Small Business Stories: Surviving and Thriving Amidst the Pandemic
Keyword(s):
The COVID-19 pandemic will leave an enduring mark on North Carolina’s small business community. Using a phenomenological framework, we conducted a series of in-depth semi-structured interviews with small business owners about how they addressed the pandemic’s challenges. Four central themes emerged that illustrate the complexity and nuance of small business resiliency. Our data suggest that to survive and thrive, entrepreneurs had to: (1) be adaptable and willing to pivot, (2) have an entrepreneurial spirit, (3) leverage their social capital, and (4) have the knowledge and ability to apply for aid programs.
2021 ◽
Vol 24
(5)
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pp. 105-131
2016 ◽
Vol 05
(07)
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pp. 35-48
2005 ◽
Vol 10
(01)
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pp. 79-96
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2020 ◽
Vol 35
(12)
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pp. 1957-1969
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2020 ◽
Vol 11
(2)
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pp. 655-668
2021 ◽
Vol 14(63)
(1)
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pp. 103-110