Social marketing, sustainable tourism, and small/medium size tourism enterprises: challenges and opportunities for changing guest behaviour

The aim of the research is to assess the mindset, activities and the participation of communitybased tourism enterprises in the tourists’ awareness and behavior. Tourism has the significant impact in order to develop the guideline for organizing the activities and managing the community-based tourism in reflecting the responsible environment and energy linking character and behavior of tourists. We found a strong growth mindset of entrepreneur’s community as the key factor that affected on driving the participation of tourism management. Mindset was a significant mechanism to motivate and encourage sustainable tourism in the future. Finally, it represents the responsible environment and energy systematically.

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Consumer Confidence in Responsible Tourism

Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on Consumerism in Business and Marketing ◽

10.4018/978-1-4666-5880-6.ch013 ◽

2014 ◽

pp. 264-285 ◽

Cited By ~ 1

Author(s):

Mara Manente ◽

Valeria Minghetti ◽

Erica Mingotto ◽

Francesco Casarin

Keyword(s):

Value Chain ◽

Professional Community ◽

Tourism Industry ◽

Consumer Confidence ◽

Medium Size ◽

Analytic Hierarchy ◽

Ecological Principles ◽

Reporting Systems ◽

Tourism Enterprises ◽

Responsible Tourism

The chapter focuses on reporting systems which assess responsible tourism and Corporate Social responsibility (CSR) in the tourism industry. These tools have recently received more and more attention from the international academic and professional community, given the urgent need to promote a socially, environmentally and economically sustainable development of tourism. The use of reporting systems can encourage responsible practices by tourism businesses, improving internal processes and activities along the tourism value chain, as well as enhance consumer confidence in respectful companies and in responsible tourism. Through the application of the Analytic Hierarchy Process (AHP), the chapter develops a critical assessment of the reporting systems currently available in Europe, in order to support the diffusion of responsible policies and practices in the tourism industry and the businesses' commitment towards clients. Particular attention is paid to small and medium-size tourism enterprises, since they have more difficulties in organising their business according to social and ecological principles and to develop the conditions under which a product can be defined as “responsible”. The analysis underlines that the evaluation of these tools, in terms of their effectiveness and reliability in monitoring business responsibility, depends on the criteria taken into account for the analysis and then on the auditors' selection of appropriate variables.

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The Identification of Values in Business Models of Tourism Enterprises in the Context of the Phenomenon of Overtourism

Sustainability ◽

10.3390/su12041457 ◽

2020 ◽

Vol 12 (4) ◽

pp. 1457

Author(s):

Zygmunt Kruczek ◽

Adam R. Szromek

Keyword(s):

Business Model ◽

Business Models ◽

Local Community ◽

Sustainable Tourism ◽

Specific Level ◽

Sustainable Tourism Development ◽

Value Propositions ◽

Tourism Enterprises ◽

Comparison Of The Results ◽

The Impact

This article presents considerations on business models, overtourism, and sustainable development on an example of the most important Polish tourist destination, which is Krakow. The purpose of the article is to identify the values generated and captured by tourist enterprises in the context of the occurrence of a specific level of overtourism. The authors have attempted to identify the values of sustainable tourism declared by entrepreneurs, referring to the companies providing services as well as tourists and the local community. The research, conducted on a sample of 518 respondents including 371 residents and 147 entrepreneurs, not only allowed us to determine the attitudes of Krakow inhabitants toward the phenomenon of overtourism related to the Doxey model of irritation, but also to assess the impact of having/using a business model based on the acceptance of principles in sustainable tourism development. A comparison of the results obtained between enterprises declaring having and not having a business model indicates a great similarity in terms of declared value propositions.

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Applying Social Marketing to Healthcare

Dynamics of Competitive Advantage and Consumer Perception in Social Marketing ◽

10.4018/978-1-4666-4430-4.ch004 ◽

2014 ◽

pp. 78-97 ◽

Cited By ~ 1

Author(s):

Maria do Rosário Cabrita ◽

Miriam Cabrita

Keyword(s):

Health Care ◽

Social Marketing ◽

Well Being ◽

Lifestyle Behaviors ◽

For Profit ◽

Planning Decisions ◽

Challenges And Opportunities ◽

Health Care Consumer ◽

Health Related ◽

Marketing Approach

There is now an emerging view of health care as a sector of the economy. The subject is increasingly gaining the interest of policy makers and health care industry researchers as a way of modifying the incidence and impact of unhealthy behavior and disease. Health-related social marketing is the systematic application of commercial marketing principles to achieve behavioral goals relevant to improving health and reducing health inequalities. Whilst commercial marketing seeks to influence behavior for profit, social marketing encourages behaviors that provide well being for individuals or for society as a whole. Several studies set out the importance of using a social marketing approach to encourage positive health behavior. There are therefore a number of challenges and opportunities for social marketing to be used to change health care consumer behavior. Social marketing has been used to persuade a specific audience, mainly through mass media, to adopt an idea, a practice, a product, or all three. To develop social marketing programs, marketers must know about the problem to be addressed, understand the audience to be targeted, and interpret the environment in which the program will be applied. The premise is that all program planning decisions must emanate from a consideration of the consumers’ wants, demands, and needs. The aim of this chapter is to examine ways in which social marketing can help to promote health care attitudes. Exploring key concepts, the study focuses on the application of social marketing theory and principles to healthcare. Using a social marketing approach, it was examines the program UpForIt, which aims to influence students aged 16-24 years old to increase their levels of physical activity and adopt healthy eating behaviors. By examining strategies implemented, it identifies that young adults are willing to voluntarily change their lifestyle behaviors, given the appropriate target audience.

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Report: B.E.S.T. Think Tank IV: Mass Sustainable Tourism: Challenges and Opportunities

Journal of Sustainable Tourism ◽

10.1080/01434630508668558 ◽

2005 ◽

Vol 13 (3) ◽

pp. 296-304

Author(s):

Claudia Jurowski

Keyword(s):

Sustainable Tourism ◽

Think Tank ◽

Challenges And Opportunities

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Transformation of Business Models in Spa Enterprises for Medical Purposes in Situations of Epidemic Threats

Journal of Open Innovation Technology Market and Complexity ◽

10.3390/joitmc7020143 ◽

2021 ◽

Vol 7 (2) ◽

pp. 143

Author(s):

Adam R. Szromek

Keyword(s):

Business Model ◽

Business Models ◽

Sustainable Tourism ◽

Tourism Industry ◽

First Year ◽

Health Tourism ◽

Healthcare Facilities ◽

Humanitarian Crises ◽

Sustainable Value ◽

Tourism Enterprises

The suspension of tourism due to the COVID-19 pandemic has led to an almost complete halt in the activities of the tourism industry. This paper attempts to assess the ability to use the potential of health tourism enterprises in counteracting the SARS-CoV-2 virus pandemic and to propose a sustainable transformation of the business model of the health tourism enterprise, taking into account the determinants of sustainable tourism and health crises. The author presents the results of research conducted in March 2021 among 19 managers of the largest spa enterprises in Poland. The managers' experiences from the first year of the COVID-19 pandemic indicate that sanatoriums and other health tourism facilities, during periods of health and humanitarian crises, can successfully play a preventive and relieving role for healthcare facilities by implementing post-COVID treatment, conducting vaccinations, organizing isolators for people in quarantine, and even treating patients who do not have symptoms but require hospitalization. The transformation of the business model of these companies, in the form of a sustainable SusHT-CANVAS+ business model, is proposed and the mentioned critical activities are positioned in the model in the form of sustainable value.

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