Smart Content for High-Value Communications
14 years after the original XML specification reached recommendation status and more than 30 years since SGML solutions had proven the rich value and significant return on investment for technical documentation, there is still a relatively low number of XML-based publishing system deployments for non-technical, high-value communications. Even though marketing departments, product managers, and enterprise publishing departments face similar challenges as those that documentation departments have addressed, the value of automated publishing from structured content has eluded these additional audiences. For these teams of non-technical, subject matter experts and supporting communications departments, there continue to be too many roadblocks on the value path to an XML-based dynamic publishing solution. Quark's Smart Content methodology and RNG schema is meant to address the needs of non-technical communicators with a rethinking of the fundamental differences required to allow this new user base to join the dynamic publishing community.