scholarly journals Audiovisual Translation at the Service of the EU Public Communication 2.0

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Alessandro Maestri

Communication is becoming more and more (audio)visual, social and mobile. This is true not only of the entertainment industry but also of commercial advertising and institutional public communication. Consequently, the audiovisual translation industry is flourishing. Although a growing array of products outside the field of entertainment are being localised and/or made accessible, they have received scant attention so far, whether in academic or professional circles. This is notably the case of the institutional video subgenre. This practice report will first address the importance of using increasingly multilingual and multimodal audiovisual products in EU external communication – a tool for reaching out to more citizens on social media and boosting their active participation at a time when populism and Euroscepticism are on the rise. The focus will then shift to the audiovisual communication of the Council of the EU. Through a case study which aims to investigate the internal localisation in all EU official languages of the “#Europeans” series of videos – produced for the 2019 EU elections – the rest of the paper will then outline the main features of the institutional audiovisual translation subgenre. It will also identify some opportunities for improvement: a more integrated and interdisciplinary approach which – together with reinforced collaboration with academia – could lead to a real multilingual creative process right from the initial steps of the audiovisual production process.

2020 ◽  
Vol 8 (12) ◽  
pp. 1960
Author(s):  
Bettina Schelkle ◽  
Quentin Galland

Microbiome research has recently gained centre-stage in both basic science and translational applications, yet researchers often feel that public communication about its potential overpromises. This manuscript aims to share a perspective on how scientists can engage in more open, ethical and transparent communication using an ongoing research project on food systems microbiomes as a case study. Concrete examples of strategically planned communication efforts are outlined, which aim to inspire and empower other researchers. Finally, we conclude with a discussion on the benefits of open and transparent communication from early-on in innovation pathways, mainly increasing trust in scientific processes and thus paving the way to achieving societal milestones such as the UN Sustainable Development Goals and the EU Green Deal.


2020 ◽  
Vol 8 (3) ◽  
pp. 3-17
Author(s):  
Elena Blagoeva

The impact of the last global economic crisis (2008) on the European economy put a strain on higher education (HE), yet it also pushed the sector towards intensive reforms and improvements. This paper focuses on the “Strategy for the Development of Higher Education in the Republic of Bulgaria 2014-2020”. With a case study methodology, we explore the strategic endeavours of the Bulgarian government to comply with the European directions and to secure sustainable growth for the HE sector. Our research question is ‘How capable is the Bulgarian HE Strategy to overcome the economic and systemic restraints of Bulgarian higher education?’. Because the development of strategies for HE within the EU is highly contextual, a single qualitative case study was chosen as the research approach. HE institutions are not ivory towers, but subjects to a variety of external and internal forces. Within the EU, this is obviated by the fact that Universities obtain their funds from institutions such as governments, students and their families, donors, as well as EU-level programmes. Therefore, to explore how these pressures interact to affect strategic action on national level, the case method is well suited as it enabled us to study the phenomena thoroughly and deeply. The paper suggests the actions proposed within the Strategy have the potential to overcome the delay, the regional isolation and the negative impact of the economic crisis on the country. Nevertheless, the key elements on which the success or failure of this Strategy hinges are the control mechanisms and the approach to implementation. Shortcomings in these two aspects of strategic actions in HE seem to mark the difference between gaining long-term benefits and merely saving face in front of international institutions.


Pharmaceutics ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 48
Author(s):  
Ioana Gherghescu ◽  
M. Begoña Delgado-Charro

Biosimilar medicines expand the biotherapeutic market and improve patient access. This work looked into the landscape of the European and US biosimilar products, their regulatory authorization, market availability, and clinical evaluation undergone prior to the regulatory approval. European Medicines Agency (EMEA, currently EMA) and Food and Drug Administration (FDA) repositories were searched to identify all biosimilar medicines approved before December 2019. Adalimumab biosimilars, and particularly their clinical evaluations, were used as a case study. In the past 13 years, the EMA has received 65 marketing authorization applications for biosimilar medicines with 55 approved biosimilars available in the EU market. Since the first biosimilar approval in 2015, the FDA has granted 26 approvals for biosimilars with only 11 being currently on the US market. Five adalimumab biosimilars have been approved in the EU and commercialized as eight different medicines through duplicate marketing authorizations. Whilst three of these are FDA-approved, the first adalimumab biosimilar will not be marketed in the US until 2023 due to Humira’s exclusivity period. The EU biosimilar market has developed faster than its US counterpart, as the latter is probably challenged by a series of patents and exclusivity periods protecting the bio-originator medicines, an issue addressed by the US’s latest ‘Biosimilar Action Plan’.


