Leveraging Social Media in Facilitating Women Entrepreneurs in India

2020 ◽  
Vol 10 (2) ◽  
pp. 76-90
Author(s):  
Madhura Manish Bedarkar ◽  
Mahima Mishra ◽  
Ritesh Ashok Khatwani
Keyword(s):  
Social Media ◽  
Women Entrepreneurs ◽  
Cost Effective ◽  
Psychological Benefits ◽  
Study Approach ◽  
Self Confidence ◽  
Social Media Platforms ◽  
Set Up

This article explores the role of social media in facilitating women entrepreneurs in India. It adopts a case study approach to explore the effectiveness of social media platforms in supporting women entrepreneurs. PULA (Pune Ladies), a closed Facebook Group, set up in 2015 for women in Pune, was selected as a case study. Fifteen in-depth interviews were conducted among 15 active women entrepreneurs of this group to explore the benefits received in terms of visibility, marketing opportunities, revenue generation, psychological benefits (sense of belongingness, self-confidence, motivation), and counselling to name a few. Their responses were analyzed for commonalities and divergences. The article finds that PULA not only offers a cost-effective platform for women entrepreneurs to showcase their products/services but also helps them in enhancing the visibility and financial performance of their businesses. The findings of this study will guide women entrepreneurs in leveraging social media platforms through greater visibility, networking and marketing their products/ services more efficiently.

scholarly journals P112 SMILE: Sustaining Medical Education In a Lockdown Environment.Using social media to develop a free online access medical education platform during lockdown

BJS Open ◽  
2021 ◽  
Vol 5 (Supplement_1) ◽  
Author(s):  
John Pascoe ◽  
Paul Foster ◽  
Muntasha Quddus ◽  
Angeliki Kosti ◽  
Francesca Guest ◽  
...  
Keyword(s):  
Social Media ◽  
Medical Education ◽  
Online Survey ◽  
Cost Effective ◽  
User Comments ◽  
Surgical Trainees ◽  
Social Media Platforms ◽  
Online Access ◽  
Education Platform

Abstract Introduction SMILE is a free online access medical education (FOAMEd) platform created by two UK surgical trainees and a medical student that delivered over 200 medical lectures during lockdown. Method The role of Social Media in the development of SMILE was interrogated using a survey sent to all SMILE participants and by analysing activity on SMILE social media platforms. Results 1306 students responded to the online survey with 57.2% saying they heard of SMILE through Facebook. Engagement using facebook remained highest with 13,819 members, over 800 user comments and >16,000 user reactions. 4% of the students heard of SMILE through Twitter or Instagram. Facebook analytics revealed the highest level of traffic when lectures were most commonly held suggesting students used Facebook to access lectures. Other educators were able to find SMILE on social media, leading to collaborations with other platforms. Throughout the survey many mentioned how social media created and maintained a community of medical students enhancing group-based learning Conclusions We demonstrate that social media platforms provide popular and cost-effective methods to promote, sustain & deliver medical education for students and educators.

scholarly journals The role of social media in delivering news related to the COVID-19 pandemic: Moroccan community as a case study

2021 ◽  
Vol 119 ◽  
pp. 07007
Author(s):  
Nezha Mejjad ◽  
Hanane Yaagoubi ◽  
Mourad Gourmaj ◽  
Aniss Moumen ◽  
Nabil Chakhchaoui ◽  
...  
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Survey Questionnaire ◽  
Fake News ◽  
Rapid Spread ◽  
Shared Information ◽  
Social Media Platforms ◽  
Source Of Information

The study aims to assess the Moroccan community’s using rate of social media, especially during the imposed lockdown, and analyze how the community is using and exploring the news published on Facebook. In this order, we prepared and shared a survey questionnaire among Facebook, Twitter and WhatsApp users. The obtained responses exhibit that only 5% of respondents share the news immediately without verifying the source, while 54 % share news only after verifying the source; the rest did not prefer to share COVID-19 related news. This may reflect the awareness level of the sampled population about the importance of verifying the source of information before sharing it, especially during such conditions. However, 64% of participants think that Social Media platforms are not sufficient and appropriate to warn and inform the population about this sanitary crisis as not all Moroccan citizens have access to the internet and do not use social media. Besides, the COVID-19 period has known a rapid spread of misinformation and fake news through these platforms, impacting community mental health. Although, it is recommended to consider warning people about the best practices and use of shared information through these platforms

