scholarly journals Retailers, You Can Get Omni-Shopper's Satisfaction!

2020 ◽  
Vol 3 (4) ◽  
Author(s):  
Nuria Viejo-Fernández ◽  
Sneha Saha
Keyword(s):  
Information Processing ◽  
Mobile Phone ◽  
Logit Model ◽  
Negative Emotions ◽  
Perceived Value ◽  
Structural Equations ◽  
Shopping Behavior ◽  
Purchasing Behavior ◽  
One Stop ◽  
Search For Information

This paper evaluates the influence that information processing routes have on omni-shopping behavior, as well as analyzing the consequences of this behavior for retailers through a cognitive-affective approach. A sample of 705 mobile phone users was used for this purpose. The results obtained using the binomial logit model in a first phase and later with an application of structural equations, reflect that omni-shoppers have a more planned purchasing behavior than those who develop a one-stop shopping behavior. They search for information in a rational and deep way, spending time and effort. As for the consequences that the omni-channel behavior has for retailers, it has been found that those omni-shoppers who experience negative emotions with the retailer, have a low perceived value of the company and their satisfaction will also be negative.

scholarly journals Service Failure, Threat or Opportunity to Engage a Research Shopper?

2019 ◽  
Vol 2 (3) ◽  
Author(s):  
Nuria Viejo-Fernández ◽  
Rodolfo Vázquez-Casielles
Keyword(s):  
Mobile Phone ◽  
Empirical Research ◽  
Positive Emotions ◽  
Service Failure ◽  
Negative Emotions ◽  
Structural Equations ◽  
Structural Equations Model ◽  
The Relationship

This paper analyzes the effect of the existence or not of failures, as well as the response of retailers to an eventual failure, influences the emotions developed by research shoppers. The empirical research is based on a survey with a sample of 636 mobile phone users. The results derived from the application of a structural equations model indicate that research shoppers develop more intense positive emotions when they do not have any complain with the retailers or if they solved the failure satisfactorily. Likewise, the relationship between research shoppers and the development of negative emotions is less intense when customers do not have any complain with the retailer or the company has solved the failure satisfactorily. 

PENGARUH AESTHETIC, ESCAPE, EXPLORATION DAN CONVENIENCE TERHADAP MALL SHOPPING BEHAVIOR DI ERA TREN BERBELANJA ONLINE

2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Shopping Centers ◽  
Consumer Market ◽  
Online Purchases ◽  
One Stop

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.

scholarly journals Predicting Negative Emotions Based on Mobile Phone Usage Patterns: An Exploratory Study

2016 ◽  
Vol 5 (3) ◽  
pp. e160 ◽  
Author(s):  
Galen Chin-Lun Hung ◽  
Pei-Ching Yang ◽  
Chia-Chi Chang ◽  
Jung-Hsien Chiang ◽  
Ying-Yeh Chen
Keyword(s):  
Mobile Phone ◽  
Exploratory Study ◽  
Negative Emotions ◽  
Usage Patterns ◽  
Mobile Phone Usage

scholarly journals Managing a 5G mobile phone supply chain under the impact of strategic consumers: A two-period game analysis and applications

2021 ◽  
Author(s):  
Qin Zhang ◽  
Zijian He ◽  
Junhai Ma
Keyword(s):  
Supply Chain ◽  
Mobile Phone ◽  
Stackelberg Game ◽  
Great Influence ◽  
Purchasing Behavior ◽  
Optimal Price ◽  
Nash Game ◽  
Strategic Consumers ◽  
Game Analysis ◽  
The Impact

Consumers' strategic purchasing behavior has a great influence on the pricing and sales of new products. In order to study the impact of strategic consumers on the sales of 5G mobile phones, we establish a two-period pricing model. The supply chain contains two manufacturers, a communications operator and a mobile phone retailer. Cases where two manufacturers have the same or different pricing rights are researched by using the Stackelberg game and the Nash game model. Our research results are as follows:(1) We obtain the optimal 5G communication fees in two periods and find out how they change with the proportion of consumers changing. (2) We figure out the profits of the supply chain in two periods and analyze them. We find that the communication operator earns more than the others most of the time. (3) We investigate how the proportion of strategic consumer impact on supply chain profits and conclude that the optimal price and demand in a period will decrease as the proportion of consumers who only purchase products in the other period increases.

