Spreading the Word: Raise Your Profession's Profile With Local Angles on National News

ASHA Leader ◽  
2013 ◽  
Vol 18 (2) ◽  
Keyword(s):  
Know How ◽  

How to use your local know-how to get the media to pay attention.

Author(s):  
Gerald Pratley
Keyword(s):  
Know How ◽  

IF IT WAS SAID ONCE it was said a hundred times: "The cinema was invented a hundred years ago but today's filmmakers don't know how to make movies. After a century of existence they are rapidly going backwards." A sweeping statement and fortunately, there are exceptions, but this was the consensus at the conclusion of the showing of the Competition films at Berlin's 45th International Film Festival. By general agreement this year's festival has not matched up to last year's standards which were themselves lower than the year before. All of which leads to the questions frequently asked among the ranks of the media - is this the best that Moritz de Hadeln could find? Is Cannes proving to be a continuing stumbling block to obtaining the best entries? Or is he losing his sense of judgment after 15 years in charge? The film expected to win the Golden...


2020 ◽  
Vol 24 (1) ◽  
pp. 7-8
Author(s):  
Leszek Zinkow

2018 was marked by a variety of celebrations of the 100th anniversary of Poland’s independence. Therefore, it was impossible to ignore this great event also in terms of scientific reflection. We decided to include into this and the next issue a few interesting cultural studies on various aspects of the regained independence. The first mini cycle is comprised of three ar­ticles is dominated by research on the prefiguration of what happened in 1918. Włodzimierz Toruń (KUL) analyzes a few sketches, or rather, liter­ary essays by Cyprian Norwid, written after the fall of the January Upris­ing (1864), expressing the poet’s critical views on the Polish roads to na­tional sovereignty. The Poles “know how combat” but they “do not know how to fight,” Norwid writes, at the same time pointing to the importance of spiritual independence, which in his opinion is more meaningful than the political one. Wilhelm Coindre (UKSW) turns toward interesting in­dependence themes in the works of Maria Dąbrowska. The school strike in Kalisz in 1905 became an inspiration for that writer to undertake deep reflection about what the coming independence is to be like. The triptych is closed by the article by Karol Samsel (UW) on a little-known “post-ro­manticistally entangled” intellectual independence journalism of Joseph Conrad, providing a very interesting analysis from the perspective of the intertextual method, as a precise deconstruction of a highly sophisticated, elegant “literary game.” The second part of the issue consists of a number of highly diverse, but in any case interesting essays. The team of five authors (a setting to which we are not accustomed to in the humanities): Aleksandra Smołka- Majchrzak, Jakub Lickiewicz, Thomas Nag, Conrad Ravnanger, and Marta Makara-Studzińska present the results of their research combining clinical medicine and cultural studies, analyzing the effectiveness of tools to evaluate training geared to prevent aggressive behavior towards medi­cal staff from an intercultural perspective. Further, we include a cross-sec­tional, historical-cultural analysis of the significance of church music in the history of the Church by Fr. Robert Tyrała (UPJPII). An interesting proposal for interpretation of contemporary marketing strategies of book promotion, and more broadly, the “celebritization” of authors, was stud­ied by Edyta Żyrek-Horodyska (Jagiellonian University) on the example of a journalist and writer-reporter Mariusz Szczygieł, who perfectly illus­trates these transformations in the space of media activity (especially so­cial media), where the writer becomes not only an author but also a pro­tagonist of their work. The media study by Olga Białek-Szwed (KUL), in which the author aims to present correlations between contemporary civi­lization and cultural transformations and the situation of the human be­ing as a consumer of the mass media in the 21st century, shows the speci­ficity of some mechanisms governing contemporary media, such as media voyeurism, the so-called online living, or the metaphor of the synopticon. The issue closes with a text by Paweł Krokosz (UPJPII), under the in­triguing title Od przedawcy pierożków do generalissimusa [From pie seller to the generalissimo], bringing closer the little-known figure of Alexander Mienshykov, a man from the social lowlands, who made friends with Tsar Peter I and managed to achieve considerable wealth, prominent state posi­tions and the highest ranks of command in the Russian army and war fleet. He even tried unsuccessfully, after the tsar’s death, to take over the leader­ship of all state affairs. In 1727, he was arrested and convicted to exile in Berezovo, Siberia, with his family. As always, we wish you a pleasant and useful scientific reading!


