IMPACT OF COVID-19 ON E-BUSINESS IN NATIONAL CAPITAL REGION (INDIA)

E business is a model of business or transaction of commercial nature that includes sharing information across the internet. Since the outbreak of the corona virus pandemic there is an upward slope of E commerce graph and digital solutions. E commerce is most considered and chosen way of purchasing different types of products nowadays. Furthermore, during this pandemic, the norms of social distancing and staying at home are pushing the customers towards E business. This study has an objective to determine the growth of E business due to the corona virus pandemic. This study examines the growth of e-business due to COVID-19 pandemic and also analyses whether e-business became the substitute source of traditional marketing or not. This study is based on primary data collected from more than 500 people residents of National Capital Region (India).

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Consumers’ Demographics as Predictors of Their Perception of Online Advertising: Are They Still Relevant in the E-Landscape?

Global Business Review ◽

10.1177/0972150919897429 ◽

2020 ◽

pp. 097215091989742

Author(s):

Sarika Ahlluwalia ◽

Seema Singh

Keyword(s):

Multiple Regression ◽

Online Advertising ◽

Demographic Factors ◽

Primary Data ◽

The Internet ◽

National Capital Region ◽

Capital Region ◽

Internet Users ◽

National Capital ◽

Advertising Spending

Since the modest beginning as a banner ad, online advertising has evolved from just an element of the promotion mix to a powerful strategic tool. Today, online advertising accounts for a significant share in the total advertising spending, globally as well as in India. As online advertising proliferates, understanding consumers’ perception of it becomes important. However, Internet users are not a homogeneous group. This study acknowledges this diversity among the Internet users and investigates the relevance of the effect of demographic factors on consumers’ perception of online advertising. A purposive survey was conducted to collect the primary data from a sample of 318 respondents from Delhi—National Capital Region (NCR) and analyzed with multiple regression. Results show that demographic factors have a significant effect on the consumers’ perception of online advertising.

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An empirical study to analyse impact of demographic factors on consumer perception towards e-payments with reference to national capital region, india

Journal of Management and Science ◽

10.26524/jms.10.12 ◽

2020 ◽

Vol 10 (3) ◽

pp. 41-46

Author(s):

Kapil Mohan Garg ◽

Twinkle Goyal

Keyword(s):

Sampling Method ◽

Demographic Factors ◽

Primary Data ◽

Extensive Literature ◽

Technological Advancement ◽

National Capital Region ◽

Snowball Sampling ◽

Capital Region ◽

National Capital ◽

The Impact

In the present world, smartphones play an important role in the daily life of people. Technological advancement has made smartphones as devices where mobile users can make money transactions or payment by using applications installed on the smartphone. It’s no secret that people today are digital natives. In this technology-driven society, paying for a cappuccino using a pay-and-go method or buying a sweatshirt with a one-click model, has become the norm. Backing away from cash, they drive innovation in the digital payments industry. That’s the reason digital-driven payments become one of the trends ripe in this digital push era.The research is an attempt at analyzing the impact of demographic factors on consumer selection of the mode of payment along with an understanding of what people think about the idea of paying online and up to what extent they find it more convenient. It is also about knowing factors that affect the consumer’s decision to adopt mobile wallets and various risks and challenges faced by the users of the mobile wallet. An extensive literature review is also done and a lot of information is collected from different sources. In this research, the primary data is collected from the people of the National Capital Region. For this research, the convenience sampling method and snowball sampling method of non-probability sampling is used. The tool used for the collection of data and making of questionnaires is google forms and data is collected from 215 respondents. For tabulation and analysis of data, analytical tools like Microsoft Excel and SPSS is used.

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Gaps in customer satisfaction with digital wallets: challenge for sustainability

Journal of Management Development ◽

10.1108/jmd-04-2017-0144 ◽

2018 ◽

Vol 37 (6) ◽

pp. 442-451 ◽

Cited By ~ 6

Author(s):

Ramesh Kumar Bagla ◽

Vivek Sancheti

Keyword(s):

Ease Of Use ◽

Data Matrix ◽

Primary Data ◽

Satisfaction Level ◽

National Capital Region ◽

Content Type ◽

Capital Region ◽

National Capital ◽

Transaction Security ◽

Digital Wallets

Purpose The purpose of this paper is to examine the factors responsible for growing popularity of digital wallets in India and sustainibility challenges faced by this innovative product on account of gaps between expectations of the users and their satisfaction level with leading wallet brands like Paytm, Freecharge, Mobikwik and Oxigen. Design/methodology/approach The descriptive research is based on primary data collected with the help of a structured questionnaire from 313 respondents in National Capital Region of Delhi chosen through non-probability convenience sampling. The collected data were converted into data matrix using SPSS 23.0 software and inferential analysis was done. Findings Attractive cashback and rewards, ease of use, instant money transfer without using cash, relatively higher transaction security as compared to credit/debit cards and absence of any transaction fee are the factors responsible for growing use of digital wallets. However, there are gaps between customers’ expectations and the satisfaction level which pose a challenge for sustainibility of digital wallets. Research limitations/implications The study is limited to National Capital Region of Delhi for a specified set of factors considered important for customers’ satisfaction. Originality/value This paper offers fresh insights into the gaps between Indian customers’ expectations their satisfaction level with the leading digital wallet brands operating in India, which can be used to bridge these gaps for ensuring their long-term sustainability in a competitive environment.

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Nutritional and Microbiota Analysis of Fresh Produce in Delhi and National Capital Region

Asian Journal of Agriculture and Food Sciences ◽

10.24203/ajafs.v8i5.6345 ◽

2020 ◽

Vol 8 (5) ◽

Author(s):

Dr.N.S.ABBAS ◽

Sujata Adhana ◽

Rajnish Kumar ◽

Shvetambri Arora ◽

Uma Chaudhry

Keyword(s):

Room Temperature ◽

Nutritive Value ◽

Fresh Produce ◽

Sugar Content ◽

Microbial Load ◽

Microbial Count ◽

National Capital Region ◽

Capital Region ◽

Different Types ◽

National Capital

Fresh produce available in an area is the major source of phytonutrients for healthy life. Decrease in the concentration of phytonutrients is directly linked to a range of health issues in terms of increase in the rate of infections. This study conducted on fresh produce available in Delhi and National Capital Region (NCR) on microbiological and nutritional analysis showed a significant increase in microbial load in fruits as they stay over the period of a week to fortnight at room temperature. A total of seven different types of fresh produce were procured for analysis. Out of them, lemon showed the lowest microbial count and sugar content and grapes showed highest microbial count and sugar content. Results were also compared with refrigerated and room temperature stored fruits. It was concluded that fresh fruits have more nutritive value than stored fruits (room and refrigerated). In this study, glucose content was determined by Fehling's titration and Ascorbic Acid by Dichlorophenolindophenol method. The microbial biota was assessed by serial dilution method for determining microbial load of different types of bacteria. Some of the fruits showed decrease in the nutritive value and correspondingly increase in the load of antibiotic resistant microbes during storage rendering them unfit for human consumption.

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