Visual Communication in Election Campaigns: An Analysis of Election Posters in the 2008 Austrian National Election Campaign

2011 ◽  
Vol 1 (3) ◽  
pp. 139-146 ◽  
Author(s):  
Lore Hayek
Keyword(s):  
Visual Communication ◽  
National Election ◽  
Election Campaign ◽  
Election Campaigns

scholarly journals Twitter jako narzędzie zarządzania wizerunkiem

2021 ◽  
Vol 9 (3) ◽  
pp. 507-533
Author(s):  
Wojciech Maguś
Keyword(s):  
Quantitative Analysis ◽  
Political Communication ◽  
Low Cost ◽  
European Parliament ◽  
National Election ◽  
Management Tool ◽  
Election Campaign ◽  
Image Management ◽  
Election Campaigns ◽  
Image Creation

Twitter as an Image Management Tool Twitter is becoming an increasingly popular tool used for political communication, especially in election campaigns. It is also an important element of image creation. Due to its functionalities, it allows for quick, low-cost reaching of recipients. As part of the article, over 130,000 entries from the period of the 2019 European Parliament election campaign in Poland were subject to quantitative analysis. The activity of 397 people running from six national election committees was analyzed. Every second candidate applying for a mandate as an MEP used this service. The article is an attempt to answer whether and to what extent popularity on Twitter translated into the electoral result.

scholarly journals Genuine effects of vote advice applications on party choice: Filtering out factors that affect both the advice obtained and the vote

2017 ◽  
Vol 25 (3) ◽  
pp. 291-302 ◽  
Author(s):  
Jan Kleinnijenhuis ◽  
Jasper van de Pol ◽  
Anita MJ van Hoof ◽  
André PM Krouwel
Keyword(s):  
Political Parties ◽  
National Election ◽  
Media Content ◽  
Election Campaign ◽  
Election Campaigns ◽  
Party Change ◽  
Panel Surveys ◽  
Party Choice ◽  
Voting Advice Applications

Previous research shows effects of the advice from voting advice applications (VAAs) on party choice. These effects could be spurious because common antecedent factors like prior voting, a voter's prior issue positions and election campaign news may explain both party choice and the opinions someone reports to the VAA, and hence the voting advice obtained from the VAA. Often VAAs will advise users to opt for parties that they were already likely to vote for, based on antecedent factors. Here, three-wave panel surveys and media content data for the Dutch national election campaigns of 2010 and 2012 are employed. In spite of spurious correlations resulting from common antecedent factors, genuine VAA effects show up, especially for doubting voters. Party change based on positive VAA-advice for a party is least likely (a) for voters who already have an abundance of antecedent factors in favour of that party anyway, and (b) for those without a single antecedent factor in favour of that party. Genuine VAA effects imply that VAAs make it less easy for political parties to neglect each other's owned issues, because VAAs weigh issues equally for each party.

scholarly journals Het effect van lokale verkiezingscampagnes op politieke kennis. De case van de Antwerpse lokale verkiezingen

2014 ◽  
Vol 42 (1) ◽  
Author(s):  
Jonas Lefevere ◽  
Christophe Lesschaeve
Keyword(s):  
Panel Data ◽  
Political Knowledge ◽  
National Election ◽  
The Other ◽  
Election Campaign ◽  
Local Elections ◽  
Election Campaigns ◽  
The Public ◽  
Media Attention ◽  
Local Election

The effect of local election campaigns on political knowledge. The case of the Antwerp local elections The effect of local election campaigns on political knowledge. The case of the Antwerp local elections Political knowledge is crucial for the functioning of democracy: only informed citizens can cast a substantiated vote. Therefore, it is especially important that citizens are informed during election campaigns. Indeed, election campaigns can educate the public on the various parties and candidates. However, extant research mostly focuses on national election campaigns. Local election campaigns often get less (media) attention, yet have been seldom researched. In this paper we investigate whether citizens also learn during local election campaigns. We use panel data collected during the 2012 Antwerp local election campaign. We find that although the campaign did cause slight knowledge gains, it mainly increased the existing knowledge gap between well- and ill-informed citizens. On the other hand the campaign did amend some other gaps: uncertain voters learned more, and voters learned most about parties they evaluated highly.

scholarly journals A New Approach for Allocating a New Party's Budget during an Election Campaign

PCD Journal ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 23-45
Author(s):  
Irit Talmor ◽  
Osnat Osnat Akirav
Keyword(s):  
Resource Allocation ◽  
Election Campaign ◽  
Pareto Principle ◽  
Election Campaigns ◽  
New Parties ◽  
New Approach ◽  
Confidential Data ◽  
User Friendly ◽  
Campaign Advertising

During pre-election campaigns, parties make great efforts to persuade constituents to vote for them. Usually, new parties have smaller budgets and fewer resources than veteran parties. Generally, the more heterogeneous the party’s electorate, the more critical the issue of resource allocation. This paper presents a method for new parties to efficiently allocate campaign advertising resources and maximise voters. The model developed uses the Pareto principle and multi-criteria approach, integrating the party’s confidential data together with official open-to-all data. We implemented the model on a specific new party during the intensive political period before the April 2019 elections in Israel, finding that the model produced clear and unbiased results, and this made it effective and user-friendly for strategy teams and campaign managers.

