Abstract
According to Jürgen Habermas, equality amongst those of unequal social standing in 18th-century society was limited to the private sphere. Though Gottsched shows how to use this sphere strategically for private policy and cooperation, he knows how to modify his publication strategies wisely in order to achieve the greatest and best possible effectiveness in his attempt to popularise Enlightenment. By his Moralische Wochenschriften as well as by his more popular way of academic writing for students he spreads controversial ideas such as theoretical and practical reason’s primacy over theologic argumentations, the academic education of women, or female authorship. Yet, he does so prudently and expertly uses the opportunities offered by publishing anonymously or under a pseudonym to support scientific integration of women. Gottsched relied upon a variety of rhetorical strategies to introduce controversial ideas to the broader public without embracing them openly. Employing different strategies of publication, he pursued his agenda as a moral educator, promoted emancipation from religious authorities, and advanced his own brand of cultural nationalism in order to unfold and popularise the German literary tradition. He thus significantly contributed to the structural transformation of the public sphere as described by Heinrich Bosse.
Education and ‘Civilization’
