scholarly journals The role of social media in delivering news related to the COVID-19 pandemic: Moroccan community as a case study

2021 ◽  
Vol 119 ◽  
pp. 07007
Author(s):  
Nezha Mejjad ◽  
Hanane Yaagoubi ◽  
Mourad Gourmaj ◽  
Aniss Moumen ◽  
Nabil Chakhchaoui ◽  
...  
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Survey Questionnaire ◽  
Fake News ◽  
Rapid Spread ◽  
Shared Information ◽  
Social Media Platforms ◽  
Source Of Information

The study aims to assess the Moroccan community’s using rate of social media, especially during the imposed lockdown, and analyze how the community is using and exploring the news published on Facebook. In this order, we prepared and shared a survey questionnaire among Facebook, Twitter and WhatsApp users. The obtained responses exhibit that only 5% of respondents share the news immediately without verifying the source, while 54 % share news only after verifying the source; the rest did not prefer to share COVID-19 related news. This may reflect the awareness level of the sampled population about the importance of verifying the source of information before sharing it, especially during such conditions. However, 64% of participants think that Social Media platforms are not sufficient and appropriate to warn and inform the population about this sanitary crisis as not all Moroccan citizens have access to the internet and do not use social media. Besides, the COVID-19 period has known a rapid spread of misinformation and fake news through these platforms, impacting community mental health. Although, it is recommended to consider warning people about the best practices and use of shared information through these platforms

Leveraging Social Media in Facilitating Women Entrepreneurs in India

2020 ◽  
Vol 10 (2) ◽  
pp. 76-90
Author(s):  
Madhura Manish Bedarkar ◽  
Mahima Mishra ◽  
Ritesh Ashok Khatwani
Keyword(s):  
Social Media ◽  
Women Entrepreneurs ◽  
Cost Effective ◽  
Psychological Benefits ◽  
Study Approach ◽  
Self Confidence ◽  
Social Media Platforms ◽  
Set Up

This article explores the role of social media in facilitating women entrepreneurs in India. It adopts a case study approach to explore the effectiveness of social media platforms in supporting women entrepreneurs. PULA (Pune Ladies), a closed Facebook Group, set up in 2015 for women in Pune, was selected as a case study. Fifteen in-depth interviews were conducted among 15 active women entrepreneurs of this group to explore the benefits received in terms of visibility, marketing opportunities, revenue generation, psychological benefits (sense of belongingness, self-confidence, motivation), and counselling to name a few. Their responses were analyzed for commonalities and divergences. The article finds that PULA not only offers a cost-effective platform for women entrepreneurs to showcase their products/services but also helps them in enhancing the visibility and financial performance of their businesses. The findings of this study will guide women entrepreneurs in leveraging social media platforms through greater visibility, networking and marketing their products/ services more efficiently.

Tracking the imagined audience: A case study on Nike’s use of Twitter for B2C interaction

First Monday ◽  
2017 ◽  
Vol 22 (5) ◽  
Author(s):  
Jacky Au Duong ◽  
Frauke Zeller
Keyword(s):  
Social Media ◽  
Computer Mediated Communication ◽  
Marketing Communication ◽  
Mediated Communication ◽  
Computer Mediated ◽  
Academic Researchers ◽  
Social Media Platforms ◽  
Business To Consumer ◽  
Source Of Information

Social media platforms have become the new centre of attention in business-to-consumer (B2C) communication. These interactions provide a rich source of information for businesses in terms of their customers’ preferences, backgrounds and behaviour. We introduce a multi-disciplinary theoretical and methodological framework based on studies in marketing, communication and computer-mediated communication, which aims to inform marketing professionals and academic researchers on how social media can facilitate B2C engagement.

scholarly journals Understanding Social Media’s Role in Propagating Falsehood in Conflict Situations: Case of the Cameroon Anglophone Crisis

2019 ◽  
Vol 7 (2) ◽  
pp. 55
Author(s):  
Kingsley Lyonga Ngange ◽  
Moki Stephen Mokondo
Keyword(s):  
Social Media ◽  
Information Needs ◽  
Computer Software ◽  
Information Graphics ◽  
Alternative Source ◽  
Conflict Situations ◽  
Social Media Platforms ◽  
Analyse Data ◽  
Source Of Information

