scholarly journals Social marketing for a farmer’s market in an underserved community: A needs assessment

2018 ◽  
Author(s):  
Meg Skizim ◽  
Melinda Sothern ◽  
Ondrej Blaha ◽  
Tung Sung Tseng ◽  
Lauren Griffiths ◽  
...  
Keyword(s):  
Needs Assessment ◽  
Social Marketing ◽  
Low Income ◽  
Farmers Markets ◽  
Assistance Program ◽  
Farmers Market ◽  
Social Marketing Campaign ◽  
Wide Range ◽  
Nutrition Assistance ◽  
Media Preferences

The aim of the present paper is to assess local residents’ awareness of utilizing Supplemental Nutrition Assistance Program (SNAP) benefits to purchase fresh produce at local farmers’ markets, and to determine internet use and media preferences of study participants prior to implementation of a social marketing campaign. A needs assessment was conducted to collect baseline data in an underserved neighbourhood in New Orleans (LA, USA). The study was carried out August 2014-May 2015. The assessment revealed that 73% of the respondents were unaware that the SNAP benefits could be used to purchase food in farmers’ markets; 63% of low-income participants never attended a farmers’ market compared to 27% of mid/high-income. Over 50% of the low-income respondents have access to the internet at least once per day. The results show the potential of raising awareness among a wide range of members in the community. This needs assessment will serve as the foundation for a social marketing intervention, which will be disseminated city-wide.

scholarly journals Farmers’ market shopping and dietary behaviours among Supplemental Nutrition Assistance Program participants

2015 ◽  
Vol 18 (13) ◽  
pp. 2407-2414 ◽  
Author(s):  
Stephanie B Jilcott Pitts ◽  
Qiang Wu ◽  
Chelsea L Demarest ◽  
Crystal E Dixon ◽  
Ciarra JM Dortche ◽  
...  
Keyword(s):  
Diet Quality ◽  
Low Income ◽  
Supplemental Nutrition Assistance Program ◽  
Farmers Markets ◽  
Supplemental Nutrition ◽  
Assistance Program ◽  
Farmers Market ◽  
Dietary Behaviours ◽  
Nutrition Assistance ◽  
Low Income Consumers

AbstractObjectiveBecause farmers’ markets include a variety of fruits and vegetables, shopping at farmers’ markets would likely improve diet quality among low-income consumers, as well as promote sustainable direct farm-to-consumer business models. However, not much is known about how to promote farmers’ market shopping among low-income consumers. Therefore, the purpose of the present paper was to examine barriers to and facilitators of shopping at farmers’ markets and associations between shopping at farmers’ markets and self-reported dietary behaviours (fruit and vegetable, sugar-sweetened beverage and fast-food consumption) and BMI.DesignCross-sectional analyses of associations between farmers’ market shopping frequency, awareness of markets, access to markets, dietary behaviours and BMI.SettingDepartment of Social Services, Pitt County, eastern North Carolina, USA.SubjectsBetween April and July 2013, Supplemental Nutrition Assistance Program (SNAP) participants (n205) completed a quantitative survey.ResultsBarriers to shopping at farmers’ markets included does not accept SNAP/electronic benefit transfer, out of the way and lack of transportation. Farmers’ market shopping was associated with awareness of farmers’ markets (estimate =0·18 (se0·04),P<0·001). Fruit and vegetable consumption was positively associated with farmers’ market shopping (estimate =1·06 (se0·32),P=0·001).ConclusionsOur study is one of the first to examine SNAP participants’ farmers’ market shopping, distance to farmers’ markets and dietary behaviours. Barriers to shopping at farmers’ markets and increasing awareness of existing markets should be addressed in future interventions to increase SNAP participants’ use of farmers’ markets, ultimately improving diet quality in this high-risk group.

scholarly journals Farmers' Market Utilization among Supplemental Nutrition Assistance Program Recipients in New Orleans, Louisiana: Preliminary Findings

2017 ◽  
Vol 27 (Suppl 1) ◽  
pp. 295
Author(s):  
Henry Nuss ◽  
Meg Skizim ◽  
Hasheemah Afaneh ◽  
Lucio Miele ◽  
Melinda Sothern
Keyword(s):  
Low Income ◽  
Internet Use ◽  
Supplemental Nutrition Assistance Program ◽  
Farmers Markets ◽  
Grocery Stores ◽  
Supplemental Nutrition ◽  
Assistance Program ◽  
Farmers Market ◽  
Transfer Payments ◽  
Nutrition Assistance

