scholarly journals Tourism destinations information seeking and dissemination behaviors on social networking sites

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Nguyen Minh Dang ◽  
Vo Thanh Thao
Keyword(s):  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Information Seeking ◽  
Point Of View ◽  
Opinion Leaders ◽  
Marketing Activities ◽  
Tourism Destinations ◽  
Emerging Themes ◽  
Modern Form

Social networking sites (SNS) are a modern form of communication used by the young people across the world. Many young people discuss on forums and exchange information, opinions on SNS. This study empirically examines the effects of consumer opinion leadership (COL) and consumer susceptibility to interpersonal influence (CSII) on young people’s tourism destinations information seeking and dissemination behavior on SNS from consumers’ point of view. The study aimed to answer the following questions: Does COL and CSII affect young people’s tourism destinations information seeking and dissemination behavior on SNS? Is there gender difference in young people’s tourism destinations information seeking and dissemination behavior on SNS? The data generated from various instruments were organized into emerging themes to validate the findings. The results indicated COL and CSII only affected tourism destinations information seeking and dissemination behaviors on SNS of young people. Gender was not supported by the research. These findings suggest that, marketing activities and tactics should be engaged to attract opinion leaders.

Social Media Activities

2014 ◽  
pp. 88-103
Author(s):  
Kristina Heinonen
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Conceptual Framework ◽  
Social Networking Sites ◽  
User Behavior ◽  
Social Connection ◽  
Message Boards ◽  
Online Ratings ◽  
Online Message Boards ◽  
Marketing Activities

Consumers are increasingly consuming, participating, contributing, and sharing different types of online content. This is influencing the marketing activities traditionally controlled and performed by companies. The aim of this chapter is to conceptualize the activities consumers perform in social media. Social media denote content created by individual consumers such as online ratings or verbal reviews, online message boards/forums, photos/video sites, blogs, tags, and social networking sites. A conceptual framework for consumers' social media activities is developed and qualitatively substantiated. Social media activities are based on the motives for the activities, including information, social connection, and entertainment. The chapter contributes to research on social media and online communities by describing user behavior and motivations related to the user-created services. Managerially, the study deepens the understanding of different challenges related to users' activities on social media and the motivations associated with those activities.

The Benefits of Social Networking Sites in Building Reputation for Enterprises

2019 ◽  
pp. 65-85
Author(s):  
María Victoria Carrillo-Durán ◽  
Juan Luis Tato-Jiménez
Keyword(s):  
Literature Review ◽  
Social Networking ◽  
Competitive Advantage ◽  
Social Networking Sites ◽  
Point Of View ◽  
Digital Environment ◽  
Short Term

This chapter aims to clarify the role of social networking sites (SNSs) such as Facebook, Twitter, and LinkedIn in building the reputation of enterprises. SNSs have a vast potential in the digital environment to build reputation and thus a long-term competitive advantage for companies. The chapter opts for a literature review with which to discuss the difficulties and possibilities companies have in building reputation through SNSs. The SNSs used in companies are marketing-centered. Engagement is promoted only with customers, and is short-term and centered on results instead of being long-term and centered on competitive advantage and promoting engagement with different stakeholders. This issue is not dependent on the size of the company. Instead, it is dependent on understanding the concept of reputation from a strategic point of view, with companies adapting their management to their own particularities and to the different possibilities offered by SNSs.

The Impact of Social Networking Websites on the Education of Youth

2011 ◽  
pp. 1880-1892
Author(s):  
Sunitha Kuppuswamy ◽  
P. B. Shankar Narayan
Keyword(s):  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Negative Impact ◽  
Daily Life ◽  
Social Networking Websites ◽  
The Impact ◽  
Pedagogical Principles

Social networking websites like Orkut, Facebook, Myspace and Youtube are becoming more and more popular and has become part of daily life for an increasing number of people. Because of their features, young people are attracted to social networking sites. In this paper, the authors explore the impact of social networking sites on the education of youth. The study argues that these social networking websites distract students from their studies, but these websites can be useful for education based on sound pedagogical principles and proper supervision by the teachers. Moreover, the research concludes that social networking websites have both positive as well as negative impact on the education of youth, depending on one’s interest to use it in a positive manner for his or her education and vice versa.

scholarly journals The value of social networking sites in hotels

2019 ◽  
Vol 22 (2) ◽  
pp. 114-132 ◽  
Author(s):  
Sarah Diffley ◽  
Patrick McCole
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Customer Value ◽  
Hotel Industry ◽  
Research Area ◽  
Theory And Practice ◽  
Content Type ◽  
Marketing Activities ◽  
The Impact ◽  
Hotel Marketing

