The World Expo and Nation Branding 1

Author(s):  
Jian Wang
Keyword(s):  
Author(s):  
Christopher M. Davidson

Muhammad bin Salman Al-Saud and Muhammad bin Zayed Al-Nahyan, the respective princely strongmen of Saudi Arabia and the UAE, have torn up the old rules. They have spurred game-changing economic master plans, presided over vast anti-corruption crackdowns, tackled entrenched religious forces, and overseen the mass arrest of critics. In parallel, they also appear to have replaced the old ‘sheikhly’ consensus systems of their predecessors with something more autocratic, more personalistic, and perhaps even analytically distinct. Moreover, ‘MBS’ and ‘MBZ’, as they are known, are now effectively in command of the two wealthiest and most populous Gulf monarchies, and increasingly important global actors--Saudi Arabia is a G20 member, and the UAE will be the host of the World Expo in 2021–2022. Such sweeping changes to the two countries’ statecraft and authority structures could thus end up having a direct impact--for better or worse--on policies, economies, and individual lives all around the world. This study tests the hypothesis that Saudi Arabia and the UAE are now effectively contemporary or even ‘advanced’ sultanates, and situates these influential states within an international model of autocratic authoritarianism. Drawing on a range of primary sources, including new interviews and surveys, the book puts forward an original, empirically grounded interpretation of the rise of both de facto rulers.


2018 ◽  
Vol 49 (1) ◽  
pp. 57-78 ◽  
Author(s):  
Yongkui Li ◽  
Yujie Lu ◽  
Liang Ma ◽  
Young Hoon Kwak

A mega-event is an open socioeconomic system characterized by massive budget demands and multiple types of subprojects and their complex interrelationships. Although a mega-event is an opportunity for a country to show its international reputation, management capacity, and societal strength, it demands a long preparation time; an enormous amount of investment; and massive resource mobilization, with far-reaching effects on both the economic and social development of a country. Mega-event projects (MEPs) face remarkable challenges in terms of overrun costs, delayed schedules, and political issues, indicating that the research on such mega-events is still insufficient and that there is a lack of effective theories to support the management and governance of MEPs. Existing studies have also ignored the dynamic evolution and adaptation of governance in a changing environment, particularly in relation to the success of MEPs. To fill this research gap, this study aims to examine the dynamic governance of MEPs on the basis of a new theory—evolutionary governance theory (EGT)—which combines institutional economics, systems theory, and project governance. The study was conducted in three main steps: (1) studying the case of the evolutionary governance of the World Expo 2010 in China during its life cycle stage, including planning, construction, operation, and post-event development; (2) discussing the impact of the hierarchical and cross-functional governance structure of the Expo; and (3) summarizing the theories and best practices of dynamic governance mechanisms for MEPs. The result of the study can deepen understanding of the multi-level governance of mega-events during the life cycle process and can also support the evolution of governance transition over the different stages.


2016 ◽  
pp. 207-213
Author(s):  
Dominika Bartnik-Światek

Branding Greenland as a form of expression of national identity?In the times of globalisation there is a tendency for countries to differentiate from others. More and more governments decide to launch professional nation branding campaigns in order to communicate to a broad public what a particular country has to offer as well as what values and images it wants to be associated with. Greenland is an example of a country that after a long period of colonisation and establishing self-government, in 2009 began to redefine its identity and reveal it to the world. A branding campaign has been implemented to communicate a newly defined image of Greenland. This campaign has been carried out using mainly social media and the tools that the Internet has to offer. The aim of this paper is to explore the concept of nation branding and to define the relation between nation branding and national identity. The purpose is also to analyse what images of Greenland as a brand are presented by “Pioneering nation” campaign. Branding Grenlandii formą ekspresji tożsamości narodowej?W czasach globalizacji poszczególne państwa starają się wyróżnić na tle innych państw. Coraz więcej rządów decyduje się na przeprowadzenie profesjonalnych kampanii brandingowych, po to by podkreślić swoją wyjątkowość oraz to, że mają dużo do zaoferowania. Grenlandia to przykład państwa, które po długim okresie skolonizowania i po uzyskaniu autonomii w 2009 roku, zaczęło na nowo definiować swoją tożsamość i komunikować ją światu. W tym celu wdrożona została kampania, która wykorzystywała głównie media społecznościowe oraz inne narzędzia, które zapewnia internet. Celem niniejszego artykułu jest zbadanie zależności między brandingiem narodowym a tożsamością narodową, jak też analiza obrazu Grenlandii jako marki konstruowanej w kampanii „Pioneering nation”.


2016 ◽  
Vol 79 (5) ◽  
Author(s):  
Julie K. Allen

While nation-branding campaigns have become a popular means for governments to attempt to improve their country’s standing on international indexes, such as the Anholt-Gfk Roper Nation Brand Index (NBI), the generally static ranking on such indexes suggests that national brands cannot simply be shaped by clever marketing campaigns. Instead, national brands rest on deeply rooted perceptions of a country’s character and identity, which often have much in common with popular stereotypes about the country. This article analyzes how several advertising campaigns in Germany and Denmark, sponsored by both governmental entities and private corporations, explicitly engage with and manipulate positive national stereotypes in order to shape public narratives about what their countries have to offer the world.


2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Lingyue LI

This paper contributes to an in-depth understanding of how the mega-event contributes glurbanization of entrepreneurial city through a case study of Expo 2010 in Shanghai. It argues that spatial-related transformation is central to mega-event approach to glurbanization yet the soft power building is uncertain. It implies that the domestic impacts of mega-events are likely to be more profound than their global influences. This corresponds to the capitalist transformation from Fordist-Keynesianism to neoliberalism, in which mega-events such as Olympic Games and World Exposition have increasingly been incorporated into urban development plan to boost urban agenda. Although the profile of world fairs is reduced and does not have the international impacts that they used to have, Shanghai Expo 2010, the first Expo ever held in a developing country, is pinned hope on as the “Turn to Save the World Expo” and is unusually ambitious to bring opportunities in urban transformation. With a well-developed framework of glurbanization entailed by entrepreneurial city, this research enriches glurbanization theory by a thorough examination of Shanghai Expo. It finds that Expo-led landscape reconfiguration, spatial restructuring, and new sources provision effectively transformed Shanghai, propelling glurbanization in diminutive spatial scale. Yet, it remains powerless to impress the world as the voice of domestic propaganda is limited in the Western mainstream media. In all, the Expo case well exemplifies the power of mega-event approach to advancing local agenda, especially in spatial transformation per se, as well as its constraints in (re)shaping a global discourse. 


Politeja ◽  
1970 ◽  
Vol 12 (2 (34/1)) ◽  
pp. 215-228
Author(s):  
Marina Tereszczuk

Media Aspects of Nation Branding: Challenges for Ukraine Developing coherent and comprehensive nation brand is of vital importance for Ukraine today. Building the strong nation brand requires active use of available tools and resources, amongst which one of the key places is occupied by the mass media. This article explores how Ukraine uses the trans-border media to create and represent self-image for the world. The mass media (such as television and internet) as well as governmental websites that are focused on promoting the image (brand) Ukraine abroad were analyzed. This paper concentrates on the key problems and disadvantages of this practice.


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