scholarly journals A Proposed English Syllabus for the Marketing Staff of PT Dharma Medipro

Pujangga ◽  
2015 ◽  
Vol 1 (1) ◽  
pp. 63
Author(s):  
Siti Tuti Alawiyah

<p align="center"><strong><em>ABSTRAK</em></strong></p><p><em>Sejak</em><em> bahasa Inggris digunakan sebagai alat komunikasi dalam dunia bisnis internasional, maka perusahaan-perusahaan pun mewajibkan para karyawannya menguasai bahasa Inggris, terutama untuk staf marketing. Staf marketing dianggap memiliki peranan penting untuk mengembangkan perusahaan dan bertanggung jawab untuk mencari pelan</em><em>g</em><em>gan dan mempromosikan produk perusahaan mereka. Oleh karena itu, PT Dharma Medipro yang memiliki pelanggan asing mewajibkan marketing staffnya meningkatkan kemampuan bahasa Inggris mereka dengan memberikan kursus bahasa Inggris untuk mereka</em><em>.</em><em> Analisa kebutuhan perlu dilakukan sebelum merancang </em><em>silabus </em><em>kursus, dengan cara memberikan kuisioner dan wawancara kepada staf marketing dan manajer marketing  untuk mendapkatkan hal-hal yang berkaitan dengan deskripsi pekerjaan staf marketing. Setelah itu, hasil pengumpulan data analisis kebutuhan diolah untuk membuat silabus kursus mereka. Diyakini bahwa silabus </em><em>yang dibuat </em><em>berdasarkan pada kebutuhan siswa akan lebih efektif dan tujuan siswa untuk belajar bahasa Inggris dapat tercapai dengan baik. Hasil riset menunjukkan bahwa partisipan perlu meningkatkan semua kecakapan</em><em> bahasa Inggis</em><em> mereka terutama, kecakapan berbicara, dan menyimak. Oleh sebab itu, silabus yang diajukan menggabungkan unsur tata bahasa, fungsi, dan situasi yang berhubungan dengan staf marketing PT Dharma Medipro.</em></p><p><strong><em>Kata kunci: staf marketing, ESP, analisis kebutuhan, d</em></strong><strong><em>e</em></strong><strong><em>sain silabus</em></strong></p><p> </p><p align="center"><strong>ABSTRACT</strong></p><p>Since English is used as a means of communication in doing bussiness internationally, companies require their employees to master English, especially their marketing staff. The marketing staff has an important role to develop a company since they are responsible for finding customers and promoting company’s products. Therefore, PT Dharma Medipro whose customers are foreigners requires its marketing staff to improve their English by providing them an English course. Before designing the course, needs analysis was conducted through questionnaires that were distributed to the marketing staff and an interview with a marketing manager to obtain more insights about marketing staff’s job descriptions. Some of the marketing staff were also interviewed. Afterwards, the results of the needs analysis were interpreted to design a syllabus for them. It is believed that the syllabus based on learners’ needs will be more effective and learners’ goal to learn English can be achieved as well. The results indicate that the participants need to improve all skills, particularly speaking and listening. Hence, the proposed syllabus combines structure, functions and situations relevant for the marketing staff of PT Dharma Medipro.</p><p><strong>Key</strong><strong> </strong><strong>words: marketing staff, ESP, needs analysis, syllabus design</strong></p>

2021 ◽  
Vol 2 ◽  
pp. 90
Author(s):  
Jamaluddin Jamaluddin ◽  
Muhammad Hanafi ◽  
Andi Sadapotto

This paper aims to review the development of ESP Syllabus design theory and material adaptation based on the need’s analysis of the students. Besides, it explores and presents the references on the relationship between ESP syllabus design and material adaptation. ESP syllabus design deals with the kinds and importance of a syllabus. The materials in it discuss authenticity, material evaluation, and material writing. Need analysis covers the meaning, type, practice, and register of an analysis.


2021 ◽  
Vol 8(62) (1) ◽  
pp. 27-34
Author(s):  
Dragos-Lucian Rădulescu ◽  
◽  
Delia Marinescu ◽  

The patrimonial liability is the most common form of liability, being attracted in case of non-compliance with the legal norms, in order to protect the social values indispensable for the normal functioning of a company. Legal employment relationships are one of the most common areas in which joint and several liability is applied, namely in the case of work accidents resulting in personal injury to employees, which can cause them including permanent disabilities and can be caused by deficiencies in specific equipment used, as well as the lack of effective training in the field of labour protection. Establishing guilt and attracting civil liability is done in relation to the concrete conditions of the accident, the duties of employees according to job descriptions, but also the concrete actions they performed during the program or in connection with work duties. The article presents the applicability of the legal norms in the matter of civil liability to a practical case in which the courts have held joint and several liability of employees and employers in case of accidents at work, referring to the legal conditions to be met, with implications in criminal law.


2019 ◽  
Vol 5 (1) ◽  
pp. 11
Author(s):  
Marina Chatzikyriakou ◽  
Makrina Zafiri

The present research aims at identifying the way teachers in the Greek private sector become aware of their students’ needs and how they implement this knowledge in course and syllabus design. More specifically, teachers’ beliefs on the role and effectiveness of needs analysis in course and syllabus design were explored through both qualitative and quantitative research methods. The reason for conducting a study of this kind and caliber is the fact that syllabuses are mainly test-oriented within the context of Teaching English as a Foreign Language (TEFL) in private institutes in Greece, as obtaining certificates is the primary goal, and teachers are asked to align courses and syllabuses to their students’ needs. The findings revealed that teachers acknowledge the significance of needs analysis and implement their findings in course design. They also revealed the methods they use in order to become aware of their students’ needs. These results will benefit EFL teachers who want to maximize their potential and facilitate their students’ learning.


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