scholarly journals Communication Strategies of Entrepreneurial Organizations in Mobile Apps Industry

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0

This research advances scholarly understanding of the strategic decisions regarding external communication during the critical period of product launch. Drawing on research about dynamic capabilities and external organizational communication, this study examines ways in which entrepreneurial organizations use silence as an effective communication strategy to reduce external uncertainty and to nurture growth during critical periods of development. Data were collected tracking the external communication of 54 entrepreneurial organizations that focus on mobile news application development. Results show a significant relationship between the attention organizations attract after product launch and an organization’s performance. The greater the magnitude of change from pre-launch to post-launch, from less frequent external communication to more frequent external communication, the more likely there is to be an increase in the product performance. The findings emphasize a more nuanced understanding of external communication as a strategic tool in entrepreneurial organizations.

Author(s):  
Ritu Sharma

Technology is being used and improved by human beings over a long period of time now and Smartphones is one of them. Smart Phones contain touch screen, built in keyboard, high resolution camera, front side camera for video conferencing, etc. They are used for making and receiving calls, sending and receiving messages, accessing the Internet, digital media, incorporating audio/video recording etc. Different smart phones have different operating systems and mobile applications are developed for each operating system in smart phones, tablet or mobile phones, in order to serve the needs of the user. These apps are either preinstalled or downloadable from online app market that can do almost everything. Apps make a mobile be like a portable computer having multi core processors, gigabytes of memory and a real operating system. Originally mobile apps were made available for only calling, messaging and informational purposes like calendar, weather forecast, e- mail, etc. With improvement in technology and increase in user demands, developers started making apps for other purposes like games, banking, video chats etc. Some apps are also used to present data in the same format as on a computer website and also allow you to download content that you can use when there is no Internet. There are many apps available in market today for different Operating Systems in which Android is having the maximum market share these days.


2020 ◽  
Vol 9 (3) ◽  
pp. 1276-1283
Author(s):  
N. Illias ◽  
N. H. Abdul Hamid ◽  
Z. A. Shaffiei

Managing the complaint is tough to handle, efficient response to the complaints from the customer can be an indicator to measure an organization’s performance. We’ve chosen Politeknik Nilai as one of the institutions that are facing daily complaints from the students and parents. Currently, they are using the manual form to lodge a complaint and receive the feedback via email. In this study, we developed an android based mobile application to manage the students’ complaint. With mobile apps, the management can prevent the loss of complaint forms and keep track of the records. This system will send feedback and notification directly via students’ mobile phone. This study referred to the ten principles for effective complaint handling by Ombudsman. We only referred to eight principles to construct the PNSCares. The methodology used to develop mobile apps is using the Mobile Application Development Life Cycle (MADLC). System Usability Scale (SUS) is used to measure the effectiveness of the mobile apps. The feedbacks from ten respondents on the PNSCares prototype are good with 72 scores in SUS for perceived usefulness and ease of use factor. Based on the result, the prototype is effective and easy to use.


The article is devoted to dynamic capabilities manifestation issues as a mechanism for implementing the potential of an industrial enterprise. In this context, a methodical approach to managing the industrial enterprises potential is formed, the basis of which are dynamic capabilities indicators. The emphasis on the human factor is made as a basis for the development of dynamic capabilities. The issue of "weak signals" comprehension and detection in the role of organizational changes markers is investigated. Different models of change markers work and study, their role in mutual understanding of people and enterprises are considered. The active and accurate detection of these markers changes allows us to interfere into the processes course, adjusting them with the smallest consumption of forces, material, mental and spiritual resources. The algorithm for an industrial enterprise potential managing is constructed according to the criterion of dynamic capabilities, taking into account markers of organizational changes. The method of an industrial enterprise dynamic capabilities quantitative assessment is developed on the interaction of the dynamic capabilities level and their co-care with weak signals degree. Unlike existing ones, based solely on expert estimates, the proposed method uses statistical data, which allows you to get more objective result. The external weak signals environment changes predicting method using nonlinear dynamics tools, which allows you to identify the most significant organizational markers, to predict changes in the environment and take into account these changes in the process of strategic decisions acceptance. Methodological approach implementation allows an industrial enterprise to take preventive decisions that allow you to store and increase competitive advantages. The obtained research results practical significance is the possibility of using the developed methods in the context of making a strategy for managing the industrial enterprise potential in response to rapid environment changes. Obtained results build the principles of the organizational and economic mechanism for ensuring the effective use of the potential of industrial enterprises in the implementation of domestic economy development European vector.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Farbod Fakhreddin ◽  
Pantea Foroudi ◽  
Mehdi Rasouli Ghahroudi

