E-MARKETING AND ITS IMPLICATION FOR HUMAN CAPITAL IN THE TIME OF CORONA

This study aims to identify the reality of E-marketing, the reality of human capital, and the relationship between e-marketing and human capital. This study has a theoretical mission in which researchers have benefited from the survey method that is based on knowledge of what was said and written of the researchers' opinions regarding the studied topic. This helps to anticipate the future of marketing, and highlight the role of e-marketing and human capital in the field of organization sciences and organizational behavior and their applications in business organizations. As business organizations represent the environment from which ideas were originated and generated, and through which theories and intellectual models emerged. This helped create the appropriate climate and knowledge base for organizations to rely on, in an environment dominated by competition challenges and speed of change.

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Strategic thinking, strategic planning, strategic innovation and the performance of SMEs: The mediating role of human capital

Management Science Letters ◽

10.5267/j.msl.2020.9.042 ◽

2021 ◽

pp. 1003-1012 ◽

Cited By ~ 2

Author(s):

Nagwan AlQershi

Keyword(s):

Human Capital ◽

Strategic Planning ◽

Manufacturing Industry ◽

Strategic Thinking ◽

Survey Method ◽

Mediating Effects ◽

Mediating Role ◽

Strategic Innovation ◽

The Relationship

Strategists have unique skills and abilities to connect the past and the present in order to predict what might happen in the future. The current study is the culmination of a number of research ideas in the field of Strategic Thinking (ST), Strategic Planning (SP) and Strategic Innovation (SI) in relation of Human Capital (HC). The survey method was used to collect data from 235 SMEs in the manufacturing industry of Yemen. Results indicate that ST, SP and SI have a significant effect on HC. The mediating effects of HC on the relationship between ST, SP and SI and SMEs’ performance were also examined. Results indicate that HC mediates the relationship between ST, SP and SI and firm performance. The findings of this study offer important insights for managers of SMEs, researchers and policymakers to further understand the effects of ST, SP SI, HC and SMEs’ performance. SMEs should also be encouraged to develop their ST, SP, SI and HC to improve their performance. Finally, this study serves not only to clarify the mechanism between HC and SMEs’ performance, but also to generalize the ST, SP and SI results in the Yemen and Middle East context.

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The Effect of Self-concept and Organizational Identity on Organizational Citizenship Behavior ( A Case Study in Social Security Organization of Isfahan city)

International Journal of Human Resource Studies ◽

10.5296/ijhrs.v2i1.1119 ◽

2012 ◽

Vol 2 (1) ◽

pp. 175

Author(s):

Sayyed Mohsen Allameh ◽

Saeed Alinajimi ◽

Ali Kazemi

Keyword(s):

Social Security ◽

Organizational Behavior ◽

Organizational Citizenship ◽

Organizational Citizenship Behavior ◽

Organizational Identity ◽

Self Concept ◽

Citizenship Behavior ◽

Isfahan Province ◽

The Relationship

During the two recent decades, researchers of organizational behavior have paid special attention to extra-social behavior in organizations, and there has been specific focus on employees' affairs which are developed beyond formal job demands. Globalization era has created increased inter-individual mutual dependencies among organizations and groups. Thus, it has made more need for extra-social cooperation and interaction inside and outside the organizations. Therefore, organizational citizenship behavior plays a role in increasing the effectiveness and durability of the organization. The main purpose of this survey is to study the manner of impact of self-concept, and organizational identity on organizational citizenship behavior of employees of Social Security Corporation in Isfahan province and also to examine the existence of the balancing role of self-concept variable in the relationship between organizational identity and organizational citizenship behavior. This survey was conducted using descriptive-metrical method. Obtained results of this survey reveal that organizational citizenship behavior is affected by organizational identity, and self-concept; and each variable of organizational identity has positive correlation with organizational citizenship behavior. It means that by strengthening and improving the above variables it is possible to enhance organizational citizenship behavior. Also, results demonstrate that self-concept balances the relationship between organizational identity and organizational citizenship behavior.

