scholarly journals Twitter jako narzędzie zarządzania wizerunkiem

2021 ◽  
Vol 9 (3) ◽  
pp. 507-533
Author(s):  
Wojciech Maguś
Keyword(s):  
Quantitative Analysis ◽  
Political Communication ◽  
Low Cost ◽  
European Parliament ◽  
National Election ◽  
Management Tool ◽  
Election Campaign ◽  
Image Management ◽  
Election Campaigns ◽  
Image Creation

Twitter as an Image Management Tool Twitter is becoming an increasingly popular tool used for political communication, especially in election campaigns. It is also an important element of image creation. Due to its functionalities, it allows for quick, low-cost reaching of recipients. As part of the article, over 130,000 entries from the period of the 2019 European Parliament election campaign in Poland were subject to quantitative analysis. The activity of 397 people running from six national election committees was analyzed. Every second candidate applying for a mandate as an MEP used this service. The article is an attempt to answer whether and to what extent popularity on Twitter translated into the electoral result.

scholarly journals STYLISTIC FEATURES OF RUSSIAN AND KAZAKHSTAN PRE-ELECTION POLITICAL SLOGANS

2020 ◽  
Author(s):  
A. Sh. Tleulesova ◽  
◽  
A. N. Nugumanova ◽  
Keyword(s):  
Political Communication ◽  
Election Campaign ◽  
Election Campaigns ◽  
Specific Element ◽  
Political Linguistics

Such a specific element of political communication as a slogan, which is often used within the election campaign, has been to the present day a less studied issue in the Russian and Kazakh political linguistics. Nowadays this genre of political text is being mainly mastered by the sociologists, politologists, image-makers, etc., dealing with the issues of electoral technologies. This article deals with the study of stylistic features of a political slogan which are characteristic for the election campaigns of Russia and Kazakhstan held in the period of recent decades. The results of the study show that the main purpose of their use is to enhance the expressiveness of the statement. This allows us to conclude that the language of political slogans has great opportunities and resources to implement this impact. It also becomes apparent that persuasiveness is one of the key functions of the slogan's pragmatic functions.

scholarly journals Zarządzanie komunikacją kandydatów na premiera w serwisie Facebook w wyborach parlamentarnych w Polsce w 2019 roku

2021 ◽  
Vol 9 (3) ◽  
pp. 411-427
Author(s):  
Robert Rajczyk
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Qualitative Method ◽  
Prime Minister ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Election Campaigns ◽  
Communication Management ◽  
Parliamentary Elections ◽  
Council Of Ministers

Prime Minister Candidates’ Communication Management on Facebook During Parliamentary Elections Campaign 2019 in Poland The article presents the results of a research, which was carried out in the last month of the parliamentary election campaign in 2019. In this research, the processes of communication conducted by candidates for deputies, Mateusz Morawiecki and Małgorzata Kidawa-Błońska, representing two rival parties (PiS and KO), were analysed – both candidates were simultaneously appointed as potential presidents of the Council of Ministers. The research was carried out using the qualitative method, taking into account the content of the profiles of both candidates on Facebook. Research results are part of the stream of analyzes, devoted to the importance of social media during election campaigns, as well as in the processes of political communication conducted by politicians.

scholarly journals Awareness of Spitzenkandidaten in the 2019 European elections: The effects of news exposure in domestic campaign contexts

2020 ◽  
Vol 7 (2) ◽  
pp. 205316802091533
Author(s):  
Katjana Gattermann ◽  
Claes de Vreese
Keyword(s):  
European Commission ◽  
Survey Data ◽  
European Parliament ◽  
European Countries ◽  
Election Campaign ◽  
Election Campaigns ◽  
European Elections ◽  
Important Prerequisite

With the introduction of the so-called Spitzenkandidaten procedure, by which European party families nominate lead candidates for the post of President of the European Commission for European elections, the European Parliament (EP) sought to raise voter awareness and engagement by personalizing the campaigns. This article studies candidate recognition with respect to Spitzenkandidaten, which is an important prerequisite in the study of personalization effects on voter behaviour. We use novel survey data collected in 10 European countries in the 2019 EP election campaign ( n = 17,027). The article focuses on the role of voters’ news exposure in various media and argues that news exposure is crucial for candidate recognition, but its effect is contingent upon the domestic campaign context. The article is the first to show that the campaign context matters to the extent that news exposure is particularly relevant in those domestic contexts in which Spitzenkandidaten were not previously present. In other campaign contexts additional news exposure adds little to the effect of news exposure on candidate recognition. The results have important implications for understanding EP election campaigns.

