Play It Like Beckham!

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

Play It Like Beckham!

Sports Media, Marketing, and Management ◽

10.4018/978-1-5225-5475-2.ch004 ◽

2018 ◽

pp. 62-81

Author(s):

Sylvaine Castellano ◽

Insaf Khelladi

Keyword(s):

Social Networks ◽

Social Media ◽

Academic Research ◽

Future Research ◽

The Internet ◽

Research Directions ◽

Media Usage ◽

Understanding the selfie phenomenon: current insights and future research directions

European Journal of Marketing ◽

10.1108/ejm-07-2015-0484 ◽

2016 ◽

Vol 50 (9/10) ◽

pp. 1773-1788 ◽

Cited By ~ 23

Author(s):

Weng Marc Lim

Keyword(s):

Social Media ◽

Future Research ◽

Research Directions ◽

Content Type ◽

Marketing Performance ◽

The Social ◽

Marketing Tool ◽

Purpose This paper aims to define the conceptual boundary of the selfie and to discuss the role of the selfie in the social media marketplace. Design/methodology/approach This paper extensively reviews and draws themes from the extant literature on consumer identities in the social media marketplace to explain the selfie phenomenon and to identify potentially fruitful directions for further research. Findings Current insights into the selfie phenomenon can be understood from socio-historical, technological, social media, marketing and ethical perspectives. Research limitations/implications Despite the limitations of a general review (e.g. absence of empirical data and analysis), this paper identifies multiple avenues to extend existing lines of inquiry on the selfie phenomenon. Thus, this paper should encourage further research on the topic in the academic and scientific community. Practical implications The selfie can be used as a marketing tool to improve marketing performance and accomplish marketing-related goals. Originality/value This paper sheds light on how marketing academics and practitioners can better understand the impact of the selfie in the social media marketplace.

How to Measure Memorability and Social Interestingness of Images: A Review

International Journal of Pattern Recognition and Artificial Intelligence ◽

10.1142/s0218001417540040 ◽

2017 ◽

Vol 31 (02) ◽

pp. 1754004 ◽

Cited By ~ 3

Author(s):

Xesca Amengual ◽

Anna Bosch ◽

Josep Lluís de la Rosa

Keyword(s):

Social Networks ◽

Social Media ◽

Real Time ◽

State Of The Art ◽

Future Research ◽

The Internet ◽

Visual Data ◽

Research Directions ◽

The Social ◽

Future Research Directions

An entire industry has been developed around keyword optimization for buyers of advertising space. However, the social media landscape has shifted to photo-driven behaviors, and there is a need to overcome the challenge of analyzing the large amount of visual data that users post on the internet. We will address this analysis by providing a review on how to measure image and video interestingness and memorability from content that is tacked in real time on social networks. We will investigate state-of-the-art methods that are used to analyze social media images and present experiments that were performed to obtain comparable results based on the studied proposals and to determine which are the best characteristics and classifiers. Finally, we will discuss future research directions that could be beneficial to both users and companies.

Advances in IT Standards and Standardization Research - Handbook of Research on the Evolution of IT and the Rise of E-Society ◽

Play It Like Burberry!

10.4018/978-1-5225-7214-5.ch013 ◽

2019 ◽

pp. 281-300

Author(s):

Insaf Khelladi ◽

Sylvaine Castellano

Keyword(s):

Social Media ◽

Full Advantage ◽

Brand Image ◽

Initial Study ◽

Future Research ◽

The Internet ◽

Research Directions ◽

Online Strategies ◽

Online Reputation

Some firms and industries were not willing to take full advantage of the internet and its endless opportunities, mainly because they rather focused on the inherent risks and challenges. However, when taking into consideration the specificities of the connected generation, the question is not anymore whether to go online or not, but rather to understand how, when, and where, especially in a luxury context. More specifically, the digital natives represent tomorrow's customers. This new market segment represents a main reason for luxury firms to adopt online strategies. Still, further analysis is needed to uncover the main objectives when firms decide to engage in digital activities. The authors herein investigate the concept of e-reputation. The authors expand on their initial study that focused on brand image and social media as determinants of online reputation. Recommendations and future research directions are suggested.