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THE MEDIATING ROLE OF PERSONAL INITIATIVE IN THE RELATIONSHIP BETWEEN TEACHERS' WORK AUTONOMY AND SUBJECTIVE WELL-BEING

ATLAS JOURNAL ◽

10.31568/atlas.734 ◽

2021 ◽

Vol 7 (43) ◽

pp. 2094-2111

Author(s):

Kenan ORÇANLI ◽

Mustafa BEKMEZCİ

Keyword(s):

Organizational Behavior ◽

Structural Equation ◽

Well Being ◽

Subjective Well Being ◽

Job Autonomy ◽

Mediating Role ◽

Personal Initiative ◽

Work Autonomy ◽

The Relationship

The aim of the study is to examine the mediating role of personal initiative in the relationship between job autonomy and subjective well-being in the Turkish education system. In this context, the research was carried out on a sample created by the convenience sampling method on the teachers working in the 2019-2020 Education and Training Period at the primary and secondary education levels within the borders of Ankara Metropolitan Municipality. The data of the research are collected by using three scala, job autonomy scale, subjective well-being scale and personal initiative scale. Relational scanning model was used to determine the direction and level of change between the variables subject to the research, and partial least squares-structural equation model was used for the structural analysis of the established model. SmartPLS package program and R programming language were used in the study. In the analyses, the assumptions that need to be provided about the data were checked first, and then the established model was tested. As a result of the analysis; It has been determined that there is a significant and same-sided relationship between job autonomy, subjective well-being and personal initiative variables, and personal initiative plays a full mediator role in the relationship between work autonomy and subjective well-being. It is considered that the study will contribute to the organizational behavior literature and that the results obtained from the research can form the basis for future studies. Key words: Job Autonomy, Subjective Well-Being, Personal Initiative

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Development? Thinking the future through a urban-natural perspective

Nova Economia ◽

10.1590/0103-6351/3971 ◽

2016 ◽

Vol 26 (spe) ◽

pp. 1157-1186

Author(s):

Harley Silva ◽

Jakob O. W. Sparn ◽

Renata Guimarães Vieira

Keyword(s):

Human Development ◽

Development Project ◽

Theoretical Discussion ◽

Current Development ◽

Alternative Development ◽

The Future ◽

The Relationship ◽

Urban Utopia ◽

Traditional Communities

Abstract: This article offers a theoretical discussion on urbanization, nature and development and some of the links and interdependencies that connect these concepts. The focus is on some of the underlying dynamics and issues of our current development project defined as capitalist industrialization. The article illustrates the role of cities for human development and then argues that the relationship between society and nature could be - and indeed already has been - thought from a different perspective. Finally, the article discusses the transition from “campesinato” (peasantry) to traditional communities as product of extensive urbanization, as form of resistance and as potential blueprint for an alternative development and, potentially, for the Lefebvrian urban-utopia.

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HUBUNGAN KEPEMIMPINAN KETUA KELOMPOK DENGAN KEEFEKTIFAN KELOMPOK TANI PADI SAWAH DI KECAMATAN SUKOHARJO KABUPATEN PRINGSEWU

Jurnal Pengkajian dan Pengembangan Teknologi Pertanian ◽

10.21082/jpptp.v22n2.2019.p131-142 ◽

2020 ◽

Vol 22 (2) ◽

pp. 131

Author(s):

Kordiana K Rangga ◽

Indah Listiana

Keyword(s):

