scholarly journals RITUAIS ANTICRISES: como as organizações se preparam para situações adversas de imagem

2018 ◽  
Vol 4 (6) ◽  
pp. 926-943
Author(s):  
Luiz Alberto De Farias ◽  
Sergio Andreucci

O artigo descreve os rituais e as estratégias de relações públicas utilizadas pelas assessorias de comunicação de empresas e organizações dos diversos segmentos, atuantes no mercado nacional, realizadas por meio de ações, programas e planos estruturados de gestão de crises.  Analisa ainda as vulnerabilidades da identidade, imagem e reputação organizacionais, os processos narrativos, as táticas aplicadas, a preparação dos porta-vozes, a função dos comitês de crises, a efetividade na intermediação das relações entre as organizações e a imprensa e as suas interfaces com a opinião pública.   PALAVRAS-CHAVE: relações públicas; crise; comunicação; opinião pública; reputação.     ABSTRACT The article describes the rituals and strategies of public relations used by the communication advisors of companies and organizations of the various segments, operating in the national market, through actions, programs and structured plans of crisis management. It also analyzes the vulnerabilities of organizational identity, image and reputation, narrative processes, tactics applied, preparation of spokespersons, the role of crisis committees, effectiveness in mediating relations between organizations and the press and their interfaces with public opinion.   KEYWORDS: public relations; crisis; Communication; public opinion; reputation.     RESUMEN El artículo describe los rituales y las estrategias de relaciones públicas utilizadas por las asesorías de comunicación de empresas y organizaciones de los diversos segmentos, actuantes en el mercado nacional, realizadas a través de acciones, programas y planes estructurados de gestión de crisis. Se analizan las vulnerabilidades de la identidad, imagen y reputación organizativas, los procesos narrativos, las tácticas aplicadas, la preparación de los portavoces, la función de los comités de crisis, la efectividad en la intermediación de las relaciones entre las organizaciones y la prensa y sus interfaces con la opinión pública.   PALABRAS CLAVE: relaciones públicas; crisis; la comunicación; opinión pública; reputación.

2019 ◽  
Author(s):  
ANNISA

Implementation of Public Relations or Public Relations is the entire implementation and application of the role of public relations in an organization / agency / company that has been planned, and organized with the aim of creating and maintaining mutual understanding and connecting between companies and their communities. These objectives can be applied through various programs / programs that benefit companies and the public in supporting them with information openness. This research aims to study and describe the Public Relations Implementation of the PSDA Office to foster good relations with external publics such as the press, agreements, and others. information. In a good relationship made by the Public Relations Department of the PSDA to reporters in the disclosure of information through the form of activities of forming personal contacts, press releases, and contingency plans. The good relations of PSDA Public Relations with Cross-Chancellors in information disclosure are coordinating activities, inviting the Governor, providing assistance, and holding social activities. The good relations of PSDA Public Relations with Universities in information disclosure are through apprenticeship / job training / street vendors, as well as holding World Water Day seminars.


2018 ◽  
Vol 39 (1) ◽  
pp. 43-52 ◽  
Author(s):  
Yan Jin ◽  
Augustine Pang ◽  
Joshua Smith

Purpose The purpose of this paper is to explore the veracity of the contingency model of ethical crisis communication by examining the factors of influence in a time of crisis including what constitutes ethics in a time of crisis; the role of public relations (PR) practitioners as the “moral conscience” of an organization and perceptions of the PR’ role within top management. Design/methodology/approach In-depth interviews were conducted among ten senior PR managers with crisis communication experience in North America. Findings This research identifies and investigates six ethical variables – the nature of the crisis, the role of top management, the activism of stakeholders, government regulation/intervention, the diversity of cultures and the exposure to external business environments – and their potential influences on an organization’s communication practices. Research limitations/implications The qualitative approach does not produce generalizable results. In addition, the authors could have interviewed more people, although the authors have reached information saturation in analyzing the interview data based on the ten interviews conducted. Practical implications Insights from this exploratory study contribute to answering the “how” questions with empirical data that enhance the clarity on the roadmap of ethical factors in crisis communication practice. Originality/value Unlike other conceptual work that explores moral philosophies in ethics, this study aims to offer a practical approach – rather than a philosophical argument and persuasion – that is rooted in the practitioner’s world.