<p class="Pa7"><strong>Objective: </strong>Farmers’ markets are increas­ingly being promoted as a means to provide fresh produce to poor and underserved communities. However, farmers’ market (FM) use remains low among low-income patrons. The purpose of our study was to examine FM awareness and use, grocery shopping behaviors, and internet use among Supplemental Nutrition Assistance Program (SNAP) recipients.</p><p class="Pa7"><strong>Design: </strong>A descriptive analysis of preliminary data was performed to evaluate quantita­tive baseline data among SNAP recipients between June and August 2016 in New Or­leans, Louisiana (N=51). Data were collected via a 42-item online survey that included demographics, internet use, FM awareness and use, health information seeking behaviors and fruit and vegetable purchasing behaviors.</p><p class="Pa7"><strong>Results: </strong>Less than half of the survey respondents (n=24) had ever been to a FM. Local grocery stores and Wal-Mart were most used for purchasing fruits and vegetables (88% and 84%, respectively). The most common sources of healthy eat­ing information were Women, Infants and Children (WIC) and the internet, frequently accessed via smartphones. More than 80% of participants were not aware that local FMs accepted electronic benefit transfer payments as a form of payment.</p><p class="Pa7"><strong>Conclusion: </strong>These results support the incorporation of promotional methodol­ogy that combines internet-based mobile technology and existing services (eg, WIC) as a viable strategy to improve farmers’ market use among low-income populations. As most participants were not aware that participating FMs accept electronic ben­efit transfer payments, this fact should be emphasized in promotional material.</p><p class="Pa7">Ethn Dis. 2017;27(Suppl 1):295-302; doi:10.18865/ed.27.S1.295.</p>

scholarly journals Barriers to fruit and vegetable consumption among farmers’ market incentive programme users in Illinois, USA

2018 ◽  
Vol 21 (7) ◽  
pp. 1345-1349 ◽  
Author(s):  
Chelsea R Singleton ◽  
Sydney Fouché ◽  
Rucha Deshpande ◽  
Angela Odoms-Young ◽  
Corey Chatman ◽  
...  
Keyword(s):  
Low Income ◽  
Fruits And Vegetables ◽  
Vegetable Consumption ◽  
Farmers Markets ◽  
Cross Sectional ◽  
Assistance Program ◽  
Farmers Market ◽  
Logistic Regression Models ◽  
Nutrition Assistance ◽  
Adjusted Logistic Regression

AbstractObjectivePrevious research indicates that low-income individuals often struggle to consume the recommended amount of fruits and vegetables (F&V). LINK Up Illinois is a farmers’ market incentive programme that aims to increase F&V consumption among Supplemental Nutrition Assistance Program (SNAP) recipients by improving access to and affordability of locally grown foods. The present research aimed to identify barriers to F&V consumption that exist among users of the LINK Up Illinois programme.DesignCross-sectional.SettingFarmers’ markets in Chicago, Springfield, Northbrook, Woodstock, Aurora and Urbana, IL.SubjectsIn 2016, a volunteer sample of 140 LINK Up Illinois users (mean age 42·5 years; 81·7 % female; 28·7 % African American; 44·0 % obese) completed a survey at participating farmers’ markets across the state. Information on demographics, food shopping behaviours, programme satisfaction, barriers to F&V consumption and frequency of F&V consumption was collected and examined.ResultsApproximately 23 % of survey participants reported consuming F&V ≥3 times/d. The barriers to F&V consumption most often reported by survey participants were the cost of F&V (29·5 %), spoilage (18·6 %), knowing how to cook F&V (8·7 %) and not thinking about F&V when hungry (8·6 %). Results from multivariable-adjusted logistic regression models suggested that reporting one or more barriers was associated with reduced odds of consuming vegetables ≥3 times/d, but not fruits.ConclusionsCost, spoilage and knowledge of cooking are key barriers to F&V consumption that exist among LINK Up Illinois users. Strategies are needed to mitigate these barriers and increase F&V consumption in this population.

scholarly journals Racial, Gender, and Age Dynamics in Michigan’s Urban and Rural Farmers Markets: Reducing Food Insecurity, and the Impacts of a Pandemic

