Reforming Higher Education: The Case of Jordan's Hospitality and Tourism Sector

2016 ◽  
pp. 378-390
Keyword(s):  
Higher Education ◽  
Tourism Sector ◽  
Hospitality And Tourism

scholarly journals Developing Hospitality, Travel and Tourism Industry through University Curriculum (Assessed Internship Programs and Part-Time Work Schemes)

2021 ◽  
Author(s):  
Ali Hyasat
Keyword(s):  
Tourism Industry ◽  
Education Programs ◽  
New Graduates ◽  
Travel And Tourism ◽  
University Curriculum ◽  
Tourism Sector ◽  
Time Work ◽  
Part Time ◽  
Hospitality And Tourism ◽  
Internship Programs

The purpose of the study was to identify and rank the most important skills expected by the hospitality and tourism employers from new graduates for working in the hospitality and tourism sector on giving direction to the improvement of hospitality and tourism higher education programs in Jordan.

scholarly journals Developing Hospitality, Travel and Tourism Industry through University Curriculum (Assessed Internship Programs and Part-Time Work Schemes)

2021 ◽  
Author(s):  
Ali Hyasat
Keyword(s):  
Tourism Industry ◽  
Education Programs ◽  
New Graduates ◽  
Travel And Tourism ◽  
University Curriculum ◽  
Tourism Sector ◽  
Time Work ◽  
Part Time ◽  
Hospitality And Tourism ◽  
Internship Programs

The purpose of the study was to identify and rank the most important skills expected by the hospitality and tourism employers from new graduates for working in the hospitality and tourism sector on giving direction to the improvement of hospitality and tourism higher education programs in Jordan.

scholarly journals ON THE ISSUE OF PROFESSIONAL TRAINING OF TOURIST PERSONNEL IN THE MIDST OF THE COVID-19 PANDEMIC

2021 ◽  
Vol 2 (67) ◽  
pp. 36-38
Author(s):  
O. Polyakova
Keyword(s):  
Higher Education ◽  
World Economy ◽  
Professional Training ◽  
Training System ◽  
Tourism Industry ◽  
Tourism Sector ◽  
The World

The current pandemic has revealed a number of vulnerabilities of the world economy to global threats of this level, including the tourism sector. This article examines the issue of digitalization of higher education in the context of the formation of a flexible and sustainable training system for the tourism industry against the backdrop of the COVID-19 pandemic.

The Training of Intellectual Capital in the Tourism Sector Based on the Development of Professional Skills

2019 ◽  
pp. 199-211
Author(s):  
Rosa María Rivas García ◽  
Jésica Alhelí Cortés Ruiz ◽  
Sandra Viridiana Cortés Ruiz
Keyword(s):  
Higher Education ◽  
Competitive Advantage ◽  
Intellectual Capital ◽  
Tourism Industry ◽  
Professional Skills ◽  
Tourism Sector ◽  
Definition Of

The objective of this chapter is to offer an approach to the generation of competitive advantage in the tourism industry based on the definition of intellectual capital and its relationship with professional competences in tourism, which is why the topic of educational competences in higher education is described, since professional skills are achieved through these. Subsequently, the exploration of the intellectual capital concept and the conception of tourism is presented. Finally, the relation of the thematic axes of this chapter is presented to incorporate the conclusion that describes that the educational competences in higher education applied by professionals in the tourism industry will result in the productivity and profitability of the organizations known as intellectual capital.

Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector

2012 ◽  
pp. 27-51
Author(s):  
Chad Lin
Keyword(s):  
Risk Factors ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Study Approach ◽  
Tourism Sector ◽  
Key Issues ◽  
Hospitality And Tourism ◽  
The Impact

The hospitality and tourism sector is one of fastest growing sectors in Australia and in the world. In order to become more efficient and effective in delivering products and services to customers via the use of ICT, hospitality and tourism organizations have to rethink the ways in which they build relationships with their customers by initiating electronic customer relationship management (eCRM) projects. Inappropriate eCRM decision-making and implementation can result in multi-million dollar losses, which can translate into a loss of competitiveness. Therefore, the case study approach was conducted to: (1) identify potential ICT costs and risk factors involved in eCRM initiatives in general; and (2) identify and examine key issues in the implementation of eCRM in the Australian hospitality and tourism sector. The contribution of this book chapter is two-fold. First, it offers hospitality and tourism executives with a more realistic insight about the impact of their eCRM investments on their business. Second, potential key issues, costs and risk factors associated with eCRM implementation are presented to assist these organizations in dealing with these challenges.

Raising standards for hospitality and tourism education in Malaysia

2020 ◽  
Vol 12 (2) ◽  
pp. 199-206
Author(s):  
Kashif Hussain ◽  
Abdul Murad Ahmad ◽  
Neethiahnanthan Ari Ragavan ◽  
Quee Ling Leong
Keyword(s):  
Higher Education ◽  
Tourism Industry ◽  
Private Higher Education ◽  
Ministry Of Education ◽  
Content Type ◽  
Secondary Sources ◽  
Awareness Campaigns ◽  
Tourism Education ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Education

Purpose The purpose of this paper is to present a briefing on milestones of Malaysia Centre of Tourism and Hospitality Education (MyCenTHE) regarding its role as a nation-building exercise in developing human capital talent for future sustainable hospitality and tourism in Malaysia. Under a national initiative by the ministry of education, hospitality and tourism educational institutes in the country have set out to better prepare graduates for industry. MyCenTHE aspires to build a hospitality and tourism cluster (threefold) so that Malaysia is able to increase its annual output of hospitality and tourism personnel from 20,000 in 2009 to 50,000 in 2020 and increase the share of graduates with diploma- or degree-level awards from 13% to 50% by 2020. These expectations can only be achieved by creating a sustainable pool of workers for this sector. It was in this context for which “MyCenTHE” was conceived. Design/methodology/approach The current study is based on documentary analysis of secondary sources, qualitative in nature, and presents a case study of MyCenTHE with its key accomplishments in promoting hospitality and tourism education in Malaysia. Findings The hospitality and tourism industry in Malaysia is set to create 600,000 new job opportunities and in so doing, will need many more skilled, work-ready graduates in the coming decade. This paper highlights the collective efforts of the private higher education sector together with some selected public institutions (polytechnics) under the umbrella of the ministry of education through the MyCenTHE platform in promoting hospitality and tourism education nationwide via national awareness campaigns, conferences, skill competitions, seminars, forums and corporate social responsibility projects. Originality/value This paper is of value in its own context and in particular support from ministry and related authorities, 26 institutions of higher education working together, approaches to hundreds of local schools and thousands of audiences/participants in awareness campaigns.

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