Marketing the sustainable tourism product

2019 ◽  
pp. 202-216
Author(s):  
David L. Edgell
Keyword(s):  
Sustainable Tourism ◽  
Tourism Product

scholarly journals Sustainable Tourism Product Development: An Application of Product Design Concepts

2021 ◽  
Vol 13 (14) ◽  
pp. 7957
Author(s):  
Marco Haid ◽  
Julia N. Albrecht
Keyword(s):  
Product Design ◽  
Sustainable Tourism ◽  
Sustainable Product Design ◽  
Structured Interviews ◽  
Design Concepts ◽  
Design For Sustainability ◽  
Tourism Product ◽  
German Speaking ◽  
Multiple Characteristics ◽  
Sustainable Product

This study examines sustainable tourism products in tourism destinations. Based on concepts of sustainable product design, our study proposes a framework for sustainable tourism products by adapting an existing Design for Sustainability Framework to consider and analyze the characteristics and themes of sustainable (tourism) products as well as their impact and scope. Using a pragmatic qualitative approach, 15 semi-structured interviews with destination managers from the German-speaking Alpine region formed the empirical basis of the study. The results emphasize key themes and multiple characteristics associated with sustainable tourism products in tourist destinations, addressing all sustainability components and design innovation levels. This study is the first to apply existing sustainable product design concepts to destination contexts and discuss their applicability for sustainable tourism products. For practitioners, this study provides support for the development of sustainable tourism products and contributes to a better understanding of the effects and levels of these products as well as sustainability marketing.

ICT and sustainable tourism development: an innovative perspective

2014 ◽  
Vol 5 (1) ◽  
pp. 2-16 ◽  
Author(s):  
Alisha Ali ◽  
Andrew J. Frew
Keyword(s):  
Technology Acceptance ◽  
Online Survey ◽  
Sustainable Tourism ◽  
Structured Interviews ◽  
Content Type ◽  
Sustainable Tourism Development ◽  
Stakeholder Relationships ◽  
Tourism Product ◽  
Electronic Distribution ◽  
Information And Communication

Purpose – The aim of this research is to foreground information and communication technology (ICT) as an innovative approach for sustainable tourism (ST) development of destinations. ICT is the technology required for information processing which facilitates data processing, information sharing, communication, searching and selection. This paper concentrates on the Abernathy and Clark model and its usefulness in applying ICT as innovative in managing ST. Design/methodology/approach – An online survey was administered to destination managers and to eTourism experts. Destination managers were selected as they were identified as the person responsible for the overall management of a Destination Management Organisation. eTourism experts were identified as someone who possesses special expertise, knowledge and skills on ICT applications to tourism and offered expertise on which ranged from such areas as electronic distribution, recommender systems, user-generated content, online communities, mobile technology, technology acceptance, tourism networks and Web 2.0. This was followed by semi-structured interviews. Findings – These ICT tools were found to be innovative for information management and distribution for critical decision-making. Innovation was fostered through the use of ICT for ST by leading to a better understanding of the tourism product, monitoring, measuring and evaluating, forecasting trends, developing partnerships and engaging and supporting stakeholder relationships. ICT would provide novel ways of approaching marketing, energy monitoring, waste management, and communication for destinations. Originality/value – This research is important in demonstrating the value that technology can have to ST and further develops the work on tourism innovation theory.

scholarly journals Contribution of Domestic Tourism to Sustainable Tourism Development

2020 ◽  
Author(s):  
Forbes Kabote
Keyword(s):  
Developing Countries ◽  
Southern Africa ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Sustainable Tourism Development ◽  
Tourism Product ◽  
Domestic Tourism ◽  
Global Tourism ◽  
Qualitative Methodologies

Tourism literature is awash with evidence of the value of domestic tourism to the tourism industry in general. However; there is limited knowledge of how domestic tourism is contributing towards sustainable tourism development especially in developing countries. This study explored the contribution of domestic tourism to sustainable tourism development in Zimbabwe, one developing country in Southern Africa. Using qualitative methodologies, data were collected and thematically analysed. The study revealed that domestic tourism has both positive and negative contributions to sustainable tourism development in unique ways. In conclusion, it was noted that without domestic tourism, Zimbabwe as a tourism destination would be struggling to grow its tourism product offering and expand its market share on the global tourism market.

Sustainable Development and Restructuring Romanian Tourism Product in Accordance With European Tourists Segments

2019 ◽  
pp. 384-395
Author(s):  
Liviu Neamtu ◽  
Adina Claudia Neamtu
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
Sustainable Tourism ◽  
New Products ◽  
Tourism Development ◽  
Tourism Industry ◽  
Product Diversification ◽  
Diversification Strategy ◽  
Sustainable Tourism Development ◽  
Tourism Product

Sustainable tourism development will be achieved through some major changes taking place in the tourism industry in Romania, in the following period. These changes should cover both aspects of structure in tourism and processes and interactions in tourist activities. First of all, the tourism in Romania shall also adopt a diversification strategy, focusing on the integration of new activity fields, as new services, along with the improvement of the existent ones, new tourist facilities, by the construction of centers/units, in compliance with the standards requested by the current tourism, but in the first place of some new products and tourist programmes provided by the current tourist centers. By studying consumer behavior of European tourists visiting Romania, and trends in their preferences regarding requested touristic product the authors propose a pattern for tourism product diversification and expansion of several existing forms of tourism.

