Building Competitive Advantage in the Process of Business Growth: The Case of Bulgarian Technology-based SMEs

Author(s):  
Kiril Todorov ◽  
Iliya Kereziev
Kybernetes ◽  
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Babak Ziyae ◽  
Majid Vagharmousavi

Purpose Strategic entrepreneurship (SE) is effective in the formation of business strategies that involve simultaneous opportunity-seeking and advantage-seeking behaviors. SE revitalizes firms to achieve competitive advantage in the current turbulent markets. The purpose of this paper is to understand in more detail how SE influences business growth (BG) through the lens of dynamic capabilities (DC) theory. Design/methodology/approach Using a quantitative research method and structural equation modeling technique, the measurement and structural models were developed to test the research hypotheses. For this purpose, a survey was conducted among 159 internet of thing (IoT)-based companies in Iran. Findings The findings show that DC theory provides the theoretical underpinning to describe the effect of SE and its dimensions on entrepreneurial opportunity recognition (EOR). Results also reveal that EOR mediates the relationship between SE and BG. Furthermore, this research empirically verifies that organizational entrepreneurship and value creation moderate the relationship between EOR and BG. Originality/value IoT identifies a pathway for continuous change that helps to improve firms’ competitiveness and innovation. This paper provides a new insight into how Iranian IoT-based companies can enhance their SE to recognize entrepreneurial opportunities and gain competitive advantage. Mainly, this study singles out and discusses the variegated features that characterize the implementation of SE by Iranian IoT-based companies having different characteristics.


Author(s):  
Orlando Lima Rua

The purpose of this chapter is to analyze the linkage between intangible resources and competitive advantage. The author uses a quantitative approach based on a survey data from 247 Portuguese small and medium-sized enterprises (SMEs) from the textile industry. Findings suggest that intangible resources have a positive and significant influence on competitive advantage, either by cost leadership or differentiation. This chapter presents further evidences of the strategies that SMEs managers should pursue and policy makers should promote. This study deepens our understanding and provides novel insights into strategic management literature, since it combines multiple factors and has obtained the importance of each construct in SMEs business growth.


2021 ◽  
Vol 2021 (1) ◽  
pp. 43-56
Author(s):  
Yunusa Ademu ◽  
Folashade Olufunke Obaje ◽  
Rotimi Grace Gift Otitolaiye

This study aimed at determining the effects of knowledge management and creation capability on the performance of SMEs in Kogi State. The research survey design was adopted for this study. For data analysis, descriptive and inferential analytical techniques were used. The analytical techniques employed are survival analysis and multiple regression analysis (stepwise). Findings showed that socialization has a significant effect on the competitive advantage of both Small and Medium Enterprises in Kogi State; externalization has a significant effect on the competitive advantage of Medium Enterprises in Kogi State; the combination of resources can predict the competitive advantage of both Small and Medium Enterprises in Kogi State. Findings further showed that combination, internalization, socialization, and externalization strongly and significantly predict the business growth of SMEs in Kogi State. The study concluded that the ability of SME owners to manage knowledge can translate into a better chance of achieving the enterprise's goals. The study recommended that SME owners should channel their knowledge creation towards socialization and a combination of resources; owners of Medium Enterprises should take advantage of knowledge creation through externalization to facilitate sustainable competitive advantage in Kogi State. Furthermore, SME owners and economic stakeholders should find alternative ways of promoting effective knowledge management and creation in Kogi State.


2022 ◽  
pp. 44-60
Author(s):  
Edna Mngusughun Denga ◽  
Narasimha Rao Vajjhala ◽  
Sandip Rakshit

Digital marketing is a growing trend day by day, with internet marketing concepts becoming a powerful medium for digital marketing and electronic devices such as cell phones, digital billboards, tablets and laptops, portable game devices, and many gadgets that help in digital marketing. In this chapter, the role of digital marketing in assisting companies to achieve a sustainable competitive advantage was analyzed. The outbreak of the COVID-19 pandemic has put an end to companies' sales and business growth predictions, and digital marketing is no exception. Digital marketing will be at the forefront as many marketers might be looking for creative ways to sell online, reduce lead costs, increase click-through rates and conversion rates, and seek out what's new in digital marketing. This chapter focuses on understanding digital marketing concepts and how firms can achieve a competitive edge using various examples. This chapter reviews the different digital marketing concepts and strategies adopted by major global companies.