From incidental exposure to intentional avoidance: Psychological reactance to political communication during the 2017 German national election campaign

2020 ◽  
pp. 146144482090210
Author(s):  
Frank Marcinkowski ◽  
Pero Došenović
Keyword(s):  
Political Communication ◽  
Online Survey ◽  
Online Communication ◽  
Psychological Reactance ◽  
National Election ◽  
Election Campaign ◽  
Cross Sectional ◽  
Passive Learning ◽  
Incidental Exposure ◽  
The Difference

This article deals with potential effects of incidental online exposure to political information (IOEP) on the German electorate during the 2017 national election campaign. We argue that the difference in currently unexpected and generally unwanted exposure to political online communication is crucial to the study of IOEP effects. While the former might result in “passive learning,” we hypothesize that–based on psychological reactance theory–the latter may be linked to defensive reactions with undesirable consequences among those who already are alienated from politics. Using cross-sectional data from an online survey among 1100 eligible voters, we can demonstrate that IOEP correlates with reactance in substantial segments. The study’s results are indicating, that the viral character of online campaigning may lead to the opposite of what was intended: voters are not only “trapped,” but might be repelled instead. Further empirical elaboration dealing with causal assumptions is encouraged.

scholarly journals Genuine effects of vote advice applications on party choice: Filtering out factors that affect both the advice obtained and the vote

2017 ◽  
Vol 25 (3) ◽  
pp. 291-302 ◽  
Author(s):  
Jan Kleinnijenhuis ◽  
Jasper van de Pol ◽  
Anita MJ van Hoof ◽  
André PM Krouwel
Keyword(s):  
Political Parties ◽  
National Election ◽  
Media Content ◽  
Election Campaign ◽  
Election Campaigns ◽  
Party Change ◽  
Panel Surveys ◽  
Party Choice ◽  
Voting Advice Applications

Previous research shows effects of the advice from voting advice applications (VAAs) on party choice. These effects could be spurious because common antecedent factors like prior voting, a voter's prior issue positions and election campaign news may explain both party choice and the opinions someone reports to the VAA, and hence the voting advice obtained from the VAA. Often VAAs will advise users to opt for parties that they were already likely to vote for, based on antecedent factors. Here, three-wave panel surveys and media content data for the Dutch national election campaigns of 2010 and 2012 are employed. In spite of spurious correlations resulting from common antecedent factors, genuine VAA effects show up, especially for doubting voters. Party change based on positive VAA-advice for a party is least likely (a) for voters who already have an abundance of antecedent factors in favour of that party anyway, and (b) for those without a single antecedent factor in favour of that party. Genuine VAA effects imply that VAAs make it less easy for political parties to neglect each other's owned issues, because VAAs weigh issues equally for each party.

No Interaction on Instagram

2020 ◽  
pp. 33-51
Author(s):  
Uta Russmann ◽  
Jakob Svensson
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Political Communication ◽  
National Election ◽  
Election Campaign ◽  
Quantitative Content Analysis ◽  
Interaction Processes ◽  
Quantitative Content ◽  
Social Media Platforms

This chapter addresses a neglected issue within the field of social media and political communication. It focuses on interaction processes on Instagram asking how political parties used Instagram—a platform that is centered around images—when engaging in interaction with their followers on the platform. The focus is on political parties' use of Instagram in the 2014 Swedish national election campaign. This gives an impression of the first attempts of political parties' use of this communication platform. The quantitative content analysis focuses on Instagram images including their captions and comments (posts) that Swedish parties published four weeks prior to Election Day. The results suggest that not much changes on Instagram compared to other social media platforms: Swedish political parties hardly used Instagram to interact with their followers, and the very few interactions taking place did not contribute to the exchange of relevant and substantive information about politics. Interaction and deliberation are also not enhanced by the images.

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