Electric car and Porter’s five Forces: Marketing Positioning in the Automotive Industry

2015 ◽  
Author(s):  
Ailton Conde Jussani ◽  
Andreas Heer ◽  
Ugo Ibusuki ◽  
Carlos de Moura Côrtes
2021 ◽  
Author(s):  
Mohammed Aiyan ◽  
Sumanth Sagar ◽  
Sanjay Raghav S

Abstract The transition from traditional gasoline-powered automobiles to electric vehicles (EVs) has taken time, two major challenges of engine- powered vehicles are greenhouse gas emissions and fuel economy. Electric cars require less maintenance. A lot of money can be saved while also helping the environment. In today's world, working with lightweight materials have emerged as a key area for improvement in the automotive industry. The most efficient method for increasing power output is to reduce the weight of vehicle components. Composite materials have benefited greatly from research and development because they are stronger, more recyclable, and easier to integrate into vehicles. The primary goal of this research is to design the body and chassis frame of a two-seater electric car. A CFD analysis was performed to determine the drag coefficient of the body along with structural analysis to obtain the frontal impact and torsional rigidity of the chassis to develop an effective electric car design. The design was carried out with the help of CATIA V5 software, while the analysis was performed using ANSYS 19.2. A comparative analysis of the chassis was undertaken by incorporating three different materials namely, traditional steel i.e., Stainless Steel 304L, Aluminium Alloy 7075-T6, T300 Carbon Fibre composite. The energy efficiency of the car for the three materials are also computed.


2022 ◽  
Vol 132 ◽  
pp. 01020
Author(s):  
Svetlana Bozhuk ◽  
Nataliia Krasnostavskaia

The trend of using electric vehicles is changing the automotive industry. Electric cars are becoming the most environmentally friendly replacement for combustion vehicles. Knowing the preferences of potential consumers will allow developing effective solutions to create demand for this product. Generating demand should be based on estimating its potential and shaping the consumer profile of this type of transport for market of each country. New goods need special methods to generate demand, since their potential buyers have difficulties in purchase decision making. This paper presents results of a study on prospects in Russia for such new goods as electric vehicles. The study identified factors that ultimately determine the interest of those Russian consumers who have the financial ability to purchase electric vehicles in the near future in electric vehicles. The study demonstrates that consumer prejudices are still there against difficulties in operating electric vehicles. The study confirmed that a number of factors affect the purchase of an electric car in Russia. Expanding the presence of electric vehicles in carsharing companies will significantly improve experience in using this type of transport by potential users. Generating the demand for electric vehicles by applying influence marketing tools is the one of the best solutions.


2014 ◽  
Vol 490-491 ◽  
pp. 1134-1137 ◽  
Author(s):  
Jian Bao Zhang ◽  
Chun Guang Lu ◽  
Cheng Qun Li

Energy saving and environmental protection become two major topics in today's world. But with the rapid development of the global auto industry, energy consumption and environmental pollution problems also arise, so how to develop electric vehicles, especially how to promote the sustainable development of the electric car has become the outstanding problem faced by automotive industry in China. Motor drive system is the core component of the electric car, so it's extremely important to drive motor selection [. This paper mainly introduces the characteristics and performance of all kinds of drive motor, and determine the type of logistics in electric vehicle drive motor and the selection of drive position.


2014 ◽  
Vol 490-491 ◽  
pp. 968-971 ◽  
Author(s):  
Hui Chao Yu ◽  
Chun Guang Lu

With the rapid development of the automotive industry, the demand for gasoline increases sharply. The gasoline cars cause serious environmental pollution. The application of electric vehicles can solve these problems. In this paper, the significance for developing electric cars is stressed first. Then the recent progresses in developing electric car battery, charging technology, drive motor are summarized. Different type of batteries and charging methods are introduced and their feasibilities are analyzed. The future trend of electric vehicles has been discussed as well. With the development of key technologies in electric car manufacture, todays energy and environmental problems will be solved to a large extent.


2020 ◽  
Vol 11 (2) ◽  
pp. 100-109
Author(s):  
Patrik Richnák ◽  
Klaudia Gubová ◽  
Janka Fabianová

AbstractTransport currently has the largest share of air pollution, among all sectors. Increasing air pollution caused by conventional cars brings an opportunity to develop electric cars, which are a green alternative in transport. The main aim of the article was to explain the terms related to electromobility through the literature and then to examine the total cost of electric cars and conventional cars on the example of selected four models. The comparison was made on the example of the best-selling four selected models: electric car, hybrid car, plug-in hybrid car and standard petrol car. The methods were used in the elaboration of the article: analysis, synthesis, induction, deduction and comparison. We used the Total Cost of Ownership (TCO) method to process the results. The intention of the article was to point out the lower total cost of ownership for electric cars and to confirm the fact that electric cars are a profitable investment in the future.


Author(s):  
W. T. Donlon ◽  
J. E. Allison ◽  
S. Shinozaki

Light weight materials which possess high strength and durability are being utilized by the automotive industry to increase fuel economy. Rapidly solidified (RS) Al alloys are currently being extensively studied for this purpose. In this investigation the microstructure of an extruded Al-8Fe-2Mo alloy, produced by Pratt & Whitney Aircraft, Goverment Products Div. was examined in a JE0L 2000FX AEM. Both electropolished thin sections, and extraction replicas were examined to characterize this material. The consolidation procedure for producing this material included a 9:1 extrusion at 340°C followed by a 16:1 extrusion at 400°C, utilizing RS powders which have also been characterized utilizing electron microscopy.


2010 ◽  
Author(s):  
Bustillos Enrique de la Vega ◽  
Karla Lucero Duarte ◽  
Octavio Lopez Millan
Keyword(s):  

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