Sport, the media and strategic communications management

2018 ◽  
pp. 478-501
Author(s):  
Raymond Boyle ◽  
Richard Haynes
Keyword(s):  
Strategic Communications ◽  
The Media ◽  
Communications Management

НАРАТИВ ЯК КОНТЕНТНА ОСНОВА МІЖНАРОДНИХ СТРАТЕГІЧНИХ КОМУНІКАЦІЙ

2020 ◽  
pp. 4
Author(s):  
N. Zykun ◽  
A. Bessarab ◽  
L. Ponomarenko
Keyword(s):  
Selection Method ◽  
Historical Narrative ◽  
Neutral Position ◽  
Main Task ◽  
Grand Narrative ◽  
National Narrative ◽  
Strategic Communications ◽  
Analysis And Synthesis ◽  
The Media ◽  
International Interaction

<p><em>The article, basing on the analysis of selected media texts with reference to narrative from the leading Ukrainian newspapers «Dzerkalo Tyzhnia» (Weekly Mirror), «Den» (Day), «Ukraina Moloda» (Young Ukraine) for 2016–2020, the semantic and content characteristics of the «narrative», «strategic narrative», «small narratives» nominations has established; the directions of the semantic realization of the meaning of the narrative and its possibilities in the process of international strategic communications aimed at both external and internal audience, are outlined. It is proved that the main task of a strategic, or national, narrative is a reasoned explanation to the state population and interested audiences of specific realities, intentions, plans; justification of certain directions of state activity aimed at partners, at opponents and those occupying a neutral position.</em></p><p><em>There are divided the spheres of use of different narratological nominations: in international communications and in scientific discourse, the conceptual foundations of state identity and international interaction are referred to as strategic narrative or grand narrative, in publicistic discourse the narrative nomination is used, more rarely – historical narrative, national narrative.</em></p><p><em>The scientific novelty of the research is that the focus is on the media aspect of the use of one of the key concepts of strategic communications and the role of the media in its implementation.</em></p><p><em>The main general scientific methods used in this article are descriptive and comparative ones, as well as analysis and synthesis. The following empirical methods were also used: solid selection method (solid selection method for allocation texts with the «narrative» lexeme; quantitative method of content analysis with elements of qualitative one – for characterizing the semantic of the «narrative» term).</em></p><p><em>The results of the study can be used in the complex research of the technology of international strategic communications and in the practical activity of specialists in international strategic communications, a new trend in Ukraine, which is currently under active institutionalization.</em></p><strong><em>Key words:</em></strong><em> international strategic communications, propaganda, narrative, strategic narrative, grand narrative, «small narratives».</em>

scholarly journals The new media strategy of the Serbian Armed Forces as an instrument of soft power

Vojno delo ◽  
2021 ◽  
Vol 73 (3) ◽  
pp. 60-72
Author(s):  
Nenad Perić ◽  
Miroslav Mitrović
Keyword(s):  
New Media ◽  
Soft Power ◽  
Armed Forces ◽  
Media Policy ◽  
Strategic Communications ◽  
Security Sector ◽  
The Public ◽  
Security Issues ◽  
State And Society ◽  
The Media

The paper elaborates the concept and significance of media policy and implements it to the Serbian Armed Forces. The importance of the media in the security sector at national and international level is analyzed and the need for good media representation of the Serbian Armed Forces is emphasized in order to support the public for important decisions concerning military and security issues. The concept of strategic communications and their relationship with the media policy that the Armed Forces should develop as one of the instruments of soft power, which is of interest not only to this system, but also to the state and society, has been presented. Moreover, the main elements are presented, whose fulfillment would create conditions for the establishment and conduct of an adequate media policy as an instrument of soft power.

Management of Communication Policy of the University

2021 ◽  
pp. 30-45
Author(s):  
I. A. Yumasheva ◽  
G. D. Alemanova ◽  
E. V. Torgunakova
Keyword(s):  
Communication Policy ◽  
Strategic Communications ◽  
Market Conditions ◽  
Communications Management ◽  
The University ◽  
External Communications

The article presents the theoretic and methodological foundations of the management of communication policy of the modern university. The article also presents the results of the study of the processes of management of internal and external communications of the university in modern market conditions. Based on the results of the study, a model of strategic communications management of the university with key target audiences is presented.