2019 ◽  
Vol 70 (02) ◽  
pp. 147-153
Author(s):  
MUHAMMAD ABRAR ◽  
SAFEER ASIF ALI ◽  
SAJJAD AHMAD BAIG ◽  
FIZA AMJAD ◽  
SHABBIR RIZWAN ◽  
...  

This research study focused on the role of innovation for creating competitive advantage and organic textiles products improvement to develop the organic textiles business in global markets for Pakistan. In this study, innovation is used as a competitive strategy by Pakistani respondents to compete globally. The most critical success factors of organic textile identified in this research include quality, certification (GOTS or Organic Exchange), customer services, brand image,and some other success factors. The theoretical contribution of this study includes the discovery of the types of innovation which exist in organic textile and in which forms these innovations prevail in this industry


2021 ◽  
Vol 3 (217) ◽  
pp. 38-41
Author(s):  
Natalia Lopatova ◽  

The article considers cybersecurity as an opportunity for further business growth and a source of competitive advantage. The main cyber risks that can lead to serious and destructive consequences for companies are identified. The article substantiates the need for strategic management of risks arising in the information space against the background of expanding the cyber threat landscape, as well as an integrated approach to making investment decisions in the field of cybersecurity. The key aspects of forming effective information security programs are identified.


2019 ◽  
Vol 2 (2) ◽  
pp. 109-118
Author(s):  
Sesilya Kempa ◽  
Truly Gladys Setiawan

The changed lifestyle of Ambon city residents influenced cafe business growth in Am­bon. This research aims to determine the effect of entrepreneurial orientation on strategic en­tre­pre­neurship used by cafes and their impact on competitive advantage. The type of re­se­arch used in this research is quantitative research using an accidental sampling technique. The data col­lection process was carried out by distributing 50 questionnaires to the owners or ma­na­gers of cafes in Ambon. From 50 questionnaires that have been distributed, only 41 qu­es­ti­onnaires (82% response rate) cn be processed further using partial least square (PLS) method. This research found out that entrepreneurial orientation affects strategic en­tre­pre­ne­urship, stra­tegic entrepreneurship affects competitive advantage, and entrepreneurial ori­en­tation affects com­petitive advantage through strategic entrepreneurship. The magnitude of the influence of each is 0.724; 0.511; and 0.370. In this research, the entrepreneurial ori­en­ta­tion of the owner and manager of the cafe did not affect the competitive advantage of the cafe at all.


Author(s):  
Deepak Tandon ◽  
Naliniprava Tripathy ◽  
Neelam Tandon

In the business growth models in the corporate scenario, mergers and acquisitions is the key buzzword. Entrepreneurs with a paucity of cash balance and various motives for their poor performance are key targets of mergers. Consolidation of the market share at times leading to competitive advantage with inorganic opportunities to growth seems to be the pace of the era. When it comes to financial consolidation, balance sheet analysis plays a complicated role. In order to improve reliability, relevance in business combinations, IND-AS103 plays a vital role. IND-AS is applicable to the companies with a net worth of Rs 250 Crs, otherwise companies GAAP is applicable. An attempt has been made by the authors through the Idea and Vodafone merger explaining the recognition of identifiable assets, liabilities assumed, and the NCI (non-controlling interest) as per the guidelines of IND-AS103. Through a case, the authors have emphasized the recognition of goodwill acquired in the entrepreneurial enterprise derived from the bargain price.


1995 ◽  
Vol 9 (1) ◽  
pp. 47-51
Author(s):  
C.M. Kirk ◽  
P.H. Winsley

The use of technology to gain competitive advantage is emerging internationally as one of the key strategic issues for modern enterprises in the rapidly changing environment of the 1990s. Much of New Zealand's steadily declining economic performance over the last 30 years has been attributed to a lack of R&D investment and technological innovation. In response to this, the Technology for Business Growth Programme was introduced in 1990 by the government with the primary aim of catalysing an ‘R&D’ culture in industry. This article sets out the Programme's aims and actions in the context of the culture and attitudes that have been prevalent in New Zealand business, and assesses its success to date.


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