Diffusion of a Professional Social Network

Author(s):  
Craig C. Claybaugh ◽  
Peter Haried ◽  
Wen-Bin Yu

Online professional social networks are becoming an instrumental tool to facilitate relationships between business and technology professionals for career success. Even though tools such as LinkedIn can be used to manage human capital for career success use and adoption still is not universally accepted. This paper seeks to better understand the effect university, gender, and degree type has on the diffusion of an online social network (LinkedIn) across three years (2011 to 2014). The authors' findings show diffusion is not consistent across business school graduates. Their business school findings suggest that university, gender, and degree type have significant associations with LinkedIn participation. This is the case even though the majority of graduates still have yet to join the LinkedIn social network. An analysis of the results and future research directions are presented.

Author(s):  
Yulia Bachvarova ◽  
Stefano Bocconi

Social media and social networks have gained an unprecedented role in connecting people, knowledge, and experiences. Game industry is using the power of social networks by creating Social Network Games, which can be even more engaging than traditional games. In this chapter, the main characteristics of Social Network Games and their potential are discussed. This potentiality can also be used for serious games (i.e. games with purposes beyond entertainment) and especially games related to learning and behavioural changes. This leads to introducing the emerging field of Serious Social Network Games and their unique characteristics that make them suitable for serious applications. Finally, the rising phenomenon of Social TV is discussed, which combines the power of TV and social media. Based on a project by the authors, preliminary findings on the most engaging techniques of Social TV Games are presented, together with initial suggestions on what constitutes good game mechanics for such games. The chapter concludes with future research directions for Social Network Games to become even more engaging and effective for purposes beyond pure entertainment.


Author(s):  
Pulkit Mehndiratta

With the ever-increasing acceptance of online social networks (OSNs), a new dimension has evolved for communication amongst humans. OSNs have given us the opportunity to monitor and mine the opinions of a large number of online active populations in real time. Many diverse approaches have been proposed, various datasets have been generated, but there is a need of collective understanding of this area. Researchers are working around the globe to find a pattern to judge the mood of the user; the still serious problem of detection of irony and sarcasm in textual data poses a threat to the accuracy of the techniques evolved till date. This chapter aims to help the reader to think and learn more clearly about the aspects of sentiment analysis, social network analysis, and detection of irony or sarcasm in textual data generated via online social networks. It argues and discusses various techniques and solutions available in literature currently. In the end, the chapter provides some answers to the open-ended question and future research directions related to the analysis of textual data.


Gamification ◽  
2015 ◽  
pp. 1657-1672
Author(s):  
Yulia Bachvarova ◽  
Stefano Bocconi

Social media and social networks have gained an unprecedented role in connecting people, knowledge, and experiences. Game industry is using the power of social networks by creating Social Network Games, which can be even more engaging than traditional games. In this chapter, the main characteristics of Social Network Games and their potential are discussed. This potentiality can also be used for serious games (i.e. games with purposes beyond entertainment) and especially games related to learning and behavioural changes. This leads to introducing the emerging field of Serious Social Network Games and their unique characteristics that make them suitable for serious applications. Finally, the rising phenomenon of Social TV is discussed, which combines the power of TV and social media. Based on a project by the authors, preliminary findings on the most engaging techniques of Social TV Games are presented, together with initial suggestions on what constitutes good game mechanics for such games. The chapter concludes with future research directions for Social Network Games to become even more engaging and effective for purposes beyond pure entertainment.


Author(s):  
Craig C. Claybaugh ◽  
Peter Haried

Social networks are having a profound impact on how professionals communicate and connect with each other. Online professional social networks have become a significant resource for building and maintaining invaluable business connections. Recent university graduates are a particular population often in search of building social networks to further professional development. Participation in online social networks provides a valuable tool for recent university graduates to create and sustain their professional connections and business relationships. This paper seeks to gain a better understanding of the effect university (nationally ranked, large urban, and regional), gender and degree type (undergraduate and graduate) has on online professional social network participation. The authors' business school college graduate findings suggest that university, degree type, and gender were associated with the likelihood of joining the online professional social network LinkedIn. An analysis of the results and future research directions are presented.


Author(s):  
Giovanni Da San Martino ◽  
Stefano Cresci ◽  
Alberto Barrón-Cedeño ◽  
Seunghak Yu ◽  
Roberto Di Pietro ◽  
...  

Propaganda campaigns aim at influencing people's mindset with the purpose of advancing a specific agenda. They exploit the anonymity of the Internet, the micro-profiling ability of social networks, and the ease of automatically creating and managing coordinated networks of accounts, to reach millions of social network users with persuasive messages, specifically targeted to topics each individual user is sensitive to, and ultimately influencing the outcome on a targeted issue. In this survey, we review the state of the art on computational propaganda detection from the perspective of Natural Language Processing and Network Analysis, arguing about the need for combined efforts between these communities. We further discuss current challenges and future research directions.


Author(s):  
Mohana Shanmugam ◽  
Yusmadi Yah Jusoh ◽  
Rozi Nor Haizan Nor ◽  
Marzanah A. Jabar

The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplemented by identifying the research gaps for future research of interest to both academics and practitioners. Additionally, the case of Facebook is used to study the elements of a social network analysis. This chapter also highlights past validated models with regards to social networks which are deemed significant for online social network studies. Furthermore, this chapter seeks to enlighten our knowledge on social network analysis and tap into the social network capabilities.


Author(s):  
Michael A. Hitt ◽  
Susan E. Jackson ◽  
Salvador Carmona ◽  
Leonard Bierman ◽  
Christina E. Shalley ◽  
...  

Little systematic research has been done on strategy implementation, yet there is a body of work providing guidance for implementation efforts. The authors examine three basic collections of work on resources and governance, managing human capital, and accounting-based control systems, explaining how these issues have implications for strategy implementation. Although the chapters in this Handbook provide many useful insights concerning issues that must be addressed in order to effectively implement firms’ strategies, there is need for more and systematic work. The purposes of this final chapter are to identify promising future research directions and to serve as a catalyst for the creation of additional collections of work that can enhance our understanding of strategy implementation. The five specific topics for which more work on strategy implementation is needed are innovation and entrepreneurship, marketing strategies and services, managing operations, managing financial assets and human capital, and strategies (international, acquisitions, differentiation).


Author(s):  
Santiago Gutiérrez-Broncano ◽  
Mercedes Rubio-Andrés ◽  
Pedro Jiménez Estévez

Although a lot of research has been carried out in the field of family businesses in recent years, not much of it has focused on human resource management. After compiling the major studies, both negative aspects (e.g. nepotism) and positive ones (e.g. employee commitment) have been identified. Therefore, the authors propose high-performance human resources practices to reduce the negative impact of family in business and boost the positive effects, increase their human capital, and achieve a competitive advantage in this field. Finally, the authors provide key insights for practitioners, family business owners, and managers, and they propose future research directions.


Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.


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