Entrepreneurship and Sustainable Tourism: The Houseboats of Kerala

2002 ◽  
Vol 4 (1) ◽  
pp. 7-20 ◽  
Author(s):  
Jithendran Kokkranikal ◽  
Alison Morrison
Keyword(s):  
Developing Countries ◽  
Sustainable Tourism ◽  
Local Communities ◽  
Entrepreneurial Activity ◽  
Social Benefits ◽  
Small Scale ◽  
Descriptive Case Study ◽  
Self Employment ◽  
Tourism Product

Within developing countries it has been identified that one means of achieving sustainable tourism is through the effective engagement of local communities. In particular, this involves the encouragement of indigenous entrepreneurship, often in the forms of self-employment and small-scale enterprises. The aim is to maximise potential economic and social benefits of tourism development within the host destinations. This paper provides a conceptual framework and descriptive case study within which to analyse an example of indigenous entrepreneurship as evidence in the operators of a houseboat tourism product in the State of Kerala, India. Conclusions are drawn relative to the sustainability of both the product and indigenous entrepreneurial activity.

scholarly journals Editorial

2007 ◽  
Vol 2 (1) ◽  
pp. v-vi
Author(s):  
Joby Thomas
Keyword(s):  
Medical Tourism ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Sustainable Tourism Development ◽  
Tourism Product ◽  
Tourism Sector ◽  
Tourist Guides

The second volume of Atna comes to you with our humble efforts to enrich tourism literature in India. We are delighted with the overwhelming response to the I volume from distinguished readers across India and abroad. Inspired by the constructive comments to the I volume, the second volume of Atna continue to incorporate articles on diverse areas of tourism such as sustainable tourism, heritage, medical tourism, cruises, cuisines, education, aviation etc. Raiesh N Ragde and Maduri T Sawant in their article on 'Proficiency of Foreign Languages : A study of the approved tourist guides of Aurangabad Region' state that, most of the tourist guides engaged in tourism business do not have proficiency of foreign languages, resulting in lack of appreciation of their role and responsibilities. Nedelea and Babu P George presents a case study of sustainable tourism development in Eastern Europe. This article points to the problems faced by hospitality and tourism industry in Romania and force the tourism sector to contemplate on the approaches towards sustainable tourism development. Strategies for sustainable eco-tourism by Maduri T Sawant examines the overall development of tourism and suggests strategies for sustainable tourism development. Sindhu Joseph critically analyses the potential and present stage of development of Bekal beach resort in Kerala in her article 'Special tourism Area- a critical study of Bekal.' 'Management of Eco-tourism sites: A case study of Aianta Ellora caves' by Raiesh N Ragde and Maduri Sawant highlights that the heritage contributes to the richness of any landscape and can attract innumerable tourists looking for cultural experiences in eco-friendly environment. Prospects of developing Medical tourism in India authored by Binoy T A draws attention to the pivotal role of medical tourism and calls for coordinated promotional strategies to develop medical tourism. Paramita Suklabaidya explores the potential of cruises as tourism product and the reasons for its growing popularity worldwide in her article 'New Age Tourism Product: The Cruise Industry - the Fastest growing Tourism Sector'. Gastronomy tourism can be a pull factor for many tourism market segments and the role of Gastronomy Tourism in promoting Jharkhand as a Tourist Destination is beautifully presented by Mohinder Chand, Ashish Dahiya and Lata S Patil. Issues of effective teaching and learning in tourism education by Toney K. Thomas reviews and evaluates the effectiveness of the application of skills in the industry. Joby Thomas and P. Pakkerappa in their article highlight the crucial role of HRD in airline industry to cope UP with the challenges of advancement in technology, changing market scenario, industry restructuring and more competitive business environment. To demonstrate the techniques of implementing intrapreneurship with examples from the tourism industry a case of Southwest Airlines of USA, is presented by Jyothirmoy Ghosh and Anianeya Swamy, and portrays how the intrapreneurship principles are applied effectively in tourism sector. On behalf of the editorial board I extend sincere gratitude to all the authors for contributing their scholarly articles to Atna. We look forward to the support, guidance and encouragement of academicians, researchers, professionals and well wishers of tourism and hospitality sector in our future endeavours. Joby Thomas Executive Editor

Sustainable Development and Restructuring Romanian Tourism Product in Accordance with European Tourists Segments

2015 ◽  
Vol 4 (2) ◽  
pp. 25-35
Author(s):  
Liviu Neamtu ◽  
Adina Claudia Neamtu
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
Sustainable Tourism ◽  
New Products ◽  
Tourism Development ◽  
Tourism Industry ◽  
Product Diversification ◽  
Diversification Strategy ◽  
Sustainable Tourism Development ◽  
Tourism Product