New Frontiers in Travel Motivation and Social Media: The Case of Longyearbyen, the High Arctic

Sustainability ◽

10.3390/su12155905 ◽

2020 ◽

Vol 12 (15) ◽

pp. 5905 ◽

Cited By ~ 2

Author(s):

Carolina Aldao ◽

Tanja A. Mihalic

Keyword(s):

Social Media ◽

Travel Behavior ◽

High Arctic ◽

Future Research ◽

Research Directions ◽

Travel Motivation ◽

Push And Pull ◽

The Impact ◽

The Town

Tourism explores new frontiers by traveling around unknown geographical and technological territories that bring new tourism opportunities and hazards to satisfy visitors’ needs and sustainability and responsibility in destinations. This study introduces a composite model for measuring travel motivation and the impact of social media on travel behavior and applies it to the town of Longyearbyen in the High Arctic. Both aspects were surveyed through qualitative semi-structured visitor interviews. While the motivation to visit Longyearbyen depended on travelers’ needs, their travel experiences, and push and pull motivational factors, respondents gave examples of how social media positively or negatively affected different elements of their motivation and visitation. The study indicates the opportunities and hazards analyzed from social media as well as future research directions needed in the pursuit of a more responsible tourism approach while exploring new technological and geographical frontiers.

Electronic Word-of-Mouth (eWOM)

10.1093/obo/9780199756841-0267 ◽

2021 ◽

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Academic Research ◽

Economic Incentives ◽

The Internet ◽

Electronic Word Of Mouth ◽

Communication Management ◽

Research Areas ◽

The concept of electronic word-of-mouth (eWOM) was introduced in the mid-1990s, when the Internet was beginning to change the ways consumers interacted with each other. eWOM can be generally defined as consumers’ information sharing and exchange about a product or company via the Internet, social media, and mobile communication. eWOM has been recognized to lead to high retransmission intentions because it is easy for consumers to generate conversations online. It also allows information to be passed along globally and quickly. Because of the impact of eWOM on consumer behavior, academic research on eWOM has been documented in disciplines such as advertising, marketing, communication, management, and electronic commerce. Over the past few decades, research has demonstrated the impact of eWOM on sales, product evaluations, purchase decisions, customer satisfaction and loyalty, and consumer-brand relationships. Research has also examined antecedents and motives of eWOM. Factors such as consumers’ desire for social interaction, desire for economic incentives, concern for other consumers, and the potential approval utility have been identified as important motives that drive consumers’ eWOM behavior. In addition, individuals’ social relationship factors (e.g., social capital), as well as message source and characteristics, are antecedents that lead to eWOM behavior. In this article, eWOM is considered in many different formats, such as product review sites, emails, discussion boards, user-generated content, social media, and online communities. This article begins with citations concerning the Role of eWOM in Advertising, Communication, and Marketing. Next, Special Journal Issues on eWOM and Overview Articles are presented. Finally, key research areas are highlighted: Social Media–Based eWOM and Purchase Intentions; the Role of Influencers as a new source of eWOM; the impact of eWOM on Corporate Reputation and Corporate Social Responsibility (CSR); and Cross-Cultural Differences in eWOM. These areas together explain the antecedents and consequences of eWOM.

Gender and Age Differences in the Sharing Behavior of Online Video Advertisements: The Case of Selangor, Malaysia

Asian Social Science ◽

10.5539/ass.v17n12p49 ◽

2021 ◽

Vol 17 (12) ◽

pp. 49

Author(s):

Nik Mohamad Shamim Nik Mohd Zainordin ◽

Norazlyn Kamal Basha ◽

Ho Jo Ann ◽

Ng Siew Imm

Keyword(s):

