Transportation is a live wire for national development regardless of a nation industrial capacity, population or technological development. It gives expressions to policy initiative in areas like health, education, employment, etc., and in the absence of it, these facilities would be inaccessible. Viable operating strategies for public transport between Federal University of Agriculture, Abeokuta (FUNAAB), Ogun State Nigeria Campus and Camp Terminus in Abeokuta were evolved. Traffic study was conducted for seven (7) days to determine traffic volume and peak periods (morning and evening) along the route. Questionnaires were administered to the road users to obtain factors (availability of vehicles, travel time from Camp Terminus to FUNAAB, road condition, operational cost, comfortability of the vehicle) needed to generate operating strategies. These factors were subjected to statistical analysis. The traffic volume revealed that Private cab had the highest traffic flow for a.m. peak period (8: 00 – 9: 00 am) from Mondays to Thursdays while Public cab had the highest on Fridays to Sundays, and at the pm peak period (4:00 – 5:00 pm), Public cabs had the highest traffic volume on Wednesdays, Saturdays and Sundays while the Private cabs had the highest on the rest days of the week. The analysis of the sampled population showed that public cab had the least total time travel (36.1 minutes) followed by mini- bus (37.8 minutes) while the school bus had the highest (43.7 minutes) and this justified the reason why 40% of the population choose to travel by public cab, 33% by mini– bus and 27% by the school bus. However, for the viability of the operating strategies, more public cab and min-buses should be provided to ply the road because of their lesser travel time, also provision of more school buses because of the large number of passengers they carry per trip should be provided.