HOW TO AUGMENT TASK AND CONTEXTUAL PERFORMANCE THROUGH EMPLOYEE ENGAGEMENT
Objective: The basic aim of the present study is to examine the impact of vigor and dedication on task as well as on contextual performance of employees in telecom sector of Pakistan. Human asset play their role as backbone in the organization, that’s why organizations in current era focusing on their development and engagement at workplace. Methodology: The present study based on 230 respondents (middle level managers) from private telecom organizations of Islamabad/Rawalpindi. Findings: results of the study show that vigor and dedication positively and significantly affect task and contextual performance of employees. Practical Implication: The present study is beneficial for the management of the Telecom sector within Islamabad/Rawalpindi as well as for other relevant settings. The future study should take into account the other dimensions of engagement and performance, replication of this study in other settings (service oriented / manufacturing organizations) are also recommended.