2018 ◽  
Vol 7 (10) ◽  
pp. 181 ◽  
Author(s):  
Martina Topić ◽  
Ralph Tench

This paper analyzed the coverage on the anti-sugar debate and the supermarket industry in the British press, in a period between 2014 and 2015. Using social responsibility of the press theory and a qualitative two-tier content analysis, we first conducted a documentary analysis of public relations materials (press releases and surveys published by Action on Sugar as a main anti-sugar advocate in the UK), and then we traced these public relations materials in the press coverage. We also analyzed whether some sources are preferred more than others by focusing on the nature of quoted sources and whether the media give a voice to everyone, both the anti-sugar activists and the relevant industry figures who claim that sugar is not the only reason for the current obesity problem in the UK. The results show that the media have not given a representative voice to the industry but only to the anti-sugar NGOs, thus opening a question of journalism standards and the extent the press could be considered as socially responsible in this particular case.


2019 ◽  
Vol 57 (2) ◽  
pp. 260-276
Author(s):  
Finn Frandsen ◽  
Winni Johansen

In this study, we investigate a sample of 15 popular crisis management books (PCMBs), written by crisis consultants and published between 1986 and 2018 in the United States or in the United Kingdom. The aim of the study is to examine (1) how the authors of PCMBs position themselves in front of their readers, clients, and competitors, including public relations professionals and academics; (2) how they understand and present organizational crises and the practice of crisis management and crisis communication as their field of expertise; and (3) how they promote this expertise using various types of message strategies and rhetorical packaging. The findings of the study reveal that PCMBs are more diverse than expected and that they cover important aspects of crisis management often neglected by academic publications. The article concludes with some implications for practice, research, and education.


2021 ◽  
Vol 3 (2) ◽  
pp. 411-422
Author(s):  
Nazarullah

This study attempts to describe the communication strategies used and various kinds of activities carried out by UIN Ar-Raniry public relations in establishing relationships with the press media. The research method used in this study is the qualitative method with a descriptive approach. The data sources of this study were obtained from respondents as the primary data source through several stages in the form of observations records, in-depth interviews, and documentation. The data analysis was performed by using descriptive qualitative analysis techniques through three flows of activities that were carried out simultaneously, namely data reduction, data presentation, and conclusion drawing. The result of the study revealed that the role of public relations of UIN Ar-Raniry in establishing relations with the press media has been going well. It can be seen from the communication strategies used and the various forms of activities that is organized by UIN Ar-Raniry public relation in developing relations with the press media. The communication strategy used is a two-way symmetrical and Reciprocity communication strategy that conforms to the principles of media relations. Several kinds of activities carried out by UIN Ar-Raniry public relations in developing relationships with the press media are Press Coverage, Press Conference, Press Release, Press Statement, Press Interview, and Electronics Communications. Meanwhile, the informal activities are Press Reception and Morning Coffee.


2020 ◽  
Vol 2 (2) ◽  
pp. 187-202
Author(s):  
Arsih Amalia Chandra Permata ◽  
Maulina Pia Wulandari ◽  
Rachmat Kriyantono

The aim to be achieved is to know the efforts of crisis management. The research was conducted at the University of Brawijaya in 2010-2019, based on the view of the Rector of the University of Brawijaya during his tenure, as well as a plan to deal with the crisis at Brawijaya University in 2020-2025. This evaluative study was conducted using a qualitative approach and in-depth interview methods. The informant interviewed by the Chancellor who served in the period 2010-2019, the head of UB's Public Relations. The results of this study will describe or construct in-depth interviews with research subjects so that they can provide a clear picture of Crisis Management in UB since 2010-2019. The method used in this research is indepth interviews (intensive interviews) or intensive interviews (intensive interviews) and most are not structured. To maintain data quality using checking with triangulation. The results showed that the crisis at the university which was classified specifically, had not been interpreted as a crisis in the body of the organization itself, the role of public relations was also more focused on fostering good relations with the media.


2014 ◽  
Vol 13 (03) ◽  
pp. C02 ◽  
Author(s):  
Charlotte Autzen

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication


1994 ◽  
Vol 34 (303) ◽  
pp. 542-563 ◽  
Author(s):  
André Durand

The Franco-Prussian War of 1870 had shown just how difficult it was to ensure respect for international law during actual fighting. Mutual accusations of violations of the Geneva Convention, or more generally of the customary laws of war, showed that neither the scope of humanitarian law nor the dissemination of its principles had been sufficient to avert excesses by the combatants. The protection of medical services and of the wounded should remain independent of the conduct of hostilities. But violations of the law of war, whether real or imagined, inevitably undermine the implementation of the Convention. Public opinion (quickly aroused), the press (always keen on shoring up the spirit of resistance), and governments themselves never miss an opportunity to highlight or exaggerate criminal acts committed by the adversary and to make a blanket condemnation of all enemy combatants.


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