal academicians, law students, practicing lawyers, judges, and law consultants.

An Empirical Study of Smartphone User Behavior

2015 ◽  
Vol 7 (1) ◽  
pp. 1-24 ◽  
Author(s):  
Chin-Lung Hsu ◽  
Judy Chuan-Chuan Lin
Keyword(s):  
Information Technology ◽  
Cost Effectiveness ◽  
Empirical Study ◽  
Brand Equity ◽  
User Behavior ◽  
Social Influences ◽  
Technology Usage ◽  
Diffusion Stage ◽  
Related Information ◽  
Adoption Decisions

This study investigates determinants of the adoption behavior of smartphone users. Despite the increasing number of smartphone users, the literature on information technology usage has paid little attention to the motivation behind smartphone adoption. This study identifies three determinants of smartphone adoption behavior: innovative characteristics, brand equity and social influences. Data were collected from 293 smartphone users. The analytical results have indicated that users choose to use smartphone not only for its usefulness, enjoyment and compatibility to their lifestyle (i.e. innovative characteristics), but also for its cost effectiveness (i.e. brand equity). Additionally, users will search for related information for the suitability of their adoption decisions (i.e. social influence). Together, the above factors account for over 60 percent of adoption behaviors. Moreover, the findings also indicate that perceptions of use varied over the innovation diffusion stage. Implications and suggestions for practitioners are also discussed.

Bundling Decisions for Selling Multiple Items in Online Auctions

2021 ◽  
Author(s):  
Yeu-Shiang Huang ◽  
Min-Sheng Yang ◽  
Jyh-Wen Ho
Keyword(s):  
Online Auctions ◽  
Online Auction ◽  
The Internet ◽  
Ordinary People ◽  
Equilibrium Solutions ◽  
Bidding Strategies ◽  
Base Price ◽  
Bidding Price ◽  
Limited Supply ◽  
Use Of The Internet

Fueled by the widespread use of the internet, more and more ordinary people have now become merchandise sellers who sell their own possessions, such as antique collections and limited souvenirs, to buyers who are interested in such goods via online auctions. This study examines the decision making related to the bidding strategies used in online auctions by both sellers and buyers. When selling goods for which there is a limited supply, sellers consider whether to sell the single homogenous items in multiple, simultaneous auctions or all the items in a single auction. Moreover, when selling heterogeneous but associated goods, sellers may decide to bundle the items for sale or not with an aim of increasing the potential buyers’ willingness to make a purchase. We investigate the effects that various factors related to the bidding strategies used in online auctions, such as the base price and duration of the auction determined by the seller and the bidding price decided by the buyer, have on the seller’s profit, and the utilities of both parties are considered to derive the equilibrium solutions. This study contributes to the literature by proposing an online auction framework that focuses more on individual sellers selling a limited quantity of items with an aim to establish a favorable online auction for both sellers and buyers and earn more profits for sellers. The results show that the base prices and direct purchase prices should be unestablished to achieve the most attractive characteristics of online auctions, which would encourage more buyers to freely place bids. As a result, the bidding items would have more chances to be eventually obtained by the buyer who places the highest bid, which, thus, maximizes the seller’s profit.

Consumer-to-Consumer Internet Auction Models

2013 ◽  
pp. 181-194
Author(s):  
Timothy L. Y. Leung ◽  
William J. Knottenbelt
Keyword(s):  
Arrival Rate ◽  
Fixed Time ◽  
Online Auction ◽  
Internet Auction ◽  
Internet Auctions ◽  
Goods And Services ◽  
Auction Models ◽  
Private Values ◽  
Auction Mechanisms ◽  
Operational Behaviour

Internet auctions have become an increasingly common method for exchanging goods and services across the world both among consumers themselves, as well as between businesses and consumers. These Internet auction mechanisms have the scope of incorporating procedures of much greater complexity and variety, and they exhibit characteristics and properties that are quite distinct from conventional auctions. In this paper, the authors provide an experimental study of the performance characteristics and operational behaviour of a number of online auction models, including the fixed time forward auctions, the Vickrey auctions, and models with soft close variable auction times. These online auction models are studied through systematic simulation experiments, based on a series of operational assumptions, which characterize the arrival rate of bids, as well as the distribution from which the private values of buyers are sampled. Suggestions for efficient online auction design and procedures for improving auction performance are given, and the behaviour of the average auction income and average auction duration are quantified and compared.

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