Design Location-Specific Advertising with Wireless Telecommunication Technology
2013 ◽
Vol 760-762
◽
pp. 661-664
Keyword(s):
The heightened interest towards mobile advertising had resulted in the great concern among academic and industry circle. The literature of mobile advertising is accumulating. However, the stream of research is still in the development stage. Base on field experiment data, the developed binary logit regression model finds that distance, promotion and personalization could affect impact of advertising while using wireless telecommunication technology. The empirical results indicate that distance, promotion, personalization increase mobile application installation rate respectively, while only promotion increases mobile application installation rate.
2013 ◽
Vol 760-762
◽
pp. 656-660
2021 ◽
Vol 9
(4)
◽
pp. 343-352
2021 ◽
Vol 15
(4)
◽
pp. 1605-1618
2017 ◽
Vol 5
(2)
◽
pp. 135
2014 ◽
Vol 42
(1)
◽
pp. 37-49
◽
Keyword(s):
2020 ◽
pp. 43-55
2018 ◽
Vol 2
(1)
◽
pp. 13-21
Keyword(s):