Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians

FinTech platforms are one of the most important elements in the rapidly digitized world’s economy. This study investigates the factors that affected individuals’ acceptance of FinTech services, especially on internet wealth management platforms. The current research extends the unified theory of acceptance and use of technology (UTAUT) published by MIS Quarterly with integrated financial consumption attributes (i.e., perceived value and perceived risk) alongside the core construct of UTAUT. Data were collected from an established survey company. The empirical results indicate that perceived value, perceived risk, and social influence are strongly related to individuals’ FinTech adoption intention, whereas performance expectancy, effort expectancy, and perceived risk affect individuals’ perceived value, which in turn influences adoption intention. The proposed FinTech adoption model could contribute to information technology (IT) adoption research by extending the UTAUT in which individuals’ performance expectancy and effort expectancy affect their adoption intention indirectly through perceived value. Finally, the implications of the proposed new model for future research and FinTech practice are discussed.

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The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

Journal of Islamic Marketing ◽

10.1108/jima-01-2020-0007 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Sri Rahayu Hijrah Hati ◽

Sigit Sulistiyo Wibowo ◽

Anya Safira

Keyword(s):

Perceived Risk ◽

Online Survey ◽

Perceived Value ◽

Perceived Quality ◽

Equation Modeling ◽

Product Knowledge ◽

Islamic Banks ◽

Content Type ◽

Islamic Bank

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.

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Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) ◽

10.14710/jspi.v19i2.62-74 ◽

2020 ◽

Vol 19 (2) ◽

pp. 62-74

Author(s):

Destya Lisnaningrum ◽

Sabihaini Sabihaini ◽

Abdul Ghofar

Keyword(s):

Perceived Risk ◽

Structural Equation ◽

Perceived Value ◽

The Body ◽

Equation Modeling ◽

Repurchase Intention ◽

Sample Collection ◽

Body Shop ◽

The Body Shop ◽

Green Trust

This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.

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Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product Involvement

Frontiers in Psychology ◽

10.3389/fpsyg.2020.588512 ◽

2020 ◽

Vol 11 ◽

Author(s):

Zhenfang Li ◽

Jia Yuan ◽

Bisheng Du ◽

Junhao Hu ◽

Wenwen Yuan ◽

...

Keyword(s):

Supply Chain ◽

Perceived Risk ◽

Perceived Value ◽

Apparel Industry ◽

Value Theory ◽

Purchasing Decisions ◽

Product Involvement ◽

Perceived Values ◽

Textile And Apparel ◽

Textile And Apparel Industry

Online shopping for customized garments has become the fastest-growing field of the Chinese eBusiness market. Most consumers not only limit themselves to buying standardized garments but also want to buy garments customized to their preferences. This phenomenon has pushed the fashion textile and apparel industry to change its supply chain operations to meet the customization demand. Besides, the fashion textile and apparel industry also want to study how different channel factors will affect consumers' perceived value and further influence consumers' purchasing decisions. We initiated this study and empirically tested more than 200 experienced consumers. This study collaborated with a fashion textile and apparel company that aims to implement customized product lines soon. Based on the perceived value theory and risk management theory, we investigated whether product involvement and channel identification on supply chain design will affects potential customized product consumers' purchasing decisions. The findings reveal that channel recognition affects consumer decisions by having a positive impact on their perceived value. The perceived risk and shopping channel involvement of consumers have a negative impact on their perceived values and channel selections. In addition, product involvement has a moderating effect on the relationship between channel's perceived risk, perceived values, and channel selections as well.

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Factors Influencing Online Shopping Behavior of Urban Consumers in India

International Journal of Online Marketing ◽

10.4018/ijom.2015010103 ◽

2015 ◽

Vol 5 (1) ◽

pp. 38-50 ◽

Cited By ~ 4

Author(s):

Rajyalakshmi Nittala

Keyword(s):

Perceived Risk ◽

Financial Risk ◽

Online Shopping ◽

Shopping Behavior ◽

Factors Influencing ◽

Internet Users ◽

Online Retailers ◽

Product Risk ◽

Electronic Marketing ◽

Online Shopping Behavior

This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a structured questionnaire covering demographic profile and the factors influencing online shopping. Factor analysis and multiple regression analysis are used to establish relationship between the factors influencing online shopping and online shopping behavior. The study identified that perceived risk and price positively influenced online shopping behavior. Results also indicated that positive attitude, product risk and financial risk affect negatively the online shopping behavior.

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Pengaruh Perceived Value dan Perceived Risk terhadap Willingness to Use: Studi Kasus Carpooling Mobile Application di Indonesia

Jurnal Teknik ITS ◽

10.12962/j23373539.v9i1.50499 ◽

2020 ◽

Vol 9 (1) ◽

Author(s):

Adista Ari Ramadanti ◽

Janti Gunawan

Keyword(s):

Perceived Risk ◽

Mobile Application ◽

Perceived Value ◽

Willingness To Use

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Retailers, You Can Get Omni-Shopper's Satisfaction!

Journal of Business Administration Research ◽

10.30564/jbar.v3i4.2345 ◽

2020 ◽

Vol 3 (4) ◽

Author(s):

Nuria Viejo-Fernández ◽

Sneha Saha

Keyword(s):

Information Processing ◽

Mobile Phone ◽

Logit Model ◽

Negative Emotions ◽

Perceived Value ◽

Structural Equations ◽

Shopping Behavior ◽

Purchasing Behavior ◽

One Stop ◽

Search For Information

This paper evaluates the influence that information processing routes have on omni-shopping behavior, as well as analyzing the consequences of this behavior for retailers through a cognitive-affective approach. A sample of 705 mobile phone users was used for this purpose. The results obtained using the binomial logit model in a first phase and later with an application of structural equations, reflect that omni-shoppers have a more planned purchasing behavior than those who develop a one-stop shopping behavior. They search for information in a rational and deep way, spending time and effort. As for the consequences that the omni-channel behavior has for retailers, it has been found that those omni-shoppers who experience negative emotions with the retailer, have a low perceived value of the company and their satisfaction will also be negative.

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