Microblogs, Jasmine Revolution, and Civil Unrest

2019 ◽  
pp. 1153-1178 ◽  
Author(s):  
Kenneth C. C. Yang ◽  
Yowei Kang
Keyword(s):  
Social Media ◽  
Civil Society ◽  
Public Sphere ◽  
State Power ◽  
Social Medium ◽  
Political Activities ◽  
Study Approach ◽  
Internet Users

Weibo provides an alternative channel for many Chinese citizens to obtain non-censored news contents and share their opinions on public affairs. In this book chapter, the authors employed Jürgen Habermas's concept of public sphere to examine how Chinese Weibo users (i.e., microbloggers) make the most use of this social medium to form a public sphere to contest omnipresent state power. Habermas's analytical framework helps to better comprehend the role of social media and its interactions with other stakeholders in Chinese politics. The role of social media in shaping this less controlled sphere of political deliberation and participation was examined using a case study approach. The authors analyzed the Chinese Jasmine Revolution to discuss the interrelations among social media, civil society, state power, economic development, political process, and democratization in China. The case study identified Weibo's essential role as a device to bypass existing government censorship, to mobilize users, and to empower Chinese Internet users to engage in political activities to foster its nascent civil society.

Microblogs, Jasmine Revolution, and Civil Unrest

2015 ◽  
pp. 140-164 ◽  
Author(s):  
Kenneth C. C. Yang ◽  
Yowei Kang
Keyword(s):  
Social Media ◽  
Civil Society ◽  
Public Sphere ◽  
State Power ◽  
Social Medium ◽  
Political Activities ◽  
Study Approach ◽  
Internet Users

Weibo provides an alternative channel for many Chinese citizens to obtain non-censored news contents and share their opinions on public affairs. In this book chapter, the authors employed Jürgen Habermas's concept of public sphere to examine how Chinese Weibo users (i.e., microbloggers) make the most use of this social medium to form a public sphere to contest omnipresent state power. Habermas's analytical framework helps to better comprehend the role of social media and its interactions with other stakeholders in Chinese politics. The role of social media in shaping this less controlled sphere of political deliberation and participation was examined using a case study approach. The authors analyzed the Chinese Jasmine Revolution to discuss the interrelations among social media, civil society, state power, economic development, political process, and democratization in China. The case study identified Weibo's essential role as a device to bypass existing government censorship, to mobilize users, and to empower Chinese Internet users to engage in political activities to foster its nascent civil society.

Listening at the local level: the role of radio in building community and trust

2019 ◽  
Vol 172 (1) ◽  
pp. 74-88
Author(s):  
Jocelyn Ellen Nettlefold
Keyword(s):  
Social Media ◽  
Public Discourse ◽  
Local Level ◽  
Island State ◽  
Social Media Platforms ◽  
Building Community ◽  
A Site ◽  
Local Radio

This article examines the role of local radio in the contemporary media environment, specifically as a site for community engagement. Previous research finds journalistic organisations, at the local level, are critical to the functioning of society and more needs to be understood about their contemporary role amid destabilised and fragmented public discourse. In contrast to unrestrained and untrustworthy social media platforms, the mediation of local radio can assist in encouraging more inclusive, constructive, and respectful views from people from diverse sectors of society. Empirical research from a case study of a locally produced ABC Radio Community Conversation event exploring community tensions about built, heritage and environmental development in the Australian island state of Tasmania provides new insights into how the facilitation of local radio discussion can help build trust, public knowledge and enable greater participation. Listening and transparency from journalists about their practices is important, creating a space where people can connect in a civil and empathetic way not easily afforded by social media.

scholarly journals Social media as the platform for political mobilization: case study of Kazakhstan

2020 ◽  
Vol 338 ◽  
pp. 431-442
Author(s):  
Assem Kalkamanova
Keyword(s):  
Social Media ◽  
Political Mobilization ◽  
Political Elite ◽  
Protest Movements ◽  
Announcement Date ◽  
The Social ◽  
Social Media Platforms ◽  
The Government

