Dealing With Illicit Drugs: The Power-and Limitsof Mass Media Agenda Setting

2012 ◽  
pp. 123-130
Author(s):  
Marlvern Mabgwe ◽  
Petronella Katekwe

This chapter evaluates the pattern and trend of mass media coverage of Zimbabwe's cultural heritage, with a focus on the newspaper publications produced between the years 2010 and 2015. The working hypothesis is that the level and nature of mass media coverage of cultural heritage is directly proportional to the nature of public opinion and attitude towards their own cultural heritage. As such, in order for cultural heritage to make a meaningful contribution to socio-economic and political developmental in Zimbabwe, there is a need for cultural heritage to be visible in all mass media productions. Using document analysis, questionnaires, and interviews, the research identified that the coverage of cultural heritage in mass media in Zimbabwe is alarmingly low. That jeopardizes the regard of cultural heritage as a driver for socio-economic and political development amongst the public. However, through reprioritization of media agenda-setting, media policy, and fostering of a closer collaboration between heritage managers and media professionals, the situation can be salvaged in Zimbabwe.


2011 ◽  
Vol 7 (1) ◽  
Author(s):  
Jonas Lefevere ◽  
Régis Dandoy

In the run up to the elections, parties have several ways of communicating with voters. In this article, we focus on one piece of the puzzle: advertisements of political parties in the mass media. More specifically, we are interested in the choice of candidates within these advertisements. In countries where parties are the dominant actor, they are faced with a choice: not all candidates can be promoted in the campaign, as this would be too costly and inefficient. Thus, the first question we want to answer is which factors determine candidate choice in political advertisements? Secondly, does candidate choice in political advertisements have an effect on the subsequent coverage in media as well? Agenda setting research has shown that as far as issues are concerned, advertisements do set the media agenda. We use a content analysis of seven magazines and newspapers that was collected in the run up to the 2009 regional elections in Flanders, the largest region of Belgium. The results indicate that both internal party hierarchy, as well as external visibility of candidates determines candidate choice in political advertisements. Furthermore, the agenda setting effect of political advertisements is confirmed as well.


1992 ◽  
Vol 14 (2) ◽  
Author(s):  
Walter Ulrich

In the Fall 1988 issue of Informal Logic, John McMurtry suggests that the current mass communication system "obstructs and deforms our thinking and our reasoning by a general system of deception" (p. 133). This essay suggests that McMurtry's view of the mass media is inaccurate. The mass media needs to make choices about what material it includes; McMurtry's description of the media could be explained by a rational theory of media agenda setting. Finally. it is argued that critical thinkers need to go beyond the mass media to make decisions; the mass media should not be expected to provide all arguments and viewpoints.


Slovo ◽  
2021 ◽  
Author(s):  
Ellen N. Leafstedt

The scholarship on Russian media is beset with the assumption that the Russian public is unable to ‘vote with their remote’ in a homogenously pro-regime media environment and instead passively accepts messaging from the official mass media. This assumption is assessed here in a case study using quantitative content methods to examine the discrepancies between official mass media agenda-setting and public opinion during the period of salience of the news event of the 2018 pension reforms. The pension reform, as an obtrusive domestic political issue in contrast to the unobtrusive international news events which dominate Russian news coverage, stood out asone of the major events of the year in the view of the Russian public. This article finds that official mass media undertook agenda-setting measures to de-emphasize negative aspects of the pension reform news events, emphasize positive aspects, and distract public attention towards more sensationalist foreign policy news items. However, it also finds that public opinion priorities on news issues were incongruent with media agenda-setting, indicating that official mass media messages are not accepted uncritically by the Russian public. 


2016 ◽  
Vol 17 (4) ◽  
pp. 593-615 ◽  
Author(s):  
Isabelle Guinaudeau ◽  
Anna M Palau

This article argues that external factors of EU coverage in the media need to be reassessed against domestic factors, in particular how parties modulate media attention to EU affairs. We explain which parties may set the EU on the media agenda, and how parties interact with events depending on the level of conflict over EU issues. Drawing on the first long-term analysis of partisan agenda-setting of EU affairs in the media – based on ARIMA time-series models of monthly data collected for six newspapers from 1990 to 2015 – we determine the scale of partisan agenda-setting and find partial support for our model. Political parties do not face the intrusion of EU issues, but some of them are actively involved in this process.


2020 ◽  
Vol Volume 4 (Issue 2) ◽  
pp. 478-496
Author(s):  
Farrukh Shahzad ◽  
Prof. Dr. Syed Abdul Siraj

Inter-media agenda setting is a commonly used phenomenon to investigate the transfer of contents between news media. The recent digitization era challenges the traditional presuppositions. This study investigates the inter-media agenda setting influence between social media and traditional media. To address this question, the present study investigates first level agenda setting between Twitter and ARY news during Farishta murder case 2019. Content analysis method was used to assess agendas present within Twitter and ARY news. By employing cross-lagged correlation, the study investigates the inter-media agenda setting influence between Twitter agendas and of ARY news agendas. Aggregate findings of cross-lagged correlation reveal a clear agenda setting influence of Twitter on ARY news coverage agenda about Farishta murder case. The results of the study suggest that Twitter has the capability to influence broadcast agendas of television in Pakistan


2017 ◽  
Vol 19 (3) ◽  
pp. 7
Author(s):  
Nicoleta Corbu ◽  
Olga Hosu

This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.


Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.


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