2019 ◽  
pp. 1-4
Author(s):  
Emily Finch ◽  
Stefan Fafinski

The cover of this book features an open penknife with an impressive range of attachments, set against a bright yellow background. So why did we pick this as the image to capture what we think Criminology Skills is all about? Without turning this into a media studies lesson, the cover says several things to us. First, by its very nature, much crime is hidden. Criminals tend not to want their activities to be made public. Criminology aims to bring criminality into the light: to explore issues such as why people start to offend, the causes and consequences of crime, methods of crime prevention, public perceptions and reactions to crime, measuring and quantifying crime, how the criminal justice system, the police, the courts, the probation and prison service, should deal with offenders, and methods that the state uses, especially the criminal law, in response to crime. Secondly, a penknife is quite capable of causing harm: stabbing or merely cutting someone with a knife could give rise to criminal liability for a range of different offences. Simply waving it at someone could be criminal. What about possession of the penknife in a public place? Or selling one to someone under the age of 16? Is it an offensive weapon or a weapon of offence? These have distinct meanings in the criminal law of England and Wales. Knife crime is a topic that is always of concern in the media. Thirdly, and perhaps, most importantly, a penknife contains a whole selection of different tools that can be used in different situations to make life easier. Several years ago, one of us was asked the question: ‘Why do you make such a fuss about skills? These students are at university. They ought to know how to study by now.’ Our answer is that, yes, perhaps students ...


Author(s):  
Anya Schiffrin

Questions of media trust and credibility are widely discussed; numerous studies over the past 30 years show a decline in trust in media as well as institutions and experts. The subject has been discussed—and researched—since the period between World Wars I and II and is often returned to as new forms of technology and news consumption are developed. However, trust levels, and what people trust, differ in different countries. Part of the reason that trust in the media has received such extensive attention is the widespread view shared by communications scholars and media development practitioners that a well-functioning media is essential to democracy. But the solutions discussion is further complicated because the academic research on media trust—before and since the advent of online media—is fragmented, contradictory, and inconclusive. Further, it is not clear to what extent digital technology –and the loss of traditional signals of credibility—has confused audiences and damaged trust in media and to what extent trust in media is related to worries about globalization, job losses, and economic inequality. Nor is it clear whether trust in one journalist or outlet can be generalized. This makes it difficult to know how to rebuild trust in the media, and although there are many efforts to do so, it is not clear which will work—or whether any will.


Tripodos ◽  
2021 ◽  
Vol 2 (47) ◽  
pp. 87-102
Author(s):  
Enrique Canovaca de la Fuente

The aim of this article is to analyse the impact of COVID-19 on the income models of the Spanish general inter­est press through an in-depth analysis of the case of ‘El Mundo’. This article shows data about the decline in adver­tising, both in printed and digital for­mats, during the first quarter of 2020 and, more specifically, during March. It also reveals that the media platforms with a previously implemented sub­scription system have gained a signif­icant number of new registrations. Not only is ‘El Mundo’ an example of this trend, but also other newspapers such as ‘Eldiario.es’, ‘Ara’, ‘La Razón’ or ‘La Voz de Galicia’. The reader becomes an alternative to lessen advertising losses at a time of global transformation of the industry towards reader-revenue models. Long-term consequences of a probable economic recession once the pandemic effects are reduced are also considered in the analysis. The article also outlines some key points to ensure the viability of newspaper publishers, such as investing in journalists with relevant sources or profiles that know how to manage new digital businesses. Keywords: COVID-19, press, business, subscriptions and advertising.


Author(s):  
Luis Izquierdo Labella

ResumenLa saturación publicitaria es un hecho incontestable. Las marcas no saben cómo llegar al público y las agencias de publicidad buscan nuevas rutas para alcanzar a los consumidores. En esa búsqueda surgen las noticias creadas por las agencias de publicidad para conseguir impactos no pagados en los medios de comunicación. Los publicistas crean campañas originales que ahorran dinero a sus clientes y alcanzan a los públicos a través de las noticias. Los medios caen generalmente en la trampa. Sus programas informativos se quedan con la noticia fabricada con ese fin e ignoran que así su medio pierde los ingresos que antes llegaban como anuncios. Pero, sobre todo, cuentan como noticia lo que, disfrazado de información, en realidad no es más que una puesta en escena para vender una marca.AbstractThe advertising saturation is an indisputable fact. Brands don’t know how to reach the public and advertising agencies are looking for new avenues to reach consumers. In that search advertising agencies create news to get no paid impact on the media. Advertisers create original campaigns to their customers to save money and reach the public through the news. The media generally fall into the trick. Its news programs take the news made exclusively for this purpose and ignore that their enviorement lose advertising revenue that came before as advertisements. But what is more important, the media tell as news what, information disguised is nothing but pure fabrication to sell a brand.Palabras claveNoticia, publicidad encubierta, informativos, saturaciónKeywordsNews, hidden advertising, news programs, saturation