This paper focuses on the role of social media in the rise of the protest movements and political mobilization in Kazakhstan. The country has been seeing an increase in the social networks based civil activists since recently. I argue that the emergence of the Democratic Choice of Kazakhstan that operates only within the realm of social media platforms promoted political activism and civil protests in the country. Most importantly, I argue that in contrast to the conclusions of the Kazakhstani court’s decision in March 2018, the movement leader’s Facebook blog reveals no violence either towards the government or some specific political elite. Using text mining methods, I analyzed the texts of his Facebook posts from the announcement date in 2017 till the end of 2019: the rhetoric of the position of the Democratic Choice is informational, first, and protest calling, second. Also, the analysis of seven most popular political Youtube bloggers shows that the people’s discontent with injustices and undemocratic polity manifested in the poignant interest towards the creator of this system, Mr. Nazarbayev and his closest circle. The SMM software allowed to find out the areas of Kazakhstani politics that are of most interest to the audience of Kazakhstani political activists.

scholarly journals Peran Media Sosial Instagram dalam Mempublikasikan Dakwah Majelis Az-Zikra Sentul Bogor

2020 ◽  
Vol 4 (2) ◽  
pp. 121
Author(s):  
Saifuddin Saifuddin ◽  
Nirwan Syafrin ◽  
Maya May Syarah
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Positive Impact ◽  
Live Streaming ◽  
Case Study Approach ◽  
Remote Areas ◽  
Study Approach ◽  
Modern Era

<p class="15bIsiAbstractBInggris"><em>In this modern era, there are a lot of media that can be used as a means of disseminating information and can be accepted by all groups. And one of the most popular uses of social media is Instagram. Az Zikra Assembly Sentul Bogor is one of the largest assemblies in Indonesia that uses social media Instagram as a means of spreading da'wah messages with the @azzikramediaofficial account. By utilizing the features found on Instagram, the @azzikramediaofficial account can create content or disseminate Islamic messages effectively and easily accepted by other Instagram users. The purpose of this study is to dig deeper and understand the role of Instagram social media in publishing da'wah. In this research, the method used is qualitative with a case study approach. Data collection techniques used are observation, interviews and documentation. The findings from this study explain that the Assembly of Az Zikra Sentul Bogor with the Instagram account @azzikramediaofficial often uses the Live Streaming feature, IG TV, photos, videos and stories in disseminating da'wah messages. In addition, the content of the material posted is about Islamic knowledge in everyday life. The positive impact that was felt by the Az Zikra Sentul Bogor Council after using social media Instagram as a propaganda medium was that it was easy to reach all congregations from various groups in remote areas. What is really felt at this time is being able to continue preaching even in the midst of the corona pandemic like now. The positive impact that was felt by the Az Zikra Sentul Bogor Council after using social media Instagram as a propaganda medium was that it was easy to reach all congregations from various groups in remote areas. What is really felt at this time is being able to continue preaching even in the midst of the corona pandemic like now.</em><strong><em></em></strong></p><p class="15bIsiAbstractBInggris"><strong>Abstrak</strong></p><p>Di zaman modern ini banyak sekali media yang bisa dijadikan sebagai sarana penyebaran informasi dan bisa diterima oleh semua kalangan. Dan salah satu penggunaan media sosial yang populer adalah instagram. Majelis Az Zikra Sentul Bogor merupakan salah satu Majelis terbesar di Indonesin yang menggunakan media sosial instagram sebagai sarana menyebarkan pesan-pesan dakwah dengan akun <em>@azzikramediaofficial</em>. Dengan memanfaatkan fitur-fitur yang terdapat pada instagram, akun <em>@azzikramediaofficial</em> dapat membuat konten atau menyebarluaskan pesan-pesan Islamiyah secara efektif dan mudah diterima oleh pengguna instagram lainnya. Adapun tujuan penelitian ini adalah untuk menggali lebih dalam dan memahami tentang peran media sosial instagram dalam mempublikasikan dakwah. Dalam penelitian ini metode yang digunakan adalah kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Hasil temuan dari penelitian ini menjelaskan bahwa Majelis Az Zikra Sentul Bogor dengan akun instagram <em>@azzikramediaofficial</em> sering  menggunakan fitur Live Streaming, IG TV, foto, video dan story dalam menyebarluaskan pesan-pesan dakwah. Selain itu konten materi yang di post adalah mengenai pengetahuan Islami dalam kehidupan sehari-hari. Dampak positif yang dirasakan oleh Majelis Az Zikra Sentul Bogor setelah menggunakan media sosial instagram sebagai media dakwah adalah mudahnya menjangkau semua jemaah dari berbagai kalangan dib pelosok daerah. Yang sangat dirasakan pada saat ini adalah bisa tetap berdakwah walaupun ditengah pandemi corona seperti sekarang. Dampak positif yang dirasakan oleh Majelis Az Zikra Sentul Bogor setelah menggunakan media sosial instagram sebagai media dakwah adalah mudahnya menjangkau semua jemaah dari berbagai kalangan dib pelosok daerah. Yang sangat dirasakan pada saat ini adalah bisa tetap berdakwah walaupun ditengah pandemi corona seperti sekarang.</p>

