Propaganda, Public Relations, and Public Opinion

2020 ◽  
pp. 48-61
Author(s):  
Cayce Myers
Keyword(s):  
Public Opinion ◽  
Public Relations

scholarly journals La ceremonia de entrega de los Premios Princesa de Asturias y la teoría de las relaciones públicas: la organización de actos como técnica de gestión de la comunicación en las instituciones | The award ceremony of the Princess of Asturias Awards and the th

2016 ◽  
Vol 3 (5) ◽  
pp. 101
Author(s):  
Marta Pulido
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Secondary Data ◽  
Data Sources ◽  
Specific Technique ◽  
Communication Management ◽  
Award Ceremony ◽  
Secondary Data Sources ◽  
Historical Moment

Las relaciones públicas deben concebirse como un proceso de gestión de las relaciones al servicio de la gestión de la comunicación de las corporaciones y las instituciones. En este contexto, el objetivo principal de este trabajo es analizar la Ceremonia de entrega de los Premios Princesa de Asturias como una técnica específica de relaciones públicas institucionales orientada a la legitimación y notoriedad de la Casa Real y los sucesivos Herederos a la Corona ante la opinión pública nacional e internacional, trasladando la imagen de continuidad y normalidad democrática. Para lograr la consecución de este objetivo principal, este trabajo realiza una revisión teórica sustentada en el uso de fuentes de datos secundarios, fundamentalmente bibliográficos y archivísticos. Los resultados evidencian utilidad de la organización de actos como herramienta de gestión de la opinión pública para vehicular y difundir los mensajes institucionales pertinentes en cada momento histórico.  _________________________Public relations should be conceived as a process of managing relationships at the service of communication management of corporations and institutions. In this context, the main objective of this work is to analyze the Ceremony of delivery of the Prizes Princess of Asturias as a specific technique of institutional public relations oriented to the legitimation and notoriety of the Royal House and the successive Heirs to the Crown before the, national and international, public opinion, transferring the image of continuity and democratic normality. In order to achieve this main objective, this work makes a theoretical revision based on the use of secondary data sources, mainly bibliographic and archival. The results show usefulness of the organization of acts as a tool for public opinion management to disseminate and disseminate relevant institutional messages in each historical moment.

scholarly journals RITUAIS ANTICRISES: como as organizações se preparam para situações adversas de imagem

2018 ◽  
Vol 4 (6) ◽  
pp. 926-943
Author(s):  
Luiz Alberto De Farias ◽  
Sergio Andreucci
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Crisis Management ◽  
Organizational Identity ◽  
Crisis Communication ◽  
National Market ◽  
Palabras Clave ◽  
The Press

O artigo descreve os rituais e as estratégias de relações públicas utilizadas pelas assessorias de comunicação de empresas e organizações dos diversos segmentos, atuantes no mercado nacional, realizadas por meio de ações, programas e planos estruturados de gestão de crises.  Analisa ainda as vulnerabilidades da identidade, imagem e reputação organizacionais, os processos narrativos, as táticas aplicadas, a preparação dos porta-vozes, a função dos comitês de crises, a efetividade na intermediação das relações entre as organizações e a imprensa e as suas interfaces com a opinião pública.   PALAVRAS-CHAVE: relações públicas; crise; comunicação; opinião pública; reputação.     ABSTRACT The article describes the rituals and strategies of public relations used by the communication advisors of companies and organizations of the various segments, operating in the national market, through actions, programs and structured plans of crisis management. It also analyzes the vulnerabilities of organizational identity, image and reputation, narrative processes, tactics applied, preparation of spokespersons, the role of crisis committees, effectiveness in mediating relations between organizations and the press and their interfaces with public opinion.   KEYWORDS: public relations; crisis; Communication; public opinion; reputation.     RESUMEN El artículo describe los rituales y las estrategias de relaciones públicas utilizadas por las asesorías de comunicación de empresas y organizaciones de los diversos segmentos, actuantes en el mercado nacional, realizadas a través de acciones, programas y planes estructurados de gestión de crisis. Se analizan las vulnerabilidades de la identidad, imagen y reputación organizativas, los procesos narrativos, las tácticas aplicadas, la preparación de los portavoces, la función de los comités de crisis, la efectividad en la intermediación de las relaciones entre las organizaciones y la prensa y sus interfaces con la opinión pública.   PALABRAS CLAVE: relaciones públicas; crisis; la comunicación; opinión pública; reputación.

scholarly journals JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908

2017 ◽  
Vol 16 (3) ◽  
pp. 245-263
Author(s):  
Stephen R. Leccese
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Business Practices ◽  
Progressive Reform ◽  
The Public ◽  
Corporate Public Relations ◽  
The Supreme Court ◽  
History Of ◽  
Standard Oil Company ◽  
Oil Company

When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. This article reassesses the company response by placing it within the wider context of business history in the early twentieth century. It offers a detailed exploration of the public relations initiatives of Standard Oil from 1902 to 1908. Additionally, the article views the affair through the lens of standard corporate practices of the early Progressive Era, when large businesses had only begun to promote favorable public images. It argues that progressive reform inadvertently aided the rise of big business by teaching corporations the importance of promoting favorable public images. This wider context reveals that Standard Oil's public relations response, if unsuccessful, was not as aloof as others have argued. In fact, the company made a concerted effort to change public opinion about its business practices.