Social media have been welcomed as important tools that contribute to satisfying the daily information needs of citizens in today’s global society. To many, they serve as an open and alternative source of information especially where the conventional media fail to play their role of serving the public’s interest first. Notwithstanding, there have been serious and legitimate concerns about the spread of fake news over social media especially during the 2016 US presidential elections (Allcott & Gentzkow, 2017). This coincided with the Cameroon Anglophone Crisis (CAC) in which the Cameroon government blamed social media users for spreading false information about the crisis to the extent that government shut down the Internet in the two affected Anglophone regions of the country for 93 days in 2017. This article therefore, examines the content of information (graphics, audios, videos, texts) posted on two widely used social media platforms (WhatsApp and Facebook) during the Anglophone Crisis, in order to understand how falsehood is propagated especially during crisis situations. A qualitative approach to analyse data of falsehood during the crisis was used and three major ways were identified through which falsehood was propagated. Principally, social media activists used computer software to distort pictures and superimpose content that depict the messages they wanted to pass across. They also spread rumours using texts, audio clips and distorted videos. The conclusion is that social media have been awash with falsehood in the Cameroon Anglophone Crisis. The major recommendation therefore, is that users of social media should make efforts to verify the authenticity of information obtained from such media before consuming and disseminating to others. The December 2014 Law on Terrorism in Cameroon treats such offences seriously and defaulters are severely punished with heavy jail sentences and fines.

Listening at the local level: the role of radio in building community and trust

2019 ◽  
Vol 172 (1) ◽  
pp. 74-88
Author(s):  
Jocelyn Ellen Nettlefold
Keyword(s):  
Social Media ◽  
Public Discourse ◽  
Local Level ◽  
Island State ◽  
Social Media Platforms ◽  
Building Community ◽  
A Site ◽  
Local Radio

This article examines the role of local radio in the contemporary media environment, specifically as a site for community engagement. Previous research finds journalistic organisations, at the local level, are critical to the functioning of society and more needs to be understood about their contemporary role amid destabilised and fragmented public discourse. In contrast to unrestrained and untrustworthy social media platforms, the mediation of local radio can assist in encouraging more inclusive, constructive, and respectful views from people from diverse sectors of society. Empirical research from a case study of a locally produced ABC Radio Community Conversation event exploring community tensions about built, heritage and environmental development in the Australian island state of Tasmania provides new insights into how the facilitation of local radio discussion can help build trust, public knowledge and enable greater participation. Listening and transparency from journalists about their practices is important, creating a space where people can connect in a civil and empathetic way not easily afforded by social media.

scholarly journals Social media as the platform for political mobilization: case study of Kazakhstan

2020 ◽  
Vol 338 ◽  
pp. 431-442
Author(s):  
Assem Kalkamanova
Keyword(s):  
Social Media ◽  
Political Mobilization ◽  
Political Elite ◽  
Protest Movements ◽  
Announcement Date ◽  
The Social ◽  
Social Media Platforms ◽  
The Government

This paper focuses on the role of social media in the rise of the protest movements and political mobilization in Kazakhstan. The country has been seeing an increase in the social networks based civil activists since recently. I argue that the emergence of the Democratic Choice of Kazakhstan that operates only within the realm of social media platforms promoted political activism and civil protests in the country. Most importantly, I argue that in contrast to the conclusions of the Kazakhstani court’s decision in March 2018, the movement leader’s Facebook blog reveals no violence either towards the government or some specific political elite. Using text mining methods, I analyzed the texts of his Facebook posts from the announcement date in 2017 till the end of 2019: the rhetoric of the position of the Democratic Choice is informational, first, and protest calling, second. Also, the analysis of seven most popular political Youtube bloggers shows that the people’s discontent with injustices and undemocratic polity manifested in the poignant interest towards the creator of this system, Mr. Nazarbayev and his closest circle. The SMM software allowed to find out the areas of Kazakhstani politics that are of most interest to the audience of Kazakhstani political activists.

scholarly journals The Role of Media During COVID-19 Global Outbreak: A Conservation Perspective

2021 ◽  
Vol 14 ◽  
pp. 194008292110080
Author(s):  
Gugulethu Tarakini ◽  
Tongayi Mwedzi ◽  
Tatenda Manyuchi ◽  
Tawanda Tarakini
Keyword(s):  
Social Media ◽  
Management Strategies ◽  
Wildlife Trade ◽  
Middle Aged ◽  
Wildlife Species ◽  
Social Media Platforms ◽  
Conservation Funding ◽  
The Unemployed

The COVID-19 pandemic is fast driving the ways of life and economies. In this study, we used Zimbabwe as a case study to assess how different forms of media are being utilised to access information of the COVID-19 disease (across age, educational level, and employment status). We investigated people’s perceptions of the origins of COVID-19, its implication on the continued consumption of meat from wildlife species by humans, and management strategies of wildlife species that harbour the coronavirus. We gathered 139 responses using an online structured questionnaire survey. Social media platforms were used to acquire information on the COVID-19 pandemic when compared to traditional sources (television, radio, and newspapers). Most respondents thought that the COVID-19 virus was created by humans (n = 55, mostly the young and middle-aged) while others believed that it originated from animals (n = 54, mostly middle-aged with postgraduate qualifications). The majority (73%) of respondents who cited COVID-19 origin as animals also supported a ban on consumption of meat from the species. The middle-aged respondents (in comparison to the young and older respondents) and those who were employed (compared to the unemployed) were more likely to support the ban in wildlife trade. The likelihood of visiting wildlife centres given the consequences of COVID-19 was significantly lower in the old-aged respondents when compared to the young and the middle-aged respondents. Our results emphasize the need for science to penetrate social media circles to provide appropriate information. The observed perceptions about visiting wildlife centres could negatively impact conservation funding.