scholarly journals The Role of Media During COVID-19 Global Outbreak: A Conservation Perspective

2021 ◽  
Vol 14 ◽  
pp. 194008292110080
Author(s):  
Gugulethu Tarakini ◽  
Tongayi Mwedzi ◽  
Tatenda Manyuchi ◽  
Tawanda Tarakini
Keyword(s):  
Social Media ◽  
Management Strategies ◽  
Wildlife Trade ◽  
Middle Aged ◽  
Wildlife Species ◽  
Social Media Platforms ◽  
Conservation Funding ◽  
The Unemployed

The COVID-19 pandemic is fast driving the ways of life and economies. In this study, we used Zimbabwe as a case study to assess how different forms of media are being utilised to access information of the COVID-19 disease (across age, educational level, and employment status). We investigated people’s perceptions of the origins of COVID-19, its implication on the continued consumption of meat from wildlife species by humans, and management strategies of wildlife species that harbour the coronavirus. We gathered 139 responses using an online structured questionnaire survey. Social media platforms were used to acquire information on the COVID-19 pandemic when compared to traditional sources (television, radio, and newspapers). Most respondents thought that the COVID-19 virus was created by humans (n = 55, mostly the young and middle-aged) while others believed that it originated from animals (n = 54, mostly middle-aged with postgraduate qualifications). The majority (73%) of respondents who cited COVID-19 origin as animals also supported a ban on consumption of meat from the species. The middle-aged respondents (in comparison to the young and older respondents) and those who were employed (compared to the unemployed) were more likely to support the ban in wildlife trade. The likelihood of visiting wildlife centres given the consequences of COVID-19 was significantly lower in the old-aged respondents when compared to the young and the middle-aged respondents. Our results emphasize the need for science to penetrate social media circles to provide appropriate information. The observed perceptions about visiting wildlife centres could negatively impact conservation funding.

The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing

2021 ◽  
pp. 204388692110223
Author(s):  
Pooja S Kushwaha
Keyword(s):  
Social Media ◽  
Cost Effective ◽  
Social Media Marketing ◽  
Media Campaigns ◽  
The Social ◽  
Wise Decision ◽  
Pull Marketing ◽  
Social Media Platforms ◽  
Start Ups

This case study covers various aspects of social media as an alternative and cost-effective tool of marketing and promotion. The case also highlights the social media promotion tools used by a social media consultancy start-up for a client, and how it failed to achieve desired results. In this world of digitisation, social media marketing is a trend that is prevalent across the globe. Social networks have changed the way information is delivered to the customers, shifting from traditional push marketing to pull marketing. Entrepreneurs are using social media marketing to promote their product or services by this they can not only promote their venture but at the same time efficiently utilise their marketing budget. Vanya’s Dance Planet is such an organisation which used social media marketing to reach out to its target prospective customers. It required structured planning, professional knowledge about various social media platforms, and creative writing skills to post content on these platforms. The consultant organisation We4U planned and executed the social media campaigns for Vanya’s Dance Planet getting professional help from social media consultancy start-ups which can be a wise decision for some entrepreneurial ventures. But sometimes these professional tie-ups would end up with loss of time, money and trust. This case study deliberates upon such a fallout.

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