scholarly journals The impact of the COVID-19 pandemic on the shopping behaviour of customers of selected global brand marketing strategy

2021 ◽  
Vol 129 ◽  
pp. 02020
Author(s):  
David Vrtana
Keyword(s):  
Marketing Strategy ◽  
External Environment ◽  
Value Added ◽  
Shopping Behavior ◽  
Behavioral Characteristics ◽  
Purchasing Behavior ◽  
Global Brand ◽  
Brand Marketing ◽  
The Right ◽  
The Impact

Research background: Research will highlight the impact of the COVID-19 pandemic on Mc Donald’s brand marketing strategy. In the research, we will analyze the internal and external environment of the global brand. We will find out how the current pandemic situation has affected the customer shopping behavior of the global brand Mc Donald’s. Purpose of the article: In this article, we point out the importance of analyzing customers’ shopping behavior before and during a pandemic. We identify differences in shopping behavior before and during a pandemic. We will confirm whether our research identifies differences in the behavioral characteristics of the global brand’s shopping behavior in terms of differences and penetration. Methods: We used the methods of analysis, synthesis, comparison and generalization to assess the theoretical assumptions of purchasing behavior and marketing strategy. By comparison and generalization, we compare the financial performance of the brand during the COVID-19 pandemic. We will evaluate its significance in relation to shopping behavior. We will also use an analysis of the internal and external environment to identify the right marketing strategy for the global Mc Donald’s brand. Subsequently, we compare the results and identify the possibilities of adapting the marketing strategy with respect to purchasing behavior before and during the COVID-19 pandemic. Findings & Value added: We will point out the importance of the shopping behavior of Mc Donald’s global brand customers before and during the pandemic. We will find out how customers’ shopping behavior has changed and we will identify this change to the marketing strategy.

scholarly journals Complexity and the triple bottom line: an information-processing perspective

2017 ◽  
Vol 37 (9) ◽  
pp. 1142-1163 ◽  
Author(s):  
Frank Wiengarten ◽  
Muhammad Usman Ahmed ◽  
Annachiara Longoni ◽  
Mark Pagell ◽  
Brian Fynes
Keyword(s):  
Information Processing ◽  
Financial Performance ◽  
Structural Equation ◽  
Negative Impact ◽  
Triple Bottom Line ◽  
Structural Equations ◽  
Equation Modeling ◽  
Bottom Line ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to empirically investigate the impact of complexity on the triple bottom line by applying information-processing theory. Specifically, the paper assesses the impact of internal manufacturing complexity on environmental, social, and financial performance. Furthermore, the paper assesses the moderating role of connectivity and shared schema in reducing the potential negative impact of complexity on performance. Design/methodology/approach Multi-country survey data collected through the Global Manufacturing Research Group were utilized to test the hypotheses. The authors used structural equation modeling to test the measurement and initial structural model. Furthermore, to test the proposed moderating hypotheses, the authors applied the latent moderated structural equations approach. Findings The results indicate that while complexity has a negative impact on environmental and social performance, it does not significantly affect financial performance. Furthermore, this negative impact can be reduced, to some extent, through connectivity; however, shared schema does not significantly impact on the complexity-performance relationship. Originality/value This study presents a comprehensive analysis of the impact of complexity on sustainability. Furthermore, it provides managerial applications as it proposes specific tools to deal with the potential negative influences of complexity.

