scholarly journals Electric Car Brand Positioning in the Automotive Industry: Recommendations for Sustainable and Innovative Marketing Strategies

2019 ◽  
Vol 14 (1) ◽  
Keyword(s):  
Automotive Industry ◽  
Marketing Strategies ◽  
Brand Positioning ◽  
Electric Car

Retail Marketing Strategies and Brand Management

2019 ◽  
pp. 1412-1427 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Literature Review ◽  
Critical Review ◽  
Brand Management ◽  
Marketing Strategies ◽  
Retail Industry ◽  
Brand Positioning ◽  
Industry Sector ◽  
Review Analysis ◽  
Fashion Retail ◽  
Retail Marketing

This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization; international retail marketing strategies in the global retail industry; retail marketing strategies and internationalization; the challenges of retail marketing strategies in the fashion retail industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector. The improved retail profits are within reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and delivering the brand. The literature review analysis provides both practitioners and researchers an important understanding about retail marketing strategies and brand management in the global retail industry.

Innovation in the midst of Uncertainty: A Case Study of Mahindra Reva Electric Vehicles Private Limited

2017 ◽  
pp. 1-17
Author(s):  
Lakshmi Shankar Iyer ◽  
Goutam Dutta
Keyword(s):  
Electric Vehicles ◽  
Energy Efficient ◽  
Product Category ◽  
New Product ◽  
Marketing Strategies ◽  
Low Energy ◽  
Consumer Acceptance ◽  
Indian Market ◽  
Electric Car

The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. Its marketing strategies had limited consumer pull and had to be strengthened to gain consumer acceptance. The ecosystem worldwide is looking for support from governments on the concept and the infrastructure of this product category.

scholarly journals Design and Optimization of an Electric Car Chassis and Body using Structural Analysis and CFD

2021 ◽  
Author(s):  
Mohammed Aiyan ◽  
Sumanth Sagar ◽  
Sanjay Raghav S
Keyword(s):  
Structural Analysis ◽  
Automotive Industry ◽  
Fibre Composite ◽  
Torsional Rigidity ◽  
The Body ◽  
Carbon Fibre Composite ◽  
Electric Cars ◽  
Design And Optimization ◽  
Electric Car ◽  
Vehicle Components

Abstract The transition from traditional gasoline-powered automobiles to electric vehicles (EVs) has taken time, two major challenges of engine- powered vehicles are greenhouse gas emissions and fuel economy. Electric cars require less maintenance. A lot of money can be saved while also helping the environment. In today's world, working with lightweight materials have emerged as a key area for improvement in the automotive industry. The most efficient method for increasing power output is to reduce the weight of vehicle components. Composite materials have benefited greatly from research and development because they are stronger, more recyclable, and easier to integrate into vehicles. The primary goal of this research is to design the body and chassis frame of a two-seater electric car. A CFD analysis was performed to determine the drag coefficient of the body along with structural analysis to obtain the frontal impact and torsional rigidity of the chassis to develop an effective electric car design. The design was carried out with the help of CATIA V5 software, while the analysis was performed using ANSYS 19.2. A comparative analysis of the chassis was undertaken by incorporating three different materials namely, traditional steel i.e., Stainless Steel 304L, Aluminium Alloy 7075-T6, T300 Carbon Fibre composite. The energy efficiency of the car for the three materials are also computed.

scholarly journals Just in Time Purchasing an Approach in Supply Chain Management and Its Relevance to Indian Automotive Industry

2005 ◽  
Vol 4 (1) ◽  
pp. 18-24
Author(s):  
T V Raju ◽  
R K Gopal
Keyword(s):  
Supply Chain ◽  
Automotive Industry ◽  
Business Management ◽  
Global Market ◽  
Marketing Strategies ◽  
Just In Time ◽  
Market Place ◽  
Chain Management ◽  
New Models ◽  
New Ideas

In today's highly competitive global market place the pressure on organizations to find new ways to create and deliver value to the customers grows ever stronger. There have been many new ideas and concepts in business management over the last thirty or so years, some of which have endured and others discarded. However, perhaps one of the most significant principles to become widely adopted and practiced is that of just in time, or JIT. It is a philosophy as much, as it is a technique; it is based upon the simple idea that wherever possible no activity should take place in the system until there is a need for it. With increasing pressures on profits, due to the launch of several new models, with marginal differences in prices, Indian Automotive companies would do well to move towards JIT purchasing systems. Given the extent and variety of constraints and the existing purchasing mindset in Indian Automotive industry, it'will take some more time to understand and practice the technique. This paper attempts to understand the possibilities of implementing JIT technique in the Indian automotive industry. This will help the automotive component manufacturers to effectively formulate their marketing strategies to create value to their OEM customers. It also helps the vehicle manufacturers to be competitive in the end market.

scholarly journals Aplikasi Augmented Reality Berbasis Vuforia dan Unity Pada Pemasaran Mobil

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Fransisca Kristina Mega
Keyword(s):  
Augmented Reality ◽  
Marketing Strategy ◽  
Real Time ◽  
Automotive Industry ◽  
Services Marketing ◽  
Marketing Strategies ◽  
Business World ◽  
Augmented Reality Technology ◽  
World Development ◽  
2D Images

