No Interaction on Instagram

Author(s):  
Uta Russmann ◽  
Jakob Svensson

This chapter addresses a neglected issue within the field of social media and political communication. It focuses on interaction processes on Instagram asking how political parties used Instagram—a platform that is centered around images—when engaging in interaction with their followers on the platform. The focus is on political parties' use of Instagram in the 2014 Swedish national election campaign. This gives an impression of the first attempts of political parties' use of this communication platform. The quantitative content analysis focuses on Instagram images including their captions and comments (posts) that Swedish parties published four weeks prior to Election Day. The results suggest that not much changes on Instagram compared to other social media platforms: Swedish political parties hardly used Instagram to interact with their followers, and the very few interactions taking place did not contribute to the exchange of relevant and substantive information about politics. Interaction and deliberation are also not enhanced by the images.

2019 ◽  
Vol 23 (1) ◽  
pp. 55-65
Author(s):  
Achmad Bayu Chandrabuwono ◽  
Atika Rusli ◽  
Andika Sanjaya

The Regional Head Candidates use advertisements on TVRI South Kalimantan to influence the public and get votes during the 2018 Regional Election campaign. The research uses a descriptive quantitative research type. Descriptive method aims to describe systematically the facts or characteristics of certain populations factually and accurately. This type of research uses quantitative content analysis. The findings state that effective advertising must contain creative and attached messages. According to our research, we conclude that political advertising in South Kalimantan is less effective. Prospective Regional Heads cannot rely on this type of advertising as the main campaign tool. They have to improvise with other media.Keywords: Political Communication, Political Advertisiement, Television. ABSTRAKPara Calon Kepala Daerah menggunakan iklan untuk mempengaruhi masyarakat dan memperoleh suara selama kampanye.Penelitian menggunakan jenis penelitian deskriptif kuantitatif. Metode deskriptif bertujuan melukiskan secara sistematis fakta atau karak-teristik populasi tertentu secara faktual dan cermat. Tipe penelitian menggunakan analisis isi kuantitatif.Hasil temuan menyatakan iklan yang efektif harus mengandung pesan-pesan kreatif dan melekat. Menurut riset kami, kami menyimpulkan bahwa iklan politik di Kalimantan Selatan kurang efektif., Para Calon Kepala Daerah tidak dapat bergantung pada jenis iklan ini sebagai alat kampanye utama. Mereka harus berimprovisasi dengan media lain..Kata kunci: Komunikasi politik, iklan politik, televisi


2018 ◽  
Vol 62 (4) ◽  
pp. 512-531 ◽  
Author(s):  
Jeanine P. D. Guidry ◽  
Lucinda L. Austin ◽  
Kellie E. Carlyle ◽  
Karen Freberg ◽  
Michael Cacciatore ◽  
...  

The Syrian refugee crisis, started in 2011, has resulted in millions of Syrians fleeing their homes: 6.6 million have been internally displaced and more than 4.6 million have fled the country. This flow of refugees has led to both humanitarian efforts to assist refugees and growing views of refugees as a threat to receiving countries’ security and autonomy. Sentiments about the still-growing crisis are increasingly expressed on social media platforms, including visual ones like Instagram and Pinterest. However, little is known about what and how information about refugees is presented on these platforms. The current study addresses this gap by conducting a quantitative content analysis of a random sample of 750 Instagram posts and 750 Pinterest posts to evaluate and compare visual and textual messaging surrounding this crisis. Results show that Pinterest messages more frequently depict security-concern sentiment and include more unique visual components than Instagram. Across platforms, security-concern posts were more likely to be framed thematically; whereas most humanitarian-concern posts were framed episodically. The study concludes with a discussion of implications for communication scholars and practitioners that may inform the development of visual-based social-mediated messaging.


Author(s):  
Sam Vander Kooy

This paper explores the contents of the Vancouver Public Library’s Facebook, Instagram, Twitter, and YouTube feeds between September 1st and November 30th, 2020 to better understand how each social media platform is being used to communicate with stakeholders. This quantitative content analysis of each platform’s usage, content, and engagement highlights some important trends libraries should be aware of concerning both the use of multiple social media platforms and the evaluation of their current social media strategies.


Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.


1970 ◽  
Vol 20 (2) ◽  
Author(s):  
Florence Van Hove

This thesis focuses on the question of the renewal of relations between media actors and audiences in the context of the digital transformation of journalism and the advent of social media. It is based on a qualitative and a quantitative content analysis of tweets related to twelve francophone news threads in 2011 and 2016. The results mainly show a gap between uniform and unidirectional uses of Twitter by media actors and the diversified, personal and interactive uses of news on Twitter by audiences. Findings suggest the persistence of long-standing trends in the relations between media actors and audiences – which remain asymmetrical (and tend to become stronger in this sense) despite the possibilities of social interactions offered by the microblogging tool Twitter – and a “resistance” by media actors, especially journalists, to change institutionalized journalistic practices.