Free airtime of election committees in Poland compared with similar solutions in other countries. The attitude of Poles to free election broadcasts in the Polish public media

2020 ◽  
Vol 18 (1) ◽  
pp. 227-237
Author(s):  
Agnieszka Łukasik-Turecka
Keyword(s):  
Likert Scale ◽  
Election Campaign ◽  
Survey Questionnaire ◽  
Election Campaigns ◽  
Appropriate Use ◽  
Research Results ◽  
The Public ◽  
Public Media ◽  
Similar Solutions ◽  
The Right

The principle of equal electoral opportunities is implemented, inter alia, by allocating free airtime to political entities. In Poland, like in many other countries, the authorized committees have the right to use the public media’s airtime free of charge during election campaigns. The present article’s objective is to show the Polish solutions in this domain compared with the regulations in other countries and to present the research results and their analysis concerning Poles’ attitude to free election broadcasts – including their assessment of the broadcasts as a source of knowledge about candidates and parties taking part in the election campaign. The studies were carried out based on the survey questionnaire, which was compiled using the five-level Likert scale. The sample was selected by the stratifiedquota method (N = 971). The conclusions resulting from the survey suggest the need to retain the regulation that enables political entities in Poland to use free election broadcasts during election campaigns. At the same time, they point out that it is necessary to seek more advantageous forms and content to put airtime to appropriate use during the campaign period.

Old Media, New Media Sources

2013 ◽  
Vol 4 (2) ◽  
pp. 1-20 ◽  
Author(s):  
Kevin Wallsten
Keyword(s):  
New Media ◽  
Small Group ◽  
Print Media ◽  
News Coverage ◽  
National Election ◽  
Election Campaigns ◽  
Political Blogs ◽  
Extensive List

This paper contributes to the growing literature on how “new media” is influencing “old media” by tracking references to an extensive list of political blogs in stories run by seventeen prominent print media outlets during the last ten years. The findings presented here show that although journalists frequently use political bloggers as sources in their news coverage, they only reference certain blogs in certain ways at certain times. To be precise, journalists turn to political blogs primarily during national election campaigns and this turn is commonly in the direction of a relatively small group of interactive, liberal blogs.

scholarly journals Urban Policy in Election Campaigns – The Case of the Presidents of the Biggest Cities of Lower Silesia

2015 ◽  
Vol 3 (1) ◽  
pp. 47-59
Author(s):  
Kamil Glinka
Keyword(s):  
Social Media ◽  
Local Government ◽  
Urban Policy ◽  
Election Campaign ◽  
Election Campaigns ◽  
Marketing Activity ◽  
Marketing Actions ◽  
The Relationship ◽  
Lower Silesia

Abstract The main aim of the article is to present the relationship between urban policy and the marketing activity of the presidents of Wrocław, Wałbrzych, Legnica, and Jelenia Góra during the period of the 2014 local government election campaign. Analysis of the marketing activity of the presidents, conducted via chosen social media, enables presentation of the most important conditions and reasons for using urban policy in the competition for the support of citizens – potential voters. First, it will show that the marketing actions of a president during an election campaign are not the means of creating the image of a city but gaining the support of voters. Second, the analysis will prove that the election message constructed by presidents is based on the actions conducted in the various areas of urban policy.

scholarly journals ‘The enemy within’: Campaign attention and motivated reasoning in voter perceptions of intra-party conflict

2020 ◽  
pp. 135406882090640
Author(s):  
Carolina Plescia ◽  
Sylvia Kritzinger ◽  
Jakob-Moritz Eberl
Keyword(s):  
Information Processing ◽  
Motivated Reasoning ◽  
Election Campaign ◽  
Election Campaigns ◽  
Individual Level ◽  
Party Strategies ◽  
Voter Perceptions ◽  
Broad Interest ◽  
Over Time

In spite of broad interest in internal party dynamics, with previous literature relatedly demonstrating that voters are not oblivious to party infighting, very little attention has been paid to the antecedents of voter perceptions of intra-party conflict. This article addresses this research deficit with the support of empirical evidence gathered over the course of the 2017 Austrian national election campaign. The study examines variations in perceived intra-party conflict over time, both across parties and within the same party. We find that although voter perceptions largely mirror actual distinctions in intra-party fighting, conspicuous individual-level variations can also be identified owing to attention to the election campaign and motivated reasoning in information processing. These results have important consequences for our understanding of voter perceptions of intra-party conflict and the role of election campaigns, with potential implications for party strategies during election campaigns.

Forward with Fairness? Industrial Relations under Labor in 2008

2009 ◽  
Vol 51 (3) ◽  
pp. 285-296 ◽  
Author(s):  
Rae Cooper
Keyword(s):  
Industrial Relations ◽  
National Election ◽  
Election Campaign ◽  
The Face ◽  
The Government ◽  
Work Choices

The Rudd government was elected in late 2007 after a national election campaign centred squarely on industrial relations. In 2008, with a massive mandate, the government presented key pieces of legislation to the Australian parliament, aimed at moving away from the Howard government's Work Choices and toward implementing the `Forward with Fairness' election policy. The government's substantive industrial relations legislation — the Fair Work Bill — was introduced late in 2008 to widespread, though not universal, approval from trade unionists and, at first, muted acceptance and, later, and in the face of deteriorating economic circumstances, sharper criticism from employer groups.

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