The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising

Author(s):  
Neil M. Alperstein
REPRESENTAMEN ◽  
2018 ◽  
Vol 4 (01) ◽  
Author(s):  
Novie Paramitha Sari ◽  
Edy Sudaryanto ◽  
Ute Chairus Nasution

LINE social media is now widely used by teenagers, the more popular is also thecurrent online media among teenagers. The impact of LINE social media on theseantisocial teenagers also leads to actions that impose physical or psychological damageon others, such as lying, stealing, attacking others, becoming cruel to others, becomingargumentative, and becoming non-discriminating sexually promiscuous.Theories usedare social media theory, antisocial behavior. This research is done by using explanativeresearch method with quantitative method. Sampling technique to be taken for this studyis purposive sampling, the number of samples as many as 60 respondents teenagers whoare domiciled in Gunungsari Surabaya.The result of LINE usage research is media whichhave very strong impact, able to give impact directly to the audience (teenager). Canshake the minds of his audience directly. This term is often used to indicate changes inindividuals caused by exposure to media. With social relationships conducted byindividuals or individuals through social networks as a means of communication tosupport success in achieving goals, then the person will be more often in using socialnetworking media.Keywords: social media applications, antisocial behavior, social media impact


2019 ◽  
Vol 121 (14) ◽  
pp. 1-20
Author(s):  
Alan J. Daly ◽  
Yi-Hwa Liou ◽  
Miguel Del Fresno ◽  
Martin Rehm ◽  
Peter Bjorklund

Leadership is one of the most examined concepts in the literature, and while the study of social networks is also gaining interest, the intersection between leadership and online social networks has received limited attention. The key notion underlying most leadership research is that the behaviors or attributes of a leader matter for a variety of outcomes. While offering valuable insights, this dominant view of leadership behavior and attributes underestimates the impact of social networks. Scholars are increasingly recognizing the importance of social processes involved in leading. Leadership has often been conceptualized as a process of influence toward an outcome. Social relationships through networks may provide leaders with the necessary infrastructure to access resources in achieving outcomes. Leadership from a network perspective emphasizes the interdependence reflected by a network of ties, which may ultimately moderate, influence, or determine the activity and movement of practices and knowledge.


2012 ◽  
Author(s):  
Richard N. Landers ◽  
Gordon B. Schmidt ◽  
Jeffrey M. Stanton
Keyword(s):  

Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.


2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.


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