Age Differences ◽

Future Research ◽

Online Video ◽

Research Directions ◽

Gender And Age ◽

Gender And Age Differences ◽

The Impact ◽

Sharing Behavior

Gender and age are considered important demographic factors that influence consumers’ behavioral intention, especially pertaining to video advertisements. However, limited research has examined the impact of gender and age on consumers’ sharing behavior of online video advertisements (OVAs) in Selangor, Malaysia. The aim of this paper is therefore to examine the role of gender and age in the intention to share OVAs in Selangor. Survey data was collected from 180 Millennial respondents in Selangor and analyzed using t-test and ANOVA to detect gender and age differences in the intention to share OVAs. The results indicated that gender and age have significantly distinct impacts on the intention to share OVAs among Millennials in Selangor. Male Millennials were found have a stronger intention to share OVAs compared to females, whereas Millennials in the 19 to 24 age bracket showed a stronger intention to share OVAs than those in the 25 to 30 and 31 to 38 age brackets. The study's practical implications, limitations, and future research directions are discussed.

Psychology, Pedagogy, and Assessment in Serious Games - Advances in Game-Based Learning ◽

Games and Social Networks

10.4018/978-1-4666-4773-2.ch010 ◽

2013 ◽

pp. 204-219

Author(s):

Yulia Bachvarova ◽

Stefano Bocconi

Keyword(s):

Social Networks ◽

Social Media ◽

Social Network ◽

Future Research ◽

Network Games ◽

Research Directions ◽

Game Mechanics ◽

Social Tv ◽

Game Industry

Social media and social networks have gained an unprecedented role in connecting people, knowledge, and experiences. Game industry is using the power of social networks by creating Social Network Games, which can be even more engaging than traditional games. In this chapter, the main characteristics of Social Network Games and their potential are discussed. This potentiality can also be used for serious games (i.e. games with purposes beyond entertainment) and especially games related to learning and behavioural changes. This leads to introducing the emerging field of Serious Social Network Games and their unique characteristics that make them suitable for serious applications. Finally, the rising phenomenon of Social TV is discussed, which combines the power of TV and social media. Based on a project by the authors, preliminary findings on the most engaging techniques of Social TV Games are presented, together with initial suggestions on what constitutes good game mechanics for such games. The chapter concludes with future research directions for Social Network Games to become even more engaging and effective for purposes beyond pure entertainment.

The future of social media in marketing

Journal of the Academy of Marketing Science ◽

10.1007/s11747-019-00695-1 ◽

2019 ◽

Vol 48 (1) ◽

pp. 79-95 ◽

Cited By ~ 51

Author(s):

Gil Appel ◽

Lauren Grewal ◽

Rhonda Hadi ◽

Andrew T. Stephen

Keyword(s):

Public Policy ◽

Social Media ◽

Academic Research ◽

Future Research ◽

Research Directions ◽

Popular Discourse ◽

The Future ◽

Digital Landscape

Abstract Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Drawing on academic research, discussions with industry leaders, and popular discourse, the authors identify nine themes, organized by predicted imminence (i.e., the immediate, near, and far futures), that they believe will meaningfully shape the future of social media through three lenses: consumer, industry, and public policy. Within each theme, the authors describe the digital landscape, present and discuss their predictions, and identify relevant future research directions for academics and practitioners.

Brightness Motivates Healthy Behaviors: The Role of Self-Accountability

Environment and Behavior ◽

10.1177/00139165211026609 ◽

2021 ◽

pp. 001391652110266

Author(s):

Eugene Y. Chan

Keyword(s):

Experimental Studies ◽

Well Being ◽

Effect Study ◽

Future Research ◽

Self Awareness ◽

Research Directions ◽

Healthy Behaviors ◽

A growing literature suggests the possibility that brightness (vs. darkness) affects myriad human behaviors and how people think. One stream suggests that brightness increases self-awareness. We extend these findings and formally hypothesize that brightness (vs. darkness) increases self-accountability, thereby motivating people to take actions to meet their self-standards for health, of which most people generally fall short. Three experimental studies were conducted. The results indicate that brightness increases healthier food choices (Study 1) and physical activity intentions (Study 2). Self-accountability mediates the effect (Study 2), while manipulating self-accountability moderates it (Study 3), thereby providing evidence for its likely causal role in explaining the impact of brightness on facilitating healthy behaviors. The findings offer insights into the positive benefits of brightness beyond past findings that it improves mood and psychological well-being. Limitations of the current research as well as future research directions are discussed.