2021 ◽  
Vol 40 (3) ◽  
Author(s):  
Margareta Salonen ◽  
Elisa Kannasto ◽  
Laura Paatelainen

Societal discussions flow on social media platforms that are studied by researchers in multiple ways and through various kinds of data sets that are extracted from them. In the studies of these discussions, multimodality unravels the semiotic modes that are communication resources through which meanings are socially and culturally created and expressed. In addition, the viewpoint of affordances can be used for viewing the functions of social media platforms and their discussions. Furthermore, this review was conducted to better understand how social media comments are researched from the perspective of multimodality in the context of digital journalism and political communication. A systematic literature review and qualitative content analysis were used as methods. The review discovered that the studies under review were not that high in multimodality and that text as an individual mode was the most common one. Furthermore, Twitter was the most researched platform and the one where the use of modes was more thoroughly explained.


Obra digital ◽  
2016 ◽  
pp. 39-59 ◽  
Author(s):  
Laura Alonso-Muñoz ◽  
Susana Miquel-Segarra ◽  
Andreu Casero-Ripollés

El uso de Twitter como herramienta estratégica para la comunicación política se ha incrementado notablemente durante los últimos años, especialmente en periodo de campaña electoral. El objetivo de esta investigación es examinar el grado de cumplimiento de los principios dialógicos atribuidos a las redes sociales. Para ello se aplica la técnica del análisis de contenido cuantitativo a los tuits publicados por los principales partidos españoles (PP, PSOE, Podemos y Ciudadanos) durante las elecciones generales de 2015. Los resultados demuestran que pese al elevado número de publicaciones realizadas por los cuatro partidos, ninguno aprovecha el potencial dialógico de Twitter.Untapped communication potential. Twitter as a mechanism for generating dialogue in an electoral campaignAbstractThe use of Twitter as strategic tool for political communication has increased considerably in recent years, particularly during electoral campaigns. The main goal of this paper is to examine the degree of compliance with the principles of dialogue attributed to social media. To achieve this, a quantitative content analysis was carried out on the tweets shared by the main Spanish political parties during the 2015 General Elections. The results show that although a high number of tweets were made by the four political parties during this period, none of them took advantage of the full potential of dialogue on Twitter.Keywords: Twitter, social media, political communication, electoral campaign, digital media


2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Jason Brian Garcia

The present study examined the prevalence of gender stereotypes displayed in photograph uploads of newborns in the mobile social media application, Instagram. A quantitative content analysis was performed on a sample of 120 of the most recent photograph uploads with the hashtag streams “#newbornbabyboy” and “#newbornbabygirl”. 60 of these images consisting of each newborn females and males, collected between the 26th and 27th of March, 2014. Results showed that newborn baby boys were only portrayed in a gender-stereotypical manner where the most predominant clothing colour worn was blue. For girls, the results also revealed a gender-stereotypical pattern as pink was the most displayed clothing colour. There was no significant difference found between male and female newborns in how often they were accessorized. The primary source of the photograph uploads were most often the babies’ mothers.


Journalism ◽  
2016 ◽  
Vol 18 (7) ◽  
pp. 781-800 ◽  
Author(s):  
Karin Wahl-Jorgensen ◽  
Mike Berry ◽  
Iñaki Garcia-Blanco ◽  
Lucy Bennett ◽  
Jonathan Cable

This article reconsiders the concepts of balance and impartiality in journalism, in the context of a quantitative content analysis of sourcing patterns in BBC news programming on radio, television and online in 2007 and 2012. Impartiality is the cornerstone of principles of public service broadcasting at the BBC and other broadcasters modelled on it. However, the article suggests that in the case of the BBC, it is principally put into practice through juxtaposing the positions of the two main political parties – Conservative and Labour. On this basis, the article develops the idea of the ‘paradigm of impartiality-as-balance.’ This paradigm prevails despite the news organisation’s commitment to representing a broader range of opinion. The paradigm of impartiality-as-balance means that only a narrow range of views and voices are heard on the most contentious and important issues. Further, it results in reporting that focuses on party-political conflict, to the detriment of a journalism which provides much-needed context.


2017 ◽  
Vol 13 (1) ◽  
pp. 17-33 ◽  
Author(s):  
Eisa Al Nashmi ◽  
David Lynn Painter

Based on Goffman’s theories of self-presentation and framing, this exploratory investigation adapted Videostyle and Webstyle protocols to analyse the 2016 US presidential primary candidates’ Snapchat posts. This quantitative content analysis ( N = 871) coded for the visual content, production techniques, nonverbal content and frames used by the five candidates who used Snapchat as a strategic tool to engage voters throughout the course of the 2016 US primary campaign. The results indicate Clinton (D) deviated from the other candidates in the visual and nonverbal content as well as the frames used in her snaps. The implications of these findings on gendered self-presentation theory as well as inferences about the campaigns’ strategic social media motivations and effectiveness are also explored.


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