2021 ◽  
pp. 000276422110133
Author(s):  
Dorceta E. Taylor ◽  
Alliyah Lusuegro ◽  
Victoria Loong ◽  
Alexis Cambridge ◽  
Claire Nichols ◽  
...  
Keyword(s):  
Food Insecurity ◽  
Low Income ◽  
Food Assistance ◽  
People Of Color ◽  
Farmers Markets ◽  
Farmers Market ◽  
Assistance Programs ◽  
Nutrition Assistance ◽  
Nutrition Assistance Programs ◽  
Number Of Customers

In recent decades, the number of farmer’s markets has increased dramatically across the country. Though farmers markets have been described as White spaces, they can play important roles in reducing food insecurity. This is particularly true in Michigan where farmer’s markets were crucial collaborators in pioneering programs such as Double-Up Food Bucks that help low-income residents and people of color gain access to fresh, healthy, locally grown food. This article examines the questions: (1) What are the demographic characteristics of the farmers market managers, vendors, and customers and how do these influence market activities? (2) To what extent do farmers markets participate in programs aimed at reducing food insecurity? (3) To what extent do farmers markets serve low-income residents and people of color? and (4) How has the Coronavirus Pandemic (COVID-19) affected the operations of farmers markets. This article discusses the findings of a 2020 study that examined the extent to which Michigan’s farmer’s markets served low-income customers and people of color and participated in food assistance programs. The study examined 79 farmers markets and found that 87.3% of the farmer’s market managers are White. On average, roughly 79% of the vendors of the markets are White and almost 18% are people of color. Most of the vendors in the markets participate in nutrition assistance programs. Market managers estimate that about 76% of their customers are White and about 23% are people of color. Farmers markets operated by people of color attract higher numbers of customers and vendors of color than those operated White market managers. Almost half of the farmer’s markets started operations later than usual in 2020 because of the pandemic. More than a third of the markets reported that their funding declined during the pandemic. Moreover, the number of vendors declined at two thirds of the markets and the number of customers dipped at more than 40% of the markets. On the other hand, the number of people requesting food assistance during the pandemic increased in more than half of the markets.

scholarly journals How Low-Income Mothers Select and Adapt Recipes and Implications for Promoting Healthy Recipes Online

Nutrients ◽  
2019 ◽  
Vol 11 (2) ◽  
pp. 339 ◽  
Author(s):  
Lauren Tobey ◽  
Christine Mouzong ◽  
Joyce Angulo ◽  
Sally Bowman ◽  
Melinda Manore
Keyword(s):  
Low Income ◽  
Qualitative Evaluation ◽  
Content Delivery ◽  
Target Audience ◽  
Assistance Program ◽  
Social Marketing Campaign ◽  
Nutrition Assistance ◽  
Low Income Mothers ◽  
User Ratings ◽  
The Impact

We describe a 5-year (2011–2015) qualitative evaluation to refine the content/delivery of the Food Hero social marketing campaign recipes to low-income mothers. Objectives were to: (1) identify characteristics looked for in recipes; (2) determine recipe sources; (3) understand motivation for seeking new recipes and recipe adaptations; and (4) identify recipe website characteristics users valued. Nine focus groups (n = 55) were conducted in Portland, Oregon. Participants (35–52 years) were primary caregivers for ≥ one child, the primary household food shoppers/preparers, enrolled in the Supplemental Nutrition Assistance Program (SNAP) and able to speak/read English. Participants reported having “go-to” family recipes and regularly searching online for new recipes, especially those using ingredients available/preferred by family members. Recipe websites with highest appeal were polished and engaging to mothers/children, offered user-ratings/comments and were reachable from search engines. Results identified key recommendations: (1) understand the target audience; (2) aim to add healthy/customizable recipes to family “go-to’ recipe rotations and understand the impact of generational influences (e.g. how mothers/grandmothers cooked) on family meals; and (3) create websites that meet target audience criteria. Seeking the target audience’s input about the content/delivery of recipes is an important formative step for obesity-prevention projects that include healthy recipes.

scholarly journals Evaluation of Farmers Markets in Selected Counties in Washington State: an Analysis of Accessibility, Location, and Product Selection

