Likes, comments, action! An examination of the Facebook audience engagement strategies used by strategic impact documentary

2020 ◽  
Vol 176 (1) ◽  
pp. 34-51 ◽  
Author(s):  
Virginia H Balfour
Keyword(s):  
Social Issues ◽  
Strategic Communications ◽  
Audience Engagement ◽  
Case Study Analysis ◽  
Media Messages ◽  
Mixed Methods Case Study ◽  
Engagement Strategies ◽  
Strategic Impact ◽  
The Media ◽  
The Way

In the digital age, a new breed of strategic communications campaign has emerged which blurs boundaries between factual media, entertainment, marketing and advocacy. Strategic impact documentaries (SIDs) are social issue campaigns with a documentary text at their core. They invite the audience to join a cause as much as view a text, using both online and offline strategies to achieve their goals. The way audiences engage with media messages in this new ecosystem, and the implications for public deliberation of social issues, is not fully understood, however. In a mixed methods case study analysis, the Facebook audience engagement strategies used by SID were examined. The results highlight the temporal nature of social media audience engagement and the audience’s changing relationship with both the media text and its producers and provide insight into the way social issues are discussed and deliberated on by audiences in the online sphere.

Reconsidering Informed and Participatory Citizenship in the Current Media Ecosystem

2021 ◽  
pp. 87-110
Author(s):  
Maria Elizabeth Grabe ◽  
Ozen Bas
Keyword(s):  
Human Brain ◽  
Social Issues ◽  
Emotional Responses ◽  
Verbal Processing ◽  
Participatory Citizenship ◽  
Media Ecosystem ◽  
The Media ◽  
Memory Knowledge ◽  
The Way

The focus of this chapter is on how changes in the media landscape have forced the reconsideration of the way in which ‘memory’, ‘knowledge’, and ‘informed citizenship’ are understood, defined, and researched. Thus, for example, journalism needs to take account of the phenomenon of so-called news grazing (the active consumption of news by flipping through channels and skipping unwanted material) and that of incidental news exposure (unintended exposure to news when media users go online for non-news functions). Traditional views of informed citizenship (as simply acquiring appropriate facts and information) are challenged by calls to include applied understanding and comprehension of social issues and emotional responses to those issues. The chapter is critical of an excessive reliance on verbal tests of memory and stresses the need to develop visual measures, given that the human brain is better adapted for visual than verbal processing.

scholarly journals COMPARATIVE DISCOURSE ANALYSIS ON MEDIA RELATED TWEETS OF PRESIDENT DONALD TRUMP AND SENATOR BERNIE SANDERS

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Hülya Ünsal Şakiroğlu
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Issues ◽  
Analytical Framework ◽  
Donald Trump ◽  
Self Presentation ◽  
Media Messages ◽  
The Media ◽  
Personal Accounts

<p>This study aims to investigate the language and the attitude of two well-known U.S. politicians, U.S. President Donald Trump and Bernie Sanders, towards media in their social media messages on Twitter microblogging site. The comparison and analyses are performed using Fairclough’s analytical framework of the socio-cultural approach of Critical Discourse Analysis (CDA): text, discourse practice, and sociocultural practice. The data consists of 50 non repetitive recent media related tweets collected from personal accounts of Trump and Sanders. The findings indicate that Trump uses an informal, direct, and provoking communication style to construct and reinforce the concept of a homogeneous people and a homeland threatened by the dangerous and biased other (media) while Sanders having more democratic, liberal language, and focuses on more tangible, important social issues such as environment, education, and health problems as he himself prominences often. Moreover, Trump employs positive self-presentation and negative other presentation to further promote his agenda via social media. Bernie Sanders on the other hand criticize media for a set of different reasons. Although they both criticize the media extensively in their usage of Twitter, discourse analyses indicate that the underlying political motivations are fundamentally different.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0676/a.php" alt="Hit counter" /></p>

scholarly journals Communicating science: epigenetics in the spotlight

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Stephanie O M Dyke ◽  
Catherine A Ennis ◽  
Yann Joly ◽  
Jörn Walter ◽  
Reiner Siebert ◽  
...  
Keyword(s):  
Scientific Evidence ◽  
Academic Research ◽  
Media Representations ◽  
Case Study Analysis ◽  
The Public ◽  
News Reports ◽  
Media Messages ◽  
Research Findings ◽  
The Media ◽  
National Newspaper