Author(s):  
Ioannis Souliotis ◽  
Nikolaos Voulvoulis

AbstractThe EU Water Framework Directive requires the development of management responses aimed towards improving water quality as a result of improving ecosystem health (system state). Ecosystems have potential to supply a range of services that are of fundamental importance to human well-being, health, livelihoods and survival, and their capacity to supply these services depends on the ecosystem condition (its structure and processes). According to the WFD, Programmes of Measures should be developed to improve overall water status by reducing anthropogenic catchment pressures to levels compatible with the achievement of the ecological objectives of the directive, and when designed and implemented properly should improve the ecological condition of aquatic ecosystems that the delivery of ecosystem services depends on. Monitoring and evaluation of implemented measures are crucial for assessing their effectiveness and creating the agenda for consecutive planning cycles. Considering the challenges of achieving water status improvements, and the difficulties of communicating these to the wider public, we develop a framework for the evaluation of measures cost-effectiveness that considers ecosystem services as the benefits from the reduction of pressures on water bodies. We demonstrate its application through a case study and discuss its potential to facilitate the economic analysis required by the directive, and that most European water authorities had problems with. Findings demonstrate the potential of the methodology to effectively incorporate ecosystem services in the assessment of costs and benefits of proposed actions, as well as its potential to engage stakeholders.


Author(s):  
Pantelis Capros ◽  
Marilena Zampara ◽  
Nikos Tasios ◽  
Dimitris Papadopoulos ◽  
Christoph Kost ◽  
...  

AMBIO ◽  
2011 ◽  
Vol 40 (2) ◽  
pp. 210-220 ◽  
Author(s):  
Monica Hammer ◽  
Berit Balfors ◽  
Ulla Mörtberg ◽  
Mona Petersson ◽  
Andrew Quin

2018 ◽  
Vol 20 (2) ◽  
pp. 173-187
Author(s):  
Pauline Melin

In a 2012 Communication, the European Commission described the current approach to social security coordination with third countries as ‘patchy’. The European Commission proposed to address that patchiness by developing a common EU approach to social security coordination with third countries whereby the Member States would cooperate more with each other when concluding bilateral agreements with third countries. This article aims to explore the policy agenda of the European Commission in that field by conducting a comparative legal analysis of the Member States’ bilateral agreements with India. The idea behind the comparative legal analysis is to determine whether (1) there are common grounds between the Member States’ approaches, and (2) based on these common grounds, it is possible to suggest a common EU approach. India is taken as a third-country case study due to its labour migration and investment potential for the European Union. In addition, there are currently 12 Member State bilateral agreements with India and no instrument at the EU level on social security coordination with India. Therefore, there is a potential need for a common EU approach to social security coordination with India. Based on the comparative legal analysis of the Member States’ bilateral agreements with India, this article ends by outlining the content of a potential future common EU approach.


2012 ◽  
Vol 1 (1) ◽  
pp. 15-40 ◽  
Author(s):  
Leonie M.E.A. Cornips ◽  
Vincent de Rooij ◽  
Irene Stengs

This article aims to encourage the interdisciplinary study of ‘languaculture,’ an approach to language and culture in which ideology, linguistic and cultural forms, as well as praxis are studied in relation to one another. An integrated analysis of the selection of linguistic and cultural elements provides insight into how these choices arise from internalized norms and values, and how people position themselves toward received categories and hegemonic ideologies. An interdisciplinary approach will stimulate a rethinking of established concepts and methods of research. It will also lead to a mutual strengthening of linguistic, sociolinguistic, and anthropological research. This contribution focuses on Limburg and the linguistic political context of this Southern-Netherlands region where people are strongly aware of their linguistic distinctiveness. The argument of the paper is based on a case study of languaculture, viz. the carnivalesque song ‘Naar Talia’ (To Italy) by the Getske Boys from the city of Heerlen.