Purpose Despite the rapid growth of social networking sites (SNSs), research demonstrating the marketing application of these technologies is lacking. Consequently, this paper aims to explore the impact of SNSs on hotel marketing activities. Design/methodology/approach An exploratory study was used. Adopting a key informant approach, in-depth interviews were conducted with 14 respondents in the hotel industry, who use SNSs as part of their hotel marketing efforts. Findings Networked interactions facilitated by SNSs can influence the marketing activities of hotels in many ways. This extends to deeper connections and co-creating value with customers to enhance the market offerings and promotional activities of the firm. Not all interviewees capitalised upon the capabilities offered by SNSs. Practical implications SNSs act as a key knowledge resource that can be used by practitioners to create and deliver superior customer value. However, the extent to which this is achieved depends on who is responsible for implementing it. Specifically, those with a more proactive attitude and approach towards marketing on SNSs tend to reap greater benefits. Originality/value Using the service-dominant logic as a guide, this paper offers greater insight into the theory and practice of social media marketing in the hotel industry, an under-studied and fragmented research area.

Information Seeking, Sharing and Use on Religion among Afghan youth in Toronto

2013 ◽  
Author(s):  
Lisa Quirke
Keyword(s):  
Data Collection ◽  
Social Networking ◽  
Social Networking Sites ◽  
Information Seeking ◽  
Exploratory Study ◽  
Participant Observation ◽  
Étude Qualitative ◽  
Etude Qualitative

This poster summarizes the findings of a qualitative, exploratory study on Afghan youth’s information seeking, sharing and use regarding religion. Data collection included interviews and participant observation. Findings included the key role of technology, the iKoran and social networking sites in particular, in facilitating information seeking and sharing on Islam.Cette affiche résume les résultats d’une étude qualitative exploratoire auprès des jeunes femmes afghanes sur leurs pratiques de recherche, de partage et d’utilisation de l’information concernant la religion. Les données recueillies proviennent d’entrevues et d’observation des participantes. Les résultats démontrent le rôle clé de la technologie, iKoran et les sites de réseautage social en particulier, et facilite la recherche et le partage d’information sur l’Islam.

The Role of Social Networking in the Social Reform of Young Society

2015 ◽  
Vol 6 (1) ◽  
pp. 61-75 ◽  
Author(s):  
Emad Abu-Shanab ◽  
Mushera Frehat
Keyword(s):  
Social Networks ◽  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Reform ◽  
Social Issues ◽  
Empirical Test ◽  
Intention To Use ◽  
The Social ◽  
Future Work

Social networks are virtual communication sites that allow its participants to connect, building relationships, and collaborate on social issues. It became part of our lives and spread rapidly among youth. Young people join these sites to keep strong relationships with friends and to make new ones. Therefore, it is important to investigate the factors that influence the intention to use social networking sites (SNSs) to gain better position in the social reform among young people. This study developed an integrated theoretical model which has five major factors that predict the intention to use SNSs. An empirical test was conducted, where a sample of 302 university students and an instrument containing 27 items was used. The results provide consistent evidence that all hypothesized positive associations exist except for the isolation variable. After taking into account different demographic and attitudinal variables, Facebook use still predicted respondents' social reform. The future work might focus on a specific context such as the effects of using social networks on education, and focus on students' environment in education and the influence of social network. Detailed results, conclusions and future work are stated in later sections.

scholarly journals Kids R Us: Online Social Networking and the Potential for Empowerment

2010 ◽  
Vol 8 (2) ◽  
pp. 151-165 ◽  
Author(s):  
Priscilla M Regan ◽  
Valerie Steeves
Keyword(s):  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Theoretical Perspective ◽  
Social Experiences ◽  
Online Social Networking ◽  
Online Media ◽  
The Relationship

Our paper examines the dynamic of surveillance and empowerment from a theoretical perspective, identifies illustrative empirical examples, and perhaps most importantly investigates the practices that maximize the empowerment potential and minimize threats to that potential.In particular, we seek to understand the ways in which young people have adopted or adapted online media in order to deepen their social experiences, build community, and resist measures that seek to limit their online speech and access to information.We posit that there are four different models of the relationship between surveillance and empowerment in the context of young people on social networking sites (SNS).We introduce each of these with a discussion of the dynamic between surveillance and empowerment in each model and some representative examples.Finally, we explore whether there are particular conditions which permit empowerment to emerge in a surveillance environment.

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