Abstract Given the public interest in epigenetic science, this study aimed to better understand media representations of epigenetics in national newspaper coverage in various regions in North America, Europe, and Asia. Content analysis was used to study media messages about epigenetics, their policy focus, and the balance of the reporting. We identified several recurring themes in the news reports, including policy messages relating to individual and societal responsibilities. We also found shortcomings in the media’s portrayal of epigenetic science, and sought to identify potential causes by considering the underlying scientific evidence that the media reported on. A case study analysis showed that the results of epigenetic studies were often overstated in academic research publications due to common experimental limitations. We suggest that defining standardized criteria with which to evaluate epigenetic studies could help to overcome some of the challenges inherent in translating complex epigenetic research findings for non-technical audiences, and present a Press Kit template that researchers can adapt and use to aid in the development of accurate and balanced press releases.

Suicide and the Media

Crisis ◽  
2001 ◽  
Vol 22 (4) ◽  
pp. 163-169 ◽  
Author(s):  
R. Warwick Blood ◽  
Jane Pirkis
Keyword(s):  
Social Learning Theory ◽  
The Body ◽  
Media Content ◽  
Causal Association ◽  
Media Messages ◽  
Film And Television ◽  
Media Portrayal ◽  
The Media ◽  
Actual Suicide ◽  
Multiple Meanings

Summary: The body of evidence suggests that there is a causal association between nonfictional media reporting of suicide (in newspapers, on television, and in books) and actual suicide, and that there may be one between fictional media portrayal (in film and television, in music, and in plays) and actual suicide. This finding has been explained by social learning theory. The majority of studies upon which this finding is based fall into the media “effects tradition,” which has been criticized for its positivist-like approach that fails to take into account of media content or the capacity of audiences to make meaning out of messages. A cultural studies approach that relies on discourse and frame analyses to explore meanings, and that qualitatively examines the multiple meanings that audiences give to media messages, could complement the effects tradition. Together, these approaches have the potential to clarify the notion of what constitutes responsible reporting of suicide, and to broaden the framework for evaluating media performance.

When the media get in the way

1982 ◽  
Author(s):  
Harvey A. Goldstein
Keyword(s):  
The Media ◽  
The Way

НАРАТИВ ЯК КОНТЕНТНА ОСНОВА МІЖНАРОДНИХ СТРАТЕГІЧНИХ КОМУНІКАЦІЙ

2020 ◽  
pp. 4
Author(s):  
N. Zykun ◽  
A. Bessarab ◽  
L. Ponomarenko
Keyword(s):  
Selection Method ◽  
Historical Narrative ◽  
Neutral Position ◽  
Main Task ◽  
Grand Narrative ◽  
National Narrative ◽  
Strategic Communications ◽  
Analysis And Synthesis ◽  
The Media ◽  
International Interaction

<p><em>The article, basing on the analysis of selected media texts with reference to narrative from the leading Ukrainian newspapers «Dzerkalo Tyzhnia» (Weekly Mirror), «Den» (Day), «Ukraina Moloda» (Young Ukraine) for 2016–2020, the semantic and content characteristics of the «narrative», «strategic narrative», «small narratives» nominations has established; the directions of the semantic realization of the meaning of the narrative and its possibilities in the process of international strategic communications aimed at both external and internal audience, are outlined. It is proved that the main task of a strategic, or national, narrative is a reasoned explanation to the state population and interested audiences of specific realities, intentions, plans; justification of certain directions of state activity aimed at partners, at opponents and those occupying a neutral position.</em></p><p><em>There are divided the spheres of use of different narratological nominations: in international communications and in scientific discourse, the conceptual foundations of state identity and international interaction are referred to as strategic narrative or grand narrative, in publicistic discourse the narrative nomination is used, more rarely – historical narrative, national narrative.</em></p><p><em>The scientific novelty of the research is that the focus is on the media aspect of the use of one of the key concepts of strategic communications and the role of the media in its implementation.</em></p><p><em>The main general scientific methods used in this article are descriptive and comparative ones, as well as analysis and synthesis. The following empirical methods were also used: solid selection method (solid selection method for allocation texts with the «narrative» lexeme; quantitative method of content analysis with elements of qualitative one – for characterizing the semantic of the «narrative» term).</em></p><p><em>The results of the study can be used in the complex research of the technology of international strategic communications and in the practical activity of specialists in international strategic communications, a new trend in Ukraine, which is currently under active institutionalization.</em></p><strong><em>Key words:</em></strong><em> international strategic communications, propaganda, narrative, strategic narrative, grand narrative, «small narratives».</em>