Emotional capability: the missing link between information technology capabilities and innovation performanceCapacidad emocional: el vínculo perdido entre capacidades de tecnologías de la información y desempeño innovadorCapacidade emocional: O elo perdido entre as capacidades das tecnologias da informação e o desempenho inovador

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
José Arias-Pérez ◽  
Joaquin Alegre ◽  
Cristina Villar
Keyword(s):  
Information Technology ◽  
Information Processing ◽  
Statistical Significance ◽  
Organizational Factors ◽  
Structural Equations ◽  
Mediating Effect ◽  
It Services ◽  
It Use ◽  
Content Type ◽  
Strategic Market

Purpose There has been a great interest in the literature in understanding the incidence of information technology capabilities (ITC) on innovation performance (IP). Recently, it has been proven that this relationship is mediated by organizational factors requiring an additional effort in terms of information processing in a rational and analytical manner, including strategic market orientation and absorptive capacity; however, the role of emotions in this discussion has not been widely addressed. A scenario in which emotions are inhibited, in particular, emotional capability (EC), prevents the activation of other forms of cognition relating to intuition, experience and empathy. Therefore, the purpose of this paper is to analyze the mediating effect of EC on the relationship between ITC and IP. Design/methodology/approach The authors analyzed the statistical significance of the indirect effects through structural equations. Findings The results show the existence of partial mediation of EC. Therefore, it is evidenced that less rational constructs, such as EC, serve as a bridge between ITC and IP, on account of the improvement in information processing, the level of information technology (IT) use and virtual communication. Originality/value This finding is quite significant because it forces innovation researchers and practitioners to reconsider the prevailing study perspective that explores only analytical mediators, which implies an additional effort in terms of rational processing of information. All this because there is a risk of accentuating the cognitive overload and increasing the levels of stress that lead employees to stop receiving and using information provided by IT services, which compromises the possibility of obtaining better results in innovation.

Encouraging consumer loyalty: the role of family business in hospitality

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cláudia Miranda Veloso ◽  
Daniela Magalhães ◽  
Bruno Barbosa Sousa ◽  
Cicero Eduardo Walter ◽  
Marco Valeri
Keyword(s):  
Service Quality ◽  
Family Business ◽  
Structural Equation ◽  
Perceived Value ◽  
Structural Equations ◽  
Family Businesses ◽  
Corporate Image ◽  
Consumer Loyalty ◽  
Content Type ◽  
Guest Satisfaction

PurposeThe aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived value and price.Design/methodology/approachThrough the structural equation model (SEM), a research model was proposed to examine SQ and CSR affect satisfaction and loyalty to the Douro Family Hotel and also, how they interact with corporate image, perceived value and price. The main purpose is to analyse the drivers of guest loyalty and its importance for the development and sustainability of family hotels in Douro (Portugal).FindingsThe results of the study indicate that CSR and SQ perceived by the guest have a direct and positive effect on guest satisfaction and loyalty to Douro family hotels. These variables are also determinants of the perceived value, corporate image and price.Research limitations/implicationsThe sample is restricted and obtained by the convenience technique, but with sufficient size for the application of the structural equations model. However, the results obtained cannot be generalised to all hotels or contexts, as they only reflect information on family hotels in the Douro.Practical implicationsFamily businesses are a substantial share of the European economy, from the industrial sector to the services industry, including also hospitality. In Portugal, family businesses likewise play a key role, both in terms of wealth creation and job creation.Originality/valueThese findings provide knowledge to family hotels on how they should implement a CSR policy that promotes service quality, corporate image and guest satisfaction, and therefore their loyalty and the competitiveness of the family hotel business.

The Influence of Information Control upon On-line Shopping Behavior

2011 ◽  
Vol 7 (1) ◽  
pp. 56-66
Author(s):  
Linwu Gu ◽  
Milam Aiken ◽  
Jianfeng Wang ◽  
Kustim Wibowo
Keyword(s):  
Social Justice ◽  
Intrinsic Motivation ◽  
Causal Model ◽  
Structural Equations ◽  
Expected Value ◽  
Shopping Behavior ◽  
Information Control ◽  
Cognitive Absorption ◽  
On Line ◽  
Justice Theories

Previous studies have explored privacy instruments and disclosures as factors that affect on-line shopping intentions or attitudes. However, few have evaluated how information control affects this behavior. This paper draws on psychological and social justice theories to gain an understanding of how information control impacts on-line purchasing directly or indirectly through the mediation of intrinsic motivation. The resulting causal model was validated using structural equations with data from 179 respondents. Results show that perceived information control affects cognitive absorption, and users, as expected, value procedural fairness.

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