Facade of media and social media during COVID-19: A review

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 142-149 ◽  
Author(s):  
Kumar Chandan Srivastava ◽  
Deepti Shrivastava ◽  
Kumar Gaurav Chhabra ◽  
Waqar Naqvi ◽  
Arti Sahu
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Fake News ◽  
Health Authorities ◽  
Rapid Spread ◽  
Public Health Authorities ◽  
Social Media Platforms ◽  
The Government ◽  
Novel Coronavirus ◽  
Fear And Anxiety

A novel coronavirus (COVID-19) arose in Wuhan, China, in December 2019. Soon it spread to other countries worldwide to become a pandemic. Globally, governments enforced quarantine and social distancing measures to prevent the spread of the infection. Mass media and social media platforms played a crucial role in providing information regarding the Coronavirus. Since little is known about COVID-19, various fake news, misinformation and rumours spread across the digital media that panicked people into making panic decisions. The rapid spread of misinformation and stories via social media platforms such as Twitter, Facebook and YouTube became a vital concern of the government and public health authorities. Medical misinformation and unverifiable content about the COVID-19 pandemic are spreading on social media at an unprecedented pace. Mitigating the advent of rumours and misinformation during the COVID-19 epidemic is crucial, since misinformation and fake news creates panic, fear and anxiety among people, predisposing them to various mental health conditions. Instead of considering social media as a secondary medium, it should be utilised to convey important information. Besides, it allows citizens to address their queries directly. Several governments across the world have taken actions to contain the pandemic of misinformation, yet measures are required to prevent such communication complications.

scholarly journals THE IMPORTANCE OF DIGITAL MARKETING FOR WINERIES AND DEVELOPMENT OF WINE TOURISM: CASE STUDY OF SERBIA

2020 ◽  
pp. 241-251
Author(s):  
Tatjana Pivac ◽  
◽  
Mirjana Maksimović ◽  
Ivana Blešić ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Wine Tourism ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Structured Questionnaire

The wineries recognized the increasingly important role of digital marketing as a valuable and appropriate tool to reach consumers. Wineries owners need to learn to use and apply social media in their marketing activities, as well as which activities are most effective for their needs. This paper intends to provide a brief analysis of digital wine marketing and social media marketing contributions for the wineries to increase brand awareness, sales, and development. The purpose of this research is to investigate social media adoption and engagement amongst wineries and more importantly to understand the activities they use to interact with consumers on social media platforms. For the purpose of this paper, a structured questionnaire was created. The authors wanted to examine to what extent the wineries are familiar with digital marketing and how much they use it in their own business. The study included 50 wineries across Serbia. Serbian wineries need to be more competitive on the tourist market and understand better the mode of functioning of different systems. The results show that Facebook and Instagram are the main platforms that wineries use to engage with consumers.

scholarly journals Automatic Identification and Filtration of COVID-19 Misinformation

2021 ◽  
Vol 14 (4) ◽  
pp. 57
Author(s):  
Paras Gulati ◽  
Abiodun Adeyinka. O. ◽  
Saritha Ramkumar
Keyword(s):  
Social Media ◽  
Language Processing ◽  
Automatic Identification ◽  
Fake News ◽  
Global Pandemic ◽  
Rapid Spread ◽  
Social Media Platforms ◽  
Data Explosion ◽  
Real Time Identification ◽  
The Right

The rapid spread of online fake news through some media platforms has increased over the last decade. Misinformation and disinformation of any kind is extensively propagated through social media platforms, some of the popular ones are Facebook and Twitter. With the present global pandemic ravaging the world and killing hundreds of thousands, getting fake news from these social media platforms can exacerbate the situation. Unfortunately, there has been a lot of misinformation and disinformation on COVID-19 virus implications of which has been disastrous for various people, countries, and economies. The right information is crucial in the fight against this pandemic and, in this age of data explosion, where TBs of data is generated every minute, near real time identification and tagging of misinformation is quintessential to minimize its consequences. In this paper, the authors use Natural Language Processing (NLP) based two-step approach to classify a tweet to be a potentially misinforming one or not. Firstly, COVID -19 tagged tweets were filtered based on the presence of keywords formulated from the list of common misinformation spread around the virus. Secondly, a deep neural network (RNN) trained on openly available real and fake news dataset was used to predict if the keyword filtered tweets were factual or misinformed.

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