2021 ◽  
Vol 13 (2) ◽  
pp. 23
Author(s):  
Angeliki Kitsiou ◽  
Eleni Tzortzaki ◽  
Christos Kalloniatis ◽  
Stefanos Gritzalis

Social Networks (SNs) bring new types of privacy risks threats for users; which developers should be aware of when designing respective services. Aiming at safeguarding users’ privacy more effectively within SNs, self-adaptive privacy preserving schemes have been developed, considered the importance of users’ social and technological context and specific privacy criteria that should be satisfied. However, under the current self-adaptive privacy approaches, the examination of users’ social landscape interrelated with their privacy perceptions and practices, is not thoroughly considered, especially as far as users’ social attributes concern. This study, aimed at elaborating this examination in depth, in order as to identify the users’ social characteristics and privacy perceptions that can affect self-adaptive privacy design, as well as to indicate self-adaptive privacy related requirements that should be satisfied for users’ protection in SNs. The study was based on an interdisciplinary research instrument, adopting constructs and metrics from both sociological and privacy literature. The results of the survey lead to a pilot taxonomic analysis for self-adaptive privacy within SNs and to the proposal of specific privacy related requirements that should be considered for this domain. For further establishing of our interdisciplinary approach, a case study scenario was formulated, which underlines the importance of the identified self-adaptive privacy related requirements. In this regard, the study provides further insight for the development of the behavioral models that will enhance the optimal design of self-adaptive privacy preserving schemes in SNs, as well as designers to support the principle of PbD from a technical perspective.


Author(s):  
SHARULNIZAM RAMLI ◽  
MOHD ASWAWI ISA ◽  
Shaipuddin Muhammad ◽  
Md Ariff Ariffin

Kajian kes ini bertujuan bagi memperkenalkan suatu bahan berasaskan pokok tumbuhan yang belumpernah digunakan sebelum ini bagi menghasilkan patung wayang kulit Kelantan. Menerusi proses kreatifyang berlaku, kenaf atau nama saintifknya Hisbiscus Canabis telah digunakan dan seterusnya diprosesbermula daripada sejumlah debu pokok kenaf yang digaul dengan air sehinggalah kepada proses akhiriaitu menghasilkan patung wayang kulit Kelantan. Ia merupakan patung wayang kulit yang berasaskanpokok kenaf yang pertama di Malaysia. Pemerhatian dan temubual tidak berstruktur merupakan antarainstrumen utama dalam kajian ini selain daripada pengkaji sendiri sebagai instrumen dengan membina‘rapoot’ bersama penggiat seni ini ketika berada di lapangan kajian. Proses penghasilan patung wayangkulit yang berlaku sangat penting dalam analisis kepada dapatan kajian ini. Lima unsur penting telahdikenalpasti sebagai pencetus kepada inovasi ini. Penghasilan patung wayang kulit Kelantan berasaskankenaf tidak bermakna dapatan kajian ini telah menolak penggunaan kulit binatang secara total. Iamerupakan satu alternatif atau pilihan berbeza selain daripada menghasilkan patung wayang kulitberasaskan kulit binatang. Pembaharuan ini dilihat berupaya mengekalkan populariti seni teater warisanbangsa ini agar kekal relevan dan tidak dipinggirkan oleh golongan muda. Research on this case study aimed at introducing a plant-based plant that has not been used previouslyto produce Kelantan puppets. Through its creative process, kenaf or its scientific name Hibiscus Cannabishas been used and subsequently processed from the amount of kenaf tree dust mixed with water tothe final method of producing Kelantan puppets. It is a wayang kulit puppet based on the first kenaftree in Malaysia. An instrument of observations and unstructured interviews were used in this researchaside from the researchers as an actor in building rapport with the art enthusiasts during fieldwork. Theprocess of producing wayang kulit puppet is very important in the analysis of the findings of this study.Five important elements have been identified which triggered this innovation process. The productionof Kelantan puppets based on kenaf provides an alternative to the making Wayang Kulit puppet. Thesereforms help to maintain the popularity of the heritage of art theatre to remain relevant and not marginalizedby the young


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