scholarly journals The differential effects of related and unrelated emotions on judgments about media messages

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Rinaldo Kühne ◽  
Claudia Poggiolini ◽  
Werner Wirth
Keyword(s):  
Experimental Study ◽  
Interaction Effect ◽  
News Article ◽  
Differential Effects ◽  
Media Messages ◽  
Processing Depth ◽  
Main Effect ◽  
The Media ◽  
Media Message

AbstractThe present study investigated the influence of related and unrelated emotions on judgments about a news article. An experimental study was designed to manipulate both the relatedness of an elicited emotion (i. e., anger) to the news article and processing depth. Following mood and emotion effects theory, related anger was expected to have a stronger effect on judgments about the media message than unrelated anger. Processing depth was expected to moderate this effect. The results showed a main effect of relatedness and a main effect of processing depth, but the interaction effect was not found. Implications of the findings for understanding how emotions influence the processing of media stimuli are discussed.

scholarly journals Remix in the age of ubiquitous remix

2021 ◽  
pp. 135485652199445
Author(s):  
Abby S. Waysdorf
Keyword(s):  
Point Of View ◽  
Archival Material ◽  
History Of ◽  
Accepted Part ◽  
The Media ◽  
Contemporary Media ◽  
The Aesthetic ◽  
The Way

What is remix today? No longer a controversy, no longer a buzzword, remix is both everywhere and nowhere in contemporary media. This article examines this situation, looking at what remix now means when it is, for the most part, just an accepted part of the media landscape. I argue that remix should be looked at from an ethnographic point of view, focused on how and why remixes are used. To that end, this article identifies three ways of conceptualizing remix, based on intention rather than content: the aesthetic, communicative, and conceptual forms. It explores the history of (talking about) remix, looking at the tension between seeing remix as a form of art and remix as a mode of ‘talking back’ to the media, and how those tensions can be resolved in looking at the different ways remix originated. Finally, it addresses what ubiquitous remix might mean for the way we think about archival material, and the challenges this brings for archives themselves. In this way, this article updates the study of remix for a time when remix is everywhere.

Double exposure: a critical study of preservice teachers’ multimodal public service announcements

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Peggy Albers
Keyword(s):  
Preservice Teachers ◽  
Public Service ◽  
Teaching And Learning ◽  
New Literacies ◽  
Social Issues ◽  
Relevant Information ◽  
Public Service Announcements ◽  
Critical Study ◽  
Visual Discourse ◽  
The Media

AbstractAlthough a great deal of work has been done on the significance of new literacies in ELA teaching and learning, much less has been done on the area of analyzing critically the media that comprise digital projects created by textmakers. Composing with new literacies in mind requires that textmakers locate relevant information, design with particular media in mind that will convey their message, as well as anticipate what the viewer may want to see. However, with nearly unlimited access to images through various search engines, textmakers may be choosing images of convenience rather than content. In her work with preservice teachers, Albers invited them to create Public Service Announcements (PSAs) in response to social issues they saw at play in contemporary and classic literature. Framed in critical multimodal theory, Albers draws upon visual grammar and visual discourse analysis to analyze PSAs to understand how modal choices make visible stable and commonplace assumptions about adolescents, the intended audience for these PSAs.

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