2020 ◽  
Vol 4 (Supplement_2) ◽  
pp. 728-728
Author(s):  
Samara Sullivan ◽  
June Kloubec ◽  
Alexandra Kazaks ◽  
Ekaterini Papadopoulou ◽  
Kara Bensley ◽  
...  
Keyword(s):  
Food Insecurity ◽  
Sense Of Community ◽  
Low Income ◽  
Food Access ◽  
Word Of Mouth ◽  
Farmers Markets ◽  
Assistance Program ◽  
Funding Sources ◽  
Food Security Status ◽  
Nutrition Assistance

Abstract Objectives Farmers markets (FM) may be able to bridge the gap between food insecurity (experienced by 12% of Washingtonians) and access to nutritionally sufficient foods by accepting programs such as supplemental nutrition assistance program benefits (SNAP) and Fresh Bucks (matching incentive program). These programs have potential to make FM produce affordable to all. This study intends to identify the perspectives of Washington (WA) FM shoppers regarding access, atmosphere, and prices and selection of produce at the FM. This research located WA FMs in low-income and low food access areas, and assessed activity and perspectives of populations using FMs. Methods Identified FMs in interest areas of WA using mapping tools (PolicyMap, USDA ERS data map). Shoppers at 16 FMs participated in public dot surveys using stickers to answer questions centered around awareness, access, and perspective of the market and the products offered by placing stickers on predetermined answers. Shoppers were asked to participate in an anonymous ballot survey (Likert scale) with more sensitive questions on perspectives of the market and the shoppers’ food security status. Results Sixteen FMs were identified in eleven cities in WA that accept SNAP benefits and are located in or near low food access and low-income areas of WA. At least 30 ballots were distributed at each market; the range of ballots returned was 9 to 36 ballots. Respondents were asked how they learned of the market in the dot survey: 35.6% responded “word of mouth,” 34.6% answered “drive/walk by,” and 10.5% learned via an advertisement. When asked if respondents had experience with food insecurity, 20% of respondents answered “yes.” Of this subpopulation, 45% perceived produce at FMs to be more expensive than produce at supermarkets and 81.7% reported feeling a sense of community at the FM. Conclusions Most respondents learned about the FM via word of mouth or by physically passing the market; lack of awareness of the FM may lead to a lack of access to the FM. Shoppers perceived FM products to be pricier than produce at conventional markets; however, FM shoppers with food insecurity experience still chose to shop at FMs and most of this subpopulation indicated feeling a sense of community at the FM. Funding Sources Supported by Bastyr University Faculty Student Research Grant.

scholarly journals Between- and within-Group Differences in Fruit and Vegetable Purchases, Consumption, and BMI among Hispanic Farmers’ Market Shoppers Who Use SNAP

2021 ◽  
Vol 18 (18) ◽  
pp. 9923
Author(s):  
Ginnie Sawyer-Morris ◽  
Sara Grajeda ◽  
Tara Tracy ◽  
Allison Karpyn
Keyword(s):  
Food Insecurity ◽  
Low Income ◽  
Online Survey ◽  
Market Access ◽  
Household Size ◽  
Group Differences ◽  
Fruit And Vegetable ◽  
Assistance Program ◽  
Farmers Market ◽  
Nutrition Assistance

(1) Background: Despite considerable efforts to increase farmers’ market access (FM) and improve household fruit and vegetable (FV) purchasing in low-income communities, little is known about the FV purchasing and consumption characteristics of low-income Hispanic farmers’ market shoppers. (2) Methods: A secondary analysis of baseline data from a farmers’ market study conducted between 2015 and 2017 (n = 2825) was performed. Participants who also received supplemental nutrition assistance program (SNAP) completed a 31-item online survey assessing demographics, health characteristics, and FV purchasing and consumption habits. Descriptive statistics and bivariate analyses were used to assess between- and within-group differences amongst Hispanic and non-Hispanic households. Regression analyses were used to examine associations among BMI, FV purchasing and consumption, and household size for Hispanic and non-Hispanic households as well as for Hispanic subgroups. (3) Results: The sample included 515 Hispanic and 2310 non-Hispanic SNAP-using FM shoppers in 13 states. Despite experiencing significantly higher food insecurity (89% vs. 81%, non-Hispanic), Hispanic shoppers consumed similar amounts of FV (3.04 cups/day) and spent less doing so. Significant subgroup differences were identified for FV purchasing. (4) Conclusions: Findings emphasize the importance of food insecurity and household size in FV interventions and underscore the capacity of Hispanic families to maintain FV consumption.

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