Sustainable tourism development will be achieved through some major changes taking place in the tourism industry in Romania, in the following period. These changes should cover both aspects of structure in tourism and processes and interactions in tourist activities. First of all, the tourism in Romania shall also adopt a diversification strategy, focusing on the integration of new activity fields, as new services, along with the improvement of the existent ones, new tourist facilities, by the construction of centers/units, in compliance with the standards requested by the current tourism, but in the first place of some new products and tourist programmes provided by the current tourist centers. By studying consumer behavior of European tourists visiting Romania, and trends in their preferences regarding requested touristic product the authors propose a pattern for tourism product diversification and expansion of several existing forms of tourism.

scholarly journals Customer Involvement in Sustainable Tourism Planning at Lake Balaton, Hungary—Analysis of the Consumer Preferences of the Active Cycling Tourists

2020 ◽  
Vol 12 (12) ◽  
pp. 5174 ◽  
Author(s):  
Katalin Lőrincz ◽  
Zsuzsanna Banász ◽  
János Csapó
Keyword(s):  
Data Collection ◽  
Product Development ◽  
Consumer Preferences ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Ordinal Scale ◽  
Lake Balaton ◽  
Sustainable Tourism Development ◽  
Customer Involvement ◽  
Tourism Product

This study uses an innovative tourism product development approach, based on co-creation or customer involvement, related to Lake Balaton, a mass tourism-based destination in Hungary, from the point of view of the market segment of active cycling tourists. The investigation of opportunities for the development of cycling tourism first of all relies on the new approach of attraction and product development around the destination, in which it is important to take into consideration the consumer preferences of the most important related group of tourists—active cycling tourists. The sustainable approach of tourism product development also provides an opportunity to decrease the spatial and temporal concentration of tourism, which is largely concentrated on the summertime season. The aim of this study is to explore aspects of the customers’ demand for tourism development in terms of cycling tourism with the help of primary data collection, in order to provide adequate directions for sustainable tourism development in the destination. Revealing the demand side of active cycling tourism related to Lake Balaton, the authors used both qualitative (focus group discussions and structured interviews) and quantitative questionnaire survey (computer-assisted data collection) research methods. The latter online surveys were carried out in November and December, 2019, and resulted with an appraisable sample of 809 questionnaires. As for the method, descriptive statistics and relationship analyses were applied. More than five thousand (5050) possible relationships were examined between the closed answers of the questionnaire by Kendall’s rank correlation coefficient (τ) and Cramer’s V, depending on whether they could be measured on a nominal or ordinal scale. The results show that the content analysis of the primary research provides well determined directions for the sustainable tourism development of cycling tourism at Lake Balaton, so customer involvement seems to be a win-win situation both for the customers (tourists) and the decision makers.

scholarly journals Evolution of Sustainable Tourism Concepts

2021 ◽  
Vol 13 (22) ◽  
pp. 12829
Author(s):  
Vasja Roblek ◽  
Danijel Drpić ◽  
Maja Meško ◽  
Vedran Milojica
Keyword(s):  
Web Of Science ◽  
Sustainable Tourism ◽  
Mitigation Measures ◽  
Organizational Processes ◽  
Tourism Product ◽  
Automated Content Analysis ◽  
Green Investment ◽  
Product Concepts ◽  
Over Time ◽  
The Web

This paper aims to present the evolution and change in content in tourism, over time, as well as the emergence of different sustainable tourism concepts (ST). For this purpose, a comparative Automated Content Analysis (ACA) is herein applied to scientific articles published between 1990, when the first article in this field was published in the Web of Science, and the end of 2020. The results show some overlaps between the concepts that have emerged over the periods. According to the analysis results, it can be concluded that the theme focuses on business model changes, adoption of organizational processes related to the provision of mitigation measures, implementation of cleaner and smarter technologies, the importance of cultural heritage for sustainable tourism product concepts, rural development, green investment, sustainable standards and sustainable reporting.

Smiling vs. Frowning Faces

2022 ◽  
pp. 83-106
Author(s):  
Ama Amponsaa Birch Freeman ◽  
Ishmael Mensah ◽  
Kwabena Barima Antwi
Keyword(s):  
Decision Making ◽  
Community Involvement ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Participatory Development ◽  
Sustainable Tourism Development ◽  
Mass Tourism ◽  
Tourism Product ◽  
Traditional Area ◽  
Tourism Community

Participatory development has become an integral strategy for achieving sustainable tourism in view of the varying impacts brought by mass tourism. Community participation ensures local control of the pace of tourism development and the creation of a more personalised tourism product. However, some studies have stated tension between governments and locals, which has hindered tourism development. This study, thus, sought to explore the extent to which communities are involved in decision-making and how useful the outcome has been. To achieve the study objectives, two tourism sites in Ghana implemented based on participatory principles, namely Kakum National Park and Afadjato Mountain, were compared. Results of the study suggest there is a fair degree of community involvement at the Gbledi Traditional Area (Afadjato) leading to satisfaction (smiling-faces), rather than Abrafo-Odumase (Kakum), which exhibited dissatisfaction (frowning-faces). The policy and research implications relate mainly to the challenge of achieving sustainable tourism development at the community level.

Sign in / Sign up

Export Citation Format

Share Document