A Product Configuration Approach for Maximum Customer Satisfaction

2011 ◽  
Vol 268-270 ◽  
pp. 2091-2096
Author(s):  
Chang Ming Lu ◽  
Shu Zheng ◽  
Wei Jin ◽  
Bin Hu ◽  
Yan Fa Sheng
Keyword(s):  
Customer Satisfaction ◽  
Product Design ◽  
Present Situation ◽  
Design Approach ◽  
Product Configuration ◽  
Customer Requirements ◽  
Agricultural Machinery ◽  
Typical Application

Given the customer requirements for personalized product increased, the contradiction between actual products and customer satisfaction was existed. Analyzing the present situation of design templates, the product configuration approach based on design templates was proposed. The importance of template objects was sorted in descending to enhance the customer satisfaction for configuring product. A typical application of a small agricultural machinery product design was given to demonstrate the feasibility and effectiveness of the design approach.

scholarly journals Determination of Modules in Pleasurable Design to Fulfil Customer Requirements and Provide a Customized Product in the Food Industry

Designs ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 7
Author(s):  
Endang Retno Wedowati ◽  
Moses Laksono Singgih ◽  
I Ketut Gunarta
Keyword(s):  
Product Design ◽  
Conjoint Analysis ◽  
Orthogonal Design ◽  
Descriptive Analysis ◽  
Product Configuration ◽  
Survey Method ◽  
Customer Requirements ◽  
Customer Expectations ◽  
Alternative Product

Customers’ needs and wants with regard to dairy products are increasingly diverse, and companies must be able to produce a variety of products. This study aimed to obtain alternative product configurations in accordance with customer requirements and to determine the types of modules required to realize the product by synergizing conjoint analysis and the decision-making trial and evaluation laboratory (DEMATEL) method. The product configuration was based on pleasurable design consisting of three aspects, namely functionality, usability, and pleasure. Pleasurable design was chosen because it involves the human in the product design as a product user so that the product design is in accordance with customer expectations. The research used the survey method with consumers of ice cream. Descriptive analysis was used to describe the product attributes desired by consumers. Orthogonal design was used to construct alternative product configurations, while the product configuration rank was determined using conjoint analysis. Based on the results of the research, the selected attributes for the functionality aspects were taste and texture, the selected attributes for the usability aspects were shape and packaging materials, and the selected attributes for the pleasure aspects were health benefits and appearance. The orthogonal design results led to 25 alternative product configurations, followed by determination of the ranking of alternative product configurations. Then the DEMATEL method was applied to analyse the relationship between the product configuration attributes to determine the types of modules that must be provided.

scholarly journals Configuration Equilibrium Model of Product Variant Design Driven by Customer Requirements

Symmetry ◽  
2019 ◽  
Vol 11 (4) ◽  
pp. 508 ◽  
Author(s):  
Qin Yang ◽  
Xianjun Bian ◽  
Rainer Stark ◽  
Carina Fresemann ◽  
Fei Song
Keyword(s):  
Nash Equilibrium ◽  
Customer Satisfaction ◽  
Simulated Annealing Algorithm ◽  
Dynamic Change ◽  
Payoff Function ◽  
Product Configuration ◽  
Configuration Model ◽  
Customer Requirements ◽  
Variant Design ◽  
Product Variant

In view of the dynamic change of customer requirements (CRs) during the process of product use, in this paper we propose a Bayesian Nash equilibrium configuration model for product variant design driven by CRs. By analyzing CRs, the complete variant requirements of the products can be obtained. Combined with modularization and parameterization variant design methods, a parametric variant instance is proposed. Since cost and delivery time are affected by the product variant design, firms and customers are established as two decision-making bodies, and Bayesian Nash theory is introduced to the product configuration. The theory takes the product cost and customer satisfaction as the payoff function of the game, and based on the threshold value search of the customer satisfaction it determines the strategy set of the two parties. The Nash equilibrium solution equation is established and solved by a simulated annealing algorithm. The optimal product configuration scheme satisfying the interests of both sides of the game is obtained. Finally, the automatic guided vehicle (AGV) is taken as an example to illustrate the effectiveness and practicability of the method.

The Study of Product Configuration Information Model and Repository

2014 ◽  
Vol 681 ◽  
pp. 279-283
Author(s):  
Hua Long Xie ◽  
Ming Bin Shen
Keyword(s):  
Knowledge Representation ◽  
Product Design ◽  
Design Model ◽  
Product Configuration ◽  
Configuration Model ◽  
Design Knowledge ◽  
Configuration Design ◽  
Customer Requirements ◽  
Different Types ◽  
Configuration Information

Product configuration design model is established on the basis of the base type product of standardization, seriation. According to the needs of customers, This paper arranges the physical and functional structure of the product, and sets up configuration model of the whole model. Through the analysis and configuration design, provides the final product to meet customer requirements. In this article, introduces the mix of configuration design knowledge representation methods, so as to adapt to the requirements of different types of product design.

Integrated Quantitative Analysis of Customer Satisfaction Based on Kano's Model

2012 ◽  
Vol 224 ◽  
pp. 358-361
Author(s):  
Zhi Jun Fan ◽  
Zhao Liang Jiang
Keyword(s):  
Quantitative Analysis ◽  
Customer Satisfaction ◽  
Product Configuration ◽  
Customer Requirements ◽  
Kano’S Model ◽  
Group Satisfaction

The satisfaction of customer requirements (CRs) is the objective of product configuration. A methodology Based on the Kano's model was proposed to explore customers' stated needs and unstated desires and to resolve them into different categories which have different impacts on customer satisfactions (CSs). The customer satisfactions are classified into group satisfaction and individual satisfaction, and each of them has three types with Kano theory. Group requirements items were selected frequently by the same kind of customers. Individual requirements were specified by the customer himself. Based on a combination of group satisfactions and individual satisfactions, the integrated satisfaction was determined. A case study is provided to illustrate the effectiveness of the presented method.

Template-Based Expression and Reuse of Design Knowledge

2011 ◽  
Vol 328-330 ◽  
pp. 274-278 ◽  
Author(s):  
Chang Ming Lu ◽  
Shu Zheng ◽  
Wei Jin ◽  
Yan Fa Sheng ◽  
Yi Sun
Keyword(s):  
Product Design ◽  
Design Analysis ◽  
Present Knowledge ◽  
Design Approach ◽  
Design Knowledge ◽  
Agricultural Machinery ◽  
Knowledge Capture ◽  
Knowledge Expression ◽  
Capture Method ◽  
Typical Instance

Reuse of existing design knowledge is the key to realize rapid product design. Analysis of present knowledge capture, representation and reuse method as well as study of static and dynamic knowledge capture method, the design template as a carrier for knowledge expression and reuse method is proposed. A typical instance for small agricultural machinery product is given to demonstrate the feasibility of the design approach.

Customer satisfaction in purchasing mobile phones: An explorative study

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 1751-1757
Author(s):  
Rohith Raja M ◽  
Ida David
Keyword(s):  
Customer Satisfaction ◽  
Mobile Phones ◽  
Current Trend ◽  
Essential Element ◽  
Manufacturing Companies ◽  
Customer Requirements ◽  
Business World ◽  
Large Market ◽  
Explorative Study

Customers hold the key role in determining the market of any material. The demand and requirements of the customers are taken into account while the manufacturers produce any product. Mobile phones, being an essential element in today’s world, occupy a large market in today’s business world. Customer satisfaction is the prime motive of the manufacturing companies. Based on a survey conducted, we study the current trend of phone purchase in India and thus analyze the customer’s responses towards different brands and their products. The results depict which brands satisfy the customer requirements.

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