Purpose Based on the resource-based view and dynamic capabilities theory, this study aims to examine the complementarity between market orientations and launch proficiency as a driver of new product performance. Design/methodology/approach In this research, an on-site survey of Iranian, research and development- intensive, manufacturing firms was carried out to examine the proposed hypotheses. Based on the 179 workable survey responses, a covariance-based structural equation modeling was applied to verify the proposed theoretical model. Findings The empirical findings reveal that the effects of market orientation or launch proficiency alone are not significant while the complementarity between them significantly influences new product performance. These research outcomes suggest that this complementarity leads to a bidirectional co-specialization relationship in firms, promoting both market intelligence generation processes and product-launch capabilities, and therefore resulting in superior new product performance. Originality/value The current characterization of the resource-based theory signifies that strategic resources merely have potential value and actualizing this value needs complementary organizational capabilities. Furthermore, the literature notably lacks empirical findings supporting these complementarities. Therefore, the findings concerning the bidirectional co-specialization between market orientation and launch proficiency not only provide empirical support for the dynamic capabilities theory but also address recent research calls to identify and calibrate the importance of dynamic capabilities for leveraging market orientation on new product performance.


2018 ◽  
Vol 4 (1) ◽  
pp. 53-60
Author(s):  
Reni Febrianti ◽  
Akbar As Syidiqi

Pengolahan data key performance indicator pada sistem lama memiliki banyak kekurangan terutama dalam hal efisiensi tenaga, waktu, dan keamanan penyimpanan data. Tujuan dibuatnya perancangan ini adalah untuk mengatasi persoalan diatas. Metode yang digunakan dalam perancangan ini adalah rapid application development. Alat pengumpulan data dan materi dalam perancangan ini adalah observasi dan buku-buku referensi.Temuan dari hasil analisis data menunjukan bahwa aplikasi mobile apps ini dapat mengolah data key performance indicator dengan lebih mudah dan efisien. Kesimpulan dari perancangan ini adalah aplikasi mobile apps ini dapat meningkatkan efisiensi pengolahan data key performance indicator.


2018 ◽  
Vol 7 (3.36) ◽  
pp. 40
Author(s):  
Gigih Forda Nama ◽  
Fadillah Halim Rasyidy ◽  
Raden Arum S P. ◽  
Mardiana .

Indonesians parent widely use private school shuttle services for their schoolchild due to their lack of time and effectiveness, unfortunately mostly of those shuttle vehicles (car or motor cycle) services currently cannot be tracked. From a security point of view, the parent’s need a system that can identified the location of the vehicle in real-time. With rapid technological development today, parents' skepticism can be overcome by tracking the shuttle vehicles through a mobile applications that connected to Global Positioning System (GPS). This research presents the design of a prototype, called “AS-OJEK”, an android-based mobile apps and web technology for schoolchild shuttle applications that used several technology such as Web-services, JSON, PHP, MySQL and bootstrap framework as application builders. The application could be installed on any android smartphone version, it will be able to send the location and displaying the vehicle shuttle location on the smartphone screen and display historical location of the tracked vehicle. Rapid Application Development (RAD) framework was used as a software development method, with its 4 phases; phase 1: requirements planning and specifications, phase 2: user design, phase 3: construction, phase 4: cutover. The application was already appropriate with user’s needs, proven by performing functional testing and User Acceptance Test (UAT). Based on the results of the UAT, this application has been running well and succeed sending vehicle location to the server, and can tracked through mobile-apps or web applications. 


2011 ◽  
pp. 2546-2558
Author(s):  
Shiraj Khan ◽  
Auroop R. Ganguly ◽  
Amar Gupta

Business forecasts and predictive models are rarely perfect. A paraphrase of the Nobel winning physicist Neils Bohr is apt in this context: Prediction is difficult, especially if it is of the future. However, executives and managers in enterprises ranging from retail and consumer packaged goods to high tech and semiconductors have to resort to forecasting and planning about the future. Phenomenal growth and spectacular failures are associated with organizations depending on their ability to understand market directions and respond quickly to change. Relatively minor improvements in forecast accuracy and predictive modeling at detailed levels can translate to significant gains for the enterprise through better strategic decisions, continuous performance management, and rapid translation to tactical decisions. The key to these processes is the knowledge-based enterprise, which can effectively utilize information from multiple sources as well as the expertise of skilled human resources, to develop strategies and processes for creating, preserving, and utilizing knowledge. These efforts, spanning revenue-generation endeavors like promotion management or new product launch, to cost-cutting operations like inventory planning or demand management, have significant impacts on the top and bottom lines of an enterprise.


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