Descriptive Analysis ◽

Group Leader ◽

Survey Method ◽

Group Leaders ◽

Test Rank ◽

Medium Level ◽

Farmer Groups ◽

High Level ◽

The Relationship

ABSTRACT<pre> Farmer groups are a forum for farmers to make it easier for farmers to carry out their farming, if the farmer group runs effectively in accordance with the goals of the group. Effective farmer groups cannot be separated from the role of group leaders. The head of the farmer group has an important role in supporting the group to achieve its group goals. Based on the background described, then the purpose of this research are to know: the effectiveness of paddy farmer group; the leadership level of farmer group; and the relationship between leadership of farmer group leader with the effectiveness of farmer group in Sukoharjo Sub District of Pringsewu Regency. This research was conducted in Sukoharjo Sub District Pringsewu Regency, with 73 respondents of paddy farmer. Data was collected by using survey method with descriptive analysis and using statistical non parametric test rank spearman correlation to test hypothesis. The results showed that paddy farmer group in Sukoharjo Sub District had a high level of effectiveness, had a medium level of leadership of farmer group leader; and leadership of farmer group had significant relationship with farmer group effectiveness. </pre> Keyword: effectiveness, farmer group, leadership. ABSTRACTKelompok tani merupakan wadah bagi petani agar memudahkan petani dalam menajalankan usahataninya, jika kelompok tani berjalan secara efektif sesuai dengan tujuan kelompoknya. Kelompok tani yang efektif tidak terlepas dari peran ketua kelompok. Ketua kelompok tani memiliki peran yang penting dalam mendukung kelompok mencapai tujuan kelompoknya. Berdasarkan latar belakang yang telah diuraikan, maka tujuan dari penelitian ini yaitu untuk mengetahui: keefektifan kelompok tani padi sawah; tingkat kepemimpinan ketua kelompok tani; dan hubungan antara tingkat kepemimpinan ketua kelompok tani dengan keefektifan kelompok tani padi sawah di Kecamatan Sukoharjo Kabupaten Pringsewu. Penelitian ini dilakukan di Kecamatan Sukoharjo Kabupaten Pringsewu, dengan 73 petani responden. Metode pengumpulan data menggunakan metode survey, dengan anilisis deskriptif dan menggunakan uji statistik korelasi rank spearman non parametrik untuk menguji hipotesis. Hasil penelitian menunjukkan kelompok tani padi sawah memiliki tingkat keefektifan yang tinggi, memiliki tingkat kepemimpinan ketua kelompok yang sedang, dan kepemimpinan ketua kelompok tani memiliki hubungan yang nyata dengan keefektifan kelompok tani.

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Subjective norms as a mediation of the opportunity to donate factors and agreeableness personality that can affect the intention to donate

Management Science Letters ◽

10.5267/j.msl.2021.11.001 ◽

2022 ◽

Vol 12 (2) ◽

pp. 75-80 ◽

Cited By ~ 1

Author(s):

Agus Susanto ◽

Muhammad Al Musadieq ◽

Kadarisman Hidayat ◽

Mohammad Iqbal

Keyword(s):

Data Analysis ◽

Likert Scale ◽

Subjective Norms ◽

Quantitative Approach ◽

Survey Method ◽

The Relationship ◽

Scale Data

The purpose of this study was to determine the role of subjective norms as a mediation between the relationship opportunity to donate and agreeableness personality on intention to donate. This research includes a quantitative approach with a survey method distributed to 400 participants of BPJAMSOSTEK East Java Province using a Likert scale. Data analysis using SEM using WarpPLS 6.0 software. The results of this study state that subjective norms can be a link between the opportunity to donate and in accordance with the intention to donate. This can increase the intention to donate for BPJAMSOSTEK participants. The increased intention to donate owned by participants will increase participants who donate.

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The Role of Physiological Contract Breach on Employee Reactions: Moderating Role of Organizational Trust

Pakistan Journal of Humanities and Social Sciences ◽

10.52131/pjhss.2019.0702.0083 ◽

2019 ◽

Vol 7 (2) ◽

pp. 233-244

Author(s):

Sumaira Rehman ◽

Shahzad Ali ◽

Muhammad Sajjad Hussain ◽

Aamir Zamir Kamboh

Keyword(s):

Job Satisfaction ◽

Organizational Behavior ◽

Psychological Contract ◽

Organizational Trust ◽

Equation Modeling ◽

Psychological Contract Breach ◽

Contract Breach ◽

Employee Reactions ◽

The Relationship

Psychological contract Breach (PCB) play a crucial role to shape employee reactions (ERs) Therefore; this study investigated the possessions of Psychological contract Breach on employee’s reactions (organizational behavior regarding citizenship, job satisfaction) under the moderation of organizational trust. Data were collected from 340 employees of the Health sector by using the technique of simple random sampling. Confirmatory factor analysis (CFA) technique has been used to check the validity of the data while structure equation modeling (SEM) technique has been used for test the relationship between variables. Our findings revealed that psychological contract breach had negative and significant relationships with employees’ reactions (organizational citizenship behavior, job satisfaction). Further, organizational trust is also significantly moderated on the relationship between PCB and employees’ reactions (organizational behavior regarding citizenship, job satisfaction).