In the current era of globalization, world development is increasingly difficult. Companies are required to be more innovative and creative in the marketing strategy of goods or services. Marketing strategies using media that create statistics cannot provide real-time feedback. Marketing strategies using media will increasingly attract the attention of consumers and become more interactive for consumers. Application of Augmented Reality technology based on Unity and Vuforia on marketing strategies that provide the best solutions in the automotive industry business world, consumers can see cars that are supported in realtime, types of cars that are not available in showrooms and marketing is done at certain events. Augmented Reality technology converts 2D images into 3D, this of course gives satisfaction to customers to see the cars offered. The results of this study use a marketing strategy with the application of Augmented Reality technology based on Unity and Vuforia to make it easier for consumers to see c rs in realtime and also provide convenience for manufacturers in terms of marketing and provide improvements in supplying their products.

scholarly journals Research on Consumer purchasing Preference and Marketing Strategy of Electric vehicle industry in China

2021 ◽  
Vol 14 ◽  
pp. 177-186
Author(s):  
Haifeng Jin ◽  
Xiyuan Mei ◽  
Zhaolei Sun
Keyword(s):  
Electric Vehicle ◽  
Marketing Strategies ◽  
Advantages And Disadvantages ◽  
Electric Car ◽  
Growth Phenomenon ◽  
New Energy ◽  
Current Product ◽  
New Energy Vehicle ◽  
Fierce Competition ◽  
New Energy Vehicles

Electric vehicles are the future. All countries around the world are promoting the construction of new energy vehicles. China is one of the big countries that even set a goal to achieve 100% electric car in 2050. Recently, China’s new energy vehicles appear spurt growth phenomenon, and countless manufacturers frantically expand their turf into the electric vehicle competition. Among many manufacturers, BYD and Tesla, as the two major brands in China, are in fierce competition. In this paper, consumers’ purchasing preferences are investigated through a questionnaire survey, and the current product characteristics of different new energy vehicle companies are also analyzed. Besides, the advantages and disadvantages of Tesla and BYD are mainly analyzed by comparing the marketing strategies. This paper aims to find the development direction and marketing strategies of future new energy vehicles.

scholarly journals New goods demand patterns in digital economy environment: The case of electric vehicles in Russia

2022 ◽  
Vol 132 ◽  
pp. 01020
Author(s):  
Svetlana Bozhuk ◽  
Nataliia Krasnostavskaia
Keyword(s):  
Electric Vehicles ◽  
Automotive Industry ◽  
Purchase Decision ◽  
Electric Cars ◽  
Electric Car ◽  
Number Of Factors ◽  
New Goods ◽  
The One ◽  
Demand Patterns ◽  
Near Future

The trend of using electric vehicles is changing the automotive industry. Electric cars are becoming the most environmentally friendly replacement for combustion vehicles. Knowing the preferences of potential consumers will allow developing effective solutions to create demand for this product. Generating demand should be based on estimating its potential and shaping the consumer profile of this type of transport for market of each country. New goods need special methods to generate demand, since their potential buyers have difficulties in purchase decision making. This paper presents results of a study on prospects in Russia for such new goods as electric vehicles. The study identified factors that ultimately determine the interest of those Russian consumers who have the financial ability to purchase electric vehicles in the near future in electric vehicles. The study demonstrates that consumer prejudices are still there against difficulties in operating electric vehicles. The study confirmed that a number of factors affect the purchase of an electric car in Russia. Expanding the presence of electric vehicles in carsharing companies will significantly improve experience in using this type of transport by potential users. Generating the demand for electric vehicles by applying influence marketing tools is the one of the best solutions.

Retail Marketing Strategies and Brand Management

2016 ◽  
Vol 5 (2) ◽  
pp. 66-78 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Literature Review ◽  
Critical Review ◽  
Brand Management ◽  
Marketing Strategies ◽  
Retail Industry ◽  
Brand Positioning ◽  
Industry Sector ◽  
Review Analysis ◽  
Fashion Retail ◽  
Retail Marketing

This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization; international retail marketing strategies in the global retail industry; retail marketing strategies and internationalization; the challenges of retail marketing strategies in the fashion retail industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector. The improved retail profits are within reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and delivering the brand. The literature review analysis provides both practitioners and researchers an important understanding about retail marketing strategies and brand management in the global retail industry.

Electric car and Porter’s five Forces: Marketing Positioning in the Automotive Industry

2015 ◽  
Author(s):  
Ailton Conde Jussani ◽  
Andreas Heer ◽  
Ugo Ibusuki ◽  
Carlos de Moura Côrtes
Keyword(s):  
Automotive Industry ◽  
Electric Car ◽  
Marketing Positioning

The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector

2017 ◽  
pp. 149-172
Author(s):  
Umberto Martini ◽  
Federica Buffa
Keyword(s):  
Best Practice ◽  
Brand Management ◽  
Marketing Strategies ◽  
Research Approach ◽  
Brand Positioning ◽  
Business Organisation ◽  
Territorial Marketing ◽  
Relevant Case ◽  
Sector Integration

Territorial marketing strategies can be oriented towards sustainability in the agro-alimentary sector. This contribution presents and discusses a relevant case, analysing the marketing strategies that businesses, leveraging on their distinctive location, can pursue to create value for both themselves and their territory. The research approach was qualitative, involving a case study which included desk analysis and personal interviews with key actors in the dairy sector of an Alpine area. The study highlights the opportunities offered by differentiation strategies based on inter-sector integration, describing marketing and brand management choices, and underlining the importance of business organisation and governance in the creation of competitive advantage.

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