2020 ◽  

Children´s Rights – A Handbook for practioners, ed. by Ingo Richter, Lothar Krappmann and Friederike Wapler. More than twenty years ago, the UN adopted the International Convention on the Rights of the Child. And, finally, after more than twenty years of public dispute, in 2018 the German government decided to incorporate the rights of children into the country’s constitution. But what are children´s rights? What does the UN Convention mean by children´s rights? Have they been implemented in Germany in the past, and how will they look in the future? In this handbook, fifteen legal experts from different fields, such as the family, education, work, the media, migration, data protection, criminality etc., try to find an encompassing answer to these questions. The book has been written for lawyers and social scientists, particularly for those who have to deal with these rights in their everyday work, so that they know how to implement them in the future. With contributions by Hans-Jörg Albrecht | Hans-Peter Füssel | Lothar Krappmann | Gabriele Kuhn-Zuber | Roman Lehner | Thomas Mörsberger | Ingo Richter | ­Stephan Rixen | Kirsten Scheiwe | Sebastian Schiller | Stefanie Schmahl | Daniela Schweigler | Friederike Wapler | Reinhard Wiesner | Linda Zaiane


2018 ◽  
Author(s):  
Annisa Septiani

This paper about critical discourse analysis in media education.Students have used mass media to help them to learn. They get any information from it. Although mass media can help the students to learn, mass media also has a bad effect. For that, the students must know how to critically mass media such as they know the theory of critical practice, critical media literacy and CDA in the education media


2019 ◽  
pp. 85-103
Author(s):  
Abdeljalil El Kadim

In the aftermath of the May 2003 attacks, Moroccans were paralyzed by the magnitude of the event. Political scientists, sociologists, journalists took turns on television sets to try to comprehend the incomprehensible, to label the unspeakable. The trauma was such that society took refuge in denial, arguing the age-old tolerance of Moroccans and their legendary pacifism. Years later, young novelists seize the event; put it in fiction, initiating a work of memory likely to reconcile the community with its painful past. In order to get out of denial, suggest these novelists, one must have the courage to face reality in the front. The terrorist is here. Instead of pretending to ignore him, it would be more judicious, to approach him, to give him the floor, to access the intimacy of his conscience. Hence, amazingly we will discover the limits of our ability to interpret. In the terrorist act, there is nothing to understand. Above all, we must not go back to the usual thought patterns and easy causalities conveyed by the media. This crisis of meaning is expressed aesthetically by challenging the reading grids of the realistic novel. We must not believe that the genesis of horror can be explained by a kind of social determinism. Certainly, information about real allow us to understand, in part, the fact of acting out, of falling into barbarism. But, let's recognize that our understanding emains incomplete. The deep motivations of the terrorist will always escape us. Shifted in his habits, the reader is invited to approach the problem differently and manages to grasp the real dangers of the situation. Basically, the economic and social crisis of Moroccan society is only the tip of the iceberg. Above all, our society suffers from a crisis of the imagination since young people from outlying districts are deprived of the possibility of building their relationship with the world other than through mechanical tasks, which are often degrading. Fragilized by the symbolic misery, they become easy victims of jihadist rhetoric. Other facets of the terrorist emerge then and with them narrative possibilities never updated, including that of a love story endearing in its depth and simplicity. Morality: the story of terrorism could have been different if we had known how to negotiate the education of the imagination of a lost youth; this education is also inexpensive if we know how to go about it. In short, for Moroccan novelists, this reinvigoration of the meaning to which the reader is cornered is the, sine qua non, of any salutary memory work.


2020 ◽  
Vol 5 (2) ◽  
pp. 388
Author(s):  
Henry Elisa ◽  
Tuti Tuti

<p>Vocabulary plays an important role in determining the students’ ability for speaking because it is basic before children can produce words. Therefore, the teacher needs media as a tool to introduce those words to their students in the classroom. Flashcards is one of the media usually used by teachers at kindergartens in the Sintang Regency for teaching vocabulary for young learners. This research aims to evaluate the effects of using flashcard media for teaching vocabulary and identify the teachers’ responses towards the use of flashcard media for teaching vocabulary at kindergartens in Sintang Regency, West Kalimantan. This descriptive research qualitative research as an evaluation study is designed to explore the effects of the media on the students and teachers’ perspective. The data in this research were gathered through questionnaires with fifty-one participants and a semi-structured interview with five participants in Sintang Regency. The data analysis techniques used scale Likert in order researchers know how the use of flashcards by the teachers. The study’s results revealed that teachers believe that using flashcards is essential for teaching vocabulary to young learners. Thus, the teachers have various flashcards that can be applied for teaching vocabulary to young learners, for using colourful flashcards with different sizes. It is expected that this research gives references and knowledge for the kindergarten teachers who teach young learners so they could use the same media but with different types of flashcards types. </p>


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