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Emotional Intelligence (EI) Impact on Organizational Learning Capacity (OLC): A Case of Moderating Role of Individual Innovation and Education Sector of Pakistan

Global Social Sciences Review ◽

10.31703/gssr.2019(iv-i).34 ◽

2019 ◽

Vol IV (I) ◽

pp. 255-263

Author(s):

Saqib Anwar Siddiqui ◽

Muhammad Zia -ur-Rehman

Keyword(s):

Higher Education ◽

Human Capital ◽

Emotional Intelligence ◽

Organizational Learning ◽

Significant Contribution ◽

Learning Capacity ◽

Organizational Learning Capacity ◽

The Relationship ◽

Moderating Role

The study was based on the investigation and validation of the association between the most emerging traits of human capital in the organizations i.e. Emotional Intelligence (EI) and Organizational Learning Capacity (OLC) and further testing the moderating role of Individual Innovation among the faculty and staff of Higher Education Institutions (HEI’s) in Pakistan. The results show that EI has a significant contribution towards the OLC and when measured together with the trait of Individual Innovation the results significantly improved which suggest that individual innovation positively and significantly affect the relationship between EI and OLC. The study has implication for policymakers for the enhancement of EI traits in their employees and also for the individuals to focus and improve the value of EI in their personality to gain the benefits of their innovation and organizational learning capacity.

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Virtual Reality from the Standpoint of Complexity Science

Filosofiya-Philosophy ◽

10.53656/phil2021-03-03 ◽

2021 ◽

Vol 30 (3) ◽

pp. 244-260

Author(s):

Helena Knyazeva ◽

Keyword(s):

Virtual Reality ◽

Modern Science ◽

The Past ◽

Extended Approach ◽

Human Creativity ◽

The Future ◽

Latent Potential ◽

Relationship Of ◽

The Relationship

An extended approach to the comprehension of virtual reality is developed in the article. Virtual reality is understood not only as a logically possible or cybernetically constructed reality but also as continuous turbulence of potencies of the complex natural and social world we live in, the wandering of complex systems and organizations over a field of possibilities, such a realization of forms and structures in which many formations remain in latent, potential forms, and are in the permanent process of making and multiplying a spectrum of possibilities, lead to the growth of the evolutionary tree of paths of development. It is shown that such an understanding of virtual reality corresponds to concepts and notions developed in the modern science of complexity. The most significant concepts are considered, such as the nonlinearity of time, the relationship of space and time, the uncertainty of the past and the openness of the future, the choice and construction of the future at the moments of passing the bifurcation points. Some cultural and historical prototypes of these modern ideas of virtual reality are given. It is substantiated that the vision of virtual reality being developed today can play the role of a heuristic tool for understanding the functioning and stimulation of human creativity.

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Exploring consumers' response to text-based chatbots in e-commerce: the moderating role of task complexity and chatbot disclosure

Internet Research ◽

10.1108/intr-08-2020-0460 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Xusen Cheng ◽

Ying Bao ◽

Alex Zarifis ◽

Wankun Gong ◽

Jian Mou

Keyword(s):

Task Complexity ◽

Deep Understanding ◽

Ordinary Least Squares ◽

Survey Method ◽

Least Squares Regression ◽

Moderating Effects ◽

Content Type ◽

Identity Disclosure ◽

The Relationship

PurposeArtificial intelligence (AI)-based chatbots have brought unprecedented business potential. This study aims to explore consumers' trust and response to a text-based chatbot in e-commerce, involving the moderating effects of task complexity and chatbot identity disclosure.Design/methodology/approachA survey method with 299 useable responses was conducted in this research. This study adopted the ordinary least squares regression to test the hypotheses.FindingsFirst, the consumers' perception of both the empathy and friendliness of the chatbot positively impacts their trust in it. Second, task complexity negatively moderates the relationship between friendliness and consumers' trust. Third, disclosure of the text-based chatbot negatively moderates the relationship between empathy and consumers' trust, while it positively moderates the relationship between friendliness and consumers' trust. Fourth, consumers' trust in the chatbot increases their reliance on the chatbot and decreases their resistance to the chatbot in future interactions.Research limitations/implicationsAdopting the stimulus–organism–response (SOR) framework, this study provides important insights on consumers' perception and response to the text-based chatbot. The findings of this research also make suggestions that can increase consumers' positive responses to text-based chatbots.Originality/valueExtant studies have investigated the effects of automated bots' attributes on consumers' perceptions. However, the boundary conditions of these effects are largely ignored. This research is one of the first attempts to provide a deep understanding of consumers' responses to a chatbot.

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