Digital Communications Management of the Organization in the Conditions of the Media Prosumerism Development

2021 ◽  
Author(s):  
Anastasiya V. Soldatova ◽  
Aleksander G. Budrin ◽  
Elena V. Budrina ◽  
Alyona A. Presnova ◽  
Viktor.P. Semenov
Keyword(s):  
Digital Communications ◽  
The Media ◽  
Communications Management

scholarly journals Crisis-Communications Management in Football Clubs

2016 ◽  
Vol 9 (3) ◽  
pp. 340-363 ◽  
Author(s):  
Argyro Elisavet Manoli
Keyword(s):  
Crisis Communications ◽  
Football Clubs ◽  
The Everyday ◽  
Sport Industry ◽  
The Media ◽  
Communications Management ◽  
Football Industry ◽  
English Premier League ◽  
Communications Analysis

An escalating number of crises appear in the sport industry in general and the football industry in particular that make the area of crisis communication an increasingly important matter in both the everyday running and the long-term viability of football. However, the sensitivity of the topic makes an extensive analysis on current practice in crisis communications a particularly challenging task. This study examines how crisis communications is managed by investigating the current practices and techniques employed in English Premier League clubs, as they were presented by communications professionals employed in the clubs. The analysis of the clubs’ practices underlines the lack of proactivity and presents the most popular strategies of crisis-communications management: “Wait for the dust to settle” and “React promptly before the noise grows.” In addition, an underdocumented technique is examined: the use of the informal personal relationships between the employees of the clubs and the members of the media. This study also introduces the “crisis communications management in football” model, which illustrates the practices identified through this study and can potentially act as a guide for crisis-communications analysis in a number of other industries.

Likes, comments, action! An examination of the Facebook audience engagement strategies used by strategic impact documentary

2020 ◽  
Vol 176 (1) ◽  
pp. 34-51 ◽  
Author(s):  
Virginia H Balfour
Keyword(s):  
Social Issues ◽  
Strategic Communications ◽  
Audience Engagement ◽  
Case Study Analysis ◽  
Media Messages ◽  
Mixed Methods Case Study ◽  
Engagement Strategies ◽  
Strategic Impact ◽  
The Media ◽  
The Way

In the digital age, a new breed of strategic communications campaign has emerged which blurs boundaries between factual media, entertainment, marketing and advocacy. Strategic impact documentaries (SIDs) are social issue campaigns with a documentary text at their core. They invite the audience to join a cause as much as view a text, using both online and offline strategies to achieve their goals. The way audiences engage with media messages in this new ecosystem, and the implications for public deliberation of social issues, is not fully understood, however. In a mixed methods case study analysis, the Facebook audience engagement strategies used by SID were examined. The results highlight the temporal nature of social media audience engagement and the audience’s changing relationship with both the media text and its producers and provide insight into the way social issues are discussed and deliberated on by audiences in the online sphere.

Using the scanning electron microscope for failure analysis of high density magnetic media

1987 ◽  
Vol 45 ◽  
pp. 392-393
Author(s):  
Evelyn R. Ackerman ◽  
Gary D. Burnett
Keyword(s):  
Electron Microscope ◽  
Scanning Electron Microscope ◽  
Failure Analysis ◽  
High Density ◽  
Magnetic Media ◽  
Specific Data ◽  
Retrieval Systems ◽  
Operating Environments ◽  
The Media ◽  
Scanning Electron

Advancements in state of the art high density Head/Disk retrieval systems has increased the demand for sophisticated failure analysis methods. From 1968 to 1974 the emphasis was on the number of tracks per inch. (TPI) ranging from 100 to 400 as summarized in Table 1. This emphasis shifted with the increase in densities to include the number of bits per inch (BPI). A bit is formed by magnetizing the Fe203 particles of the media in one direction and allowing magnetic heads to recognize specific data patterns. From 1977 to 1986 the tracks per inch increased from 470 to 1400 corresponding to an increase from 6300 to 10,800 bits per inch respectively. Due to the reduction in the bit and track sizes, build and operating environments of systems have become critical factors in media reliability.Using the Ferrofluid pattern developing technique, the scanning electron microscope can be a valuable diagnostic tool in the examination of failure sites on disks.

Spreading the Word: Raise Your Profession's Profile With Local Angles on National News

ASHA Leader ◽  
2013 ◽  
Vol 18 (2) ◽  
Keyword(s):  
Know How ◽  
The Media

How to use your local know-how to get the media to pay attention.

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