Who follows whom? A coincidence analysis of military action, public opinion and threats

2019 ◽  
Vol 56 (6) ◽  
pp. 753-766 ◽  
Author(s):  
Tim Haesebrouck
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Public Support ◽  
Causal Link ◽  
Causal Connection ◽  
Islamic State ◽  
Military Operations ◽  
National Interests ◽  
Military Action ◽  
The Public

Does public opinion act as a constraint on military action, are ordinary citizens the easily manipulated targets of the public relations efforts of their governments, or does the general public react as assertively to threats as decisionmakers? This article examines the causal connection between military action, public opinion and threats. Empirically, it focuses on the pattern of EU member state participation in two recent military operations: the 2011 intervention in Libya and the operation against the self-proclaimed Islamic State (IS). Three competing causal models on the relationship between threats, public opinion and military action were derived from the scholarly literature and tested with coincidence analysis. The results of the analysis show that public opinion acted as a constraint on executives during the Libya operation. However, there was no direct causal link between public opinion and military participation in the operation against IS, in which both military action and public support were an effect of threat. More generally, the results suggest that the context of the intervention is decisive for the relation between threat, military action and public support. More specifically, whether public opinion constitutes a constraint on military action or is an effect of threats to national interests depends on whether these threats are clear and tangible.

scholarly journals Blurred Shots: Investigating the Information Crisis Around Vaccination in Italy

2020 ◽  
pp. 000276422091024
Author(s):  
Alessandro Lovari ◽  
Valentina Martino ◽  
Nicola Righetti
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Opinion ◽  
Public Relations ◽  
Health Communication ◽  
News Media ◽  
Media Coverage ◽  
Social Consequences ◽  
Combining Data ◽  
Italian Context

This article aims at exploring a case of information crisis in Italy through the lens of vaccination-related topics. Such a controversial issue, dividing public opinion and political agendas, has received diverse information coverage and public policies over time in the Italian context, whose situation appears quite unique compared with other countries because of a strong media spectacularization and politicization of the topic. In particular, approval of the “Lorenzin Decree,” increasing the number of mandatory vaccinations from 4 to 10, generated a nationwide debate that divided public opinion and political parties, triggering a complex informative crisis and fostering the perception of a social emergency on social media. This resulted in negative stress on lay publics and on the public health system. The study adopted an interdisciplinary framework, including political science, public relations, and health communication studies, as well as a mixed-method approach, combining data mining techniques related to news media coverage and social media engagement, with in-depth interviews to key experts, selected among researchers, journalists, and communication managers. The article investigates reasons for the information crisis and identifies possible solutions and interventions to improve the effectiveness of public health communication and mitigate the social consequences of misinformation around vaccination.

The Mass Communicators, Public Relations, Public Opinion and Mass Media

1959 ◽  
Vol 23 (3) ◽  
pp. 347
Author(s):  
William G. Werner ◽  
Charles S. Steinberg
Keyword(s):  
Public Opinion ◽  
Mass Media ◽  
Public Relations

scholarly journals At the Bar of Public Opinion: A Brief for Public Relations.

1939 ◽  
Vol 13 (2) ◽  
pp. 128
Author(s):  
John Price Jones ◽  
David M. Church
Keyword(s):  
Public Opinion ◽  
Public Relations

The evidence of compelling arguments in agenda building

2014 ◽  
Vol 18 (1) ◽  
pp. 101-116 ◽  
Author(s):  
Hyejoon Rim ◽  
Jin Hong Ha ◽  
Spiro Kiousis
Keyword(s):  
Public Health ◽  
Public Opinion ◽  
Public Relations ◽  
Media Coverage ◽  
News Coverage ◽  
Agenda Building ◽  
Content Type ◽  
The Public ◽  
Health Authorities ◽  
Information Subsidies

Purpose – This paper aims to explore the links among health authorities’ public relations efforts, news media coverage, and public perceptions of risk during the H1N1 pandemic outbreak. Design/methodology/approach – This study used a triangulation of research methods by comparing public relations materials, media coverage, and public opinion. The data were collected from a federal government web site, national newspapers, and national polls. Findings – The data revealed a positive relationship between information subsidy attention and media attention to the H1N1 disease as well as the severity attribute. The salience of the severity attribute in information subsidies was linked with increased H1N1 salience in media coverage, extending the testing of the compelling-arguments hypothesis to an agenda-building context. However, there was no association between salience of the severity attribute and public risk perceptions. Research limitations/implications – The study provides evidence for public relations effectiveness. However, the limited influence of the severity frame on the public's risk perception suggests a gap between news coverage and the public's view. Framing that effectively empowers the public to engage in desired behavior should be further studied for the success of a public health campaign. The study is limited to examining the severity attribute. A future study should pay more attention to different issue attributes or other frames. The media sample was limited to newspapers and thus lacks generalizability. Originality/value – The study contributes to public relations scholarship by demonstrating how information subsidies influence media agendas and public opinion in a health communication context. The public health authorities’ role in influencing media agenda should be stressed.

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